4 Jewelry Business Survival Tips in the Time of COVID-19

Living in the new normal requires new strategies.

First, the good news:

The market for jewelry remained robust even during the height of the pandemic lockdowns. In fact, several retailers have reported an uptick in the 30-40% range in the purchase of luxury products compared to the previous year.

Unfortunately, it’s been reported that the vaccine rollout in the country has slowed down. This means that while life has pretty much returned to normal for many, the fact remains that the virus is still very much present, and the presence of a more transmissible variant of the virus means the time’s not yet right to let our guards down.

And so, jewelry entrepreneurs need to think of new ways to handle their businesses while all of these are going on. 

While we’ve always talked about jewelry display solutions here in our blog, we’ve decided it’s time to talk about the takeaways jewelry businesses can learn from their pandemic experience. Given the current status of the industry and the society at large, what are the learnings or tips they can build themselves from and apply in the new normal?

1. Be flexible. Change is something that should be expected and embraced.

To say that all of us have to make huge adjustments in the early days of the pandemic would be an understatement. Almost overnight everyone had to pull back and basically change their everyday, normal habits to curb the virus’ spread. Outside of essential workers, everyone was made to stay at home for their health and safety. All of a sudden, businesses were shut down, work and schools had to be recalibrated for the home, and with it came new challenges that most are faced with for the first time.

Yet those challenging times brought forth innovative ideas. A lot of folks have turned their hobbies into money-making ventures ー jewelry making included. For those who already have existing jewelry businesses, many turned online so they can continue selling their merchandise at home. When setbacks happened, a lot of folks were quick to make adjustments to cope with the unpredictable nature of things. 

Recently, two social media marketplaces that serve as hosts to many jewelry entrepreneurs have all of a sudden shut down for hours. Last Monday, October 4, 2021, Instagram and Facebook (as well as WhatsApp, Facebook Messenger, and Oculus) ceased operations for more than six hours because of a server configuration issue according to Facebook. The effect was global and this urged many small business owners using the said platforms for selling to look for alternatives such as setting up their own websites.

Pandemic or no pandemic, many veteran entrepreneurs will tell you that this won’t certainly be the last roadblock on the path to owning a business. What matters is that you are capable of thinking ahead and knowing when to make adjustments to the challenges that you will be facing.

2. Be clear about the new policies your store is adopting.

Along with the increased reliance on online marketplaces, many stores have adopted new policies to ensure the continued smooth operations of their businesses. 

Online shopping means deliveries and the need to have a clear purchasing and shopping system in place. Having multiple payment options is the most ideal, most especially electronic payment options for their ease and to minimize contact with the courier. When it comes to shipping, it’s best to rely on courier companies that are reliable and have clear tracking systems in place for your customers’ peace of mind. Likewise, you need to also have enough packaging materials to accommodate your goods.

The same case should be applied to brick-and-mortar shops but it would require additional systems in place such as installing hygiene areas, barriers, and even regular disinfection and cleaning schedules to keep your premises safe for shoppers.

These policies need to be conveyed and explained clearly to shoppers as part of your store’s customer services.

3. Be creative with your marketing efforts and selling.

Standing out from the competition is always the goal of every entrepreneur, but times are harder and so you may need to do something extra to get the public’s attention. The good thing about having all this technology within reach is that you can explore different facets of the marketing game to boost sales for your shop.

Mere static ads just wouldn’t do these days especially online. From quick clips on TikTok and Instagram to long-form videos that you can use to create beefed-up content to promote your merchandise to the public, video is the way to go. Think of it as similar to TV infomercials but done online. 

But that’s not all you can do with the technology available. You can also highlight your products with lifestyle vlogs featuring influencers that can talk about your products. Providing educational content is always a good strategy to take as well. Many would love to know how to style themselves with accessories or are curious to know how to take care of and store their jewelry collection to make them last longer. From here you can talk about particular items from your merchandise that you would like to highlight or have some experts talk about jewelry care and jewelry display ideas that would be of interest to potential buyers. Some shops these days are also holding live selling on videos to boost their shop’s earnings. 

Simply put, there are plenty of ways to get creative and stand out, and it would be to your business’ advantage to take your shot with these opportunities.

Looking ahead…

4. Be one step ahead by studying your customers and the market.

Being proactive these days is crucial to a business’s survival. While the pandemic was an event that no one anticipated, the experiences of entrepreneurs during this period should serve as a reminder of the importance of having the foresight to be ready for the future.

Market research is key here. Data gathering and customer mapping may help predict future buyer behavior. Learn about their buying journey and see if you can spot issues to resolve. From here you can find out what could be possible pain points and make the best plans to resolve them.

Likewise, keeping abreast with industry trends helps you figure out what items could be hot commodities in the coming months. If you are an entrepreneur and also the creator, this can help you come up with styles to include for your future collections.

It’s safe to say that many of us went through the wringer in the past year and a half. Individuals and institutions alike faced challenges but the beauty of these tough times are the stories of resilience and redemption stories of those who were able to bounce back. With careful planning, a positive attitude, and the guts to push through the rough roads, life will go on and will continue to prosper. Hope this article gets you the motivation to continue on your road to success!

Categories: COVID-19, jewelry business, jewelry business tips, jewelry display, Nile Corp

4 Questions to Ask When Picking Your Jewelry Business Name

This is the name you’ll be known for by the public, so pick wisely.

There are many things you must consider once you finally decide that you want to start your jewelry business, one of which is deciding on a name. Think of your name as your calling card or the face you would present to the public, that’s why deciding on one is a very important milestone in the process. 

So before you head out to find a place for your store or buy jewelry display tools for your merchandise, sit down first and think about what you will be using as your jewelry business’ name.

A name is not just a name, especially in business.

It is your identity, the one the public associates you with. Once you build a strong enough business, you would become top-of-mind for your industry, so what you use as a name matters a lot. 

You need to think about how your choice of name reflects upon your brand and identity. Because once you’ve reached the top that’s all people would think of you as.

Here are some questions you need to answer to help you come up with a name for your jewelry business:

1. How do you want to be perceived by the public?

As previously mentioned, your business name is your calling card to the public, therefore your business name should be something you would like to be known for. It helps to think of adjectives that you would like your brand to be perceived as ー classic, feminine, modern, elegant, etc. ー and let the words you pick out help shape your business’ identity.

2. Is it memorable?

Word-of-mouth marketing works and often the business names with recall are the ones getting spread around to the public. To begin with, a good business name should be easy to say, spell, and remember. While standing out is the goal, you wouldn’t want to stand out for the wrong thing, like having a hard-to-pronounce business name or something that doesn’t make sense.

3. Is it unique?

Aside from legal issues that may arise with a duplicate or even just a similar-sounding name, you have to make sure yours has not been used before for SEO purposes. Remember that you will have to compete for space online also and having the same name as an established business on the web can spell trouble for your visits and overall brand identity.

4. Are you pleased with the way it looks and the way it sounds?

When thinking of a business name, it also helps to imagine how it would look as a logo or part of an ad. Likewise, you need to also hear how the words you pick would sound to the ear. Is it funny? Does it command respect? Is it easy to pronounce? Factors like these are make-or-break when it comes to naming so take the time to figure things out.

Your business name is your identity and it should reflect the image you want to project to the public. As it is the first thing your customers will know about you before they even see your merchandise showcased on your jewelry display sets, taking the time to come up with the best one is important. It should be a name that you should be proud to carry so choose wisely.

We know that starting a business is no joke, so we’re here to make it a little bit easier. We offer the right products that will showcase and store your precious jewelry collection to help you promote and sell them well. Stay in touch with us by visiting Nile Corp for your business needs.

Categories: jewelry business name, jewelry business success, jewelry business tips, jewelry display, Nile Corp

How To Stay Competitive in the Jewelry Business

Never be complacent.

In a year unlike any other, another surprising turn of events happened within the jewelry industry: jewelry sales actually saw a rise in sales during the pandemic. Once state lockdown orders eased up, the well-to-do began to splurge on jewelry purchases.

This means that now more than ever, jewelry retailers must be more aggressive when it comes to targeting their customers. With tons of competition vying for their attention on and offline, what should jewelry entrepreneurs do? Look at the different areas of your business and see if they need improvements or a complete overhaul. Don’t be afraid to make the tough calls ー if you need to create a new marketing plan or replace your shop’s interiors and jewelry display concepts, do it.

Now here are some other moves you can try.

Make sure your website employs responsive web design

This simply means that your website is properly rendered on a variety of devices. Because people are no longer limited to just the desktop these days, your website must be designed in such a way that its visuals will not be compromised when viewed whether on desktops, laptops, tablets, or mobile phones. This ensures that your site’s elements will be in order wherever and your visitors will have an easy time navigating your site.

Go for a niche market

To stand out, sometimes you would need to narrow down the scope of your target audience. There are plenty of options to choose from: weddings, ethnic, fair trade sourcing, those that cater to music and style subcultures, etc. Your entire branding must then revolve around your chosen niche and embodied by your store.

Going for a modern, minimalist aesthetic? This wooden jewelry stand will certainly fit in.

#WD1303-BR 3-Tiers Wooden Golden Aluminum Poles Jewelry Display Stand*

 

Offer personalized services

There are many jewelry buyers who are after unique designs and won’t just settle for what’s displayed on the counter. For them, they want something that no one else has, and that is certainly an opportunity that you should pursue. Custom jewelry in the form of new creations or simple engraving requests are services you can explore in your store.

Establish your brand online

When most folks are spending their time online, it makes sense for both budding and long-time jewelry businesses to be there where their target customers are. Aside from having a well-kept and responsive website, establishing your presence on social media is an excellent way to promote your services and have people get to know your brand. 

It’s best to choose social media sites that are highly visual and interactive like Instagram, Facebook, Pinterest, and Instagram. These platforms will allow you to showcase your merchandise through photos and videos. At the same time, they are great for reaching out to your market.

Speaking of photos, have your merchandise take the spotlight in this lovely easel display stand holder. Remember to take lots of photos so you can upload them to your social media pages.

#WDJ5033G 3Pcs Wooden Freestanding Necklace Easel Display Stand Holder*

*Available on the Nile Corp website.

Categories: jewelry business, jewelry business tips, jewelry display, jewelry display ideas, Nile Corp

5 Signs Your Jewelry Store Needs an Overhaul

Make sure your customers always see something fresh in your store.

Been hitting a slump in the sales department lately? Your jewelry store may be due for a little update soon. Keeping your customers interested will surely guarantee you a steady flow of income. That means making your store and its merchandise enticing and inspiring for them to come back time and time again, but how does one go about that?

From having spruced up jewelry display setups and stocks to revitalized storefronts and interiors, let’s look at the ways you can revamp and bring life back into your store.

Your jewelry merchandise isn’t selling well

Perhaps experimenting with new jewelry styles can give your shop the spark it needs. You can do this by reaching out to new suppliers and designers who can provide you with their jewelry handicrafts. There are many talented jewelry designers out there who are looking to expand their market and your shop may just be the one that helps them fulfill that goal.

If you are the creator of your merchandise, then why not take this as an opportunity to learn new things and designs that you can sell at your store?

4-Step Wooden Ring Organizer Cone Shape Ring Display

Your jewelry store starts to show its age

It may also very well be that you have a nice and attractive batch of merchandise on sale, but your actual store isn’t exactly inviting to customers. Have a good look at your retail space and see what needs to be repaired or replaced. Display tables and toppers that are falling apart will certainly turn off customers no matter how gorgeous the items that are being offered at your store. New fixtures and a fresh coat of paint and wallpaper may do wonders for your store’s operations. Likewise, if you need to upgrade your display tools then you can come and check our store to see your options. Clicking the link in the ring display photo above will take you to our wide selection of jewelry display stands and platforms. From earring display tools and rotating racks, trust us when we say that we’ve got you covered.

Your store is disorganized

Is every item where they should be or are shoppers having a hard time finding things? Having a cohesive theme for your store makes it an easy place to shop and something shoppers will certainly appreciate. Along with updating your store’s facilities, you must also make sure the layout of your store and the placement of products makes sense. Going with a solid aesthetic can certainly tie the whole thing together. Go with looks that ring true to your products and the customers that buy them and you will surely win them back in this area.

Your staff is demotivated

Have you checked in with your staff lately? Sometimes it’s the people manning your store that may be causing problems. Observe them carefully and take notice of any changes. Has the atmosphere in the store been dour or boring lately? In an unhappy workplace, employees aren’t able to give their all. They may just be going through the motions day in and day out and that can zap the mood of everyone in the store, staff member or customer alike. Have a talk with your people and find out the root of their issues and try to resolve it the best way you can. Listen and hear what they have to say as you might learn something you don’t know before.

You’re being overshadowed by competition

It can also be that nearby stores may be taking attention away from you. If that’s the case, then find out what clicks with them and the shoppers. Here’s where you might find out that they have much more attractive storefronts, and in that case, you may want to concentrate on designing a window display that’s attractive. You can incorporate several design elements such as mannequins, props, backdrops, and of course, jewelry display essentials that will showcase your merchandise in the best light possible.

We here at Nile Corp want to see you succeed in business and in life, so come back for our next installment of jewelry business tips.

Categories: jewelry business tips, jewelry display, Nile Corp, retail display advice, running a jewelry store

6 Ways to Grow Your Jewelry Shop with Great Customer Service

 The best businesses care for their customers.

The key to having a successful business these days is not just through offering great products. Smart entrepreneurs and business owners know that it goes way beyond that ‒ they know that giving top-notch customer service is a must to stay afloat. Customers want to feel that the brands and stores they patronize care for them and they would make sure to continue supporting any establishment that does that for them. This should be the case for every type of establishment and with jewelry shops offering such high-value items for sale, all the more that they should offer top-notch customer service to their clients.

Let’s look at the many ways you can do to take your jewelry shop’s customer service to the next level.

Offer them rewards and promos

These offerings may come in the form of discounts or additional gifts, like a special jewelry display stand, that they will receive upon purchase of a certain item or amount. You may also offer those buying your high-value items with added professional services like cleaning and maintenance warranty.

This encourages people to purchase more from your store in the hopes of acquiring these give-aways.

Luxury Sleeved Necklace Box*

Treat your merchandise like the precious items that they are

Another way to show excellent customer service is by making sure your merchandise is well taken care of. This means you are showcasing them in the best ways possible with the use of high-quality jewelry display tools. There are lots of display stands that you can use ‒ from earring display racks to bracelet platforms ‒ to create beautiful setups that entice and inspire.

Large Metal T-Shaped Earring Display Stand*

This kind of service can be extended to how you package your items once purchased. Choose chic jewelry boxes as packaging to give your precious merchandise the care they deserve.

Open yourself to customer feedback

Whether it’s the good kind of feedback or a complaint, your business must be ready to answer these types of responses from your customers. Aside from training your staff to know your products from top to bottom so they can answer questions in-store, having an online channel where people can leave comments shows you value their opinions. Remember though the importance of a quick turn-around for queries and comments posted online so that customers (or potential customers) know you are serious about accepting their inputs.

Let them feel special with grace and courtesy

A bad remark or a snooty attitude can certainly make anyone feel unwelcome, so make it a point to treat your customers with respect. A smile and a warm sincere greeting can certainly go a long way when you’re trying to make your customers valued. You can extend this kind of service by directing them to a cozy area in your store where you can showcase them your jewelry collection while providing them with snacks and refreshments.

Provide value-added services for after-sales

You would want to remain top of mind for your past customers and you can do this by providing them additional services that complement their purchases. It can be in the form of cleaning and repair services, early access to new collections and promos, or special discounts during their birthdays.

Create multiple channels for purchasing

In today’s world, shoppers would love to be provided with opportunities to shop online or in person. Make sure to find ways that this is made possible by offering shopping in both your physical and online stores (if you have both). Providing multiple payment services can likewise help out customers and is something they are sure to appreciate greatly.

*Available on the Nile Corp website.

Categories: customer service, earring display, jewelry business success, jewelry business tips, Nile Corp

Health and Hygiene Essentials You Need for Your Jewelry Shop

These are the tools you need in the new normal.

Feeling at a loss about your jewelry store’s chances during the pandemic? Wondering how you should go about the new health and hygiene protocols to prevent the spread of the virus? Worry no more as we’ve put together this guide to help your business ease its way into the new normal.

Make disinfection a priority at your place of business

We’ve always believed that a clean and orderly jewelry store will attract customers to your business. Taking the time to plan and set up your jewelry display so that your merchandise will catch shoppers’ attention is always important even before the health crisis. This includes making sure your retail space and goods are free from dust and scratches. (Check out our Ultrawave Jewelry Cleaning Machine today)

However, during the COVID-19 pandemic, you need to level up your store’s cleaning protocols. You also need to make sure everyone that comes into your store, staff and customers alike, must keep themselves safe and clean to help prevent spreading the disease.

Make sure to have several of these tools around your store so that they are within everyone’s reach:

Disinfectant spray and wipes - Make sure to regularly wipe down your counters, glass displays, or any other surfaces that are common touchpoints.

Hand sanitizers - While pump bottles that contain alcohol or gel will do, you can also go with no-contact sanitizer dispensers for added protection.

Disposable masks - Different locales will have different rules on the use of face masks, but requiring people to wear one before they come into your store is always a better, safer option. You can offer them for free at the door to anyone that enters your store.

Face shields - You may also opt for this type of barrier so that your staff and customers’ faces will still be visible when they come into your establishment.

Safety tips to remember for jewelry shop owners

Make sure to install barriers between your store staff and customers - Even with face shields and masks on, physical barriers like acrylic shields add another layer of protection from community transmission. Place them around areas where close contact may occur like display counters, jewelry repair areas, and payment counters.

Be vigilant about maintaining social distancing - Medical experts recommend maintaining at least six feet of distance between individuals. To reinforce the directive, have markers around your store that show people where they can stand or wait for their turn. You can also try limiting the number of people who can enter your store to avoid overcrowding.

Conduct regular clean up sessions throughout the day - You may designate certain hours during the workday for cleaning and disinfection.

Stay tuned for medical advisories from the government - It helps to keep yourself abreast of the bulletins released by the Centers for Disease Control and Prevention (CDC) during the health crisis. For more guidelines on how to operate a business during the COVID-19 pandemic, check out these reminders from the CDC.

Good luck and stay safe!

Categories: hygiene products, jewelry business tips, jewelry display, Nile Corp, safety and health precautions

5 Ways to Grow Your Jewelry Business Through Pinterest

Create a buzz around your brand with this popular app.

Photo by Icons8 Team on Unsplash

Expanding or starting your business online isn’t as hard as you think it is. Thanks to technology, anyone with a good grasp of social media, plus a healthy dose of hard work and determination, can find success on the web.

For jewelers, one of the best sites to market your jewelry business is Pinterest. Full of fashion and lifestyle ideas, it is the perfect site to showcase your merchandise. People log on to Pinterest to get beauty tips, styling advice, as well as information on how they can plan their weddings and other events. Surely your bracelets, earrings, and necklace display stands have a place in the site.

Know your audience then post what appeals to them

As mentioned, Pinterest is a great place to get ideas and DIY projects so make sure you are contributing content along those lines. You can post how-to tips on how to care and maintain jewelry displays or a fashion post on women’s jewelry staples, but make sure the presentation will appeal to your target audience. It is important also that your content is well-crafted as the site is known to feature beautiful images with a particularly feminine touch. Thankfully, sites like Canva can help you craft the perfect aesthetically-pleasing Pinterest post with its templates and images.

Make sure you always have fresh content

Along with creating beautiful content, make you’re churning them out regularly. It assures you that you’ll always be on your followers’ timelines when you do. You can use any of the scheduling and organization apps available to stay on top of things. From there you can designate what time and day you would schedule your posts to go live.

Start building your account by creating a few boards and filling them up with pins (what Pinterest uses to refer to “posts” on the site). Soon enough you’ll see people following your account which can translate to them discovering your products and brand.

Photo from Marvellous Mrs. P

When in doubt, go vertical

Vertical photos are most likely to be pinned on the site. They also get more screen space and with the right framing, it also allows more areas for customization, like in this graphic we found on Pinterest. Always remember that when you’re taking photos of your jewelry merchandise.

Be a strategic pinner

When posting your product photos, make sure you’re pinning them from their actual product pages. That way your pins link bank to these pages and people who see your pins can directly go from Pinterest to the actual product pages and place orders.

Build a community around your account

You’re not expected to just post content that’s composed only of your products. That would be boring. Instead, try to find fellow brands and jewelers accounts and pin their posts as well. After all, building connections is part of expanding your business, so follow accounts that catch your eye.

In fact, following similar accounts has a lot of benefits. You could see what other creators are doing and take inspiration from their works. Outside of the site, it could likewise lead to building relationships with investors and collaborators. Following and supporting other accounts also exposes you to more potential customers.

Categories: jewelry business, jewelry business tips, marketing your jewelry business, necklace display, Nile Corp

What You Need to Know About Opening a Jewelry Pop-Up Shop

Helpful advice and insights for first-time jewelry pop-up shop owners.

Source

Looking to expand your online jewelry business? Home jewelers interested in putting up a brick and mortar business may want to try it out first with a pop-up shop. It’s a great way to test the waters so to speak, but before you start pulling out your merchandise and jewelry display racks, here are the stuff you need to know.

So what is a “pop-up shop” exactly?

A pop-up shop is a small retail space meant to run on a limited time, typically lasting one or two weeks in duration. It is often the first step taken by online stores looking to expand their businesses offline. Its temporary nature gives them the experience of running a micro store without having to deal with all the processes of opening an actual physical store.

There are other reasons why a business would want to go and set up a pop-up. For many entrepreneurs, it is often a brand-building initiative that can lead to more exposure. For others, pop-ups are a way for them to test out new products and designs. Likewise, a few businesses would open pop-ups to take advantage of peak shopping seasons.

It’s all about location, location, location

Scouting for your pop-up store’s location should be your first order of business. Naturally, you would want to be where there’s heavy foot traffic. You can also look at your regular customers’ profile and set up shop where they mostly hang out. Your pop-up’s location should also feel right for your brand, so you better allot a day or two for site inspections.

Next, find out whether your target area has already hosted pop-up shops before. This means it’s much more likely that you will be allowed to occupy that space for your store.

You can also try going online to look for available spaces for your pop-up shop. Sites like Storefront and Uppercase, in particular, are great starting off points for your hunt.

Work on your store’s logistics

Once you’ve secured your location, find out what else needs to be done to make your store fully operational.

Here are the essentials you need to work on before your first day:

• Some pop-up venues would already have everything set up for you, while some would expect you to bring in your own props and furniture. Find out the exact arrangements for your store to avoid issues.
• Make sure you’ve secured the required permits and licenses in order.
• Having a design concept for your space ahead of time would save you from headaches during preparations, but make sure it reflects your brand and merchandise well.
• Create buzz around your pop-up by posting teasers and advertisements online and offline.
• Remember to bring enough merchandise to sell and the right jewelry display tools to showcase your items. This also includes bringing around retail selling must-haves like labels, price tags, pens, papers, record books, etc. Have a look at our list here to make sure you don’t miss out on anything.

On the day of the event, you need to:

• Bring in manpower to help you in the various aspects of running a pop-up store. Have someone ready to help in the set up, selling, security, and promotions.
• Be calm, cool, and collected. Remember to be engaging and attentive with your customers, and don’t forget to smile.

At the end of your operations, don’t forget to:

• Turn over any items lent to you by the organizer/retail space owner.
• Pack up everything. Check to see if there are any missing or broken items.
• Take the time to evaluate your experience and figure out if goals were met or there are areas that need improvement.

Categories: jewelry business tips, jewelry display, Nile Corp, pop-up shop essentials, starting a jewelry business

5 Things You Need to Ask Your Customers When Selling Jewelry

The right questions will help you make the right jewelry recommendations.

Gift shopping at a jewelry store can be pretty daunting, even more so when it’s for a special occasion like an anniversary or a proposal. Naturally, shoppers would want an expert’s opinion to make sure they’re making the right choice. Not everyone starts out as an expert though so this article is for newbie jewelers who need a little bit of guidance to help them guide their customers.

Here are some tips to help you pick out jewelry that anyone would be happy to showcase on their jewelry display stands.


It’s important to ask your buyers questions before making a recommendation, but what are the essential details you should know about?

The customer’s relationship to the receiver

Before recommending any piece of jewelry to your customer, ask first about their relationship to the receiver. While jewelry is typically seen as a romantic gift, it is also a popular gift choice for family members and even between close friends so you better be clear about who would end up receiving the purchase.

The gift’s purpose

Remember also to ask about the purpose of the gift so you can make the appropriate recommendation. For instance, shopping for a regular birthday gift is entirely different from shopping for an engagement ring so asking for this information beforehand will help.

The receiver’s personal style

Taking into consideration the receiver’s personal style preference is a wise move to ensure the right jewelry pieces are recommended.

Like clothes, jewelry styles are diverse. Depending on their size, design, and colors, jewelry can say a lot about the wearer’s mood or intention so it is important the gift giver takes these into consideration. On the part of the jeweler, knowing this crucial information would help them pick out the pieces to recommend to their customers.

The receiver’s skin tone

Buying jewelry is a lot like buying makeup – you need to make sure the color of the item matches the user’s skin tone.

Gemstones and metals in yellow and orange shades look great on warm skin tones. Meanwhile, those with cool skin tones are best suited to wear blue and purple gemstones or white metals like silver.

The customer’s budget

It’s important to know your customer’s budget for their purchase, but do be careful when discussing this issue. Instead of asking your customer outright if he/she is on a budget, you can instead ask for a price range to help you suggest the appropriate jewelry pieces.

Categories: jewelry business success, jewelry business tips, jewelry display, jewelry selling tips, Nile Corp

How to Increase Foot Traffic to Your Jewelry Store

Make it your goal to increase sales this year.

The goal of every brick and mortar business is to sell and do well, and that is achieved when there’s a constant influx of shoppers to your store.

Let us show you the tips and tricks to increase foot traffic to your jewelry shop.

Make the entrance as inviting as possible

Your first point of contact with customers is your storefront, so you have to make it welcoming and encouraging for them to come in.

Zero in on these elements to cover the bases:

• Your window display

We’ve already talked about doing a quick store makeover for the New Year, and we’re going to again emphasize the importance of fresh displays to attract customers. A well-designed window display is inviting and can be effective at converting mere passers-by to actual customers. But how does one create an inviting window display? By keeping things simple, elegant (very crucial to a jewelry business!), topical, and on-brand. Look to the changing seasons as design inspirations – now that the Christmas season has come and gone, there’s no reason for you to keep around your holiday decors, right?

You can also look to the latest fashion trends and pop culture favorites to inspire your window display.

• Your outdoor signages

Your advertisements should be clear to become enticing to potential customers. Don’t make them do guesswork as you might lose precious opportunity to convert them to actual paying customers.

• Your frontline staff

A friendly face is always more welcomed than a scowling one, so tell your frontline staff (security guard, welcoming attendant) to always have a ready smile and cheerful greeting ready.

Don’t have a “sales-focused” mindset

You might be surprised to hear this advice on a sales article, but do hear us out first. When salespersons are too pushy about making a sale (too much hounding around the store, for example), people are inclined to feel turned off. Instead, ask your staff to keep a safe distance from the shoppers but always be on-hand if they have questions or need guidance. They might have a hard time understanding what colors go with which dress, or which qualities they must look out for when selecting jewelry so they must be the ready experts that they need.

Make browsing pleasant for your shoppers

A cluttered layout is likewise a turn off so if you need to rearrange stuff, then do so to help your business. If you need to update your jewelry display sets and jewelry holders, then so be it. Remember also to check your display cases if they are 42 inches in height for a comfortable viewing experience for your customers.

Tap technology to your advantage

Thank goodness we live at a time where you have tons of channels to use at your disposal. There’s social media where you can create brand pages for your store, which you can use to announce sales, promote new stocks, and interact with customers. You can also try out email marketing where you can send daily or weekly newsletters to regular customers about promos, contests, or events you’re currently running. You can also do it the old-fashioned way like running an ad in a newspaper, or TV and radio shows.

Categories: business advice, jewelry business tips, jewelry display, Nile Corp, Tips for selling Jewelry

Holiday Jewelry Store Display Ideas

Check out these few easy tips on how to prepare your jewelry shop for the coming Christmas season.

The shopping madness doesn't stop after Halloween, Thanksgiving, and Black Friday as we still have Christmas to prepare for, the last one of the year. As with the previous holidays, Christmas is also a busy time for jewelry shops. And one way to make sure that you have a steady flow of customers coming to your shop is to make it festive, warm, and welcoming.

If you've used up all your creativity these past holidays and all you can think of is put up generic Christmas decors, don't you worry. Today, we are sharing a few easy tips on how to prepare your jewelry shop for the coming holiday to help boost your sales.

Use jewelry displays in festive colors.

Get rid of those dark-colored displays you used in the previous holidays and replace them with ones in Christmas colors -- red, green, gold, and white. A red jewelry display surely catches anyone's eye and matches most Christmas decors as well. If you want to go minimalist without losing that festive vibe, you can go with an all-white display. Finish off with simple glittery decorations like lit-up snowballs and fairy lights.

Showcase Christmas-inspired jewelry.

It's time to take out your seasonal pieces! Showcase them with your festive jewelry displays, and it's also best that you place them by the window. Seasonal pieces can be tough to sell, especially once Christmas is over, so promote them as much as you can. One example is creating Christmas bundles to further pique the customers' interest.

Make your shop smell like Christmas.

Fill in your customers' senses with all the Christmas sensations. A surefire way to do this is to make your shop smell like Christmas. Get an essential oil diffuser and choose scents that remind you of the season. Go for peppermint, roast chestnuts, fresh pine, cinnamon, or chocolate. Tickling your customers' senses will definitely make them stay longer. Be careful not to overdo it, though, as a strong scent can give people headaches.

Tone down lighting.

Lighting is a crucial aspect of any jewelry display. However, having such a bright interior can do more harm than good. To achieve a festive feel, tone down the general lighting in your shop. Choose warmer colors, rather than the uber bright ones. As for your spotlights, they need to stay as bright. Otherwise, they won't be able to showcase your jewelry items effectively.

Play traditional Christmas music.

Last but not least, play Christmas music that can make your customers feel all warm and fuzzy. Go with the traditional ones, as these songs can immediately make happy childhood memories come back and provoke warm emotions. Make sure not to turn the music up too high, though, as it can be pretty annoying or distracting for your customers.

Categories: christmas display, Christmas jewelry, jewelry business tips, jewelry display, Nile Corp

Jewelry Display No-Nos

Here are things to avoid in your jewelry shop display.

Jewelry displays are the first thing your customers see when they pass by your store or once they enter your establishment. That is why you should make sure that they look as presentable as possible. However, some jewelry shop owners still make mistakes and are actually not aware of them. Don't be one of them, here's a list of some of the jewelry display no-nos to avoid.

1. Making the window display look cluttered

No one wants an eyesore of a window display! Not only is it painful to look at, but customers will also lose interest in checking your items out further. By cluttered, we mean displaying too many pieces in one jewelry holder. For example, if you want to showcase a new necklace design, place it solo in one necklace display. You can add one or two more of a different color but never put more than three. Remember that you want to make passers-by curious enough to make them go inside your shop. So limit the pieces that you display by the window.

2. Not enough space

Space is definitely a significant factor in displays. Even out the items evenly; otherwise, customers will have a tough time checking out each piece. This would be quite inconvenient for customers, especially if there are other people interested in the same item. Some solutions for this is to use rotating displays or place the display table in the middle area, not against a wall.

3. Using too many colors

Your displays should look consistent; if you are opting for a minimalist style, go for monochrome displays. On the other hand, if you want a colorful display, pick a particular palette with just two to three colors to avoid going overboard. You should avoid the clash of colors because your display can become an eyesore. The same goes for the jewelry items you are planning to showcase. If a particular piece has multiple colors, it's best to use a jewelry stand with just one color.

4. Insufficient lighting

Light is one of the most important factors in displays. Without proper lighting, potential customers won't be able to see all the details of the jewelry pieces. That said, you would need enough spotlights to light up your items for sale. Make sure that it is also installed in a way in which it does not cast any shadows.

5. Excessive lighting

If some displays have insufficient lighting, some can go quite overboard. Too much light can also ruin a beautiful display. Your goal is to perfectly showcase your jewelry and impress customers, not give them a headache with really bright lights. Some people cannot stand such lighting, specifically those with eye problems or migraines. One solution for this is to use different temperature ranges or colors of light bulbs instead of just bulbs from one bright temperature range.

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Have you made the same mistakes with your display? Share your stories in the comments below and feel free to give suggestions!

Categories: jewelry business tips, jewelry display, necklace display, Nile Corp, window display