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How to Do Local SEO for Jewelry Shops

Make your target local customers find you in the local search results and generate leads with this guide.

Exterior of jewelry shops

Local SEO or local search engine optimization is an effective way to market your local jewelry business online. It focuses on emphasizing the optimization efforts of physical stores or brick and mortar shops.

Since we are talking about brick and mortar jewelry shops, local search includes terms like:
  • jewelry shops near me
  • Jewelry shops in Los Angeles
  • jewelry display store near me
  • jewelry display store in Los Angeles

Local SEO is important for physical stores because according to Google, 50% of users who did a local search on their phones went to the physical shop within a day. Also, 60% of American adults conduct searches for local product and service information on their mobile devices.

Jewelry shops at Athens, Greece

So how do you do local SEO for your jewelry shop? Here's a guide that can help you:

Optimize your Google My Business Listing

GMB is essential for local SEO. Create a listing and enter your exact business name. Here's what you should do to optimize your listings.
  • If your jewelry shop has multiple locations, make sure that they each have their own listings.
  • Enter your complete physical address.
  • Enter your local phone number.
  • Enter your website's URL. For multiple locations, link each of the GMB pages to the location's page.
  • Don't hold back on adding photos, as users would be looking for real and unique ones. Take images of both the interior and exterior of your shop.
  • Enter other additional information like your shop's business hours.

Embed Google Maps

To make it easier for target customers to find you, embed your shop's Google Map on your website, specifically on the Contact page. In the case of multiple locations, embed a Google map of each location on the right proper landing page.

Make sure that your website is mobile-friendly.

Since Google prioritizes mobile-friendly websites, make sure that your jewelry site is mobile-friendly. You can check Google's mobile-friendly test to verify this. You can also update your site with a mobile--responsive theme.

Optimize your content for local SEO.

Make sure that the content of each page is unique, informative, and readable. All topics should be related to jewelry and fashion. Do include related keywords whenever possible, but don't overdo it. Lastly, you can add local customer reviews as well.

Manage your reviews.

Many studies have found that a lot of consumers read local reviews and trust them as much as they trust recommendations from family friends. With that said, you should make sure that your business is listed on major review sites like Google My Business, Yelp, and even on Facebook. And as mentioned earlier, you can put these reviews on your website to further raise the interest of people.

Do not forget to respond to all reviews. Thank those who gave positive ones, and apologize to those with negative reviews. You can also make it up to them by trying to resolve the issue.

How to Display Jewelry on Halloween

Here are a few display tricks to spook up your jewelry shop this Halloween.

Three women wearing Mardi-gras masks at a party

It's finally October! And in just a few weeks, store displays will be filled with spooky decorations like skulls, cobwebs, and brooms. This is pretty easy to do with a clothing shop or a bookstore, but how about a jewelry shop?

Today, we will be sharing some tips on how you can spook up your jewelry store display this Halloween season, aside from the usual spooky decorations.

Silver pentagram pendant

Use only black jewelry displays.

Go dark as much as possible! Remove your pink or floral displays for the meantime, and replace them with purely black ones. A black velvet jewelry display is one good example, as well as a leatherette-covered one. Black metal jewelry holders are great choices too.

Showcase Halloween-inspired items.

Dedicate your window display only for jewelry pieces that have Halloween-inspired designs. Showcase skull rings, bat pendant necklaces, spiky leather cuffs, and other jewelry perfect for accessorizing costumes. Doing so will arouse the interests of passers-by, increasing the chances of them dropping by your shop.

Turn down your lighting.

Jewelry shops naturally have bright lighting to showcase the beauty of the items for sale. However, in the spirit of Hallow's Eve, try turning down your lights to give your shop a spooky feel. Do note though that spotlights are exempted from this because jewelry on display needs to be lit up.

Play some spooky music.

Up your Halloween spirit by playing spooky music! You can find playlists of scary background music on Spotify or on YouTube. Playing the original soundtracks of horror movies or series is another option. Just don't keep it too loud because you might scare potential customers away!

Get a smoke machine.

And to top off your shop's overall Halloween feel, turn on a smoke machine. You can either rent one or buy one, depending on how you want to invest in your Halloween decorations. And if you're the only store in the area with this special effect, you will definitely be giving customers a very memorable store experience.

As an added tip, you can take photos of your Halloween-ready jewelry shop and upload them on your social media accounts. Create a unique hashtag for your posts as well. Then, invite people to come over to take photos and encourage them to use the hashtag.

How Content Marketing Benefits Jewelry Businesses

Learn how great content can boost your jewelry business.

Content Marketing

Content marketing involves the creation of content on your e-commerce site or blog site with the primary goal of attracting customers. And we are not just talking about articles or blog posts; content marketing includes visual content like infographics and videos.

This marketing strategy is one of the most effective for businesses, as there is no need to invest much. Also, it allows your jewelry brand to connect with your customers on a more personal level. Still skeptical? Here are ways how content marketing helps boosts sales:

Wordpress sidebar showing the Dashboard

1. High-quality content with the right keywords has a ranking advantage.

Incorporating useful keywords in your article or video title gives you stronger visibility in searches. That said if you write substantial, informative, and in-depth content, the chances of you showing up on the first page of Google or Bing search results increase.

So how can you write informative content? Think about what the usual questions your target customers may ask. For example, they could be asking what the best necklace display is for statement necklaces or how to clean a velvet jewelry display.

2. Great, high-quality content establishes you as an authority in the industry.

You can position yourself as an authority in the jewelry industry by sharing helpful articles, infographics, and videos. Why? Consumers are sick of hard-selling content, and they are most likely thankful for substantial, informative ones. That said, their appreciation for your content can ultimately lead to sales.

Being an authority in the industry also can drive more people to your e-commerce site or your physical store. This is because they find you trustworthy, compared to other jewelry businesses who do not give them the same informative content.

3. Good content can give you more exposure.

If you regularly share high-quality content on your e-commerce website or blog site, your visitors will most likely be happy ones. This is because they were not being sold to. Instead, they learned something new or have become inspired to do something. This then increases the chances of them sharing your content on their social media accounts.

Providing your website visitors a positive experience will undoubtedly give a positive outcome. So make sure to keep your content as good as possible, and share as many jewelry tips and tutorials as you can.

5 Jewelry Trade Show To-Dos for Beginners

Here are some to-dos for your first trade show checklist.

Jewelry booth

Jewelry trade and craft shows are fun events that allow you to showcase your jewelry, expand your network, meet new potential loyal customers, and be up-to-date with the current jewelry and fashion trends. These shows can also be the big break for your business that you are waiting for.

However, if this is your first-ever trade or craft show, you should be able to be prepared for it. One way to make sure that you haven't forgotten anything is to create a checklist. We already made a list of what to bring to a trade show a few months back. This time, however, we will share some tips on what to actually do in the event. Here are some to-dos that can help you make the most out of your trade or craft show experience.

Overhead shot of a crowded trade show venue

1. Invest in good booth design.

Having a booth is not just about placing a necklace display and other jewelry holders on a table. If your booth does not have a good design, you won't be able to capture audiences. It has to look welcoming, clean, and clutter-free. You can achieve this by investing in good lighting and having a consistent design.

2. Do not expose your stools and chairs.

Chairs are a big no-no because the booth won't look welcoming to passers-by. This is especially the case if your space is small; chairs would make it look cluttered. However, if you need to take a break, have someone from your staff take over while you bring your stool somewhere away from the booth where you can rest your legs for a bit.

3. Smile!

A smile is infectious and can liven up people's moods. If you and your staff members smile at every passer-by, the chance of them checking out your booth increases. Make sure that you talk to them in a welcoming mood, and answer all their questions. Suggest jewelry pieces that would look good on them, but avoid hard-selling by pushing them too much.

4. Don't forget your business cards.

Whether they purchased jewelry or not from your booth, make sure to give people your business cards. Remember to present them either with both hands or your right hand and of course, with a smile. It's one effective way for them to remember you and purchase from you in the future. You can also opt to place a stack on your booth table so passers-by can easily get one.

5. Giveaway freebies.

Who doesn't like free items? It could be as simple as a bowl of free candy or jewelry-related items if your budget allows you. And it's best if you give away something that has information about your brand. You can customize a jewelry box or jewelry cloth cleaner with your logo that comes with a tag with your contact information and social media pages printed on it.

Acrylic Houseware Must-Haves

These acrylic items are worth purchasing for your business or your home.

Large Acrylic Decorative Display Risers from Nile Corp storing candies, chocolates, and Jelly Beans

Acrylic is a beneficial type of plastic that can be turned into so many things. It is transparent, a cheaper option, and incredibly impact-resistant. In fact, some even prefer to use this material over glass. Today, we will be highlighting five items made of this durable plastic from our houseware collection. Do check them out, as you might actually need some of these!

Large Acrylic Decorative Display Riser

Large Acrylic Decorative Display Risers from Nile Corp storing and display toy collectibles

Let's start with a jewelry display. This Acrylic Decorative Display Riser is perfect for jewelry, collectibles, and even treats! This acrylic set has a dual purpose; it can store and display. Get to keep wristwatches, action figures, collectibles, candies, chocolates, and cookies inside the hollow case. Get to showcase items by placing them on top of the risers. This set is then ideal for a jewelry shop, a toy shop, a candy shop, and even the home.

Acrylic Pastry Case

12 Donuts inside the Clear Acrylic Pastry Case from Nile Corp

Whether you are a pastry shop or simply a lover of pastries, this Acrylic Pastry Case is definitely a must-have for you. It can help you organize food such as donuts, cookies, bagels, and other dry food. Do note, however, that it is not advisable to store heated items in this case. It comes with two self-serve removable slide trays for convenience, as well as double doors with magnets to keep the case securely closed.

Acrylic Display Rack

Acrylic Display Rack from Nile Corp displaying 25 Funko Pop collectibles

The Acrylic Display Rack is ideal for Funko Pop and figurine collectors or sellers. This rack as 25 compartments and features a mirrored back surface. To keep the items free from dirt and dust, it has a door with a magnet to make sure it is securely closed. This rack is also easy to install on the wall using a screw to save space in your bedroom or shop.

Premium Acrylic Souvenir Spoon Display Case

Premium Acrylic Souvenir Spoon Display Case from Nile Corp showcasing 24 spoons

Next up is another display case, but this time, for spoons. The Premium Acrylic Souvenir Spoon Display Case boasts a lockable transparent display perfect to showcase your antique collection. It comes with 24 custom slots for holding 24 souvenir spoons. Just like the display rack, this one can also be mounted on the wall with a screw to save space.

Wall Mounted Clear Acrylic Wine Glasses Tray

Woman carrying the Clear Acrylic Wine Glasses Tray from Nile Corp, holding 6 glasses of wine

Our last item for today is perfect for the wine drinkers. The Wall Mounted Clear Acrylic Wine Glasses Tray has six holders fit for wine glasses, champagne glasses, and more. This durable rack with a wall-mounted tray allows you to serve drinks easily without having to worry about spilling them. It also comes with four screws and four plastic expansion screws for easy mounting on the wall.

How to Get the Perfect Jewelry for Your Skin Tone

Learn to pick the best pieces that are ideal for your color.

Beautiful African-American woman wearing mirror sunglasses and a minimalist gold necklace

Shopping for jewelry, whether fashion or fine jewelry, is an ideal way to de-stress for women. For some ladies, treating oneself the best looking piece on the necklace display can make them feel better and more empowered. But what if the most gorgeous necklace in the store doesn't match your skin tone?

Today, we are giving you some tips on how to get the perfect piece from the jewelry display that brings out the beauty of your skin to make you feel more confident.

Determining your skin tone.

Woman wearing a beaded bracelet

The first thing you should do is to find out what your skin tone is. Go to a well-lit place, preferably in natural light. Then check your wrists to see the color of your veins. If they appear bluish or purple, you have a cool skin tone. On the other hand, if the veins appear greenish, you have a warm skin tone. If some veins look blue and some appear green, then your skin tone is neutral.

Matching metal finishes with skin tones

Woman wearing silver and gold bracelets

Cool skin tones match well with silver, white gold, and platinum. On the other hand, warm skin tones look perfect with yellow gold, copper, and brass. So anything white and silvery is for the cools, while anything yellowish is for the warms. As for neutral skin tones, both the white and yellow metals are perfect. Rose gold jewelry is ideal for all types of skin tones.

Matching gemstones with skin tones

Woman wearing a silver necklace with a red gemstone pendant

Matching with gemstones is much like matching with the metal finishes. Crystals that are blue, purple, and red look perfect with cool skin tones. On the other hand, stones with colors such as yellow, orange, and brown are perfect for warm skin tones. Neutral skin tones will look good in gemstones of any color.

Best Types of Earring Display

Showcase pairs of earrings with the best types of displays today.

Five champagne pink earring stands each showcasing a pair of earrings

Gone are the days when earrings can only be displayed using earring cards on racks or trays. Now, you can get an earring display with a unique design eye-catching enough to capture passers-by's attention. They also come in many colors and are made of different materials that can complement the pairs.

With that being said, we are going to highlight our favorite earring stands, which we believe can effectively market the pairs in your inventory this season.

Black Velvet Tall Earring Display

Nile Corp's Tall Earring Display Tree Stand covered in black velvet

Let's start with one that is perfect for your classic pairs. This stand is made of metal and covered with soft black velvet. It's the ideal one to use for gold earring studs or dangling ones, as well as the classic pearls. This particular stand is also available in faux white leatherette if you prefer a lighter color, and has a height of 6 1/4 inches.

Chrome Earring Display

Nile Corp's Chrome-colored Earring Display Stand holding a pair of chandelier earrings

Next up, is an earring stand with a minimalist style. It features a chrome-colored plastic post with a weighted base covered in either black velvet or white leatherette. At the top of the stand are hooks that can hold a pair of chandelier or drop hook earrings. This earring stand has a height of 4 5/8 inches.

Metal T-Shaped Champagne Pink Earring Display Stand

Nile Corp's T-Shaped Champagne Pink Earring Display Stand showcasing a pair of silver hoop earrings

This pink champagne stand is perfect for your pairs of earrings that exude femininity and class, like your dazzling white gold and silver pairs, as well as the pretty rose gold ones. Bronze and copper earrings also look gorgeous in this display. What's best about this is that it can hold all types -- hooks, studs, and clip-ons. This earring stand has a height of 5 3/4 inches.

Butterfly Earring Tree Stand

Nile Corp's Butterfly Earring Display in white leatherette showcasing two pairs of earrings

If you have pairs for stylish little girls, it's best to display them in stands that can catch their attention. This earring holder, in particular, is your best bet, as it comes in a butterfly silhouette design. It is made of durable metal and covered with either white leatherette or black velvet. This earring tree can hold up five pairs of girls' earrings and has a height of 5 3/4 inches.

Metal T-Shaped Gray Burlap Linen Earring Display Stand

Nile Corp's T-Shaped Gray Burlap Linen Earring Display Stand

Last, but not least, is this gray burlap display that gives of vintage and rustic vibes. This stand is made of metal and is covered in quality burlap fabric and comes with a weighted base to prevent it from tipping over. It can hold a pair of earrings, whether they are studs, hooks, or clip-ons. This earring stand has a height of 6 3/4 inches, making it perfect for showcasing long chandeliers, drop earrings, and large hoop earrings.

Reasons Why You Should Personalize Your Gifts

Is any member of your family or group of friends celebrating their birthday soon? Get them customized presents.

Person holding out a mocha-colored gift box with a mocha-colored ribbon

Personalizing presents is a fun and creative way to give someone you love something to remember on their birthday or any particular day. In this age, more and more products are becoming customizable. You can choose to get a jewelry display box, pillow, stuffed animal, wallet, and even a bedroom night light personalized.

Today, we will convince you why personalized presents are simply the best items to give special people in your life.
White Personalized Jewelry Box with Text Engraving from Nile Corp

You get to be the one who gives the most unique present.

Because the item is personalized, the receiver will never find something like it anywhere. Your gift will definitely stand out from all the others, so it's perfect if you want to make a big impression on the receiver.

You get to strengthen your personal relationship with the person.

Whenever you give someone that connects with them personally, your relationship automatically strengthens. This is because the customized present immediately becomes the symbol of the bond you two have. They also will appreciate that you took the time to get them something not easily found on the shelves of a gift shop.

Personalized presents are perfect for any special occasion.

Whether it's a birthday, an anniversary, graduation, or just an ordinary day, customized gifts are perfect. You can never go wrong with one, as it immediately puts a smile on the receiver's face.

It does not cost that much.

Instead of getting your loved one expensive gifts like jewelry or a watch, you can give them a much more affordable item. Although it is not as pricey as a diamond ring or a Rolex, its value becomes greater once you have it customized. The effort you put in with the gift-giving will definitely get recognized and appreciated by them.

Every Stylish Woman's Must-Haves

Here are the items fashionable ladies should have at home.

Wooden Rotating Two-Sided Jewelry Display Stand with 32 Hooks

Most women love to accessorize and dress up even there is no particular event, just because doing so makes them feel better. We believe this to be true; putting on some red lipstick can instantly make one feel empowered and more beautiful.

Of course, having all these cosmetics and accessories can sometimes be a hassle, especially when they are not organized well. That said, stylish women should own organizers to make their bedrooms look clean and clutter-free. That is why we picked out items that we believe are a must-have for every fashionable woman today. These include a jewelry display, a jewelry storage box, an accessories organizer, an eyeglass storage box, and a cosmetic and makeup display.

Jewelry display

Wooden Jewelry Display Bust with Easel for 3 Necklaces in Oak and a wooden ring organizer

Jewelry displays, such as a necklace display or an earring display, are definitely must-haves for the ladies who have a vast collection of jewelry. You just can't have your jewelry pieces all in one place, as this increases the risk of them getting scratched, tangled, damaged, and worse, lost. You can opt for a jewelry display that can hold different pieces of jewelry, or you can get a separate one for each type.

Jewelry storage box

Wooden 6 Drawer-Jewelry Storage Cabinet Desktop Organizer from Nile Corp

As for smaller pieces like hairpins, hairclips, gemstones, beads, and other small jewelry, you'll need a storage box. This is to prevent them from getting lost or damaged. You can get a box with multiple drawers and label them as well to help you find things much easier. Plus, a wooden storage box gives off rustic vibes, making it a perfect decor for any room in the house.

Accessories organizer

Wooden Rotating Two-Sided Jewelry Display Stand from Nile Corp

If you have too many trinkets and other accessories, you can keep them organized with a jewelry or accessories stand. Because it comes with hooks, you can place basically any type of jewelry, watch, eyewear, and even your house and car keys.

Eyeglass storage box

Wooden Eyeglasses Sunglasses & Eyewear Display from Nile Corp

Eyewear is one of the items that you should also take care of, as they are very prone to scratches and breakage. If you think their individual cases are too bulky, get rid of them and get a box specially made for glasses. If you are like the Elton John of your town, you have to invest in a box (or boxes) that can keep your pairs of sunnies safe and sound.

Cosmetic and makeup display

Acrylic Jewelry & Cosmetic and Makeup Storage Display Boxes Set in pink from Nile Corp

Last, but not least, is a display box that can hold your makeup and other cosmetics. Stackable ones are the most convenient as they can store beauty tools such as brushes, makeup, nail polish bottles, perfume, and even your small jewelry. And because most of these organizers are made of acrylic, they are very easy to clean.

Benefits of a Rotating Jewelry Display

Here are a few reasons why you should get rotating displays for your jewelry store.

Brown Wooden Rotating Two-Sided Jewelry Display Stand showcasing bracelets

One of the things a jewelry business owner should invest in is displays. This is because they are what the customer first sees, even from the outside. They should be able to showcase the pieces effectively enough to pique the interests of potential customers. That said, you must be picky when it comes to choosing a jewelry display.

Rotating displays are an excellent choice, especially if you need one that is space-saving. Today, we will convince you why you need at least one of these rotating holders in your store. Below are five benefits of rotating jewelry displays.

It comes in many styles.

Natural Wood Rotating Jewelry Earring Display from Nile Corp showcasing multiple pairs of earrings

You can get a rotating display in many different styles. You can get one exclusively for earrings, or one that can hold all types of jewelry. Some can even showcase other accessories like sunglasses and watches. You can get one in a modern minimalist style, or one that has a vintage rustic design. Aside from that, rotating displays are made with various materials. There are ones made of acrylic, wood, and metal.

It can be a focal point in your store.

Metal Wire Rotating Earring Display Stand from Nile Corp holding multiple pairs of earrings

A rotating jewelry display can be a focal point in your jewelry store, especially if you got one with an eye-catching, elegant design. This is especially the case if you plan to showcase your highlighted pieces in it. You can also match your display with the decors to complete the theme of your store's interior.

It's easy to set up.

Wooden Rotating Two-Sided Jewelry Display Stand showcasing sunglasses, bracelets, and watches

Another excellent feature of rotating jewelry displays is that they are so easy to set up and hassle-free. They are also usually lightweight, making them ideal to use in trade and craft shows. You simply have to secure the stand on the base, if applicable, then hang the jewelry pieces.

It can hold up to multiple pieces.

Two Sided Rotating Table Top Jewelry Cabinet with Mirror.

Rotating jewelry displays are usually made to hold many pieces of jewelry. This feature makes them perfect for shops with small areas, as you don't need to get two or more jewelry holders to showcase multiple pieces. That is why it's the best type of display to bring in trade and craft shows as well.

It's convenient for customers.

Brown Wooden Rotating Two-Sided Jewelry Stand displaying beaded bracelets of different colors

Lastly, this kind of display is very convenient for customers. They can view all the pieces on display just by simply rotating it. Two or more customers can also check the jewelry out simultaneously. Aside from that, removing the jewelry and putting them back on the display is also as easy as pie.