Saturday, July 26, 2014

Table Top Display Tips for Your Next Trade Show

A great trade show booth comes in many style and form. If you’re going to visit different booth during a show, you can easily notice which one achieved their desired impact and which one failed to show their personal branding. One of the probable reasons for this is the way they present their jewelry through their tabletop display along with other important factors such as product quality, customer service and the likes.

If you have been in the jewelry industry and have been joining trade shows for a long time, but still not getting the result that you want, you may need to reconsider the way you put your items on your table or the way you create your necklace display. Although it might seem to be too easy at first, putting items on your display actually requires planning, customer understanding, and knowledge about your product.

Your tabletop display can make or break your jewelry business. Learn how to display your jewelry like a pro and drive more customers into your booth on your next trade show. Here are some tips that can help make your tabletop display more effective.

Learn how to group and organize your collection
Segregating your jewelry collection by size, color or design can help create a more organized display. Look at the size of you table and determine how divide the space between your jewelry pieces. Set a specific area for a certain type of jewelry and place it according to how you want your customers to notice your products. This way, it will be easier for your customers to go from one item to another without ruining your display.

Less is more
Joining trade show is a good opportunity to sell your best pieces and impress possible future clients. However, while it’s important to earn while on the show, you must always think that trade show is extremely useful in establishing your brand especially if you are running an online jewelry store. This is why carrying your best jewelry pieces and displaying them creatively is much better that carrying all your collection and crowding your table display. Just bring your new arrivals, best sellers and some featured items display it neatly on your table.

Make it visually entertaining

Trade show goers usually take a quick look at different booths before deciding which to visit. Imagine the number of booths that are competing for the attention of the visitor in a particular event. If you fail to make a good first impression, there will be a good chance that people will be just passing by your booth without even paying attention to your products.

Make your display fun and visually entertaining to encourage them to stop and inquire about your items. Do this by using creative jewelry display stand or even DIY necklace display racks.
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Saturday, July 19, 2014

4 Ways to Clean Nilecorp Jewelry Display

Doing a quick wipe down on your jewelry pieces before closing down your store everyday is a usual practice to keep your inventory clean and tarnish free. But once in a while, it’s also important to take down your displays and start cleaning your necklaces racks, busts and mannequins.

Bangle Display
Bangle Display by NileCorp

Keeping your necklace display racks and cases in its best condition is a must if you want your jewelry store to look spotless. When you start to notice dusts settling on the corners of your display case or your glass display cabinets getting filled with smudges and finger prints, it’s time to get your cleaning materials and restore it back to its former glory.

Here are some ways to clean your jewelry display

Use microfiber cloth for acrylic display

Having acrylic counter top display is great in showcasing your precious earrings and rings. It allows your customers to see your collection and decide which piece they like before asking to try it on. But since it’s pretty interactive and your customers may find it entertaining to play around a revolving display, it can often get smudged with fingerprints and other dirt.

To avoid this, make sure to wipe your acrylic display with microfiber cloth or other non abrasive material. This way, you can keep your counter top display clean while avoiding scuffs and scratches.

Use vacuum cleaner to get rid of visible dirt and dust

One of the most challenging parts of cleaning your jewelry display is reaching the tight corners of trays and racks. Use hand held vacuum cleaners or regular vacuum with detachable hose to clean storage organizers or carrying cases. Remember to keep your vacuum clean to keep your display from being soiled.

Use mild soap and water to clean linen or faux suede busts

Jewelry displays are often touched upon set up and breakdown making linen display busts prone to getting soiled. To remove soil build up in your display, use damp cloth dipped in water with mild soap. Apply gently upon the affected area. After cleaning, blot the area with cloth dipped in clean water to get rid of the soap. Use a hairdryer to remove the moisture from the busts. As much as possible, regularly clean your linen display busts as dirt can be harder to remove after a long time.

Get rid of lint with transparent tape

Seeing lint all over your velvet or leatherette necklace display can be a annoying. Remove the visible lint and other particles by using lint rollers. Another way is to wrap a transparent tape around your finger and dab the ring display in your store.

Having a clean jewelry display does not only give a good impression to your customers but also keep your jewelry store clutter free. If you have other question about how to maintain your jewelry display along with other inquiry, you can send us a message through our Facebook page or call our phone number.


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Wednesday, July 16, 2014

Adding a Splash of Color to your Jewelry Displays

If there's one thing summer is known for it's colorful fun colors! The crystal blue ocean, the vibrant tropical flowers, the stunning gemstones, and sunny sunshine. Nature is blooming all around inspiring shoppers to hit the malls, the boutiques, and the fairs. If you want to attract customers for the season, it's best to have your store's decor match the season. Adding a splash of color is a simple way to incorporate summer's fun environment into your jewelry displays. 


display-your-jewelry-with-splash-of-colors


As many already know, color is a powerful tool in advertising. Color can generate tons of emotions for consumers and also attract onlookers walking by your store. It does have disadvantages if you have chosen a color that is uninviting it could detract customers from entering your store. Use some neutral tones as backdrop and add a hint of bright color with your accent points. 

pantone-2014

The Ideal Mix of Color:
The perfect summer combinations are a neutral and a bright color in one scheme. Referencing the pantone 2014 color scape for summer weddings is a great way to get inspired for your store's decor. Fusing bright orange with dazzling blue is a popular this season to really make a splash with consumers. This combination will reflect the warmth of sandy beaches and sunshine while still giving off a calming feeling of the ocean. Other effective color combinations include Freesia yellow and hemlock green. This will give off the soft calming feeling of lush daisy fields on a summer camping trip. 

Whatever your choice of color for your summer jewelry displays, be sure to tie it in effectively throughout your store so that you stay consistent with your overall theme. Use small props in the window, throw in accent pillows of this color on your fitting room area, and make your packaging match with ribbon and tissue paper. It's these small details that will make consumers remember your jewelry store and make them more willing to make a purchase from you. 




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Tuesday, July 15, 2014

New Arrival at NileCorp: Deluxe Velvet Jewelry Display

Our jewelry display collection just got even better!


With the latest arrival of different jewelry displays, you now have more options as to how you can showcase your jewelry in your retails store or when joining events and trade shows.

This summer, we’d like to bring you more ways to showcase your vibrant jewelry pieces in a chic, stylish yet neat and elegant way. No need to go looking for other sources for your ring or necklace display needs because we made sure to pick up the pieces that will be useful for your jewelry business.

We also have different Wooden Rotating Earring Display, Wooden Glass Top Case, and Wooden Bangles Display to keep your display organized and attractive to your customers.

Are you ready for some exciting treats? Below are some of the items that you can find in our New Arrivals section. Enjoy your shopping!

Pink Deluxe Velvet Display

Light Blue Deluxe Velvet Display

Pink Deluxe Velvet T- Bar

Wooden Rotating Earring Display

Wooden Bangle / Bracelet Display



Start your shopping by clicking here.
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Saturday, July 12, 2014

Different Types of Acrylic Jewelry Display for Your Retail Store

Finding the right display racks and cases can add to the overall impact of your jewelry. It also helps you create a look that can appeal to your target market better and allows you to showcase your jewelry in a more attractive way.

One of the most popular choices when it comes to necklace display nowadays is the Acrylic Jewelry display. It is made from high quality plastic that is transparent and resembles the look of a glass display. Because of its elegance and durability, acrylic display is starting to become a popular choice in jewelry displays not only for retailers but to the hobbyist as well.

Here are different types of Acrylic Display that you can use to showcase your jewelry collection.

Multi-Tier Countertop Display
This display case gives varying height to your jewelry displaying giving more exposure to your fashion rings and engagement ring collection. It also allows your customer to see your collection from a good distance making it extremely useful during trade shows and events.

Multi-Tier Countertop Display



T Bar Display
Bangles and other statement pieces will surely benefit from this type of display. Because it has transparent surface, acrylic T-bar display can make colorful jewelry standout among your collection. T-bar displays are available in varying height so you can use it display necklaces, and bracelets in your jewelry store.

T Bar Display

Necklace display
When joining trade shows and events, it is important to have a display that is lightweight, sturdy and eye-catching. Unlike other form of display, acrylic can survive rough weather and windy days. It also looks great in outdoor and indoor event as it can let your product shine without exerting too much effort.

Necklace display


Countertop Showcase
Perfect for luxury pieces, acrylic countertop display can easily add a classy look to your jewelry store. It can store different earrings, necklaces or rings in a revolving display, making it easier for customers to choose what to buy before asking to try it on. The height of the countertop displays can help make your jewelry more recognizable and more attractive to store visitors or trade show goers. Place it in the middle of your display table or in a place where your customer can turn and rotate your display for a better look at your creation.

Countertop Showcase



Are you looking for acrylic jewelry display? Visit NileCorp.com and discover different ways to showcase your jewelry through high quality acrylic display.


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Wednesday, July 9, 2014

Tips on Displaying Kids Jewelry

Nowadays, ladies are not the only ones who are fond of wearing baubles to adorn their outfits. Now, you can see adorable little misses who love to wear fancy earrings, necklaces or bracelets as a part of their very unique fashion ensemble.

displaying-kids-jewelry
photo credit: umbme.com

Whether it’s because of the strong influence of their parents, or just an early evidence of their own fashion sense, it’s undeniable that little girls have become a good market for handmade jewelry. Although they may not be into luxury jewelry pieces, they would definitely love a delectable piece to adorn their favorite weekend dress or to pair with their flower girl dress.

However, selling jewelry to little kids can be a little tricky. Aside from appealing to their loving parents, you also have to make sure that your bracelets, rings or necklace displays are catchy enough to steal the attentions of the little ones.

Here are some useful tricks when displaying jewelry for kids.

1. Keep your display neat and charming
Kids have unadulterated charm that is unique to them, that is why when displaying kids collection, it’s important to imbibe this characteristics on the backdrop, props and colors that you’re using. As much as possible, use colors that are in the softer hues like pink, cream, mint green or lavender to achieve a look that is innocent yet stylish.

2. Use toys and dolls as props
When showcasing accessories for kids, all you have to do is to come up with a display that resembles their favorite day to day activity. To create an exciting display, you can use different toys such as dollhouse, tea sets, and other miniature item. You can even use medium size dolls to hold bracelets or rings. You can also purchase mini doll display from your jewelry supply store to serve as necklace and bracelets holder.

3. Place it near the counter or next to women’s jewelry collection
Some moms love to buy accessories for their little girls, so it would be strategic to put your kids section next to the ladies’ collection. You can also put few items near the counter to encourage last minute shopping. For more effective sales, you can also offer matching mommy and baby jewelry and sell it with an attractive discounted package.

How about you? What’s your secret to keeping your kids jewelry display exciting?

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Saturday, July 5, 2014

Is Your Online Jewelry Store Mobile Ready?

If you own an online jewelry display store, you might be thinking that creating a competitive website and a strong social media presence is enough to win the competition. Apparently, with the latest development in technology and the way it affects the purchasing habits of the consumer, there might be something else that you should be spending your time on -like making your business mobile ready.

Jewelry display mobile


Here’s an interesting fact:  Mobile search has grown five times in the past two years and 52% of all local searches are done on a mobile phone. A stunning 9 out of 10 mobile searches also end in successful purchase. So if you’re still thinking why you should make your jewelry business mobile, maybe this is the time to start saying – why not!

Still hesitating to embrace the change? Let us give you some reasons why you should work on making your online store more mobile friendly.

1. Your customers would love it

Taking the leap to making your website mobile ready may mean added expense but giving your customers a more comfortable way to shop may actually be worth it. With mobile apps or mobile optimized jewelry website, people who want to look at your products can conveniently do so through their smart phones.

2. It keeps your business competitive

To keep your business running, it’s necessary to have something that will give you an edge against your competitors. If you haven’t shifted to mobile, maybe your competitors already did. Don’t be left behind and take the step to show your customers that you too can give them a quick and easy access to your store anywhere they go.

3. It opens more sales opportunity for your business

Being where people are is a great way to gain more exposure for your jewelry store. And because more people will be aware about your brand, more sales opportunity will occur. Aside from that, customers love buying from online stores that offers the easiest and convenient way to shop. Keeping your jewelry store mobile ready will naturally drive more users to your website.

How about you? Have you made the decision to make your jewelry business mobile? Share us your thoughts in the comment box.

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Wednesday, July 2, 2014

How to Handle Custom Orders Request

Giving a customer a piece of jewelry that they will treasure forever is every jewelry maker’s and designer’s dream. From choosing the designs down to the details of jewelry, it’s important to give them something that showcases your skill as a jeweler but also accommodates your customer’s personal preference on what kind of jewelry they would like to wear everyday.

how-to-handle-custom-orders-request


Offering a highly customized ring or necklaces is definitely a great way to get ahead of your competitors and establish great connection with your customers. Some ladies love anything that they can purchase right from your ring or necklace display, but there are few who would definitely love to have their accessories exactly how they want it.

Since jewelry is one of the most sentimental items that is usually given during engagement, anniversary, birthdays or during life’s important milestones, a lot of people are willing to pay the extra cost to have a ring or bracelet customized. If custom orders are something that you’ve considered offering, you have to be prepared to go extra mile for your clients. At the same time, it’s also important to know where to draw the line and be smart in managing customization requests.

Here are some of our tips to stay on top of your customized jewelry business.

1. Understand what your customer wants
Achieving the best customized output starts with understanding what your customer really wants. Listen to their stories and learn where they are coming from. You can also encourage them to tell you their story and the purpose of their jewelry so you can give them an expert’s advice about the jewelry they want to purchase.

The more you listen to your clients, the more you will understand the importance of your work and in return, your customers will find it easier to trust you with their wishes and requests.

2. Trust your skills and know your limitations
Offering customized jewelry will definitely expand your skills and understanding about jewelry. It also allows you to try different styles and techniques and will build your confidence about your product. However, customization often entails a lot of hard work and time that it will sometimes drain your energy and creativity. So before accepting a project, create an estimate of how many hours you have to dedicate to complete it and the rundown of materials and tools that you need to come up with a unique jewelry.


3. Know your worth
This is an important part of creating a customized jewelry. There are some cases where a startup jewelry designer feels a little shy when putting value on their art piece that they undercharge for their work. However, knowing how to charge accordingly will protect your business and keep you from giving away precious pieces that cost a lot of your time and passion. Read different industry blogs or visit other jewelry designer’s store to have a clue on how to price your customized jewelry.






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Friday, June 27, 2014

3 Smart Tips for Faster Display Set up and Breakdown

A lot of jewelry retailers and designers benefit from joining trade shows and craft events. It opens great opportunities to meet new people and establish better connections. But there is a lot of things to consider in order to make this experience more worthwhile and beneficial for your business.



When joining trade shows, it’s important to make good use of your time. As a common rule, make sure to come at least two or three hours before the show to have enough time to set up your whole necklace display. But to be more productive, it’s extremely important to develop a fast and effective way to set up your display without spending most of time putting up everything from scratch. This will also decrease the time you have to spend taking down and putting away your stuff after the show. 

Want to know some tips on how you can do it? Here are our tips.

1.    Plan the things you want to bring

Most jewelry sellers have the tendency to want to bring everything just in case people will be looking for some item. However, bringing a lot of inventory can be difficult, so to avoid any problem, try to bring only the items that sell the most and then bring a little of the new stuff to show interested buyers. If they ask for other items, you can refer them to your website or Facebook page to see more of your collection.

2.    Use display trays and carriers
Putting each item one by one can be tedious and awfully time consuming. Instead of moving each item, consider using display trays and carriers to display necklaces, rings or even bracelets. This way, you can put together different items at home before going to the show, and then just arrange it on your display table as soon as get to the event location.

3.    Get a space that you can be easily managed
When renting a booth at a trade show, consider the manpower you have and the time you need to get you set up ready. Although it’s nice to leave some room for your customers to go around your booth, you still have to consider if you and your team can arrange the whole set within the allotted time. Bigger space may mean bigger set up. Get a space that is both practical and manageable to let you save more time and resources.

Spending most of your time fixing your display will take away your opportunity to talk and communicate with your customers. Find more smart ways to display your jewelry by asking other jewelry store owners or by joining forums and communities online.

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Wednesday, June 25, 2014

How to Make Your Jewelry More Attractive Online

The internet is a place of great opportunities. It’s a great avenue to those who are looking for a way to showcase their talents while earning some money on the side. However, putting up a website or joining an E-commerce site does not guarantee that you can make it big right away, especially if you’re into fashion jewelry and handmade accessories.



Compared to having a physical store, running an online jewelry business is actually more challenging than most start up entrepreneur can see it. Unlike other products, people buy jewelry based on the look and feel of each piece. And because customers can’t see your actual earrings or necklace display, they will be more hesitant to click the purchase button.

In spite of these challenges, it is undeniable that there are a lot of online retailers who found their recipe for success by selling their items online. If you’re planning to establish your own online jewelry store or looking for ways to take your business further, here are some tips you should remember.

1. Take a creative shot of your jewelry

In the absence of physical jewelry display, you should do your best to take a photo that can grab people’s attention. Start by looking on different fashion websites or magazines and take inspiration from them. Use different props and background to give more life and color to your jewelry collection. A high quality camera can also help you take the best shot so make sure to invest in one.

2. Take secondary informative photos

Aside from taking a creative photo, you should also display photos that can inform your customer about your products. Take photos from different angles (side view, top view, etc.) to give them a better look at your collection. You can also take photos of the detail of your jewelry such as the clasp, posts, gemstones, etc. for better appreciation.

3. Write a technical description

Mention the metal used and the method you used in creating your jewelry. Indicate the color, the origin of the materials and the meaning of the gemstones used in your necklaces or rings. The more people know about your item, the most likely they will purchase your products. Assure them the quality of your products by mentioning the number of hours you spent in creating handmade jewelry and the quality of materials used in creating each piece.

4. Tell them why buying your jewelry is a great choice

Give more value to your jewelry by writing a back story about your work. Write about why you decided to create such jewelry and how you came up with that design. You can also mention the different occasions in which your jewelry can be worn and what kind of outfit it is best to pair with.


Do you find these tips helpful? Don't forget to share it with your jewelry loving friends!


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