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Tuesday, September 20, 2016

Creative ideas for wrapping jewelry

Make your jewelry buying experience unforgettable for your customers.

Source: Designsponge.com

After someone purchases a piece or two from your jewelry display, customer service doesn't end there. You'd have to wrap the items up nicely. This is because attractive packaging can serve as a form of advertisement. Jewelry lovers value aesthetics, so if they see how you wrap the items, they will get curious about your products and potentially become new buyers.

If you feel like you need new ideas on how to package your jewelry pieces, here are a few suggestions:

Mini-jars and tins


Mini-jars and tins Jewelry Display
Source: gotospring.com
Mini-jars and tins are the modern takes on the traditional box. Since you can't see what's inside, there is an element of surprise for the receiver.

This is a great unisex option so it's perfect for the ladies who want to give their men jewelry. Of course, you can also customize by tying up ribbons around these jars and tins.

Customized drawstring pouches



Drawstring pouches Jewelry Display

The tried and tested classic drawstring pouches are cheap and customizable. You can have your logo embroidered on them or silkscreened. Don’t forget to choose colors that reflect the theme of your store.

If you don't like your logo on the bag itself, you can string up a small tag. The tag should have your logo and other info like your email address and social media pages.

The traditional small boxes

Small Boxes Jewelry Display
Jewelry display suppliers can provide boxes made from different colors and designs. Although traditional, these boxes now are made in a variety of materials -- wood, plastic, and paper.

Boxes are a practical choice because it can do so much. First off, they are great ring and earring displays for your store. Boxes also protect pieces from scratches and other minor issues.

Now for the creative bit, add lace, ribbons, and even little polymer clay flowers to add some flair. Check out this photo below for inspiration:


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Wrapping your jewelry items in creative ways will make your buyers feel they treated themselves to something special. This then increases the value of your jewelry on an emotional level for your customer.

As an added bonus, offer your clients free gift tags to go with the packaging. It’s a little extra they sure will appreciate and will increase the chances of them coming back to your store.





Tuesday, September 13, 2016

Catch their Eye: How to Make your Jewelry Store Stand Out


How ro Make Jewelry Store Stand Out


The main trick to making your jewelry store become filled with customers is to catch their eye. First, you have to make sure your jewelry display is visually appealing right off the bat. It doesn't end there, though. You have to do a lot more than that to get people to notice your store and convert them to buying customers.

It's true that your jewelry display is your main attraction, but it would be pointless if no one sees it because it's inside your store. You have to get people into your store then grab them with your dazzling pieces.

What do you have to do to make your store amazing and attract customers?

Make them feel welcome

A guaranteed way to make people go into your store is to make prospective customers feel that they are welcome to walk in. Most stores look stuffy and rigid that it intimidates people who would just walk in on a whim. A positive vibe to both how your store looks like outside, as well as inside, would give them the confidence to go into your store. Also, make sure that your staff is always smiling and looking happy; that would encourage your buyers to inquire and be more open to your people.


Light It Up

Knowing how to properly light up your pieces, as well as your store, would entrance anyone who decides to go into your store. Focusing more light on your pieces would highlight them to anyone, but you can't make the overall lighting dull though in an attempt to heighten the lighting for your pieces. You have to strike a balance as usual. Trying walking around your store where you know your customers would walk in, see what they see. That would give you an idea how to fix things, from their perspective.

Talk to them

An engaged walk-in has a high chance of becoming a buying customer. You and your staff should talk to your clients. Learn what they need and make helpful suggestions that would suit them. You can also let them know how much you know about the industry; which will give them more confidence to go ahead and purchase one of your pieces.

Make it stand out

Last but not least, we go back to the most important part, your jewelry displays. You have to show your dedication to your craft and creativity when it comes to presentation and your pieces. If you messily show your items around, it will send a wrong impression to the people seeing it. Make a statement with your displays and tell them what your brand is, just with the display alone.

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There are a lot of things that you can do to make your store more appealing. Colors of the wall, furniture, and everything else. The music that you play. Small and nuanced things that people will notice and add a little more enjoyment to the experience of buying from you. Unfortunately, a lot of people take these small things for granted, and they either pass it up or overdo it. Learn to balance things out and figure out your customers to make conversions quicker and easier.

Friday, September 9, 2016

Why 3d Printing will revolutionize Jewelry-making


3d Printing for Jewelry Display
Source: design-milk.com

There was a time when 3d printed jewelry sounded something out of a science fiction movie but those days are gone. Jewelry out of everyone's wildest imaginations can now become reality. There has been an increasing trend of designers that are showcasing the dream work made real on a lot of jewelry displays

3d printed pieces can look and feel exactly jewelry that is cast the traditional way. That means that soon enough, 3d printed pieces is on the cusp of becoming mainstream.

What do you need to 3D print jewelry?

3D print jewelry
Source: pinterest.com

Apart from the obvious printer, the material to be used is necessary. Some use a filament, some powder, and most prefer liquid resin and wax. The one thing that will be needed for sure is a 3d file that will visualize your piece from all directions. You need 3D modeling software to create those. The fun part is that there are beginner-friendly ones that are in apps, but there are also super high-end programs. As the program gets more advanced, the more intricate the designs any designer can make. 

And then, with the material and 3D file ready, the printer can print the file into reality. Yes, a 3D printer is expensive, but some services cater to helping those that don't have but need one. 

What are the benefits of 3D Printing?

Benefits of 3D Printing
Source: aniwaa.com


3D printing isn't just about making the 3D file and then printing it. Traditional jewelry making is still a necessary aspect of the process. You can make the centerpiece and support it by hand-making the support parts of the piece. What this means is that designers no longer need to worry about the production as much as they did before. It saves time by a lot, and that helps in increases your output. 

Another advantage would be that the pieces you make are automatically your signature. When you create the pieces, you base it on the idea you have in your head. Without being hampered by the limitations of standard design that ones will get from jewelry supply stores. You can put in more detail than you could ever do with just hand-made work. Your only limitation would be your imagination. 

What do you need to do if you don't know how to design your jewelry?

Things to Know if Your Designing Your Jewelry
Source: augmentedrealitytrends.com


Luckily, there are a lot of people are into this already and are sharing their great designs online. From Pinterest to Flickr, there is a mountain of pictures that you can glean either inspiration or just take the actual layout. 

You should also find 3D modeling software that you could use easily. There are various programs for a variety of OS and even smartphones (meaning you can design on the go). You would still need even if you took inspiration elsewhere. 

 Finally, when you do find the design you want to work with, learn the best printing materials to use for your designs. As some materials will find itself in different consistencies and toughness based on the intricacies and possible flimsiness of conception. 

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A common concern is losing the human edge of jewelry-making because of 3D printing. Just because you use a computer and a printer, that doesn't mean that the human element is gone. The designer still needs to come up with the design, eye for detail and artistic talent to turn dreams into solid pieces is necessary. And this is as human as it gets. 

As mentioned earlier, traditional techniques are still needed to make it work together. So, the personal touch is radically vital to it. 

3D Printing isn't taking that element away, it's carrying it to places it couldn't reach before.