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Effectively displaying your jewelry for sale is an important, but often overlooked skill. Little do everyone know that displaying your jewelries can have a great impact that will draw customers in and generate sales. That’s why here are some awesome tips on how to display jewelry that sell.
• Proportion and Scale
Make sure display pieces are complementary to the amount of space they occupy, whether in a retail shop, a booth at a tradeshow or in a gallery. The displays should not be too large or too small—either for the environment or for the jewelry.
• Neat props
Although you can use all kinds of neat props for jewelry displays, I'd like to emphasize that your jewelry should stand out plainly as the star attraction in the display. Don't get so carried away creating a cool setting that the display itself steals the scene! It's easy to let your creative zeal run away with you when you work on your jewelry displays.
You only have 10–15 seconds to capture your customers’ eye. Contrast is a powerful way to grab attention, and you can create contrast with color. If there is a special piece you want customers to focus on, use contrasting colors to make the display stand out against the rest.
• Grouping and similarity
One feature of good jewelry displays is that they reflect the style and personality of the jewelry line - and the taste of the targeted customer. Be creative with the props, backgrounds, and textures you use in your jewelry displays. For ideas, flip through catalogs that feature women's fashions and jewelry.
• Price Item
Remember to show price tags and cubes in your store displays. If they see something they like and the price is right, then they will wait. They can also take it with them and come back or contact you later.
• Color Schemes
When it comes to color, it is very tempting and easy to get carried away. The most important thing to remember is that you don’t want the displays to be the focus. Too much color takes attention away from the unique beauty of your pieces, so keep consistent within a color scheme.