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4 Jewelry Business Survival Tips in the Time of COVID-19

Living in the new normal requires new strategies.


A retail store's "OPEN" sign on display by the shop's door.


First, the good news:


The market for jewelry remained robust even during the height of the pandemic lockdowns. In fact, several retailers have reported an uptick in the 30-40% range in the purchase of luxury products compared to the previous year.


Unfortunately, it’s been reported that the vaccine rollout in the country has slowed down. This means that while life has pretty much returned to normal for many, the fact remains that the virus is still very much present, and the presence of a more transmissible variant of the virus means the time’s not yet right to let our guards down.


And so, jewelry entrepreneurs need to think of new ways to handle their businesses while all of these are going on. 


While we’ve always talked about jewelry display solutions here in our blog, we’ve decided it’s time to talk about the takeaways jewelry businesses can learn from their pandemic experience. Given the current status of the industry and the society at large, what are the learnings or tips they can build themselves from and apply in the new normal?



1. Be flexible. Change is something that should be expected and embraced.

To say that all of us have to make huge adjustments in the early days of the pandemic would be an understatement. Almost overnight everyone had to pull back and basically change their everyday, normal habits to curb the virus’ spread. Outside of essential workers, everyone was made to stay at home for their health and safety. All of a sudden, businesses were shut down, work and schools had to be recalibrated for the home, and with it came new challenges that most are faced with for the first time.


Yet those challenging times brought forth innovative ideas. A lot of folks have turned their hobbies into money-making ventures ー jewelry making included. For those who already have existing jewelry businesses, many turned online so they can continue selling their merchandise at home. When setbacks happened, a lot of folks were quick to make adjustments to cope with the unpredictable nature of things. 


Recently, two social media marketplaces that serve as hosts to many jewelry entrepreneurs have all of a sudden shut down for hours. Last Monday, October 4, 2021, Instagram and Facebook (as well as WhatsApp, Facebook Messenger, and Oculus) ceased operations for more than six hours because of a server configuration issue according to Facebook. The effect was global and this urged many small business owners using the said platforms for selling to look for alternatives such as setting up their own websites.


Pandemic or no pandemic, many veteran entrepreneurs will tell you that this won’t certainly be the last roadblock on the path to owning a business. What matters is that you are capable of thinking ahead and knowing when to make adjustments to the challenges that you will be facing.


A masked up delivery person delivering a package to a home.


2. Be clear about the new policies your store is adopting.

Along with the increased reliance on online marketplaces, many stores have adopted new policies to ensure the continued smooth operations of their businesses. 


Online shopping means deliveries and the need to have a clear purchasing and shopping system in place. Having multiple payment options is the most ideal, most especially electronic payment options for their ease and to minimize contact with the courier. When it comes to shipping, it’s best to rely on courier companies that are reliable and have clear tracking systems in place for your customers’ peace of mind. Likewise, you need to also have enough packaging materials to accommodate your goods.


The same case should be applied to brick-and-mortar shops but it would require additional systems in place such as installing hygiene areas, barriers, and even regular disinfection and cleaning schedules to keep your premises safe for shoppers.


These policies need to be conveyed and explained clearly to shoppers as part of your store’s customer services.



3. Be creative with your marketing efforts and selling.

Standing out from the competition is always the goal of every entrepreneur, but times are harder and so you may need to do something extra to get the public’s attention. The good thing about having all this technology within reach is that you can explore different facets of the marketing game to boost sales for your shop.


Mere static ads just wouldn’t do these days especially online. From quick clips on TikTok and Instagram to long-form videos that you can use to create beefed-up content to promote your merchandise to the public, video is the way to go. Think of it as similar to TV infomercials but done online. 


But that’s not all you can do with the technology available. You can also highlight your products with lifestyle vlogs featuring influencers that can talk about your products. Providing educational content is always a good strategy to take as well. Many would love to know how to style themselves with accessories or are curious to know how to take care of and store their jewelry collection to make them last longer. From here you can talk about particular items from your merchandise that you would like to highlight or have some experts talk about jewelry care and jewelry display ideas that would be of interest to potential buyers. Some shops these days are also holding live selling on videos to boost their shop’s earnings. 


Simply put, there are plenty of ways to get creative and stand out, and it would be to your business’ advantage to take your shot with these opportunities.



Looking ahead…



4. Be one step ahead by studying your customers and the market.

Being proactive these days is crucial to a business’s survival. While the pandemic was an event that no one anticipated, the experiences of entrepreneurs during this period should serve as a reminder of the importance of having the foresight to be ready for the future.


Market research is key here. Data gathering and customer mapping may help predict future buyer behavior. Learn about their buying journey and see if you can spot issues to resolve. From here you can find out what could be possible pain points and make the best plans to resolve them.


Likewise, keeping abreast with industry trends helps you figure out what items could be hot commodities in the coming months. If you are an entrepreneur and also the creator, this can help you come up with styles to include for your future collections.



It’s safe to say that many of us went through the wringer in the past year and a half. Individuals and institutions alike faced challenges but the beauty of these tough times are the stories of resilience and redemption stories of those who were able to bounce back. With careful planning, a positive attitude, and the guts to push through the rough roads, life will go on and will continue to prosper. Hope this article gets you the motivation to continue on your road to success!


What To Do With Excess Jewelry Inventory

Some wise tips you can apply to your online or physical jewelry store.


Close up of a person's hands while inspecting gold and pink bangles.


It always pays to be on top of things when it comes to tracking your jewelry business’ inventory. Doing so will help you find out how your merchandise is faring with the buying public. From there you can make the right decisions for your store, particularly in the aspects of sourcing, product development (if you’re selling your own creations), selling, and advertising.

But should excess inventory be a cause for immediate concern? More often than not, yes it should be a cause for concern because excess inventory means the long-unsold items are taking up space that could’ve been occupied by new products. Just imagine your store’s jewelry display and shelves overflowing with products ー not the most ideal scenario, right? Especially when you’re in the business of selling luxury items, retail displays should remain tasteful and aesthetically pleasing and overcrowding can be considered an eyesore. It’s better to just have the right amount of merchandise on display ー a mix of old but strong performers and new fresh pieces ー to keep the buyers interested. 

Trends and holidays may determine what gets snatched up on the shelves quickly. There’s also the matter of changing consumer preferences, and as many retailers will tell you these days, extraordinary happenings that are out of our control like the COVID-19 pandemic can shape supply and demand. Taking into account all these factors, let’s look at the various ways entrepreneurs can deal when there’s excess inventory in their shops.



Take a step back to look at your jewelry display efforts

For those who own brick-and-mortar jewelry stores, sometimes all it takes is to recalibrate how you are promoting your merchandise. The easiest thing you can do is reposition your slow-moving items in a different part of your store. Next, you can try out different concepts to ones you think will click with the public. Think of fresh jewelry display ideas as you might just strike gold (pun intended) and bring attention to products that have been ignored before.

Even replenishing your labels and signages can bring life back to old stocks. Lighting and props can also help liven up your retail space so look for aesthetics that you think will be a hit with your customers. Nothing too drastic, just a little sprucing and rearranging may just be what you need to do to boost your store’s sales.



Hold a sale

Now, this advice works for both online and physical jewelry stores. Remember that a lot of customers are on the lookout for great bargains, and so giving them discounts may just nudge them into buying your items, including older stocks they may have missed out on before. The best time to do this is near the end of a season or just before new fashion trends emerge.

Remember to promote this event well so it captures the public’s attention. If you can’t launch a full sale event just yet, offering vouchers or sale coupons to your customers can also help in selling your overstocks faster.


Gold necklaces laid on display on a necklace display platform.


Place your slow-moving items in multiple places in your store

This technique is called “double” or “triple exposing” and it’s a great way to showcase the items you may be having a hard time selling.

Sometimes it’s all just a matter of boosting your jewelry display setups to get them the attention they deserve. First, study where your customers are going to see the prime spots where they may be spending a long time. Perhaps some of your slow-moving items just have the bad luck of being located in a spot that the public is missing out on. Again, you can apply this technique during the sprucing and relocating process as suggested in the first tip. You can also try out showcasing items by your window display so you can definitely shine the spotlight on them in a way that people, whether they enter your store or not, will definitely notice.



Retrain your staff in selling techniques

Another route to take is to look at how your people are selling your merchandise. Take a step back and see how they are presenting your products as well as their selling prowess. Are there issues that need to be fixed? Sometimes lean times happen not because of the products but how a store’s staff deals with the customers that come in.

It’s important to find out if there are problem areas that need to be corrected but also look for instances of exceptional work. Give rewards to staff members who are going the extra mile when it comes to selling and providing customer service. There’s indeed value in positive reinforcement and you might just see improved performance in your items once you implement these tips.






Rework some of your old designs into new ones

For those of you who make your own jewelry pieces, experimenting with new designs may just be the trick you need to try. You can experiment a little and see if giving your old pieces a fresh take can bring life back into them.

Pick a select few of your slow-moving items to see if they can be refashioned into entirely new pieces. With a little bit of imagination and the needed technical know-how, you can create new jewelry designs that will wow your customers.



Bundle your overstocks with other items

Another great technique is combining your slow-movers with your most popular store products. Just remember that the key to success with this technique is having a good eye at combining products.

Naturally, the items you group together must make sense. You can go by a theme (Mother’s Day bundle) or go with the similarities between the products as your guide (a full set of jewelry for brides).

It’s a smart way to deal with your excess jewelry inventory because not only would you be selling some of your dormant stocks, but you are selling other pieces to go along with it.



Exchange them for other items with your suppliers

Now, this requires having a good relationship with your stock providers. It’s important to be upfront about your situation and to present options that will be good for both parties. Ideally, they can exchange your old stocks with new designs that may be to your customers’ liking. 

By sticking to your commitment and maintaining a two-way relationship that benefits all, you can safely apply this strategy to avoid getting stuck with jewelry items that you are not able to sell at all.



Offer them as perks to your existing rewards programs

Just because you may be having a hard time selling some of your products doesn’t mean you can’t refashion them into items of value, so how about offering them as gifts for promos and for your store’s rewards programs?

You may offer your excess inventory as a gift for customers who are hitting a certain price point with their purchases. Likewise, during holidays and during your valued customers’ birthdays, overstocks may be given out as gifts as a form of “thank you” for their continued patronage.


Our Best Picks for Earring Display Towers

Bookmark this link if you’re in the market for jewelry display tools for earrings.


#JWY1335-PK 2 Tier Acrylic Rose Gold Mirrored Base with Storage Compartments


In the business of selling jewelry, presentation matters a lot. The goal is to make the merchandise stand out and capture the eyes of anyone who strolls in the jewelry store to like them enough to purchase a piece or two. This is achievable with a great retail display concept and the right jewelry display tools.

In this article, we shine the spotlight on a particular type of device that fits the bill: the earring display tower. Read on and marvel over this versatile and useful piece that every entrepreneur in the industry must have in their collection.

Simply click on their names to know more, and please do take note that the accessories displayed in the photos are not included.


#WD4015-OK 30 Hooks Jewelry Tower


#WD4015-OK 30 Hooks Jewelry Tower

What makes earring display towers such a wise choice for jewelry entrepreneurs? For one thing, they’re devices that can showcase multiple pairs of earrings at the same time. In fact, this item, as the name implies, features 30 hooks distributed equally and attached on three sides of the structure with each containing five tiers meant to secure the hooks in place. That makes it a solid space-saving jewelry display tool. All one needs to do is to hang earring cards containing the earrings on the hooks. Alternatively, dangling earrings can simply be hung straight on them. Another thing solid about this particular piece is its structure which means it can stand up straight without being in danger of tipping over. Finally, its rotating base means browsing for a pair is a breeze.


#WD5600 Natural Wood Rotating Jewelry Earring/Accessory Storage Display


#WD5600 Natural Wood Rotating Jewelry Earring/Accessory Storage Display

Now here’s another wooden earring display tower but with a different take from the first device. Instead of built-in hooks, this one simply has notches for dangling-type earrings to hook unto. Earring cards meant to be used for stud earrings, meanwhile, can simply be hung on each tier for display. It has a clean, smooth wooden finish which makes it the perfect prop to use in various display concepts and themes.


#DP032DT Twin Towers 10"W x 3 1/2"D x 15 1/2"H


#DP032DT Twin Towers 10"W x 3 1/2"D x 15 1/2"H

Now here’s a device that literally looks like a tower. If you’re tired of the usual designs in earring display tools, then why not give this one a shot? If you prefer more modern retail display concepts with a masculine appeal, then this is the right tower to choose. Even on its own, this particular piece can even function as a minimalist tabletop decor.


#DP616-PK 3-Tier Acrylic Bracelet Necklace Bangle Jewelry Display Holder Stand


#DP616-PK 3-Tier Acrylic Bracelet Necklace Bangle Jewelry Display Holder Stand

Now here’s another modern-looking jewelry display tool but unlike the previous device, it leans towards a more feminine aesthetic. With its acrylic material, this multi-purpose displayer is skewed to appeal to a younger crowd. Also, because of its built that features three uneven bars, it is especially meant to display large hoop earrings alongside other jewelry types such as bracelets, bangles, and necklaces.

Make sure not to overload it with too many jewelry pieces though to maintain its simplicity and beauty.


#WD3600-WH Natural Wood Rotating Jewelry Earring Storage Display


#WD3600-WH Natural Wood Rotating Jewelry Earring Storage Display

Dark wood is gorgeous, no doubt about it. However, if you’re after a softer aesthetic, similar to Korean-style interior design concepts, this natural wood device in white is the way to go. Korean aesthetics favor light wood, simple lines, and neutral colors and this particular tower perfectly captures it. It’s a great look to achieve as it is very trendy and social media-friendly.

To complete the look, go for earrings that also fit the aesthetics' profile: simple, dainty, absolutely nothing gaudy, or too flashy.


#WDJ5036CF Natural Wood Rotating 36 Hooks Jewelry Tower


#WDJ5036CF Natural Wood Rotating 36 Hooks Jewelry Tower

Still, the beauty of carved dark wood can’t be denied. If you’re more appreciative of the dark academia aesthetic than the minimalist Korean style then this is the earring display tower for you. Reminiscent of aged wood, this is a great device that calls to mind old but cozy wood cabins during the New England fall season. Also with the upcoming Halloween holiday, this would make for a lovely addition in a witchy, colonial-era-inspired retail setup. 

Beyond its aesthetics, this device contains 36 hooks which allow for plenty of earrings pairs to be displayed all at the same time.


#JWY1335-PK 2 Tier Acrylic Rose Gold Mirrored Base with Storage Compartments


#JWY1335-PK 2 Tier Acrylic Rose Gold Mirrored Base with Storage Compartments

Here’s another trendy piece that we think our customers would like, so much so that we chose to highlight it by using it as this article’s headline photo.

This 2-tiered acrylic multi-purpose display tower is fit for larger-sized earrings such as hoops and square-shaped types, as well as bracelets, bangles, and necklaces. Simply slip them on the bars and you’re done. What makes this one different from other similarly-designed towers though is that this one contains compartments on the device’s base which means it can hold tons more jewelry pieces such as studs and rings.


#COP3672 Metal Wire Swirl Jewelry Display and Organizer


#COP3672 Metal Wire Swirl Jewelry Display and Organizer

Last but not least is another one of our blush-toned beauties. This is the perfect device for girly and romantic display setups, thanks to its great use of the colors pink and gold. With its porcelain base that features a floral vine design surrounding it, this display tower is pretty in itself but paired with earrings that are as dainty as they look, it’s guaranteed to be an eye-catcher with customers.


Jewelry Display Tools for Fans of Scandinavian Minimalism

For those whose hearts skip a beat for simple and understated styles.


Close up shot of a ring with a blue backdrop, viewed from the top.


There’s something to be said about minimalism that still manages to catch a viewer’s attention. The simple lines and clean elegance of the aesthetic appeal to onlookers because they stand out in a world where loud colors and overly decorated concepts take center stage every day.

In fact, more and more folks are slowly turning their attention to style conventions that adopt minimalist design ideas such as Korean interior design aesthetics, which combines minimalism and traditional elements. It’s indeed a popular movement online, gaining attention anywhere that it has now become a go-to look for many. A similar design movement called Scandinavian minimalism is likewise a popular style as seen in the many pieces of furniture following its conventions.

Is there an equivalent style movement in jewelry display tools and concepts? If there is, it may not have an official name yet but we believe these particular devices fit the look of the two minimalist aesthetics.

Like what you see? Click on the product names to purchase.


#ED-2143N-LE Burlap Linen Earring Display Stand


#ED-2143N-LE Burlap Linen Earring Display Stand 

A defining characteristic of both styles is their emphasis on the use of natural materials such as wood. An alternative to wood if that’s not exactly your style is to go for another natural material such as burlap. Burlap is a type of fabric taken from the jute plant. It is well known for its sustainability, versatility, and affordable production cost. Primarily harvested in the South Asian and Himalayan regions, its durable nature makes it a good material to make sack bags from as well as linen covering for jewelry display tools such as this one.


#WD302 Wooden Bracelet Display Ramp


#WD302 Wooden Bracelet Display Ramp

If you’re after a simple but well-crafted design then this is the device for you. This no-frills bracelet display ramp is a great addition as a tabletop display tool or placed under glass display shelves. Its polished wood finish that retains the lines on the grain is particularly pleasing to the eyes so it's a potential crowd-pleaser.


#HOM412BR Wall Mounted Wooden Mountable 12 Compartments Holder Shelf


#HOM412BR Wall Mounted Wooden Mountable 12 Compartments Holder Shelf

Bring the cozy, homey vibes of Scandinavian minimalism to your jewelry shop with this multi-purpose shelf.

It best exemplifies the aesthetics’ affinity for anything that comes from nature. In fact, the style calls for leaving things as is much as possible, so visible grains and minimal polishing is the look to go for. This particular shelf features those characteristics and fits right in with the theme.


#WD63OK Wooden Display Storage Case with Tempered Glass Lid for Jewelry and Beads with 18 Compartments Tray, Oak Color


#WD63OK Wooden Display Storage Case with Tempered Glass Lid for Jewelry and Beads with 18 Compartments Tray, Oak Color

Jewelry stores need storage devices too and we think this particular item fits the Scandinavian minimalist aesthetic.

This wooden jewelry storage case is perfect for showcasing smaller jewelry pieces or even individual gemstones. It contains 18 compartments that secure each piece into place. This makes for a wise buy as the 18 compartments help separate pieces from each other as rubbing together, especially for gemstones, may cause scratching and damage. No need to open up the container to view the items inside as the top is made out of tempered glass.


#WD3331-OK 3Pcs Set Wood Stackable Display Riser Stands


#WD3331-OK 3Pcs Set Wood Stackable Display Riser Stands

With cute leaf details on each platform, this trio of wooden jewelry display risers makes for a great gift for a loved one or a wise purchase for any jewelry entrepreneur. Sturdy, dependable, and versatile, the three risers of varying heights can be tapped for creating jewelry setups that work.

We’ve talked about the Rule of Threes before which is a design principle that states that groups of threes (or any odd number) are more captivating and memorable to their viewing audience. This is a good tip to remember when conceptualizing jewelry display setups to make sure your efforts are rewarded by getting noticed by customers, and this particular set can help you execute that.


#BXJ12LN Wooden Linen Triple T-Bar Jewelry Organizer


#BXJ12LN Wooden Linen Triple T-Bar Jewelry Organizer

While exposed wood is the preferred style in Scandinavian minimalism, painted items are not unheard of especially those that are painted in understated colors such as white, blush tones, and grey. Nevertheless, we still think this particular jewelry organizer is still an eye-catcher due to its beautiful design and excellent craftsmanship.


#219-1BW (O) Single T-Bar Display


#219-1BW (O) Single T-Bar Display

Basic but not boring, this T-Bar jewelry display stand wouldn’t certainly look out of place in a Scandinavian minimalism-styled living room or bedroom. We can even imagine it being used as a display piece on its own but it is more than just a well-crafted wooden device. Made sturdy with a weighted base, this is the perfect display piece for showcasing necklaces and bracelets which you can easily hang from its single wooden bar.


How To Pick Your Jewelry Business Name

It’s the name that the public will know you for so choose well.


Close up of a person's hand picking and stringing beads.


You got to admire the optimism of humans in times of crisis. While many remained cooped up at home during the height of COVID-19 restrictions, many saw it as an opportunity to launch businesses and new careers while housebound. Thanks to the internet, starting a home-based online shop has become possible. Many folks started to find ways to monetize their hobbies or develop new skills to profit from. While baking became a favorite of many, there are also those who started creating personal items like scented candles, perfumes, and yes, jewelry to sell. This article is dedicated to those who chose to go with the latter.


Once there is enough jewelry inventory for selling and jewelry display stands for showcasing the merchandise, the next step in making things official is by coming up with a business name for this home-based venture.


Here are some tips that we think are of so much value for those who are in this phase of the business process.


A top-down, close-up shot of two people admiring jewelry on display on a marble surface..


Think of how you would like to be perceived by the public

It helps to think of your business as an entity with an image. Your business represents your brand and it is this idea or perception that the public forms from what they see or hear about you. Naturally, you would want to make a good impression. In order to make a good impression upon hearing the business name, what kind of feelings do you want to evoke from your customers? Luxury? Familiarity? Does your store have an advocacy (e.g. sustainability, eco-friendly products, etc.) that you would like to highlight? Focus on those things to inspire you when coming up with a name for your jewelry business.



Go for easy recall

A good goal for new entrepreneurs to accomplish ー especially those who are just about to launch their business ー is memorability. In establishing the business name, the name should be something that people can easily remember so they can find you quickly online or in person. This would make it also easy for customers both new and old to recommend you to people they know. Avoid using a jewelry business name that’s too long or hard to pronounce. Again, your goal here is to be memorable ー don’t make it hard for folks to say and remember your business name especially when you’re new in the industry.



Make it search engine friendly

What does it mean for a business name to be “search engine friendly?” Aside from it being easy to recall, it should also have words that are commonly used by internet users when searching for jewelry online. Tools such as Google Trends or SEMRush can be used to determine the popularity of keywords. Don’t forget to include these words in your business name and make it easy for the public to find you.



Do “name tests” to see if your chosen words match

Once you’ve settled on some words, check to see if they work when combined by writing them down and reading them out loud. This exercise certainly helps because sometimes the words and phrases we come up with in our minds may appear and sound different in actuality. This gives you an opportunity to make revisions or come up with new words if none fit. Another brainstorming exercise is to come up with sample logos and see how the names you came up with match with the copy. As the use of logos is an important part of branding, take the time to check your copy against mock logos and see how they would appear on your merchandise and marketing materials such as tags, shopping bags, etc. Are they a good match or not?  It’s best to invite your team to help out with this exercise so you could also hear their inputs.



Check to see if the name you’ve selected is free to use

Let’s say you’ve already come up with a business name ー that means all is well and good, right? Unfortunately, there’s also the possibility that the name has already been taken before. To avoid issues with your business name, check to see if it is available or has been trademarked.



Nile Corp remains committed to helping out budding jewelry entrepreneurs take their first steps in this industry, not just by providing high-quality jewelry display and storage tools but also through articles like this one.  We hope we were able to help you in this exciting part of establishing a jewelry business!


How to Find the Best Earrings to Match Different Face Shapes

Arm yourself with this essential jewelry styling and selling skill.


Pretty brunette girl modeling her off-shoulder top and earrings.


A big part of being a jewelry seller is becoming the go-to person for matters involving jewelry and this goes beyond selling them to your customers. From jewelry customization to styling advice, people may turn to jewelry shops for help in these areas. It’s simply a fact of the industry and it will be to you and the business’ advantage to learn these things and become an expert at them.


Today, let’s look at a certain skill set that sellers must have in their arsenal: helping buyers find earrings that match their face shapes. Because earrings come in different shapes and sizes, it’s natural that some types will suit a particular face shape while for others they may not. Now think of this as a part of your customer service offerings so that your buyers are fully satisfied and walk away with new earrings that best suit them.


You know the importance of having a wide variety of earrings to promote on your store’s earring display showcase; now let this article be your guide to helping folks find the best earring to suit their faces. As we do believe that top-notch presentation is also part of providing great service to jewelry customers, we’ll also be recommending the best jewelry displays for the types of earrings mentioned in this piece.


A pair of blue tassel earrings.


Drop earrings best suit round faces

To lengthen the appearance of round faces, earrings that “drop” (chandelier earrings, tassel-types, dangling earrings) are the best match for this face type. Avoid rounded pairs as they would only make your face look rounder.


You can identify a round face as it would have very little to zero angles and it would be at its widest around the cheek line. 


Our recommendation:

Drop earrings are best displayed on devices that have bars and open slots that secure the earrings in place such as the #WD417-BR Two-Sided Panel Jewelry Display Stand for displaying Earring Card. This mixed-use wooden display stand is an elegant and economical way to showcase various jewelry types. We do think it’s the perfect tool for displaying drop earrings as they can be freely hung on its chiseled open slots. It’s versatile as it can be hung up on a wall or be left standing on a flat surface for display.


Pretty woman in a yellow lace top.


Small round styles soften square-shaped faces

Square-shaped faces would be described as a balanced face shape with the forehead on equal length with the jawline. It may feature sharp corners and the chin is not very prominent. They can be pretty striking in appearance and are commonly seen in models working in high fashion. If, however, you want to minimize the angles, it’s best to go with small round-type earrings such as small hoops, huggie earrings, and studs. Avoid large hoops and square earrings as they can emphasize sharp jawlines.


Our recommendation:


Tiny, delicate earring styles are a great match for this equally sweet earring display stand which comes in a blush color. The #ED-2402-S50 Medium Metal T-Shaped Champagne Pink Earring Display Stand is a great fit for a small pair of earrings.



A lady staring off in the distance while she has  paint smudges on her face.


Chandelier earrings are flattering to diamond-shaped faces

The diamond-shaped face can be a bit of a challenge to pair earrings with, however, chandelier earrings especially those that flare out at the bottom manage to even out this face shape. A face shape is said to be diamond-shaped if it tapers around the forehead and chin. Those who were born with this shape are said to have stunning cheekbones. Another earring type that works well with this one are drop earrings that end just above the chin.


Our recommendation:


Most chandelier earrings that are fan-shaped or anything that does flare out in the bottom almost always comes in bright color. That’s why we think it makes sense to display it using #251-250 Metal Earring Display Stand as the bold hues would look striking against the device’s black metal frame.




A pair of huggie earrings set against a smooth black surface.


Heart-shaped faces match well with earrings with rounded bottoms

How does one identify a heart-shaped face? Also called a V-shaped face, it is widest around the forehead and tapers gradually, just like the letter “V” does. It is a well-coveted look as many who has the face shape are hailed for their visuals in the media. Earrings with rounded bottoms such as teardrop-shaped dangling earrings and those that come in hoops are best suited for this face type. These designs manage to create a balance in the face’s jawline.


Our recommendation:


You don’t have to limit yourself when using jewelry display tools to the type of jewelry they were made originally for. Like in the case of the #NDF571 Paper Twine Wrapped T-Bar Bracelet Display, the way it was built means you can also use it for hoop earrings.



Curly haired girl wearing thick chain necklaces.


Oval faces can work with every earring style

A variation of the heart-shaped face, oval faces are the most balanced amongst the different face types. It’s not so round, not so long, and not so narrow and pointy ー a perfectly proportioned face shape indeed. Because of this, it is the most versatile as it can work well with any earring type. 


Our recommendation:


The #JWD6012 Jewelry Display Set for Earrings Acrylic Jewelry Tray is a display tool that can accommodate most earring styles. It features 10 rows and comes with 12 pieces of earrings cards to attach your store’s earrings on. 



Make sure to keep these tips to heart and start impressing your customers with your newly acquired styling knowledge!


Out Top Picks for Jewelry Organizers for Business and Home Use

Never lose a piece of jewelry again.


Beautiful elderly woman trying out a pearl necklace in front of her vanity area.


Whether you’re just starting out in your jewelry collection or have already amassed an impressive amount of treasured accessories, it’s important to keep things in order. This ensures easy finding and tracking of your beloved jewelry pieces.


Likewise, jewelry businesses both large and small need to have a system for storing and organizing their goods. While having impressive jewelry display showcases is the way to go to attract customers, it is also just as important for every shop's storage of their merchandise is in order.


It all begins with having the right storage tools and organizers to keep things in place. Let us help you find some good ones to have around at your shop and home. Click on the product names to find out more about them.


#WD2005-OK Wooden jewelry rack with 20 hooks


#WD2005-OK Wooden jewelry rack with 20 hooks

Let’s start with tabletop jewelry organizers. They are commonly found on the shelves of jewelry shops and bedroom dressers of collectors all over. This particular piece has five rows and comes with 20 removable hooks that you can rearrange to create your own system of organization. While you can use this display for different types of jewelry ー depending on how you arrange the hooks on the rows ー it is best used as an earring display stand as shown above. This piece comes highly recommended as it makes the practice of browsing and finding pairs of earrings such a breeze.


#COMS2915BR Jewelry & Makeup Organizer, Light Brown


#COMS2915BR Jewelry & Makeup Organizer, Light Brown

Here’s another tabletop jewelry organizer that’s worth looking into. Perfect for jewelry collectors who are always on the go, the piece’s semitransparent design cuts the time for finding accessories to wear on a day or night out. It’s also just the right size for placement on top of a dresser or vanity area. Durable and practical, this one could be used to organize even non-jewelry or makeup items such as school and work supplies. 


#JWD1103 3 Tiers Acrylic Display Risers for Makeup


#JWD1103 3 Tiers Acrylic Display Risers for Makeup

One of the newer items in the store, this particular display certainly gives off a simple but elegant appeal. Don’t be deceived by the word “makeup” in the name though as you can certainly use this for your jewelry as well as other treasured collectibles. Made of high-quality acrylic, this is a great find for home use as a tabletop riser, and as a countertop tool for showcasing merchandise in jewelry shops.


#BXJ85 High Gloss View Top Wooden Jewelry Chest


#BXJ85 High Gloss View Top Wooden Jewelry Chest

Now let’s move on to organizers for when you want to store your jewelry away from view. This stunning jewelry box in high gloss rosewood is a top pick for storing away family heirlooms and the most high-end pieces of your jewelry collection. Lined with velvet to avoid marks and accidental scratchings from getting on the surfaces of your jewelry, this wooden chest comes with a lock and key for added protection. Likewise, it has four drawers, each with dividers and compartments to help you sort your jewelry. In our humble opinion? This one is a worthy investment for sure.


#SAT307BR Large Adjustable Wooden Desktop Organizer for Office Supplies


#SAT307BR Large Adjustable Wooden Desktop Organizer for Office Supplies

Another new find from our collection is this versatile tabletop organizer. With its drawers, there’s plenty you can do with this particular organizer. Marvel at the craftsmanship displayed in this organizer which makes it a fine piece of work to showcase on your desk. You certainly won’t go wrong whether you choose to use it to store your everyday jewelry wear, makeup, office or school supplies, or crafting tools.


#AC-1L2 Jewelry Organizer Travel Case with Combination Lock


#AC-1L2 Jewelry Organizer Travel Case with Combination Lock

Lastly, let’s take a look at this jewelry organizer that you can bring anywhere. Perfect for when you take your business on the road or are living the jet setter’s lifestyle, this is definitely something not to be missed. With straps to keep necklaces and bracelets in place and slotted pads for rings, this is the perfect travel companion for jewelry roadshows and conventions. Don’t worry as this comes with a combination lock so your property is kept safe and secured.


The Best Necklace Displays With Quirky Details

Let’s shine the spotlight on jewelry displays with fun and unusual designs.


#ND-1892V-ZP Pink Zebra Print Large Necklace Display Bust


Whether you’re a jewelry shop looking for new necklace display tools to showcase your merchandise or a jewelry collector with a unique taste, this article is perfect for you. We combed through our products to show you our recommended pieces that possess unique flairs and designs. These are the jewelry displays that are just as eye-catching as the jewelry pieces themselves.


Simply click on the product names of the items that catch your eye to start ordering.


#COP3693-1 Metal Jewelry Display Organizer Stand


#COP3693-1 Metal Jewelry Display Organizer Stand

Perfect for sweet and dainty interiors, this jewelry display stand in baby blue is surely a standout piece. With gold-painted accents and heart-tipped arrows functioning as bars, there’s only one word that will best describe this stunning table topper: girly. But we’re not just praising it for its design alone. It’s also a functional piece as not only could it carry necklaces but it could also be used to showcase bracelets, anklets, and bangles, so why don’t you give this one a try?


#COP9092-WH Metal Wire Display (6 Hooks Top, 6 Hooks Under)


#COP9092-WH Metal Wire Display (6 Hooks Top, 6 Hooks Under)

Another sweet but practical pick is this metal jewelry display stand shaped like a doll’s dress mannequin. Like the previous stand, this piece allows for different jewelry types to be displayed. Thanks to the hooks in place, the perfect jewelry merchandise to display here are those that can be hung like necklaces, bracelets, and even chandelier earrings. Make sure this color matches your shop’s interiors to avoid clashing aesthetics.


#PB-0172P Plastic Figurine Necklace Display


#PB-0172P Plastic Figurine Necklace Display

Sturdy and dependable, this necklace display bust is a great tool to have around as it can be a suitable model of the human chest area. As some buyers may not be so keen on trying out necklaces on themselves so this display makes for a good substitute. It likewise comes in both black and white which are both neutral colors that make the jewelry pieces on display, especially those with colorful centerpieces, pop out. These features surely make this bust display a wise buy.


#BD-2114V-ZP Pink Zebra Print Tall T-Bar Display


#BD-2114V-ZP Pink Zebra Print Tall T-Bar Display

Putting hot pink and zebra prints together is certainly a bold choice but have you ever seen it applied on a jewelry display stand before this? This T-bar style stand is the perfect display for bold jewelry entrepreneurs and collectors alike. Those in the jewelry business certainly need something eye-catching to capture everyone who enters their stores and we believe this particular piece may do the trick. Let its prints and bright shade in luxurious velvet material take center stage so pair this up with thin, dainty necklace pieces with thin chains and minimal adornments. This also comes in a bust style as seen from the photo at the start of this article.


#F9-18(LN) Tall Undyed Color 100% Organic Hemp Linen Covered Combination Necklace, Earring, and Ring Display Stand


#F9-18(LN) Tall Undyed Color 100% Organic Hemp Linen Covered Combination Necklace, Earring, and Ring Display Stand

Aside from colors, a jewelry display’s texture can also give it a look that is sure to make it eye-catching to the public as well. Here we have for you a display stand of that sort, this one covered in organic 100% hemp. If you’re going for a more subdued and earthy showcase, this display stand is the missing piece that you’ve been looking for. Perfect for necklaces that come as part of a set, this display has spaces allotted for a ring and a pair of earrings.


#COP3703 Figurine T-bar Jewelry Holder Display


#COP3703 Figurine T-bar Jewelry Holder Display

Here’s another jewelry holder with a quirky detail. With a bear figurine painted in pink and green as its stabilizer, this display is a must for those looking for something unusual to showcase their jewelry. But this stand is more than the sum of its pretty parts as it is also a practical choice for both entrepreneurs and jewelry owners at home. It has a thick bar covered in green velvet which makes it great for displaying even the most intricate and heavy-duty of jewelry pieces. Beyond its function as a jewelry display, we think you can even give this stand to your figurine-loving friend as a gift.


#COP3672 Metal Wire Swirl Jewelry Display and Organizer


#COP3672 Metal Wire Swirl Jewelry Display and Organizer

Finally, we have this lovely metal piece in black and white. With a porcelain base that contains floral and vine designs and a bird topper, this one will fit in as part of a romantic and nature-inspired jewelry showcase. This one has 16 hooks which give you plenty of space not just for your necklaces but also for your dangling earrings and bracelet collection.


Jewelry Project Ideas for the Home Jeweler

A hobby that’s a potential money-making venture.


Beaded necklaces hung for display.


Doing handicrafts is always a great way to pass the time. Not only does it keep you on your toes when thinking of concepts, but it’s also a great way to keep the brain alert during the planning and actual creation process. Physically, it also makes for a great exercise and helps hone one’s dexterity very much similar to surgery because the artwork also requires precision.


Perhaps you’ve found yourself bored with some of the stuff you’ve been doing during this whole pandemic, then maybe doing DIY jewelry projects are good ventures for you to try out. Not only will you be filling your jewelry display devices with new beautiful creations, but it’s also a great skill to learn and eventually earn from.


A purple beaded necklace and several pieces of crystals shot flatlay-style on a white piece of cloth.


Beaded Bracelet (or beaded anything, really)

Beads are a favorite of many jewelry makers for the variety of designs and looks that can be achieved with them. There are certainly plenty to choose from such as wooden, plastic, crystal, pearls, rhinestones, and shells. Depending on the vibe you are trying to achieve ー an elegant nighttime piece or something more casual fit for the mall or the beach ー there is certainly the right type of bead that’s available for you to use and make beautiful creations of.



Jeweled Headband

Headbands are ultra-feminine accessories that are equally at home being part of a lady’s everyday ensemble or as a headpiece for a formal event such as a wedding. Depending on your material, a headband can look absolutely elegant and understated or dramatic and fanciful. Approach this particular project piece with an open eye as you can find inspiration from nature, old and new fashion trends, or even characters on the screen.


A close up of two hands interlocking their fingers while each is wearing friendship bracelets.


Friendship Bracelet  

Prepare for a wave of nostalgia with this jewelry project idea. Remember creating friendship bracelets when you were a kid back in summer camp? You probably have some fond memories of yourself making these brackets with your campmates so this makes for a great place to start your DIY jewelry project. From the braided styles that were so popular during those summer camp years, you can level up your designs by doing other styles such as those made with ribbon and leather. You can find a lot of those and more from our shop’s Stringing Material section.



Jewelry Inspired by the Different Seasons and Holidays

The different colors and textures associated with a particular season and holidays help so much during the jewelry creation process. How you approach things is up to you. You can be bold and loud using materials that are obvious picks, such as red and green accents for a Christmas-themed one or florals for the spring season, or keep things simple by using the seasons and holidays as inspiration without explicitly taking elements from the occasions.



Ombre

Ombre is a technique used in many art forms (fashion, hairstyling) where one particular color is highlighted by showcasing it from its lightest shade to darkest or vice versa. This can be achieved with beads or by threads.



Accessories Made with Repurposed Items

Here’s an eco-friendly way to create jewelry. In an effort to minimize waste, why not go for repurposing items so they can be turned into accessories? Old items such as buttons, soda pop tabs, or coins are just some of the items on top of our minds that can be fashioned into new jewelry pieces. Thinking of selling stuff from your household? Want to minimize your family waste footprint? Repurposing is the answer. Look around your home for items that can make for great jewelry-making items.



These are just some of our jewelry project ideas that you can do and make on your own. Learn more about jewelry making by looking up classes online such as these courses from Skillshare.



Once again, we’re here to tell you that if you’re looking for a reliable jewelry display device supplier then Nile Corp is here to help! Just browse our website to see what our business has to offer both brick-and-mortar jewelry shops and small home-based jewelry entrepreneurs.