Adding Details to Your Spring Jewelry Displays

Spring is finally here and you know what that means it’s time to update jewelry and window displays to celebrate the season. The perfect way to represent spring time fashion is by having your window displays emulate the year’s rebirth with flora and fauna. This is the perfect time to have your displays really make a statement with a consolidated theme and corresponding products.  You want to lure them into your store with a spectacular window and then keep their attention with beautiful jewelry displays once they're inside.

When achieving the perfect spring displays fine details come to mind. We love the idea of stringing together a garland of butterflies or dragonflies and having them drape around the front of the store. You can arrange them anyway you like; making them look like they're flying around. For a chic backdrop you can drape burlap or canvas for a fun, rustic look. You can also utilize props such as picnic baskets with jewelry lying on top. Faux flowers are a wonderful touch to a spring look as well as figurines. We love our new owl jewelry displays which are a clever way to utilize a prop as a necklace display holder. We love the way Anthropologie always manages to achieve an earthy, vintage look utilizing props and tree branches.

   

  There are so many pretty things you can decorate your shop with this spring from flowers to butterflies. Paying attention to details will ensure a creative, memorable experience for your shoppers and will grab their attention in more ways than one. Don't worry if consumers won't notice all the fine details, the ultimate goal is to attract them to your jewelry. The more onlookers you attract the higher the chance for a sale! 

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Showcase Eye-Catching Necklace with Jewelry Display Bust

A necklace with an impressive details and made from exquisite materials deserves the spotlight in your store display. This kind of jewelry will surely catch the attention of even the most casual shoppers and will encourage them to immediately bring out their wallet to buy your jewelry or come back with their friends as soon as possible.

When purchasing a display for statement necklaces, it is important to find something that will help accentuate its details and remarkable craftsmanship. The best feature of a precious stoned jewelry or a handcrafted necklace can be best displayed through a display bust.

A necklace display bust is a form of display that is made to showcase a single necklace at a time. Often it is shaped like a torso and sometimes includes a head of a woman.

Different colors of display busts for your jewelry

To achieve an eye catching display, you have to pick something that complements the color and nature of the jewelry being displayed. Busts are available in all colors of velvet, silk, linen, satin or leatherette. Light colored bust display works for dark colored jewelry such as those that are dominated with the color of black, navy blue, gray or dark green. On the other hand, black colored display will bring more justice to light colored jewelry like pearl necklace, sterling silver necklace and crystal jewelry.

Materials

If you're going to order for a necklace display bust over the internet, you can see a lot of variations of it. You can find busts thatt are made from metal, wood and plastic. Paper twine necklace display are also available if you want to showcase a nature themed jewelry.

If you're into DIY, you can also search online about different ways to decorate your display bust and turn it into something more unique and stylish.

Each of this kind of display has its own beauty and advantage. Make sure to pick something that will not only look good with your jewelry but will also work well with the rest of your store appearance.

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Factors to Consider Before Buying a Necklace Display Stand

When putting up a jewelry store, it is important to consider how you will present your jewelry to the customer. Creating an impressive jewelry display does not only attract first time buyers but also keeps people coming back to your store. It’s an important key that can help you gain an upper hand against your competitors and will secure loyalty among your regular shoppers.

But before displaying your treasured pieces, let’s first determine the factors that a jewelry seller should consider when buying a necklace display stand.

These factors will help you get the best quality display and will ensure the safety of your precious jewelry.

1. Visibility of your jewelry

When purchasing a display, it is important to consider how your jewelry will appear with your chosen rack or bust display. The display case should help emphasize your products without overpowering the jewelry on display.

2. Durability

As much as possible, you should look for a display rack that will be durable enough to last up to at least few years. In this reason, it is important to invest in high quality necklace display that will be suited for your business especially during tradeshows and craft fairs.

3. The length and nature of the necklace you’ll be display

There are various types of necklace display that would be appropriate for the different natures of necklaces. Read about different necklace display option and determine which one will look good for your store.

4. The space in your jewelry store

Make sure your necklace display won’t take more space than necessary. Choose the right item that will not look too big or too out of place in your jewelry store. It’s important that it also coordinates well with the rest of your establishment and won’t look awkward against your other items.

5. Ease of use

Your display should not take up much of your time as much as possible. Look for a display that is easy to use and can be easily loaded up with items in less ten 15 minutes. If it is too complicated to use, it might take up too much of your time that should be used to do other important things for your business.

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Make Shoppers Feel Welcome

Usually if a customer is shopping in your store, they are interested in your products. Of course there are sometimes those people who won't want to be in your store but don't let it break you down. Customer experience is based on a variety of factors such as interest, customer service, displays, and merchandise. Simply put you cannot appeal to everyone so focus on your core target market and you will yield higher positive results than trying to please everyone. Whether it’s getting exactly what the consumer wants or leaving empty handed window necklace display stands and jewelry displays really make the difference for shoppers.

To make your jewelry shop feel more welcoming and attract people to come in from browsing at the windows you should make the environment as inviting as possible. Seating is always a nice option for a shopper who needs to take a break while his/her partner shop. You can find chic vintage chairs to a shabby chic spring look. You can also repaint chairs and reupholster the padding with a seasonal fabric. Remember you want to accommodate friends or family your shopper may be with. This will make them feel more relaxed and they will give your shopper more time to shop.

Keep your sales floor staffed with positive friendly people. Jewelry sales are all about making that connection before making a decision. If your sales staff can connect with the consumer and identify his/her needs a sale is more likely to be made. Cater to your customers and make them feel special. Let them know you value their business and want them to be happy and confident with their purchase choice. Even if they leave your store without purchasing, it’s better to have a potential customer leave on a positive note instead of a distasteful opinion of your business. 

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4 Useful Tips on How to Keep Your Jewelry Display Clutter Free

Aside from creating a well planned necklace display, a jewelry store owner should also have a strategy on how to keep it clutter free and well organized. As customers come in your store to try on your jewelry, getting your display jumbled or misplaced is almost inevitable. But how are you going to deal with it as a store owner?

With your diligence and the help of your staff, you can definitely work together to provide your customer a good shopping environment. This way, they can enjoy shopping inside your store without being confused and with ease.

Here are some of our tips on how you can keep your display organized.

1. Assign specific area of your store for particular products

If you’re selling different types of jewelry, it is important to arrange them strategically by putting it in different areas of your store. Assign a specific shelf for different types of necklace. Separate them according to length, materials used and the theme of the jewelry. Do this with the rest of your jewelry such as rings and bracelets.

2. Put signs and labels

Make sure you’re products are in the right places by putting labels on shelves, racks or jewelry trays. Instead of putting up a simple sign, try to incorporate it to your interior design by decorating it with different colors or patterns that complement your store. Avoid any confusion by putting up pricing labels on your necklace display to make shopping easier for your customers.

3. Keep precious items in glass display

Maintaining the orderliness of your jewelry inventory will not only help in making your store look impressive. It can also prevent thieves or shop lifters from victimizing you or your customers. An organized room will make it easier for you to spot when an inventory is missing or if someone tries to steal from your store.

4. Assign a personnel to keep your display in order

Ask someone from your team to go and watch over your display. If you have a big jewelry shop, you can assign different people in various areas of your establishment. Assign them to assist customers, replenish display, pick up misplaced items and report damaged necklaces or bracelets.

Do you find these tips useful? Don’t forget to share it your friends. Check back for more jewelry business tips or check out our Facebook page for more info.

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Why Having a Creative Packaging Matters for Your Jewelry Business

When managing a jewelry store, whether you’re a retailer of a popular brand or seller of handmade jewelry, it’s important to pay attention to small details – from the way you create a necklace display box to your jewelry packaging.

Some jewelry sellers commit the mistake of just handing out their jewelry in a sad-looking, plain colored jewelry box that doesn't represent their brand or the quality of their work. By doing this, they may have missed an opportunity to make an impression to the customers and to convince them to come back to purchase more from their store.

But if you’re a start-up jewelry seller, is it really important to pay attention to the details of your packaging? Will it really help boost your brand popularity?

• Making the best impression through creative packaging

Sometimes, it’s not enough to just create an impressive necklace display to create an impression to your customers. Make an impact by handing their necklace inside a quality jewelry box. This will not only protect your items but will also make shopping more convenient for your customer.

• Packaging as an opportunity to connect with customers

Don’t just let the connection be over as soon as they step outside of your store. Have your shopping bag customized to bear your logo, social media handles, address of your branches and contact number to let them know how to reach. This will open an opportunity to keep your relationship with them. Make sure to keep your details updated and accurate to reach your goal.

• Making life easier for your customers

Customers are loyal to those companies that make life easier for them. And since jewelry is a perfect gift idea for weddings, anniversaries, birthdays and other celebration, an impressive packaging will surely score you a plus point. Keep your packaging relevant with the season or celebration and your customers will surely appreciate your extra effort.

How about you? Do you pay attention to the details of your jewelry packaging? Share to us how you keep your product interesting in the comment section below!

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Springtime Displays

The weather is warming up down in Southern California which the perfect indication that spring is near! We couldn't be more excited for warmer weather and springtime flowers to bloom. What's your favorite part about spring? For many its the freedom to be able to go outside and breathe fresh spring air, hear the birds chirping, and see all the plants in bloom. The world have so many beautiful shades this time of year that we think would tie in beautifully to your existing jewelry displays or store displays.

Spring usually means that business is picking up especially for the spring selling season. The first thing you need to tackle is getting spring colored merchandise into your displays. Everyone tends to want bright colors and pastel in their jewelry. To decorate your display tables, you can reflect the budding flowers with ribbons, beads, and faux flowers scattered around your window necklace display. Incorporate risers to give your displays more height and dimension. For springtime jewelry, we love using linen or wood jewelry displays especially for necklaces and bracelets.

We love the way big brick and mortar store, Anthropologie has used real dried trees, moss, and butterflies for an uber-spring look. Occasionally you can add glitter to the leaves and flowers for a luxurious feel that will add a touch of glamour.

Another fun way to add a touch of spring into your store is by choosing a fun printed shopping bag. We firmly believe package is a great way to go the extra mile and impress customers. You can get pastel colored ribbon to decorate a brown paper bag or opt for pastel colored shiny paper shopping bags for a chic packaged look for jewelry purchases. If you really want to wow customers you can decorate gift boxes with pretty leaves and flowers and tie in hemp wire for a nature inspired look.

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How to Clear Out Old Jewelry Inventory

Fashion trends come and go. And it's a jewelry seller's job to keep her inventory fresh and updated. But before jumping into the next season's trendy items, it's important to clear out old inventory to give way to the new ones. Look around your store. Can you see some items sitting on your necklace display stand that has been there for too long? How about moving those items to make room for new ones?

Photo image: Gerard Stolk | Flickr

As the spring season comes in, it's also a great time to clear out your store of the items that you were not able to sell During the holiday season. This way, you can turn it into cash that can be used to purchase inventory for the coming season. The sooner those items can be sold out, the better for your cash flow.

Here are some ways to help you move items in your inventory.

1.    Feature items

Instead of putting old jewelry in the corner of your display, why not try to reinvent it by putting it in different location on your jewelry display. Sometimes, a simple change of location can help people to notice your necklaces or bracelets. Put it on the window display or near the counter and stylize your display to give an updated look.

2.    Sell items on bundle

Pair up old necklace with a best-selling earrings or bracelets to give it a new style and flavor. Make sure to create a combination that will look appealing to your customers. Adjust the price accordingly.

3.    Buy one, Get 1 Free strategy

Move items faster by putting it on buy-one-get-a-free-gift promo. Adjust the price to cover the cost of that jewelry to at least help you get your money back. Promote your promo by hanging a poster or giving out a leaflet to your customers. Decorate your necklace display to give value to your products and to attract more people to avail of your promo.

4.    Put up a “Sale” bin

Put a basket near the counter and fill it with items that need to go. This can include jewelry from the last season or products that do not sell as much as your other inventory. Put a red dot on the price tag of each item to make it easier for you to sell outdated products.

5.    Flash Sale

Probably the fastest and the most effective way to sell out old inventory are to hold a flash sale where people can buy your jewelry in an amazingly discounted price over a limited time. Dedicate the last hour of your weekend store hours for a flash sale and invite loyal customer to come and pick up items that they will love.

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Get Your Jewelry Prepped For V-Day

Valentine's Day is tomorrow and we all know what ladies like...Jewelry! It's the one day of the year that you can show her how much she truly means by giving her the classic stud earrings, sterling silver jewelry, or diamond necklace! Jewelry has always been a good way to show how much you love her and that is certainly not going to change anytime soon.

As for a jewelry store owner, its the perfect time time to set up your jewelry display and gorgeous inventory. We love the look of acrylic jewelry displays and line displays because they really make colored gemstones and diamonds pop against a neutral background. There are also other creative ways to showcase your styles with cases and wooden trays and velvet lining. You can line up rings and make custom complete jewelry looks this way to help upsell at your boutique.

We love adding props too! Try rose petals, vases, glass beads, or balloons to help get shoppers in the mood to shop for loved ones. You'll be glad you did because your store will look flawless and romantic all season long! Valentine's Day only comes once a year; it's not about the glitz and flashy presents. It's more about making someone feel special with a simple heartfelt gift.

If you put as much effort into your jewelry displays, consumers are sure to notice and appreciate the extra effort. Your store could become a part of someone's special Valentine's Day memory this holiday. Everytime she'll look at that gorgeous ring she will remember where it came from as well!

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The Benefits of Creating a Fun and Witty Necklace Display

As people start stepping into your jewelry store, it's very important to know how you can instantly establish rapport and relate to your customers. Once you're able to capture their attention, it will be much Easier to introduce them to your products and create meaningful conversation.

But first time customers are usually shy and hesitant When approaching a jewelry store. The usual formal and upscale look of a jewelry store and the expensive necklace display stands can intimidate people who are not used to visiting a jewelry store. How can you break the ice? How can you make a display that will make them feel more welcome in your store?

Our tip? Create a fun and witty display!

Let us give you some Reasons why you Should by giving you 5 benefits of creating a unique and funny display.

1. It sets the mood in your store

Adding a dose of humor in your jewelry store keeps everything light and positive. If you want to invite more people in, you have to provide them with a pleasant shopping environment that will make them feel comfortable inside your store. Skip the outdated way of presenting your products and try to be more creative in presenting your jewelry.

2. It helps set a good first impression

A well thought display can Create a positive first impression and will surely make people raving about your products. Compared to the more formal display, a witty display is more relatable and engaging. When decorating your store for holidays and special occasion, try your best to come up with a display that will capture the heart of first time visitors and soon you can earn THEIR loyalty.

3. It makes it Easier to stand out against competitors

A unique and witty display sets you apart from your competitors. Instead of just using necklace holders or necklace racks or as it is, you can make it better by decorating it with cool icons and funny images. Your imagination and sense of humor is the only limit. Other stores there sell the same items as you are selling, but your originality and wittiness is something that can never be stolen by copycats. 

Make your jewelry business fun and enjoyable. Show your personality through clever display and make your jewelry definitely remarkable and unforgettable.

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