6 Unique Jewelry Displays to Attract Your Younger Customers

Appeal more to the millennials with these non-traditional displays.

According to industry analysts, diamond jewelry sales are slowing down because of the younger consumers’ preferences. They said that millennials prefer organic and ethical products; choosing one-of-a-kind handmade pieces rather than standardized, mass-produced jewelry. They are also marrying at a later age and prefer cheaper gemstone jewelry over pricey fine jewelry.

One way to counter this downfall in sales is through effective marketing strategies; one of which is through visual display. You need to stand out and relate to their preferences. With that said, showcasing your pieces should be as creative and on-trend as possible. If you have no time to customize and DIY displays, here are six unique jewelry displays for your shop that will appeal to your millennial consumers.

Fabric-Covered Doll Display

This necklace display remains to be one of our favorites. It totally captures the old romantic theme and reminds of European love stories. Instead of using the traditional rotating displays, showcasing your pieces in this Fabric Covered Doll Display will definitely catch a young woman’s eye. You can also choose from other fabric designs if the one above doesn’t fit your current store theme.

Fabric Mini High Heel Ring Display

For your diamond rings, this Fabric Mini High Heel Ring Display is perfect if you’re going for the romantic theme. It looks great when put side by side the Fabric Covered Doll Display. Its cushion spaces can hold up to eight rings, making it a great display for ring sets or minimalist stackable rings that the millennials love to wear.

Fashion Bracelet T-Bar Display

The Fashion Bracelet T-Bar Display can hold both bracelets, bangles, and even necklaces. It’s perfect for showcasing your vintage inspired pieces, making them more appealing to hopeless romantic millennials. And yes, it matches the first two displays!

Doll Display

The Doll Display is ideal for shops with a minimalist theme. Unlike the first one, this doll display only has two colors and boasts a chic lace bustier matched with a layered skirt. It exudes utter sophistication perfect for fine diamond jewelry or gorgeous gemstone pieces fashionistas would love.

Mini Shoe Ring Display

To match the sophisticated-looking Doll Display above, showcase rings using the Mini Shoe Ring Display. It’s perfect for eye-catching cocktail and engagement rings as the black fabric allows the pieces to stand out. The outer side of the shoe features chic filigree design that exuding a perfect mix of glamour and femininity.

Fashion Bracelet Filigree T-Bar Display

This Fashion Bracelet Filigree T-Bar Display is the ideal one to showcase minimalist plain bracelets. Charm bracelets would stand out in this display too, especially pieces made of white gold or silver. This T-Bar Display is also available in black with white filigree if you prefer a bit more drama and pizzaz,

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Get to see more trendy necklace display, earring display, and even cosmetic organizer in the shop!

Categories: jewelry display, necklace display, Nile Corp

5 Jewelry Designers You Need to Follow on Instagram

Here are five underrated designers with jewelry pieces that would make anyone giddy with excitement.

If you are a jewelry lover or basically just a fashionista who loves to accessorize, you probably follow a handful of jewelry designers on Instagram. There are thousands of these accounts on IG, and most of them are underrated ones who are also worth following. These designers create gorgeous pieces worth showcasing in a jewelry display. That said, we have come up with five of our current favorite talented jewelry designers you might want to check out.

Alex Sepkus | @alexsepkus

Summertime from an #alternativeangle 🍉

A post shared by Alex Sepkus (@alexsepkus) on Aug 9, 2017 at 9:54am PDT

Alex Sepkus is based in New York. He considers himself an intellectual eccentric, and this quality reflects on his designs. He handcrafts all his jewelry pieces and all of them have a certain intricate look that stands out. They remind of beautiful stained glass windows with intricate details -- colorful and eye-catching.

Mila | @beaucharms.ko

| s t r o l l e r ✨ p i n | f o r |b a b y | g i r l| 🌟a•m•e•l•i•a🌟 🙏💝👶🏻 #gift #babygift #strolleraccessories #strollerpins #strollerpin #evileye #protection #goodluck #goodvibesonly #custom #personalized #customized #babyshop #babylove #babyshowergift #gold #diamond #diamonds #baby#mommytobe #mom #itsthelittlethings #flashesofdelight #jewelrydesigner#happy #thehappynow #jewelry #charm #custom #allah#saymashallah

A post shared by béaucharms.ko (@beaucharms.ko) on Aug 9, 2017 at 5:28pm PDT

Wife and mom of twin girls, Mila of Beaucharms Boutique is an amazing jewelry designer. She customizes baby pins, key chains, anklets, bracelets, and necklaces. Most of her creations include the Hamsa and the Evil Eye which make them great good luck charms. She says that her pieces can provide protection and ward off evil to anyone wearing the piece.

Anna Monet | @annamonetjewelry

These two 💙💚indigo beauties featuring labradorite and stunning lapis lazuli💎 Currently available at @shoprelove ✨ . . . . . #mixedmedia #jewelrydesigner #silversmith #inspiration #gemcutting #accessories #moderndesign #fashionblogger #jewelryisart #statementnecklace #cabochons #moderndesign #maximalism #attitudeofgratitude #sustainablefashion #handmadewithlove #color #indigo #bouquet #artist #concept #organiccotton #gemstones #labradorite #lapidary #global #femaleartist #sisters #color #bestoftheday #sfartist #annamonetjewelry

A post shared by Anna Monet (@annamonetjewelry) on Aug 9, 2017 at 5:58pm PDT

Anna Monet’s creations exude a perfect mix of mysticism and eccentricity. Her inspiration for the pieces is the beauty of the west coast landscape. She loves to incorporate elements of ancient jewelry design with natural beauty. The results are amazing, All her one-of-a kind designs are environment-friendly, and she’s proud to be part of a sustainable fashion movement.

Liz Wallwork | @rocksbyliz

Mandala Choker meets rose petals ☺️🌹

A post shared by Rocks Handmade Jewellery (@rocksbyliz) on Jul 5, 2017 at 9:02am PDT

Rocks Handmade Jewellery by Liz Wallwork are pieces that say "I think you rock!" Her designs exude youthful fun without being too loud and pretentious. Her handmade collection is filled with boho jewelry that is filled with positive vibes, making them great gifts. She draws inspiration from the shades of the beach and the ocean, rose-gold streaked sunsets, and summer sunshine.

Rachel Hughes | @saressa_designs

New color option for the Orbit Necklace! This is a rich deep but super vibrant hue. I'll be adding it to the shop this evening. 😍

A post shared by Rachel Hughes (@saressa_designs) on Jun 29, 2017 at 6:23pm PDT

If you love minimalist gemstone jewelry, then follow Rachel Hughes on Instagram. She handmakes gemstone and druzy pieces that look so ethereally gorgeous. She goes for the elegant, minimalist, rustic, and soft statement approach. All the designs are simple yet striking at the same time. We love the orbit necklace she recently made; it’s definitely that one piece worth showcasing in a space-themed necklace display!

Categories: jewelry designers, jewelry display, necklace display, Nile Corp

5 Fall-Inspired Paper Gift Bags

Package your items with autumn-worthy paper gift bags.

It’s going to be the pumpkin season in a few weeks, and it’s time to replace your fun summer jewelry pieces with more relaxed and chill autumn jewelry pieces. Out with the bright colors, in with the warm colors as they say. And as with jewelry, your packaging should carry your current theme as well. If you have no time to create and customize fall-inspired packaging, no worries, as we are going to highlight paper gift bags you can use as after purchase packaging.

Butterfly Tree Kraft Paper Gift Bag

Whether you are selling big necklace displays or small jewelry pieces, they can fit in the Butterfly Tree Kraft Paper Gift Bag. This design is available in many sizes with the largest at 7 ½ W x 9 ½ H and the smallest at 4 ½ W x 5 ½ H. Your customers will love the unique tree design as well as the butterflies acting as autumn leaves.

Dark Floral Kraft Paper Gift Bag

If you prefer dark colored-packaging but want to keep the autumn theme, this Dark Floral Kraft Paper Gift Bag is perfect. It features yellow, green, and brown flowers that make this gift bag a unisex design. As with the Butterfly Tree Kraft Paper Gift Bag, it is also available in different sizes that could fit a cosmetic organizer or a small jewelry box.

Floral Kraft Paper Gift Bag

The Floral Kraft Paper Gift Bag is ideal for jewelry businesses who have a majority of female customers. It features different types of lovely flowers with colors that stand out of the earthy-hued kraft paper. It exudes fun and femininity that will delight your female customers. This design, however, is only available in two sizes -- 7 ½ W x 9 ½ H and 5 ¾ W x 7 ¾ H.

Butterfly Kraft Paper Gift Bag

If florals aren’t your thing, you might like the Butterfly Kraft Paper Gift Bag. It features cute butterflies boasting autumn colors. As with the first two paper gift bags, this design is also available in three sizes with the biggest at 7 ½ W x 9 ½ H and the smallest at 4 ½ W x 5 ½ H.

Black and White Tree Kraft Paper Gift Bag

For the minimalist or monochrome-themed jewelry shops, the Black and White Tree Kraft Paper Gift Bag is the perfect packaging. It features a black tree with a few small leaves with scattered white flowers in the background. This design is only available in two sizes, though, with 7 ½ W x 9 ½ H the biggest and 5 ¾ W x 7 ¾ H.

Of course, you can also go with the plain kraft paper bags if you still want to customize them. They are, however, only available in these sizes -- 9 ⅝ W x 6 H and 5 ½ W x 3 H

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For more kraft paper gift bag designs, as well as necklace display, cosmetic organizer, and beading tools and supplies, feel free to browse the shop!

Categories: after purchase packaging, jewelry display, necklace display, Nile Corp, paper gift bags

Different Types of Necklace Displays

Pick the right jewelry display for your necklaces.

Whether you are a jewelry shop owner or an accessory lover, necklace displays are a must-have. And as with jewelry, these displays are also available in different designs, colors, and features. If you are looking for a new one for your jewelry collection or shop, here are six types of necklace displays you might want to check out.

T-Bar Displays

T-Bars are perfect for showcasing two or more necklaces. You can choose from bars made from wood or steel and covered with velvet, faux leather, faux suede, or linen. What’s great about T-Bars are that they can hold bracelets too, making them perfect displays for jewelry sets.

Display Busts

The busts are ideal for statement necklaces. Customers can see every detail and gives them an idea of how the piece would look like on an actual neck. You can choose from busts made of wood, plastic, or steel and covered with linen, velvet, faux leather, faux suede, or paper twine.

Easel Displays

Easels are similar to display busts; the only difference is that easels have a flatter surface and are space-saving because they can easily be folded flat. There are also easel displays that can hold earrings as well as bracelets.

Slatwall displays

Slatwall displays have an ergonomic design ideal for shops with small spaces as you can easily place them on the panels. As with the previous types, slatwall displays can also hold more than two necklaces. They are also available in washable plastic, velvet, and leatherette.

Figurine display

These displays are the ideal for vintage themed stores. They look great with ethnic bracelets too, especially the wooden ones. And since some of the displays include the head, you can showcase matching earrings as well.

Metal display

Choose metal displays if the traditional types are not for you. They are perfect for craft shows and are easier to store. Metal displays are also space-saving, and some designs can hold more than 10 necklaces. They are also available in a variety of colors that will appeal to your younger customers.

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Can’t decide on the perfect necklace display for your shop? Feel free to browse the online store to know more about them!

Categories: jewelry display, necklace display, Nile Corp

4 Reasons Why Metal Jewelry Displays Rock

From organizing to showcasing jewelry, metal displays can do wonders for any jewelry collector or shop.

Metal Arrows Display Organizer

Traditional jewelry displays are usually made of wood or plastic and covered with faux suede or linen. These displays are beautiful and can make a jewelry piece stand out. However, they tend to be a bit tough to clean. That said, some jewelry shops consider showcasing their pieces using metal jewelry displays. From necklace display to earring display, this metals can actually be more efficient than the traditional ones. With that said, we have come up with a list of reasons why you need to consider using metal jewelry displays.

1. Easier to clean

Metal Arrows Jewelry Display Jewelry Stand Hanger Organizer

As mentioned above, metal jewelry displays are much easier to clean. There is no need for soap and water solution and drying them up. All you need is a dry lint-free cloth and gently wipe the stained area. If there are signs of rust, you just have to simply repaint the area with the same color of paint.

2. Space-saving

Necklace Metal Display

Metal displays take up smaller spaces compared to traditional ones. Some can be wall-mounted too, which are perfect for necklaces and hook earrings. These displays hold more pieces and allow for a more convenient handling of the jewelry, without messing up the display.

3. Convenient

3 Metal Mesh Rollers Jewelry Display Stand

Aside from being easy to clean, metal displays are also easy to store. They can be easily put in a box or bag without worrying about soiling or breaking anything. Some displays are also detachable, therefore saving much more space. It’s another reason why they are great to use in craft shows or street fairs.

4. Fun and trendy designs

Metal Arrows Jewelry Display Organizer

These displays used to only come in white, black, or silver. Now, they come in gold and pastel colors too. They are also available in many trendy designs that are guaranteed to catch the attention of potential buyers. Their designs make them perfect for craft shows, as well as small jewelry shops that appeal to the younger customers.

Don’t get us wrong; we still love the traditional busts and trays. However, if you’re looking for a space-saving and minimalist option, go for the metal ones. Do check the online shop to see various metal displays, from necklace display to bracelet and earring display. And yes, we have metal wine racks too!

Categories: jewelry display, metal jewelry display, metal wire display, necklace display, Nile Corp

Tips for Jewelry Displays That are Guaranteed to Sell

Here are some tips for successful jewelry displays that can increase your sales.

Source: Blog.1000bulbs.com

As we all know, displays act as our silent salespersons and therefore can make or break the success of sales. With that said, jewelry shop owners should invest in making their displays as eye-catching as possible. Otherwise, you may be wasting money and efforts on trying to sell your jewelry, and worse, head to bankruptcy. Prevent these from happening and instead increase your sales with jewelry displays worth remembering. And without further ado, here are some tips that can help you sell your items faster and make your regular customers repeat customers.

Uniformity

Some may opt for eclecticism and have various designs of displays, but having a unified style exudes a more professional appearance. Follow a particular theme and use two to three colors only for your display elements. Textures should also be not more than three to avoid looking like eyesores. That is why big jewelry stores stick to the minimalist styles, as this allows the pieces to stand out more.

Personality

Jewelry pieces aren’t only the ones who should have a personality, your displays should too. For example, if you are selling vintage-inspired necklaces, showcasing them in a modern geometric designed necklace display would look a bit off. Retro styles look best in old world-inspired displays with a lot of lace or filigree design. The personalities of both the jewelry piece and the display should match.

Visual Interest

In digital media, visual ads are one of the top successful marketing strategies. Surveys show that videos and photos are more appealing than just simple text. This also applies to jewelry display. Your display should arouse the visual interest of passersby. To be more specific, you can’t just place your jewelry pieces flat on a table. You must consider adding depth and height by using displays of varying heights and sizes. Angles should be considered too, as well as the perfect lighting.

Pricey pieces are the front liners

Always remember to place the most beautiful, most expensive on-trend pieces at the front of your shop or by the entrance. Displaying these pieces prominently will quickly catch passers-by’s eyes and therefore pique their interest. Curiosity will lead them inside your store. And once they're inside, there’s a big chance that they’ll check out your other items too.

To sum it all up, visual balance is the key to having the perfect looking displays. The consistency across colors, shapes, and textures will arouse passers-by’s interest, making them a step closer to making a purchase.

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If you need more ideas on the perfect display, get inspiration from the various displays in the online shop!

Categories: jewelry business, jewelry display, necklace display, Nile Corp

4 Minimalist Cosmetic Organizers for the Makeup Buff

Organize your makeup and beauty tools for a cleaner vanity table.

Source: Minimalistdesks.com

With the rise in the number of YouTube makeup tutorials, more and more people have become more serious in grooming themselves. And when I say grooming, I mean blending your eyeshadow perfectly, getting that precise contour, flawlessly applying your liquid matte lipstick, and getting gorgeous summer nails. Makeup buffs have a big collection of beauty tools, facial care stuff, and different makeup palettes. With all that stuff, vanity tables can look cluttered and can eventually become an eyesore. That said, you need cosmetic organizers to keep all your things in order.

As with a jewelry display, cosmetic organizers allow you to showcase your makeup and beauty tools while keeping your vanity table clean. This week, we are going to highlight four minimalist cosmetic organizers perfect for beauty buffs, salon owners, and re-sellers.

Makeup Brush Holder Cosmetic Organizer

This box is specially made for makeup brushes. No makeup buff likes the idea of getting their brushes dirty, as the dirt can transfer to the face which can eventually become a pimple or a skin infection. The Makeup Brush Holder Cosmetic Organizer is made of premium clear acrylic and features a brush holder with a lid, two removable drawers, plus a compartment with a lid. Its overall dimensions are 6 1/4"W x 3 3/8"D x 8 5/8"H, so it fits most brushes.

Rotating Makeup Cosmetic Lipstick Rack

For the lipsticks and lip glosses, you can keep them organized by storing them in the Rotating Makeup Cosmetic Lipstick Rack, which can hold up to 16 lipsticks. This organizer can also hold makeup brushes and other product bottles in the two compartments with a divider. It also features two drawers for little eyeshadow or blush palettes and other accessories. This rotating rack’s overall dimensions are 5"W x 5"D x 8 1/2"H.

5-Shelf Nail Polish Rack

The ladies who love to collect bottles of different nail polish colors would love this 5-Shelf Nail Polish Rack. It can firmly hold up to 20 standard sized bottles and also features a drawer to keep manicure and pedicure tools and accessories. It’s made of premium clear acrylic and is easy to assemble and disassemble because of the magnet attachments. This nail polish rack’s overall dimensions are 6 7/8"W x 7 1/4"D x 10 3/4"H.

All in One Makeup Organizer

If you want all your beauty stuff in just one place, this All in One Makeup Organizer is the perfect organizer. It can hold toiletries such as facial tissue and beauty tools and accessories. The clear, high-quality acrylic allows you to view the insides of the compartments for efficiency. It features a tissue compartment, two drawers, and divided compartments for different tools. Its overall dimensions are 9 1/2" x 6 3/4" x 5 3/4."

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See more cosmetic organizers as well as jewelry displays such as necklace display and earring display at the online shop.

Categories: cosmetic organizer, jewelry display, makeup, Nile Corp

DIY Patriotic Fashion Accessories to Make This July

Celebrate patriotism by making Fourth of July-inspired jewelry and accessories.

Tomorrow is our country’s independence day. There are so many ways to celebrate it with the family, but if you’re feeling extra creative, you can encourage family members to craft patriotic accessories together. And without further ado, here are our top favorite Fourth of July-inspired craft projects from various websites that anyone in the family can do!

Bead Necklace and Bracelet

Source: Buggyandbuddy.com

Here’s something you can proudly place on your necklace display for the whole month of July. These patriotic bead necklaces and bracelets are so easy to make even the kids can participate. All you need are different types of beads in the colors of the flag and some string. The kids and adults alike can also let their creative juices flow by making different bead patterns and designs.

Independence Day Button Ring

Source: Hopefulhoney.com

This is really cute! You’ll need buttons of different sizes and in the colors blue, red and white, adjustable flat ring, and a glue gun. All you have to do is glue them all together to look like the ring in the photo above. Really simple and stylish!

Independence Day Button Earrings

Source: Hopefulhoney.com

This idea came from the same blog who came up with the button ring. You’ll need blue, red, and white buttons, earring hooks, and jump rings to connect the buttons. You’ll need a pair of chain nose pliers to connect them all together. These earrings are the perfect match to your patriotic button ring.

Fourth of July T-shirt Headband

Source: Blessthismessplease.com

This upcycling project doesn’t require you to spend anything and is perfect for the girls in the family. All you need are some old shirts in blue, red, and white. You can even create color variations of the braid; create one of each color and put all three together for a trendy wide headband. You’ll need a glue gun to glue both ends together.

American Flag Sunglasses

source: Sunglasswarehouse.com

If you have an old pair of sunglasses with white frames, you can turn it into a patriotic pair that you can proudly wear on the Fourth of July. You’ll need fine tip red and blue sharpies and little star stickers. You can just simply follow the design of the photo above as a reference. Don’t forget to use pieces of tape to achieve perfect lines.

Patriotic Shoes

source: Dreamalittlebigger.com

If you have some old white sneakers, why not turn them into cool patriotic kicks? All you need is, of course, your old pair of white shoes and red and blue markers or acrylic paint. You can cut out stars from cardboard so you can just easily trace them on the shoes. You can also use tape for perfect lines.

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Need a jewelry display to showcase your creations? Feel free to check out the shop for various displays and organizers such as a necklace display, earring display, and cosmetic organizers. Happy Fourth of July!

Categories: fourth of july, independence day, jewelry display, necklace display, Nile Corp

3 Ways to Attract Millennial Customers with Jewelry Display

Display your jewelry pieces in a way that can pique the interest of millennials.

There have been reports stating that jewelry business is in a rough spot when it comes to the young generation. Millennials seem not to be interested in diamond jewelry unlike the previous generations did. The median marrying age also has become closer to 30, so the number of these millennials who shop for engagement and wedding rings also have dropped. That said, many jewelry stores have found selling to millennials a bit tough.

One way to attract the young generation is through effective marketing, one of which is how you showcase your products. Your necklace display should be eye-catching, your earring display should look on-trend. Without further ado, here are four ways to catch this generation’s interest.

Social Media

Already a given, social media marketing is a must in any business in this digital age. Transform your jewelry display into a social media haven. Use popular memes and other current slang terms in social media posts. Incorporate various social media channels in the display; use hashtags in the price tags, or create an Instagram-inspired photo booth where customers can take their pictures while trying on jewelry.

Old World Charm

Some millennials still find the old world charm attractive, especially the ladies. Hopeless romantic customers find solace in vintage looking displays, as they give them a warm and fuzzy feeling. Vintage painted flowers appeal to a lot of women, so do old books and paintings. People who walk in a welcoming, homey place also tend to allow them to shop more at ease.

Pop Culture

You can also transform your traditional display into a pop culture display. Get inspiration from trending TV shows, Game of Thrones for example, pop music, and even viral posts. One way to know the trends is to check your social media accounts, as well as Google Trends.

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Looking for a minimalist necklace display or a simple ring box that you can easily transform into a pop culture-inspired display? Do check out the shop for various displays, as well as organizers and beading tools and supplies.

Categories: jewelry business, jewelry display, millennial fashion, necklace display, Nile Corp

6 Metal Displays for Minimalist-Themed Shops

Showcase your jewelry the frills-free way.

Minimalism has been a favorite among people who are into the classics. It’s a perfect mix of simplicity and sophistication. Although very popular in the fashion industry, minimalism has been a favorite trend among jewelry trends as well. And what perfect way to showcase jewelry than minimalist displays? This week, we are highlighting metal displays such as necklace displays, jewelry stands, and jewelry organizers.

Metal Wire Hook Display

This Metal Wire Hook Display is ideal for almost every type of jewelry. The hooks can hold necklaces, chokers, bracelets, and even hook earrings and rings. The metal is 16 inches long but may be extended up to 28 inches.

Metal Jewelry Display Jewelry Stand Hanger Organizer

Black exudes glamour and sophistication. Noir displays such as the Metal Jewelry Display Jewelry Stand Hanger Organizer are perfect for silver and gold pieces as they tend to stand out more. It features a base tray for rings and earrings and is 3”x3” inches in size. The eight bars are for holding necklaces and bracelets and will keep them tangle-free.

Metal Arrows Jewelry Display Organizer

The pink Metal Arrows Jewelry Display Organizer is perfect for rose gold and gold jewelry. Its design complements uber-feminine pieces. This jewelry tree features a pink base tray for rings and earrings and golden arrows for necklaces and bracelets. The arrows have tiny holes as well, which can hold earrings.

Metal Jewelry Display Jewelry Stand Hanger Organizer with Felt Tray

The Metal Jewelry Display Jewelry Stand Hanger Organizer with Felt Tray is perfect for minimalist jewelry featuring designs fit for spring. The green felt tray complements pieces with these designs. It boasts a metal tray covered in lovely green velvet and can hold rings and earrings. The seven side hooks are for holding necklaces and bracelets as it keeps them organized and tangle-free.

Metal Earring Display

Made exclusively for earrings, this Metal Earring Display boasts a straightforward beauty. Black metal contributes to its sophistication and chic feel, and its tower shape gives off an old world feel. This display can hold up to 108 pairs of earrings which make it perfect to for showcasing pairs of the same design but in different colors.

Metal ZigZag Wire Earring Display

Simple yet fun and quirky, this Metal ZigZag Wire Earring Display is a fun way to showcase not only hook earrings but necklaces and bracelets as well. It can hold up to ten pairs of hook earrings. The Metal ZigZag Wire Earring Display also comes in antique silver and copper.

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Check out the shop for more metal displays such as a necklace display or stand, earring display, and even cosmetic organizers.

Categories: jewelry display, metal display, necklace display, Nile Corp