How to Take Care of Your Engagement Ring

Make sure to hold on to this precious piece of jewelry.

A person holding an engagement ring, waiting to surprise his/her partner with a proposal.

Before your Big Day, it’s safe to say that your engagement ring is the most precious item in your jewelry collection. Therefore, you must do everything to keep it safe and intact as much as possible. Follow our tips below on how you can take care of your engagement ring, and by the way, congratulations on your engagement!

Wear it at all times

You run the risk of forgetting the ring when you take it off, so to avoid that, just keep on wearing it especially in public. However, there are exceptions to the rule: take off your ring when taking a bath or shower, and also when you’re washing your hands or doing household chores as the ring can slip off and/or get washed down the drain. Just remember to leave it somewhere safe (preferably in the box it came with). Store it away from prying eyes, if possible, and don’t get it mixed up with your earring display, bracelet bars, and other jewelry display tools.

Keep it out of reach of children or pets

Another reason why you should store away your ring in a safe place when you do take it off is to keep it away from someone or something who may take an interest in playing with it, and yes we’re talking about kids and pets. The ring’s small size makes it prone to losing, or worse, getting swallowed during play so hide it away where they are not easily reached by the little ones at home.

Take your ring to a professional for cleaning

We are not talking about any ordinary ring, so to keep things in tip-top shape leave it to a professional cleaner to do the work for you. He/she will know what to do to keep your engagement ring damage-free.

Avoid touching the center stone

Gemstones easily attract dirt, sweat, and body oil which you are capable of transferring to it when you touch it. If you have to remove your ring, just remember to hold on to the sides and carefully wiggle it out for removal.

A couple kissing, with the woman showing off her engagement ring while covering their faces.

Buy insurance for the ring

Even if you practice all these tips to protect your ring, sometimes accidents still happen. Add another layer of protection to your jewelry by purchasing insurance for it. In fact, purchasing insurance for your entire jewelry collection is not a bad idea at all. Having your ring insured protects it from loss, damage, or theft – just remember to read through the fine print to make sure all bases are covered.

Once you get married, you and your partner must also purchase insurance for your wedding rings.

Instagram Marketing Techniques for Jewelers

Advice to capture your audience in a snap.

A person holding a smartphone with the Instagram homepage onscreen.

Expanding your business beyond your brick and mortar is a wise and necessary move these days. With the technology available within our reach, you simply cannot miss out on the many wonderful opportunities waiting for you online. In the case of Instagram, its reliance on visual content makes it the perfect venue for jewelers to promote their wares to a wider audience. It’s definitely a worthy business decision whether you’ve been online for a long time or are just about to dip your toes in social media’s waters.

Learn the right way of capturing the beauty of your merchandise, as well as potential customers, in this popular app.

Show your audience what goes on behind the scenes
Instagram is one of the go-to social media sites for creatives and lifestyle content, so why not create content that revolves around those two areas? You can tap into these topics by showing the process that went into the creation of your jewelry pieces. Through a video or a series of photos, you can show the inspiration and craftsmanship that went into the making of a particular piece. When done well, it will convey to the audience the care and dedication that your brand has to your works.

A pair of hands with rings on each hands and reaching out to pink flowers.

Run contests on your account

Maintaining an open and friendly image is a great way to keep loyal customers as well as reach new ones. As a way to give thanks to your long-time supporters, why not run a contest on your Instagram account? You can ask them for photos of them wearing your merchandise, or you can also challenge their creative muscles by having them participate in DIY contests such as design challenges that involve their jewelry display tools. Make sure to showcase the best works on your account and reward them for a job well done.

Promote in-person store events

Don’t forget to tap this online platform to promote store events and promotions. You can create teasers in the days leading up to the event, or post promo codes that your followers can use to avail discounts and prizes when they come to your store. It’s a great way to promote your business’ events without paying for ad space like you would in newspapers or broadcast media.

Remember to stick to a color palette or style when posting content

Having a uniform look to your posts helps establish your brand’s identity so make sure to choose one that matches the image you want to project to your audience. Choose a palette or filter to establish your brand’s aesthetic and remember to stick to it whenever you create a post. Beyond the design elements of your posts, the way you communicate should also be consistent all throughout. So if you choose to go with a friendly, youthful tone that’s how you’re going to be crafting your captions in all your posts. For more tips on how you can create your IG aesthetic, check out this article from Later.

Inspirational Tips for Jewelry Creators

Helpful exercises if you find yourself in a creative slump.

A variety of pastel-colored beads

On most days you may feel like you’re bursting with ideas and concepts. Like an Energizer bunny, you may find yourself creating one jewelry piece after another. You just keep on going and going, never stopping to take a pause and rest. At other times, you may also find yourself with zero motivation and inspiration to create anything. It feels like no matter what you do you find yourself hitting a wall whenever you try to sit down and work.

You’ll be glad to know that both are legitimate feelings. All creatives do go through slumps and we understand that, hence, this article. Whether your struggles come from something physical or mental there are helpful exercises to help you bounce back.

Divert your attention from the task at hand

You don’t have to force yourself to work on your craft if you’re struggling through it. Instead, you can transfer your attention to something creative that doesn’t involve jewelry making. You can paint, sew, or cook if you know how. You can also choose to watch a movie or series and open yourself to different visuals for inspiration. You can also take a walk around your home or yard if you have one and just take in the beauty of your surroundings. Forcing yourself to do something you are not in the mood for will only leave you resentful. Taking a breather might just be what you need to rejuvenate your creative juices.

A collection of items: pen, journal, pastel-colored crystals and envelopes.

Write down your thoughts

Feeling stuck creatively can be an unpleasant experience. Free up the noise in your head by putting your thoughts into paper. It doesn’t have to be a structured piece – just be free and let your thoughts flow on paper. It doesn’t even have to be words. Doodling or sketching, in particular, is a great exercise to get your creative juices flowing.

Take yourself out on a (virtual) field trip

While a trip to an art museum or visiting a jewelry store is a great creativity-booster for any jeweler, due to lockdowns currently happening in many parts of the country those excursions may have to wait until things have settled back to normal. Thankfully, museums and many other attractions can be viewed from home during this quarantine period through virtual tours. Another great source of inspiration for jewelers is Pinterest. You may find yourself browsing through the app for hours with the many DIY tips on jewelry making and jewelry display ideas you can learn from it.

A person writing on a notebook, in front of a laptop with coffee on the side.

Enroll in classes online

For some, a lull in their production might mean there’s a need to upskill their talents. Fortunately, online tutorials abound online. You can find plenty of learning opportunities on jewelry making in sites like Udemy and Skillshare.

Just take it easy and wait for inspiration to come

Alternatively, you can just take this time to rest if you’re having trouble trying to come up with ideas for your craft. At this point in time, being kind to one’s self can help ease a lot of the tensions and anxieties you might be feeling so just take it easy for now. Allow yourself to slow it down and wait for inspiration to come.

The Benefits of Burlap Jewelry Displays

Shopping for a new jewelry display tool? This unique and versatile cloth will win you over.

Burlap Jewelry Display 19-Piece Set
Burlap Jewelry Display 19-Piece Set*

Looking for a new jewelry display set for your store or personal collection? Make your jewelry pieces stand out with an earthy, natural vibe with burlap jewelry displays.

Here are a few reasons why we think this unique fabric deserves a spot or two in your jewelry shop and home.

It’s an eco-friendly option

Every effort to minimize waste is a good move in our humble opinion. Thankfully, burlap is one such option that lets you do that. It’s made out of natural fabric that’s 100% biodegradable, so you wouldn’t have to worry about producing additional damage to our ecosystem. With burlap jewelry displays, you can say goodbye to wasteful consumption.

Deluxe Burlap Necklace Box
Deluxe Burlap Necklace Box*

It’s stylish and versatile

Whether your aesthetic is nature-inspired, boho, or glam, burlap jewelry displays have got you covered. They have a flexible look that suits any jewelry style, so it’ll match your collection whether they’re chunky pieces or the girly and dainty-type of jewelry.

They also come in various shapes and sizes. From T-bars to easels, ring risers and storage boxes (like the one shown above), you are sure to find the one your heart desires when you visit our site today.

It’s simple and elegant

If you are a shop owner and you’ve been looking for ways to increase sales for your jewelry store, you won’t go wrong if you choose a burlap jewelry display for your merchandise. The fabric’s neutral shade that comes in earth tones is sure to make any piece of jewelry pop, making it a great business investment.

Burlap Linen Ring Display with Square Base Stand
Burlap Linen Ring Display with Square Base Stand*

It’s useful and practical

As a jewelry business and/or collector, you would want your choice of jewelry display tools to remain free from dirt or imprints. With its coarse texture, burlap is a natural fabric that is set to withstand rough handling. Originally used as material for sacks to carry rice and sugar, burlap is low-maintenance and doesn’t retain fingerprint marks. This makes jewelry displays that are made in this fabric a wise buy.

*Available on the Nile Corp website.

Display Techniques for Stone Jewelry

Follow these tips to make your jewelry collection pop.

Rings with large gemstone centers being worn by a person in a turquoise dress.

Nothing beats stone jewelry when you want your outfit to make a statement. A well-chosen stone can be your jewelry piece’s center of attention, so you better make sure you’re ready for the limelight.

Don’t forget to give your stone jewelry the care and attention it deserves once you’ve gone home and taken them off. Make sure they remain the beautiful pieces that they are even if you’re not out and using them. Follow these jewelry display ideas and use them on your collection.

Hang them loose on metal holders

Gemstones are often used as a centerpiece of jewelry pieces that hang. You can find them as pendants for necklaces or earrings, or as charms in bracelets. The best way to display these styles is by hanging them loose using metal holders. You can truly appreciate their beauty as they resemble hanging trinkets on these metal jewelry displays.

Girl in a black tank top wearing a gemstone necklace.

Go for monochromatic easels and pads

Stone jewelry brings flair and drama to an otherwise boring outfit, so it makes sense to use plain backgrounds to show off their beauty and radiance. Your best bets are those that come in neutral shades like white, cream, or black as it would create a nice contrast to colored stones. Using printed fabrics would be an absolute design faux pas so avoid them as much as possible.

For individual stones and crystals, you can…

Display them as part of a shrine or vignette

Gemstones and crystals aren’t just found on pieces of jewelry. Nowadays, they have also become decorative items that many collectors are proud to show off in their homes. One of the most clever ways of incorporating them into your interior design is by making them a key piece of a vignette. You can designate an area in your home for this project using items that hold a special meaning to you. For inspiration, have a look at samples in this Pinterest album.

A variety of crystals displayed against a green and lavender pastel background.

Store them in stone organizer boxes

However, if you prefer to store them away for safekeeping, your best tools to do the job are stone organizer boxes. This will ensure each of the stones and crystals in your collection has a designated compartment to keep them safe from rubbing up against each other. These storage boxes come with a see-through top so you can easily view them without taking them out.

The Do’s and Don’ts of Using Necklace Displays

Tips for everyone using this essential jewelry display tool.

Close up of a woman showing off her necklace.

For jewelry retailers, it is important to showcase their merchandise in the best way possible so they can attract customers. While jewelry by itself is beautiful, the right tools and techniques can further enhance their appearance assuring businesses of sales and profit.

If you're in this industry, make sure you’re doing everything right by reading this article and learning the rules of using necklace display tools.

DO take the time to plan out their placement and spacing

A little goes a long way when it comes to product placement. Remember that it’s never a good idea to pile on your jewelry display tools with too many pieces. You wouldn’t want your necklaces getting tangled up or for the holder to topple over from heaviness, so just put enough then move the excess to another necklace display stand.

It’s also a bad move to overcrowd a table or display case with jewelry pieces and their respective holders. Make sure there’s space in between items as clutter is unsightly and may turn off potential customers. Maximizing your store’s area, like using the walls to display your items, can help free up crowded areas.

For high-end items, having a special room for viewing will not only help minimize clutter in your store’s main display area, but it also adds another layer of protection for your store, crew, and customers.

Blonde woman in white holding up her necklace.

DO think about cohesion when grouping things together

Mixing and matching is the name of the game when choosing which items go together. Similar pieces or styles can be grouped together to form themed areas around your store, like dedicating a space for turquoise jewelry, for example. But also remember that together with the props displayed alongside your jewelry merchandise, your themed displays should make sense to appeal to customers. Never mix two pieces that don’t match (eg. tribal necklaces with diamonds) or use backdrops that clash with your merchandise.

DO use the right-sized necklace display tools for your merchandise

Again, the right matching matters and when it comes to sizes you need to pair up jewelry pieces to the appropriately-sized jewelry display tool. Chunky necklaces would look great on bust-type jewelry holders, while the more dainty ones are fit for boards or mannequins.

DON’T forget to refresh your displays often

Make sure your customers have something new to look forward to whenever they come into your store. This doesn’t mean changing placements or your jewelry showcase every week. You just have to make sure you refill empty spaces vacated by sold items or changing up your store’s merchandise highlights each month.

Various jewelry pieces on display.

DON’T be afraid to mix up jewelry displays with different heights

Variety livens up a retail display so make sure to generate interest by using heights to create dimensions. A great example would be the use of different ring risers of varying heights. In the case of necklace displays, you can do this by placing easels on different levels for variation or combining different types of necklace display tools together as long as they don’t clash with each other.

DON’T just use any type of lighting source or technique

You need to take the time to think about what kind of lighting works best for your displays. Your best bet would be LED lighting as they give off a white cast that makes your jewelry merchandise dazzle more. They are also much more energy-efficient which would give you savings when you get your electricity bill each month. When it comes to light placements, remember to avoid putting them in places where they may cast a shadow on your merchandise.

4 Reasons Why Mannequin Jewelry Displays are Worth a Try

Give your jewelry collection a unique spin with these cute and quirky jewelry display tools.

Fabric Covered Mini Mannequin Display
Fabric Covered Mini Mannequin Display*

We’re all pretty familiar with store mannequins. A trip to the mall wouldn’t be complete without seeing them, but did you know that there are mini-sized mannequins that are used to carry jewelry?

These jewelry display tools also serve an important role just like their full-sized counterparts, and if you’re a serious jewelry collector or a jewelry retailer you certainly wouldn’t go wrong with adding them to your arsenal of display and storage options.

They’re great as a space-saving device

You certainly have a ton of options when shopping for jewelry displays, but if you’re looking for something that’s efficient even in a limited space then why not go for a mannequin display? These unique display tools, unlike bulky boxes or palettes, don’t take up a lot of space and can easily be stashed or displayed anywhere you want.

This is especially important for jewelry store owners as they may want to maximize their store’s display areas.

Fabric Covered Doll Jewelry Display
Fabric Covered Doll Jewelry Display*

They make for interesting display items at home and at jewelry stores
More than just mere jewelry holders, they add a little bit of character to a space for their designs. Depending on the type of mannequin jewelry display one uses, it can either evoke an elegant and sophisticated ambiance, or a fun and youthful vibe to a room or store. It helps set the tone of a particular area so choose designs that you would like to reflect your brand.

They call attention to your jewelry collection

As eye-catchers themselves, mannequin jewelry displays will certainly capture the attention of potential buyers browsing around your store. If you’ve taken to heart our advice on retail display ideas, like taking into consideration size proportions and spacing, you will not go wrong when you use mannequin jewelry displays to showcase your merchandise. You would want to have every person that comes to your store to pause and examine your jewelry pieces long enough to translate to a purchase, and these display tools can certainly do that.

Fabric Covered Mini Bust Necklace Display
Fabric Covered Mini Bust Necklace Display*

They make for nice canvasses for your jewelry pieces

Mannequin jewelry displays – whether they’re the bust or doll-type – serve as the perfect platforms to showcase the beauty of jewelry. This is definitely the case for necklaces as bust-type mannequin jewelry displays mimic the neck and chest area. Buyers can easily imagine how a piece would look like on them even before they try out the merchandise.

*Available on the Nile Corp website.

Jewelry Store Marketing Tips to Increase Sales

Techniques to capture your target customers.

Close up of beaded bracelets and costume jewelry necklaces.

The success of any business does not just depend on having great products and services. It also relies on having great marketing skills. Always remember that getting the word out on your business is an integral part of being an entrepreneur. However, consumers can be pretty fickle when it comes to their buying preferences and brand loyalty so you need to have a few tricks up your sleeve to attract and retain them.

Take a few minutes to read this article to learn a few tips you can apply to your business. You can surely find something helpful in this piece, whether you’re already an established name in the field or just about to open a new online shop of jewelry display stands and handcrafted pieces.

Establish an online presence for your business

You might be surprised to hear that even some big brands have yet to master navigating social media as a marketing tool. It is, however, a platform that matters now more than ever. With many spending their time online browsing one app after another, this presents a perfect opportunity to establish your brand’s presence and drive sales for your business.

Take the time to get to know the different social media sites and see what works best for your brand. Familiarize yourself with the different features to see how they function and to see how they can be of help to your business.

Here are some social media stats that are good for you to know:

92% of all Instagram users say they’ve followed a brand, visited a website, or bought something after seeing a product/service on Instagram.

58% of people in America say they’ve become more curious about a brand after seeing it in Facebook Stories.

Over 72% of Pinterest users are women.

Source: "140+ Social Media Statistics that Matter to Marketers in 2020"

Put “heart” into your campaigns and content

As every marketer knows, the goal is to not just present a product to the public. The aim is to elicit a response from the target audience, whether it is by purchasing the promoted item or by spreading the word about how wonderful and useful that product is. Being that jewelry is long associated with celebrations and relationships, every marketing effort for it should take root from evoking good feelings and memories. With the right imagery and copy, marketing your jewelry business will certainly leave a nice, lasting impression on your audience.

Take the time to review successful jewelry campaigns over the years and use them as inspiration when crafting your own.

Maintain connections with customers through email marketing

Another concern for retail marketers is the retention of customers. Repeat visits and purchases ensure the business will have a constant stream of earnings. As a jewelry business owner, you need to make sure you are doing something to keep your customers loyal to you. One way to do this is through email marketing.

Having regular communication with your customers ensures a loyal fan base for your brand. Start out by having space on your website or shop where people can leave their email addresses to send your emails to. Next, decide what kind of content you will be sending out to your customers’ emails. For many brands, they use email to promote new products, announce promos or events, or as a newsletter to share articles. The design and tone is up to you, but good visuals and persuasive language help a lot especially when selling jewelry.

Chunky necklaces and beaded jewelry on display.

Join bazaars or trade shows and sell your products*

Nothing beats going out into the real world and actually doing leg work to promote your jewelry business. Not only will it give you the chance to reach out to potential customers in different areas, but it will also give you a chance to see what your competition is doing.

Just remember to have enough jewelry inventory to showcase and to bring the right jewelry display tools to make your merchandise look great. For more tips, read our article on selling jewelry at bazaars.

*As of this article’s date of publishing, many states are currently on lockdown to halt the spread of COVID-19. Staying home is the best course of action to stop its spread and to help ease the strain on the country's medical facilities. We encourage every jewelry business owner to explore online selling marketplaces in the meantime.