The Colors You Choose For Your Jewelry Display Can Affect Your Sales

With today’s tough business competition, it’s highly important for retailers to understand the art of persuasion and the factors that affect shopper’s behavior. Though there are a lot of factors that can influence consumers, their first impression are mostly driven by the colors they see in your store and in your brand in general.

While color trends may change depending on the season, color psychology doesn’t. If you’re planning to redecorate your jewelry store or recreate your store’s necklace display, you should be aware that consumers regard the color you use as a significant factor in their decision to buy.

Color and its Impact to Consumers

A comprehensive infographic by Kissmetrics shows in great detail how colors can influence your consumer’s purchase. It shows how you can use colors to attract different types of buyers.

Red, black and royal blue draws the attention of impulse buyers that it is appropriately used in clearance sale or when introducing a new line of jewelry in your store. Black is also used to market luxury products so if you’re selling expensive jewelry, you can use a black necklace display or black ring holders to highlight jewelry and accessories.

Similarly, navy blue and teal draws the attention of budget shoppers and can be used if you are selling jewelry in bulk discounts. Blue is also known to increase the sensation of trust and security. It can be used in decorating wholesale jewelry stores and large department stores.

Clothing stores, fashion boutiques, jewelry stores and shoe outlets use pink, rose and light blue to market products to women and young girls. These colors often bring out the romantic side of the consumers and appeal to the emotions of the shoppers.

Color Association

It is common for people to associate the colors they see everyday to specific ideas, memories or feelings. This idea can also be used to enhance your jewelry display. Use different colors that are closely associated with the season like orange, red maple, and brown for fall; and blue and white for winter season. If you are selling environment friendly jewelry, use a necklace holder with a touch of green and yellow for a more natural effect.

While it’s great to use different colors in your store display, it’s also best to consider how it goes well with your brand. Consistency in the colors you use from your jewelry display, to your packaging and store interior can help in increasing brand recall.

Ways to a Winning Jewelry Window Display for the Holidays

Season’s Greetings! It’s the time of the year once again when gift-hunting and gift-giving are up in the air!

We all know that one of the most popular gifts for women during the holiday season is fashion accessories and jewelry. As store owners, how do you present your jewelry items in a way that can easily win the hearts of jewelry shoppers and uniquely capture the holiday spirit?

Simple – with your store window display.

A stunning jewelry display in your store can impress this season’s shoppers and set you apart from your competitors. Get rid of the cluttered, boring and poorly lit window display and invest your time and creativity to come up with a fabulous necklace display or ring display. This holiday, a lot of consumers will be on the look out for something that captures their attention. Having an impressive display is your key to winning everyone’s attention.

Tell a Story with Your Products

Instead of just going for something ready made, try to conceptualize a way to tell a story through your store window display. Start with a theme and work your way to send out a message to costumers. Transform your store into a snow covered forest or use popular holiday symbols like stars and Christmas trees to create a sentimental look. Decorate it using statement rings or beaded necklaces along with other ornaments to make things more interesting.

Play with lights

One thing amazing about the holiday season is how everything is covered in bright lights and glittery objects. Turn your usual necklace display into something dreamy and whimsical by using fluorescent spotlights or halogen spots to enhance the look of your display. You only have few seconds to capture the attention of the passersby and a good lighting is the key to get people step inside your store.

A big part of your costumers will do their shopping early in the afternoon until late in the evening. A bright window display can effectively drive more foot traffic. A well lit window display will also help you stand out against your competitors and can highlight your fashion jewelry more effectively.

Utilize the Space

Whether it’s a big window or a small store front, there is no reason for you to feel limited about your window display. With a little creativity and ingenuity, you can come up with a way to display jewelry with the available space. Use jewelry boxes, racks, tables or cabinets or hang different lengths of necklaces for added appeal.

NileCorp.com has a wide array of necklace display and other jewelry display cases that can help you come up with the most impressive display this season. Check out our website or follow us on Facebook for more useful tips!

Prepping for the Holidays: Gift Wrap 101

The holidays are finally here! We probably all have so much packaging to do for our inventory at the store. Whether your a shopper on the prowl for gifts of a retailer showcasing the best gifts you will need the best gift wrap and gift bags for the holiday frenzy.  Here are a few simple ways to dress up window fronts to catch shoppers attentions during this hectic time of year, enjoy!

Place gift wrapped boxes in the windows for an added holiday touch. Don't skimp on decor for your window displays this time of year. Create a winter display that compliments store fixtures and jewelry displays nicely. Incorporate a mirror for a fun effect that reflects all the holiday sparkles. You can try to use a white holly wrapping paper as a background or red shiny wrapping paper for a festive look.

Wrapping paper is a go to for holiday gifting, but it's not the only option for accentuating merchandise. You can also try festive gift boxes, bows, gift page, organza bags, and linen pouches. Add sparkling details to bags and displays with Swarovski rhinestones and decals.

Remember at the end of it all, the holiday season will soon come to an end. Make the most of this festive time to encourage shoppers to get into the holiday spirit by decorating your store front with novelty decor and offering festive gift wrap and bags. Happy Holidays!

Gold Earring Talk

Gold is definitely the choice when it comes to jewelry material.  Throughout the centuries, gold has become a standard, not just in the world of anything that glitters, but also in the worlds of business and finance. This is why gold jewelry has also been a very popular instrument when it comes to investing. Those who choose to invest their money in jewelry know the importance of the carat of the gold jewelry that they buy.  This is why most of those who invest in jewelry prefer the 22K to 24K jewelry pieces.  Those that have an earring display with the higher carats of gold are sure to be always visited by investors and fashionable women alike.
We also know that there are different kinds of gold that are available in the market, depending on where they have been sourced.

Image source: Globe Rove

Italian Gold
This is generally 14K in rating, which means it contains around 58.5% pure gold.  Its 18K variety would mean it contains 75% gold. It has a reddish hue particularly because of the alloy that is added to it.  It is the copper that gives it its distinct color.

Image source: Golden Age of Gaia

Chinese Gold
It has a high karat value, usually at 22K, which means it is 91.7% gold. It is closer to the gold color that we know because of the zinc that is present to the alloy that is added to it. Most of the people who invest in jewelry prefer to purchase jewelry with this kind of gold.

Image source: Bullion Street

Saudi Gold
This has a higher karat compared to the other two.  It has a deeper and darker gold color because most of the jewelry made of this kind of gold is rated 24 karats, or the type that contains almost pure gold.

It really depends on the design and usage which to choose.  High karat level gold is best saved for special occasions, like engagement or wedding rings. For daily use like earrings, get one from the earring display that has lower karat value. Gold that has lower karat value is sturdier as well, as the purer the gold is, the more malleable it actually is, which is why you may remember old people take a bit of gold to see if it is tough or "chewy."

Best Necklace and Jewelry Pieces for Your Hair and Skin Color

Choosing the right jewelry for you is a difficult task. You may have an expensive jewelry, but it does not mean it will make you look grand if it is not the right jewelry for you. There are some jewelry that are better left on your necklace display rather than around your neck. If you want to be gorgeous with accessories or just simply look beautiful, just follow these tips on how you should choose jewelry pieces for yourself.

Image source: We Heart It

Mind the Skin Tone
Look for an area on your body where your veins are visible. Usually, the wrist is good enough. Based on the color of your veins, your skin tone have one of these two categories: cool and warm.

Your skin tone is cool if you have bluish colored veins. People with this kind of skin tone sometimes have pinkish or rosy undertones when they look in the mirror. Their eye color range from light blue to dark brown. Most people have cool skin, even those with dark skin or tan skin.

Image source: All Women's Talk

If you have greenish veins, then you have a warm skin tone. People with this kind of skin tone might see yellow or golden undertones when they look in the mirror. The eye color can be of any color. People with red, orange or strawberry blonde hair always have warm skin. It does not mean that you have a warm skin tone just because you have dark skin.

To pick a jewelry from the necklace display, choose metals like silver, platinum, and white gold if you have cool skin tone. If you have warm skin tone, choose gold, pewter, brass and copper. Cool skin tones can also go with white pearls and diamonds. They should choose colored jewels that are pink, purple, blue, red and magenta.

For warm skin tone, choose coral or golden toned pearls. They should also wear earthy colored stones like those of color brown, orange, green, yellow, peach, coral, and turquoises.

If you want to look fabulous with jewelry, make sure that the ones you pick from your necklace display complement your skin tone. Moreover, the best rule is choose something you like and you are comfortable wearing, regardless of what you look like.

Affordable Ways of Necklace Care

Many people cannot afford to buy new necklaces that they wear the same necklace and not be able to put it back on their necklace display. However, it is inevitable that you might break your necklace someday. How can you avoid breaking your necklace display? Here are some tips on how you can take care of your necklace in affordable ways.

Image source: JMW A Place to Dwell

How to Take Care of Your Necklace
You have to avoid some things to ensure that you can enjoy your necklace for a long time. For example, never use chemicals. Some everyday chemicals can destroy gold and silver. In other words, not all cleaning products are good for cleaning necklaces. Sometimes, they take away the natural sheen of your necklace when used improperly.

There are times when chemical reactions happen when you clean your necklace. So make sure that you remove your necklace when you take a shower, clean the house, apply makeup, lotion, hairspray or even perfume.

Moreover, chlorine has effects on the color of your jewelries especially gold ones. Make sure that you remove your jewelry before going to swim or taking a shower, or even taking a dip in hot tub. Put it back on a necklace display first. Moreover, if you are about to go to sleep, make sure that you remove your jewelry, because you might accidentally break it when it clings to the fabric of your clothes or bed sheet.

Even a good silver necklace may tarnish someday. You should take care of your necklaces now and you will save a lot of money later on. When you clean your necklaces on your necklace display, clean away the fingerprints and tarnish it with a cleaning cloth regularly. Remove oils and dirt. Use a small amount of liquid soap with warm water for 2-3 minutes. Rinse thoroughly with clean water and dry it completely.

When your necklace tarnishes, clean it with a silver polisher. Use a well-known care product, at least you know that it has been tried and tested by many. Besides, there are products that may cause scratching. Be careful in choosing cleaning products.

How to Display the Best Black Friday Deals

Black Friday is literally right around the corner! You know what that means...tons of new displays and fixtures will be needed to accommodate your new merchandise! Here is our list of suggestions to display the best Black Friday deals in your store.

Utilize the cash-wrap area to display sale merchandise
Sale items are what entices customers on Black Friday. It's that time of year when shoppers know they can get a deal and they won't settle for anything less. Make sure your customers are able to easily identify a bargain by using acrylic jewelry displays to make the merchandise evident. One of the most powerful advertising tools is using store sale signs. Sale sings are an easy and cost effective method to advertising. Using red and green and eye-catching sparkling accents is also a great way to draw attention from onlookers.

On this busy holiday season, you will experience larger than levels of customer traffic and you need to get your sales floor ready for the madness. We recommend designating areas of your store for sales. If you effectively spread out the deals you can spread out the customers and reduce herds of eager shoppers. For pricier items not on promotion, we recommend keeping them in locked glass cases where assistance is required. It is more likely that the discounted goods will be in high demand and they are the ones that should easily be within the customers reach. 

Whatever your industry, this advice will help you effectively display help your store sell more and keep organized during the holidays 2013! Good luck and remember with proper jewelry displays and storage the holiday season will be a stress free time of business.