Monday, April 14, 2014

Reasons to Buy Homemade Jewelry

We all love jewelry whether it’s handmade or manufactured jewelry can easily make or break any outfit. There is nothing better than the perfect piece of jewelry to make your outfit really pop. Sometimes no matter how many stores you go to in the mall you just can’t find the right piece of jewelry to compliment your attire. At Nile Corp. we are strong advocates and supporters of handmade jewelry for a various number of reasons. We love the novelty behind the pieces that someone took their own time to create. Although sometimes pricier than something store bought, we feel that supporting handmade jewelry makers has more benefits than it does negatives. Below is our list of reasons to buy handmade:



1. Quality
Quality has a price tag and it’s typically more than something mass made in a factory. Jewelry that contains precious metals and gemstones will not only last longer but also be set in a professional prong setting versus being bonded with inexpensive glue. Typically purchasing a handmade article of jewelry will be sturdier and more detail oriented.

2. Individuality
Everyone wants to be unique. Why wear a necklace everyone has seen in your local store when you could sport one that suits your unique personality. You can achieve a unique look with a handmade item because no one else will have it. It makes it that much more special for the wearer.

3. Support Local Artisans
Making jewelry is a form of art just like painting and sculpting. Someone spends their creative energy on perfecting your piece of jewelry. It’s extremely rewarding t not only be supporting a local artist but also to be giving back to the community.

4. Sentimental Value
Remembering where you got your customized piece of handmade jewelry will forever be a memory for you. It has been designers by someone who put their heart and soul into creating the piece and now they are passing its sentimental value onto you. Wearing someone so special is sure to bring value to the jewelry.

5. Eco-Friendly
Being that you are buying from a local artisan, chances are that the jewelry making process is not going through so many stages of chemical processing. By supporting local manufacturing, you are reducing the impact on the environment.

To conclude, buying handmade jewelry is always a great option for either yourself or as a gift. Supporting your local artists is a rewarding experience in itself plus you great a truly unique piece of jewelry along with it.

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Friday, April 11, 2014

8 Easy to Install Jewelry Display for Trade Shows

During trade shows, you only have few minutes to set up your display before people start coming in. This means you only have at least 30 to 40 minutes to get everything in place and to have all your jewelry ready for the show. But getting your booth really becomes extra challenging especially if you don’t have extra hand to help you move shelves or carry around display boxes.



Every extra minute you spend arranging jewelry items, installing necklace display busts and stands and other materials is precious time that should be spent interacting with your customers instead. Decrease your preparation time by purchasing easy to install jewelry displays that can showcase your jewelry as fast as possible.

Take a look at the list below for jewelry displays you can use:

Necklaces

•    Necklace display Busts – Display costume jewelry efficiently with necklace display busts that can be placed on top of the table. Using busts to display jewelry allows you to save some space. Plus it’s great way to maximize the result of the limited space you must be given during trade shows.



•    Chain Pads with Snaps and Hooks – If you want to showcase multiple jewelry pieces at a time, go for necklace chain pads. It can hold different necklaces and allows would be buyers to easily pick and try it on before making a purchase. There are other necklace displays available in the market but this one will work easily for you.


Bracelets

•    T-Bar Display – Display a variation of a particular style of bracelets using T-bar display. And because you can easily put up and take down T-bar displays, you can also use it during jewelry party, craft fairs, charity bazaar and other special events.



•    Bracelet Ramp – Highlight the details of each of your jewelry with bracelet ramps. It’s perfect for luxury jewelry as it can definitely help your products to standout against other items in your collection.




Earrings


•    Earring Stand – Studs and other small to medium sized earrings can be displayed using various type of earring stand. There are some that are made with plastic or metals but there are also made in wood. Earring stand allows to you showcase different pairs of earrings at a time so you can creatively present it during trade shows.



•    Metal Wire Earring Display – it has a certain charm and elegance that can easily match your earrings. Plus it allows you to organize your items in a more efficient and clutter free way.




Rings


•    Finger Shape Displays – give your customers a glimpse of how a fashion ring can look like using finger shape displays. Just look at different designs that can match the style and theme of your jewelry to make it look more appealing to your customers.



•    Ring Pads – Display all your collection in one easy to install display. Ring pads let you bring together different fashion pieces that can capture the attention of trade show visitors.




Light-weight, sturdy and easy to install – these are just some of the things that you should look for in your jewelry display.  Browse our website for different jewelry display tools to help you in your trade show needs.


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Wednesday, April 9, 2014

Get Your Jewelry Store Ready for Wedding Season with These Ring Displays

Wedding season is one of the busiest days for jewelry sellers around the world. And although we’re still two months away from June, we can already expect an increase in sales especially when it comes to engagement rings and wedding bands.



Even before the wedding season arrives, a lot of brides are already excited and preoccupied with all the wedding preparations. This is also the time where most couples go out to search for the perfect wedding bands that will symbolize their union.

 If you’re a jewelry seller, you can take this as an opportunity to get ahead and prepare your business for one of the most anticipated season in jewelry industry. Equip your store with all the necessary tools that you can use to highlight your best wedding collection and get it to stand out against your competitors.Go to your most trusted jewelry supplies store and ask about rings and necklace display stands that you can use for your store.

Here are some ring displays that you can use to highlight your items.


1.    Showcase Ring Trays
showcase-ring-trays
This type of display is ideal if you have a big collection of wedding bands and engagement rings. It allows your customer to choose from variety of styles and designs in the easiest way possible. If you’re going to attend wedding fairs, showcase ring tray is the most convenient and ideal choice because its ability hold multiple items at a time.

2.    Finger Shape Display
finger-shape-display
Let the best of your wedding collection shine with this type of ring display. It’s an ideal form of display for high priced engagement rings as it can help highlight the details and intricate design of gemstone rings. Ring shape display comes in plastic, polystn figurine or ceramic materials.


3.    Metal Wire display
metal-wire-display
Unique items and contemporary wedding bands are best displayed using metal wire display. It can also hold up to 20 rings so you can display your collection neatly and orderly. You can also choose revolving display to make it easier for your customers to choose among your collection.

4.    Wooden Ring Display
wooden-ring-display
Wood has a distinct charm that adds elegance to store displays. If you’re going to purchase wooden ring display, make sure that it matches the color and the materials used in your store decoration.  This will help create harmony inside your store for that dreamy and enchanting look.

Are you looking for different ways to display jewelry? Just visit our website and browse different items that can be helpful in your jewelry business. We also have different types of ring and necklace displays for all your business needs.
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Monday, April 7, 2014

How to Host a Successful Spring Sale

Spring is here and the weather is warming up. Now is a good idea to consider a huge sale to help ring in the change of the season. You can revamp your existing jewelry displays for an inexpensive change to your existing look.  Mixing up the look and feel of your store can be a simple process that includes rearranging, markdowns, new display props, and attractive banners.

Stock Up

Due to the rise in projected sales this season, we recommend stocking up on necessary supplies for a smooth sale event. Purchase tons of shopping bags, jewelry boxes, and tissue paper. You can even hand out reusable bags for your promotion to help reinforce your brand and have consumers advertise for you by putting other shopping items in your bags. You can also advocate being eco-friendly and sustainability. You can opt for having dressier wrapping with spring colored raffia, ribbons, and gift tags. It will show your customer how much you care about your brand’s products. You can also use dressed up wrapping in your window necklace display. This will attract spring shoppers who are also considering gifts for mom this time of year. To prep for Easter as well we love the look of pastel colored wrapping used to create Easter baskets. You can giveaway prizes or incorporate Easter baskets in your window displays and have jewelry in them.  


Revamp

By revamp we don’t mean that you have to go out and spend a ton of money on new fixtures but what you can do is change the overall direction of your store’s layout so that it feels more inviting. A simple way to achieve this is my rearranging jewelry displays to face the front of the store so that onlookers can see what products you have on sale at a quick glance. The best thing for new displays is to add a round table in the center of the front aisle and place your new products on it with linen t-bar displays and necklace displays. You can also print out new promotional material and place signage to promote your sale.  By rearranging existing fixtures you can easily give your store front a completely different look.



Budget


When running a successful small jewelry business, the key it to strategically manage your adverting and decoration budget and find the most cost effective alternatives to achieve successful sale events. Sales and spring cleaning are a great way to take advantage of consumers extra chunk of disposable income after the tax season. Add some fresh looking d├ęcor to your store this spring and showcase your new arrivals as well as your amazing reduced price merchandise. By marrying the two categories seamlessly with the help of displays you will be able to attract both types of customers; the trend forward fashionistas and the budget conscious deal hunters. 
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Saturday, April 5, 2014

Jewelry Business Tip: Spice Up Your Store Counter

A lot of jewelry store owners pay great attention on how they can decorate their window display or how they can create a necklace display stand that gets people to notice their products. However, there is another part of the store that equally deserves your creativity and planning – the checkout counter.

jewelry-store


Take a look at it. Is it a great place to wrap up an excellent shopping experience? Does it help establish your brand so people can remember you after shopping? Does your checkout counter help give the right impression to make people comeback for more?

If you’re answer is yes, then great job! But if you’re not really sure about the way your checkout counter appeal to your customer, here are some tips that can somehow help you make it better.

1. Keep it clean and clutter free

Once your customers are ready to pay for their items, the last thing you have to do is to make their checkout transaction as smooth as possible. Put the shopping bag and jewelry boxes neatly organized under the counter and your cash register filled with enough change for your next customer. This will cut off waiting time and will allow you to handle more customers efficiently.

2. Decorate sparingly

This is especially true during holidays, Valentine ’s Day, wedding season among other special events. You don’t have to create something fancy just make sure it fits the overall theme of your store. Keep your decorations entertaining and sweet but make sure it doesn't interfere with the functionality of your checkout counter. Keep large decorative items off your counter and choose the ones that don’t block the view of your customers or your cashier.

3. Promote your business

There are times when some of your customer will have to stand up on the line for few minutes before you can entertain them. Make use of this time to let them get to know your business. Hang a logo of your store and put a poster or signage that informs your customers about your other services like gift wrapping or delivery. Put a small shelf or magazine stand where you can put a brochure of your latest collection or leaflets about your store. You can also put an invitation or a promotional material in case you’re having an event or store sale.

4. Put small items for last minute purchase

Checkout counter is a great place to encourage your customers to add one more item on their shopping cart. You can create a simple necklace display or earring display that can keep your customers occupied while waiting in line. You can even sell other items like hair accessories, brooches that can be worn with your jewelry.

If you pay enough attention, you can definitely create a checkout counter that leaves lasting impression to your customers. Give your counter a small makeover and see how it can help boost your brand’s image as well as your sales.
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Thursday, April 3, 2014

How Retail is Evolving with E-commerce

While you're gorgeous store necklace display stands, merchandising skills, and window displays will drive you traffic on your brick and mortar stores, jewelry owners must come to realize that e-commerce is forever changing the way consumers shop. Competition is becoming more and more competitive as new vendors enter the market on a seemingly daily basis. Your displays are just one avenue to push your jewelry but there are also popular internet based channels that can help you spread your brand and products to an even bigger audience.


(Image Via Instagram)


Utilize Two Ways to Make a Sale

Everyone is not familiar with going to a conventional store to get merchandise but the latest is that internet retailing is now such a huge influencer when it comes to shopping. In a recent survey conducted by Internet Retailer, 65% of consumers scope out deals online before actually hitting retail stores to make a purchase. If people have the option to buy from your website, it allows for a second outlet to make sales from your business. 


(Image Via Volusion)


Incorporate Social Media Marketing

You can create a Pinterest account so that everyone can see what products you have and also what your brand is all about. It’s always a good idea to associate a lifestyle to a brand regardless of what products you sell. Hosting special online promotions is another way to drive traffic to your website. Make sure you update your online tools to stay up-to-date on the latest shopping trends. Instagram is also a powerful marketing tool. Take daily photographs of your products and displays to attract people from all over the world to your products.

(Image Via Pinterest)


It’s Time to Upgrade


Make sure you upgrade your retail tools to meet the demands of both your online and offline customer base. Companies all over the United States are making the transition from traditional retail to e-commerce. Jewelry stores who do not want to be left behind must stay on top of technological advancements. Embrace change and grow with a digital presence! 
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Wednesday, April 2, 2014

Types of Necklace Display Stands and Their Uses

Necklaces come in variety of styles, shapes, sizes, lengths or materials and because of this, getting the right display stand for all your jewelry items can be sometimes daunting. However, once you get to learn the different types of necklace display stands and their uses, you can confidently create a display that doesn’t just capture the attention of your customers but also helps keep your jewelry properly organized. 

Whether you’re buying a display stand for your newly opened jewelry store, or just want to upgrade your display this season, there are a lot of necklace display stands you can choose from.

Here are some of the most commonly used displays in the market.


1. Slatwall Display

slat-wall-necklace-display

If you have a store that has a limited space, it’s important to maximize all the space most especially the walls. Slatwall display allows you to display more necklaces without making your store look too crowded. Use your creativity to create a layered look or form a pattern instead of randomly putting together different items. 

2. Chain Pads with Snaps or hooks


When selling small, light weight jewelry, chain pads are often enough. The major advantage of this necklace stand is that it can be easily dissembled and transported when you’re attending trade show or jewelry parties and craft fairs. Just remember to secure your jewelry to avoid losing your necklaces to thieves or damaging your products in case it falls on the ground. Reserve the more pricey items to enclosed glass displays. 

3. Bust Display

frosted-color-bust

The most special piece in your collection deserves a spotlight. So if you have a new arrival or just something that has to take the center stage, remember to hang it on a bust display. You can even dress up or decorate the bust display to fit the theme of your products. Just remember to keep your display neat and simple so it won’t take all the attention away from the rest of show. 

4. Doll Display

mini-doll-display

This is often the cutest and most endearing necklace display. If you’re selling girly items or you specialize in personalized jewelry, this can be a perfect choice. This colorful necklace doll display is also an excellent way to spice up your store because of its eye catchy details. It can hold two to six items and can be used to display light trendy jewelry

5. Metal Wire Necklace Display

metal-wire-necklace-display

Do you want to sell jewelry items in bulk or just want to display multiple jewelry at a time? Meral Wire display is perfect to use for your business. However, remember to pick the one that can securely hold your products. Take note of the length of the necklace before putting on display. Long necklaces look much better on display busts or on top of a display table. 

Remember to consider the space, budget, the kind of your jewelry you’re selling as well the niche that you’re trying to reach before purchasing any necklace display. With right planning, you can come up with store design that will impress everyone who walks into your store. 

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Monday, March 31, 2014

Give Your Jewelry Business a Quick Spring Cleaning with These Tips

It’s the time of the year again for spring cleaning around the house and the yard, but if you’re also an entrepreneur, why not extend your spring cleaning in your store?

jewelry-store
Image Credit: flickr

Give your business a fun and refreshing vibe by getting rid of the extra items in your store or just giving your store space a thorough cleaning. Make sure nothing is overlooked from the stock room, the checkout counter to the shelves and necklace display stands you are using to showcase your products.

Here are some of my tips to make your spring cleaning more efficient.


1.    Identify problem areas around your store


Before your scheduled cleaning, list down particular areas in your store that need to be given more attention and make sure to put it on top of your to do list. Does your stock room looks like a mess? Or does any of your store furniture need a repair? List it down and think of a better solution to address these issues.

2.    Clear out the clutter

Your store may be filled with boxes, paper bags, discarded ribbon and other small items that you don’t actually need or won’t need in the near future. Get a large garbage bag and toss anything that doesn't seem to be useful in your store. Include old posters, flyers used in previous promos and other promotional paraphernalia to make room for other more important items.

3.    Recreate your display

Does your necklace display look so dated it doesn't fit your brand’s image anymore? Take it down and plan a new look for your window display this spring season. Purchase different necklace display racks and bust to give your presentation a new look and use your imagination to create something that can capture the hearts of passersby in your area. Need some help? Read different jewelry blogs and articles to get new ideas for your store display.

4.    Develop a new system to keep your store organized


After cleaning your store, it is also useful to devise a strategy that will help keep things in order. Maintain the cleanliness in your stock room by creating a procedure that will help you sort and organize your items systematically. Think of a way to reduce waste and clutter in your business and train your staff to comply with new policies if necessary.

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Friday, March 28, 2014

Showcase Whimsical Necklaces with Charming Jewelry Doll Display

Some jewelry is just so fascinating it deserves to have a special spot in your jewelry store. This kind of jewelry is sure to steal the hearts of your customers and can catch the attention of even those who are not so much into jewelry. Do you want to showcase your personal masterpiece or the latest from a popular jewelry line? Why not put it in eye catching doll display?




jewelry-doll-display

Materials

Unlike other necklace display cases, doll displays are known for its chic look and fun designs. They are often made with metal and high quality fabric that looks perfect for short to medium length necklaces. Jewelry doll display is also highly noticeable because of the details on its design. They often come in small pieces and shaped like woman’s body. It’s often filled with different knick knacks like sequins, feathers, beads among others.

How to use

Jewelry doll display is a great addition to your table display during trade shows or a center piece on your store display. Just put together different pieces of these cute little creations and hang beads or peal necklaces. Remember to purchase doll display that fits the theme of your jewelry to keep things properly coordinated.

During wedding season, you can purchase some dolls with their cute wedding dresses to emphasize your wedding collection. Prom accessories can also be displayed with dolls that are wearing some fashionable cocktail or evening dresses. Just use your imagination and creativity when accessorizing your display and you’re good to go.

Some important tips!

If you want to create a necklace display that can bring more customers into your store, using jewelry doll display is a very good choice. Just remember to keep things classy and simple as this dainty jewelry stands can look too cute that it can look distracting when overly done.

If you’re going too look at different jewelry supply store, you can definitely find one that matches the elegance of your jewelry while adding a bit of playfulness in your store appearance. Aside from displaying necklaces, you can also use displays shaped like shoes to showcase fashion rings or earrings to match the necklace that you’re selling.

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Thursday, March 27, 2014

How to Bring Back the Love of Your Old Customers

Caring for your customers is like being in a relationship. You have to give them your time, commitment and efforts to keep them coming back to you. When you work hard to them your best products and services and they give you their loyalty in return. They will even rave about your brand and will constantly talk about your jewelry in front of their friends and family.

jewelry-display
Image Credit: flickr

However, there will come a time that, despite your efforts, they will feel cold and indifferent towards your brand. What used to be a frequent visit will become rare. Those who used to rave about your jewelry collection will just pass by your store. Worse, they may even find something else to replace you.

There can be a lot of different reason for this change of heart. Maybe you have forgotten to give them incentives for their loyalty, or maybe you have failed to keep your necklace display stands updated. Whatever it is, it is important to know when you've started to experience decline in your relationship with your customers. The sooner you realize you’re losing your most valued customers, the better.


Here are some ways to bring back the love your customers.



1.    Communicate with them

If you haven’t included them in your email yet, this is the time to do so. Create a short message containing different jewelry that they might actually like and put it in visually appealing email. Add a personal touch by using their name, or signing your first name. You can also send a short text message on their mobile phone to inform them about your latest products and promos. Just make sure it doesn't sound too spammy or they will just ignore your attempt to communicate with them.

2.    Use Social Media

Your face book and twitter page is not just for gaining new customers. It can also be used to bring old customers back in your jewelry store. Take a picture of your latest necklace display or the new arrival section of your store and post it in your social media accounts. Don’t forget to tag them or send them a message about the latest in your business to bring back the old spark.

3.    Give your store a new look

Sometimes, too much familiarity is not good for any business. If you haven’t updated your store display for the past six months, you might appear boring and uninteresting to your customers. People are looking for new things and if you fail to give them something that keeps captures their interest, they will definitely hop on to the next jewelry store.

How about you? How do you keep your customers coming in your store? Share your thoughts with us!
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