How to Stand Out in the Online Jewelry Market

With more people going online to shop, now’s the time to explore your chances in the digital world.

Brunette lady holding a credit card and doing her shopping online.

It’s been a few months since government authorities have imposed stay-at-home orders to keep the population healthy and virus-free. This has led to a surge in online shopping, not just for essential goods but also items that’ll help quarantining a lot easier for folks at home. Some have called it corona comfort buying – an apt term for what could be seen as a form of self-care in these uncertain times. From purchasing collectible comics to gaming consoles, as well as loungewear and spa products, shoppers are doing what they can to make their isolation as relaxing as possible.

Apparently, a lot of those who are cooped up at home are also shopping for luxury items. Stuck at home with nothing to do, those who can afford are buying themselves and their loved ones’ jewelry. It is a trend that has surprised industry insiders and is also proof that life does go on for jewelry retailers.

Whether you’ve been in the online shopping game for a while now, or just about to dip your toes in the water for the first time, we have a few tips for you in this article.

Make sure that you are visible online

There are many ways that you can do to make sure people will discover you online. Search engines are still one of the primary means by which people find new sites so it’s important to invest in search engine optimization (SEO) initiatives for your site. Planning out a smart strategy involves looking at the numbers and seeing the trends that impact visits to your site. Explore the search terms and keywords as these can help you formulate the right approach to your content and advertising. You can do it in-house or hire a reliable digital marketing agency to help you craft the perfect plan for your business.

Get on social media

Another way for people to find you online? Going on social media. With the right content for your posts (beautiful product photos, stories that engage and inform), you can find yourself building relationships with potential customers and long-time supporters. Give special attention to highly-visual platforms such as Pinterest and Instagram as they lend themselves well to luxury items such as jewelry and accessories.

Speaking of visuals…

Close up of camera lens.

Taking top-notch photos is a must

Just as you would take the time to plan out your jewelry display at your brick and mortar, so should you when taking photographs of your products online. Make an effort to promote your items in photographs that are aesthetically-pleasing to make them become more attractive to shoppers. You can experiment with different themes and styling concepts to find the one that works for your brand.

Come up with exciting promos

One way to capture an audience is to offer added value on top of the items you are selling. You may include a little trinket or two as gifts for every purchase of your items. You can also add in premium extras such as cleaning services and warranty to show that you truly value your customers’ patronage of your store.

Provide excellent customer service

Words travel fast online. One bad review can be hard to bounce back from so make sure you are giving your customers the best service possible. Even when you may not be seeing them in person, it is important to give them the respect and care they deserve. This can be shown online by having a helpful and alert point person who will deal with queries from customers. This extends to having clear instructions about payment terms, shipping information, and after-service support. Make it easy for potential shoppers to shop, pay, and receive their items, and you are sure to have repeat customers for your online store.

Jewelry Storage Tips for Oversized Earrings

When it’s time to put away your big and bold earrings, here’s how you should do it.

Laughing woman with headscarf and oversized earrings.

When it comes to making a statement while wearing jewelry, nothing beats oversized earrings. They’re eye-catchers in the best way so you better hold on to them for years to come. One of the things you could do to make sure they last long are to store them properly once you’re done wearing them. Don’t think that finding earring display and storage devices would be hard given their size. Let this article give you the right options for your earring collection.

Drawers and compartments are your best friends

Keep your precious collection away from dust and prying eyes by tucking them away inside drawers. To keep them sorted and easy to find, compartments are a must. Place them inside your chosen drawer and use it to store your earrings. Make sure to pick ones with bigger than usual spaces to accommodate your oversized earrings.

Stylish woman wearing a pair of shades, large earrings, and a red blouse.

Group together similar shades

Another way to make it easy for you to find your earrings is to group them according to colors. This is especially helpful for those who dress base on their moods and use different hues to reflect their emotions for the day. You can choose to do these color match-ups with other jewelry pieces in your collection so you can create sets that would help you pick out jewelry when dressing up so much faster.

Make sure your chosen storage and display tool is appropriate for the size of your earrings

Oversized earrings, just like other big jewelry pieces require tools that are able to hold their weight and size. Look for sturdy holders with thicker material so you can be sure it won’t topple over when you start putting your large-sized jewelry items.

Choose your tool’s material wisely

Speaking of looking for sturdy holders, make sure your chosen tool’s material won’t easily wear out while carrying your earrings. While dainty jewelry pieces are fine with delicate fabrics like velvet or silk, you may want to look for something tougher like metal earring display holders as they will be more able to contain heavier pieces.

Look for decorative dishes for your everyday earrings

Sometimes there are pieces that have become staples of your wardrobe and these are the ones that you would like to be always within your reach. What you can do is to have a pretty but sturdy dish placed where you can easily see it and have it contain your favorite earrings. Have it match the looks of your room so that it won’t just serve as a jewelry storage device, but also as a decorative piece for your abode.

Unique Jewelry Display Tools You Haven't Tried Yet

Give a little bit of character to your home and store’s jewelry collection with these display tools.

A pair of gold earrings and bracelets on top of a mirror.

Beyond their functions as jewelry holders, jewelry display tools can also serve as decorative pieces meant to reflect the owner’s personality. With so many types and selections to choose from our collection, you are sure to find the perfect tools to match your aesthetic.

Of course, there are the more traditional ones, but if you’re after something unusual and quirky then we have those too.

#NC-1021 Collapsible Cone Shaped Jewelry Display*

#NC-1021 Collapsible Cone Shaped Jewelry Display

“Versatility” is the name of the game for this particular piece. Perfect for home, store, and travel use, this jewelry display is lightweight and easy to assemble and disassemble. No tools are needed as the cone easily snaps into place. Made out of elegant black velvet and white leatherette material, this collapsible cone stand gives off an elegant and sophisticated vibe making it the right choice for your precious jewelry collection.

#RD4324G Foam Toe Ring Display*

#RD4324G Foam Toe Ring Display

After a whole day of wearing your toe rings wouldn’t you like to come home and leave them resting on a yellow foot made of foam? This is definitely meant for people who don’t necessarily take themselves too seriously as it can certainly liven up any tabletop you use it on. Good news also to people who own a big collection of toe rings as this can hold 24 pieces all at the same time.

#COP3703 Figurine T-bar Jewelry Holder Display*

#COP3703 Figurine T-bar Jewelry Holder Display

Now this one can stand on its own as an interesting display piece on any mantle or shelf. The pink and green colors definitely give off a very soft, feminine vibe, making it suitable as an accessory for any girly girl’s bedroom. But let’s not forget about its true function which is to hold dangling jewelry and prevent them from getting tangled up. You should definitely leave a space for it if it fits in with your style.

#NDF9048 Mini Doll Jewelry Display*

#NDF9048 Mini Doll Jewelry Display

Reminiscent of flapper dresses from the 1920s, this tiny mannequin has six hooks for dangling types of jewelry such as necklaces, bracelets, and chandelier earrings. It also makes for an interesting key holder or you can leave it as is depending on your preference. Plus, it comes in different colors too.

#MT3-320 Textured Metal Necklace Display Bust*

#MT3-320 Textured Metal Necklace Display Bust

Mimicking the look of aged wood, this metal piece offers an interesting look to any area it is placed. It provides an earthy, back-to-nature look that is perfect for big and tribal-inspired jewelry pieces. Unique, elegant, and bold – this is the perfect jewelry display tool for those with an affinity for textures and wild, jungle-inspired styles.

*Available on the Nile Corp website.

How to Prevent an Ear Piercing Infection

The necessary steps to take to keep your new piercing clean and problem-free.

Close up of an ear pierced with a dangling earring.

We’ve recently talked about ear piercings and perhaps our article might have encouraged you to get one (or a few) of your own. Though they are a common practice, having a piercing anywhere on your body requires discipline and aftercare. By doing so any piercee can heal better and avoid infection.

Before going ahead with your procedure or filling up your earring display sets with new jewelry to use for your piercings, better read this article first.

Before the procedure

Make sure it is actually what you want to do. - Don’t do it because it’s the popular thing to do. Do your research before making your mind up whether to get a piercing or not. Learn what the procedure entails, the pain level you may experience, and the healing experience afterward. Do your due diligence by doing your research beforehand...which you are already doing right now so you are on the right track!

Look for a reputable piercing shop. - Piercing shops (usually operating side by side with tattoo parlors) may look intimidating but they are actually the best places to have your piercing done. Staff in those shops are properly trained and have health protocols that they follow in order to get their licenses to operate. If you don’t know where to start, better ask people you trust for their recommendations before going for the procedure.

A close up of a woman with her eyes closed and wearing facial piercings.

After the procedure

Remember to clean the piercing site every day. - Do it twice a day using soap and water, or if that’s not possible, you may also use a cotton pad dipped in alcohol. In order for you to remember this, you can do your piercing cleaning while doing your regular hygiene habits (while washing your face, brushing the teeth, etc.).

Keep your hands off the pierced area. - Your hands could harbor germs so avoid touching your piercing site except during cleaning. Don’t forget to disinfect your hands before and after the procedure.

Apply petroleum jelly. - This prevents scabbing and bacteria from invading the pierced area.

Be careful not to get creams near the pierced area. - This includes hair products like shampoo, gel, conditioner, hairspray, or items used for the body like lotion as they may cause irritation.

Observe and look out for unusual signs. - If the redness or swelling persists for a few days, or you’ve seen discharge, don’t hesitate to get in touch with a doctor right away.

Yes, we here at Nile Corp aren’t just ready to provide you with the right jewelry display and storage tools, we are also here to give helpful advice on how you should take care of your piercings as well as your jewelry collection! Watch this space for more practical tips and don’t forget to visit our store to see our latest offerings.

Visual Merchandising Tips for Jewelry Stores

Find out how you can capture your customers in this article.

A brunette girl with shopping bags and her boyfriend.

Are there techniques for getting shoppers’ attention? Beyond placing ads online and offline, as well as holding sales and demos, one of the biggest factors that determine shopping behavior is visual merchandising. Visual merchandising is simply the practice in retail which involves designing a store’s space to maximize sales. You can say that there is an art to it as several techniques are applied to showcase merchandise in the most attractive way possible.

Now not all visual merchandising techniques are applicable to all industries. Of course, here at the Nile Corp blog, we will be focusing on jewelry display strategies. Read on to find out more about this subject.

Always be mindful of balance

Be careful not to pile on too many jewelry displays tools and actual jewelry pieces in display sets. Make sure there is just enough number of items displayed per group set up to avoid cluttering. Likewise, a display that’s too bare wouldn’t also be effective, so take the time also to plan out arrangements as simply putting them side by side or on top of one another just won’t do.

Thematic displays

It helps to have a reference when designing your store’s visual merchandising plan, so why not have monthly themes to serve as your guide? You can elect to follow a particular theme or aesthetic to run for a month or two and use it as a basis for decorating your store.

Champagne Pink Jewelry Display 9-Piece Set
Champagne Pink Jewelry Display 9-Piece Set*

Have several centerpieces around your store

One way to generate interest in your merchandise is to have several statement pieces around your store. It depends on you what those items should be but make sure they are exceptional and would definitely attract the public’s attention. Again, you may base it around themed collections where items of a similar nature can be grouped together to create display sets.

Always keep an updated inventory

Make sure customers have always something new to look forward to whenever they step foot inside your store. It’s best to always have a constant stream of new designs to sell, or if that’s not possible, learn how to rotate your merchandise so they would always look fresh. Remember our advice about having themes for seasonal or monthly displays? That’s one way to freshen up your store’s look and attract shoppers.

Keep your tools neat and in tip-top shape

Make sure there are no frayed edges or dull metals amongst the tools your using. No matter how pretty or elegant the pieces you may be selling, you may find yourself turning off potential customers if the tools you’re using are not in pristine condition. Perhaps it’s time for you to come visit our store and shop for new display tools.

*Available on the Nile Corp website.

Should You Wear Jewelry During the COVID -19 Pandemic?

Are you doing enough to protect yourself from the virus?

Close up of a pair hands with red nail polish and silver ring.

Washing our hands is one of our best defenses against the dreaded coronavirus. Health experts agree that soap, along with water, can break down the virus’s fatty lipids which destroy and prevent it from infecting you. In cases when these cleaning agents aren’t available, disinfecting using alcohol and gel sanitizers will suffice.

This begs the question about wearing jewelry in this day and age – should you still wear your precious jewelry pieces while the virus is still out there?

Read on to find out.

The 20-second rule

The Center for Disease Control recommends washing our hands for at least 20 seconds or the length of the “Happy Birthday” song sung twice. That’s enough time to thoroughly clean your hands and get rid of germs that may linger on them. It’s important to remember to take off your rings before washing lest you find them dropping into the drain. Remember to have the jewelry display tool of your choice nearby to place your accessory in the meantime. The next step to take is to disinfect your jewelry before putting it on again. You wouldn’t want to re-contaminate your hands by putting it without cleaning it again, right? If you need advice in this area, check out our tips on cleaning your jewelry from a previous article.

People in white uniforms wearing medical masks.

Follow what the doctors are doing

If you think that cleaning your hands and disinfecting your jewelry before putting them on is pretty tedious, that’s because it is! The CDC’s recommendation is that we should be washing our hands:

  • Before and after eating
  • Before and after food preparation
  • After coughing, sneezing, or sneezing into your bare hands (better wear a face mask and carry tissue all the time instead)
  • After using the bathroom
  • After caring for someone sick
  • Before you return home after being out

This could happen several times in a day and you would have to take off your rings each time you do.

Our advice?

Take a break from wearing your jewelry while the threat of COVID-19 is still present. Ever noticed how doctors rarely wear accessories especially while at work? That’s because germs could be hiding underneath jewelry. Leaving them on while washing is risky enough that they become prone to slippage, but even more so because it could be providing a safe cover from germs and viruses.

Another thing to consider is that certain gemstones can get easily damaged when they encounter chemicals present in sanitizers or antibacterial soaps. Better leave your collection in their respective display and storage holders and just use them once everything is safe and clear.

Each one of us is expected to do our part in keeping our communities safe and healthy. Taking a pause from wearing your jewelry can help a lot in saving you and your loved ones from getting sick. In the meantime, why not visit Nile Corp and check out our latest offerings which you can use to display and store your jewelry collection.

4 Ways to Untangle Your Necklaces

Some solutions for this jewelry storage headache.

Beaded necklaces hanging on display.

Ask any avid jewelry collector about some drawbacks to owning them and they’d probably tell you the same thing: separating them when they all get tangled up. Once you’ve reached a substantial amount in your collection you’d surely find yourself dealing with the same issue.

We wouldn’t want you to get frustrated over this. In this article, learn new tricks to help you manage this problem and find out how you could make the best use of your necklace display and storage tools to make sure this doesn’t happen again.

A tiny pin may just save your day

Simply slip the pin at the center of the knot then carefully use it to pull away the chains on top of one another. Try not to tug on the chain too hard to avoid breaking the links. You may also try out different-sized pins to see which one is suited for your necklaces.

Wooden Jewelry Display Bust with Easel for 3 Necklaces - Oak
Wooden Jewelry Display Bust with Easel for 3 Necklaces - Oak

Use your necklace display and storage tools accordingly

While our product offerings have different styles and functions, they are assigned to suit the different types of jewelry our buyers may have in their collections. That means you have to use your chosen jewelry display set for what they are intended for. In this example, the photo shows a wooden necklace displayer fit to carry three necklaces. We recommend that you only stick to three necklaces when you use this bust to avoid overloading it with jewelry pieces making them prone to tangling up. Make sure to adjust the necklaces if you will be placing them in this bust to avoid them overlapping and getting tangled up on one another.

Baby oil and powder are your friends

But what if your necklaces or bracelets still get tangled while hanging on your jewelry display stand? You can use baby oil to loosen them up enough that they can easily slide off each other. Gently massage the tangled chains to slowly untie them. Once that happens, you can easily wash off the baby oil residue with warm water and mild soap.

Another household item you can use is baby powder. Simply sprinkle the knot with these baby bathing essential and see your jewelry get unlaced. Same with oil, simply clean off your jewelry with water and soap.

Pick storage tools with compartments

Stay organized and knot-free with jewelry boxes and trays with compartments. You just have to make sure to place one piece per compartment to avoid creating a knotted mess with your valuables.

Have a look at our merchandise today to see your options!

Jewelry Display Ideas to Make Your Merchandise Pop

Learn how to create merchandising displays that will capture your target customers.

A vintage signage for a jewelry antique store.

Knowing the different techniques in retail display is important for jewelry entrepreneurs to learn. It can mean the difference between catching a shoppers’ attention and translating it to a sale or having your merchandise passed up.

Take this time to learn a few tricks of the trade in retail jewelry display and see your business prosper.

Two girls shopping at a jewelry store.

Use props that will catch your intended shopper’s eye

It helps to put yourself in your target customers’ shoes. In doing so, you’ll find out what kind of styles and aesthetics appeal to them. Because taste changes over time and across genders you must learn how to adapt your display techniques depending on the viewer.

A regal and elegant display may very well capture an older, more sophisticated buyer. On the other hand, if you’re advertising for someone young, why not go for bold colors or something that’s inspired by today’s youth culture?

Evoke romance using florals

Jewelry would always be a favorite gift between couples, and so, why not use displays that highlight that aspect of your merchandise? Flowers, aside from representing nature and freshness, also work well as props for couples jewelry. Think of the colors that will go best with your jewelry display to create beautiful setups.

Think of your jewelry display’s material when matching them with your merchandise

Different fabrics and textures give off different vibes so choose one that goes well with your chosen motif. Wooden and burlap jewelry displays give off earthy feels which work well when used with nature-inspired displays and jewelry items. Velvet and silk fabrics, meanwhile, are more suited for your more high-end pieces so choose carefully when matching your tools to your merchandise.

Colors speak volumes for your collection, so make sure to choose well

We associate meanings and moods to certain colors so it’s natural that your choice of hue can affect how a shopper views your display. Want something cool and calm? Go for a blue-themed set. Or perhaps you prefer bright colors? Red and gold props and jewelry stones are your best bet. Think of what you want your target shopper to take away from your collection and make your display revolve around that concept. Just remember that if you choose to go with this route try to limit your colors up to three only and make sure they complement each other.

Be mindful of sizes and proportions

It’s natural for large items to attract our attention first when looking at a group of items, so if you want to shine the spotlight on a particular item, it’s best to place them front and center or display them with tools and props that will make them bigger and more noticeable.

A jewelry display using with a mannequin and picture frame as holders.

In this example, the large size of the picture frame highlights the beaded necklaces and makes them stand out from amongst the other displayed items in this collection.

Why not browse around our online jewelry display store to see what we have in store for you?