Thursday, December 18, 2014

Festive Holiday Display Ideas

This holiday season make a statement with your jewelry displays and window displays utilizing props and handmade ornaments to really make your boutique pop against your local competition. We've compiled from unique props you can easily make in your backroom for a festive white wonderland look that consumers will love! 

Cotton Ball Snow Effect 
Using clear fishing line or thread, carefully string cotton balls for a fun "snow-like" effect in your window displays. 

Faux Snow Paper Confetti
Gather paper strips or confetti and tape it to your display window with double sided tape. For easier removal after Christmas you can also use removable vinyl stickers to achieve this effect.

Kraft Paper Gift Wrap
Place faux presents in your window to give the Christmas gift-giving vibe when consumers walk into your store. You can dress up Kraft paper gift bags with fun tissue paper and ribbons for a holiday inspired look.

Red Leatherette Jewelry Boxes

When consumers walk by your door you want to feel something festive that is reminiscent of Christmas. To get your customers in the buying mood display your window jewelry in holiday inspired red jewelry boxes. Nile Corp. carries a wide variety of high quality red leatherette boxes for every jewelry type.

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Friday, November 21, 2014

Jewelry Business Must Haves for the Holidays

We’re just few days away from Thanksgiving Day. That means we only have few days left before our dear customers start their holiday shopping (at least, if they haven’t started early). With Black Friday and other holidays coming, you must be already busy with all the preparation to make your holiday operation as smooth as possible.

Jewelry Business Must Haves for the Holidays

To help you have a more hassle free holiday run, here’s a short list of must haves that can guide you as you prepare your jewelry store this busy season.

Jewelry displays

One of the most important ingredients of having a profitable holiday is creating an attractive jewelry display that can help encourage new and old customers to check out your collection.

To create a stunning display make sure you have high quality necklace display racks, ring trays, bracelet T-bars and mannequin or doll display. Your favorite jewelry supply store surely has different kinds of display so don’t forget to purchase new ones especially if you’re planning to add more items in your inventory.

Labels and Tags

With all the stress of holiday shopping, going extra mile to let your customers enjoy convenient and hassle free shopping will surely be well appreciated. Help costumers navigate around your store more freely by putting tags and labels on your items, especially those items that are on sale.

Holiday Decorations

Get your customers into the holiday spirit by hanging decorative items that is in line with the season. With all the available decoration options available in the market today, you can surely find one that can make your store stand out. Keep it simple and elegant. And make sure it complements your brand.

Good lighting

During fall season, the days become shorter and the nights longer. This is why a good lighting that is appropriate for the size of your retail store is essential in keeping your jewelry sparkling bright. Highlight your holiday collection by installing additional lights if necessary.

Boost your sales this holiday by completing this short list.
For more jewelry business supplies and jewelry displays, visit our website or check out our Facebook page for more info.

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Tuesday, November 18, 2014

Wire Jewelry 101: Different Types of Wire

Wire Jewelry is one of the most popular handmade jewelry items sold by crafters nationwide. It has especially become ubiquitous as of late, largely in part to the rising trend of bohemian chic and indie-style fashion.

Want to get in on the trend? Here are some beginner tips and information on different types of jewelry wire for your jewelry display

Jewelry Wire
Image via Pinterest

Copper and Brass

Copper and Brass Wires are suitable for that earth-tone look. Copper wire is usually very cheap and can be found just about anywhere. It is also often easily pliable which makes it a good practice wire. Copper gradually darkens and discolors overtime, which produces a "patina" effect. One main difference between copper and brass wire is that the latter tends to be stiffer. Brass tends to convey an illusion of being gold-like due to it's yellowish-red color, but it is in fact a blend of copper and zinc.

7 Strand Copper Wire
7 Strand Copper Wire, Price Range: $2.30-$2.60

Gold or Gold-filled

Some vendors sell pure gold wire jewelry in various karats, but let's face it- they are very expensive. Hence the alternative: gold-filled wire. Gold-filled wire is basically base metal wrapped in thick layers of gold. It is usually made of better quality compared to other types of wires and can last a long time if cared for properly. 
7 Strand Gold Wire
7 Strand Gold Wire, Price Range: $2.15-$2.50


Silver-plated wire is one of the most accessible types of wire. It is usually made out of sterling silver material over a copper base. It is also quite easy to use and reasonably priced. Sterling-silver wire on the other hand, is made out of 92.5% pure silver. The rest of it is made up of a mixture of copper and zinc, to provide strength for the material. Like other metals, Sterling will also tarnish overtime, so it's best to store it in a ziplock bag or any other sealed containers when not in use. 
7 Strand Silver Wire
7 Strand Silver Wire, Price Range:$2.30-$2.60

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Thursday, November 13, 2014

3 Ways to Keep Your Jewelry Store Organized Despite the Holiday Rush

Most business owners look forward to the holiday season because of the many advantages it can bring to any venture – added sales, more brand exposure, better customer relationships, everything you need to have a better business. However, these benefits don’t come without a price.

Way to Make Your Jewelry Store Organized

Before you can enjoy all the fun of the holiday season, you already spent weeks or even months preparing all the necessary marketing materials. You might have also spent hours training your staff or looking for more strategies to improve your customer service. But now that the holiday rush officially starts, there’s another challenge that you might face in your small business – keeping everything organized and clutter free despite all the hustle.

As people walk in and out of your store to try on your jewelry collection on your necklace display or even request for a repair or replacement, there will surely be a lot of going-ons inside your store in the next few weeks. Be well prepared by planning early and keeping your jewelry store organized for the busiest time of the year.

Below are some strategies you can use to help keep track of everything in your jewelry store.

1.    Create a calendar

Just so you won’t miss any important events, you might be already filling up your personal calendar with dinner dates, holiday parties, reunions or even weddings. If you want to avoid stress in your business, you can also do the same and keep track of everything by creating a calendar of activities in your retail store. Write down all the shopping holidays (Black Friday, Small Business Saturday, Cyber Monday) along with the duration of the promos you plan to launch for those dates. Take note also of delivery dates, or due dates of your bills so you can avoid fines and other penalties.

2.    Give way for better foot traffic inside your store

With all shoppers looking for gifts ideas, a lot of people may find themselves looking for jewelry and other accessories for their dearest loved ones. While it is nice to have additional tables or even shelves to create more jewelry displays, it is very important to allot space to allow your customer to move freely around your store. This will not only make your customers more comfortable, but will also help them navigate around your store quickly allowing them to try and see more of your jewelry collections.

3.    Put labels and directions around your retail store

Let your customer find what they are looking for more quickly by placing clear and readable labels or directions in different areas of your store. If you are offering gift wrapping services, don’t forget to hang a simple notice letting your customers know how to avail it. Also hang promotional posters to promote your seasonal items or inform your customers about your current promos.

In the end, despite all the hustle, holiday is all about celebrations and being with your family. Aside from organizing your business, remember to save your energy for some quality time with your loved ones this holiday season.
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Friday, November 7, 2014

Great Reasons for Using Wooden Jewelry Displays

Autumn and winter season always makes us fall in love with rustic pieces. There is something about the fall foliage and cold weather that just makes us want to turn to nature and set an atmosphere that reflects it. Wooden jewelry displays are perfect for times like these. We've outlined a few causes for using timber to exhibit your lovely items:

wooden jewelry display
Image via Pinterest

Wooden Jewelry Displays are Easy to Style

Brass, gold and silver jewelry always work well with wooden displays. You don't have to worry about styling wooden pieces as much as other types of jewelry displays, so you exercise as much freedom as you want.
wooden jewelry display
Image via Pinterest

You Can Find Them in Your Backyard

The most common option is to DIY wooden pieces. Why? Because it's readily accessible and usually very easy to make. You can use tree branches, twigs, and even chops of wood to display bracelets and necklaces. If you need more ideas, check out these Top 10 Rustic Wooden DIY Jewelry Displays that are sure to turn your creative wheels in motion.
wooden jewelry display
Image via Pinterest

Wooden Displays Can Be a More Affordable Option

If you don't have time to do-it-yourself, or you simply prefer to buy it made, sometimes timber jewelry displays can be cheaper than others. Our line of antique wooden jewelry displays are very economical if you are on a budget.

Antique Color Wooden Bracelet Display
Antique Color Wooden Bracelet Display, Price Range: $2.65-$2.90

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Tuesday, November 4, 2014

Selling Jewelry on Consignment: Dos and Don'ts

For creative people who are into handmade jewelry and other crafts, getting into business and gaining profit from your creations can be the next best thing to do. However, with the big overhead cost of establishing your name and managing your own store, selling on consignment may be the next practical option for you.

Do's and Don'ts on Selling Jewelry On Consignment

Selling on consignment basis can have a lot of advantages especially for those who are just starting to make money out of their passion. If you haven’t tried selling your items to retail store just yet, this is the best time to try and explore different opportunities that can help grow your business and expand your market.

To help you become successful in your jewelry endeavors, here are some quick dos and don’ts.

Do choose retail stores carefully

The sales and exposure you can get from putting your items on consignment depends on the shop that you’re transacting with. Make sure they have the credibility and security that will be very essential in selling your handmade jewelry.

Do look for shops in great locations

Location is a big game changer especially in highly competitive industry like fashion. To reach your target market, it is important to choose shops that are more accessible to your customers. If you’re selling to teenage girls or students, you might want to look for shops near university or colleges.

Do make sure your jewelry fit in their new home

Before approaching any shop, always ask yourself if your jewelry will fit in with their current inventory. This way, once your jewelry is up on display your jewelry will look great along with the other items available on hand.

Do look for shops with great store set up

Nowadays, shoppers are more attracted to visual signals. This means looking for shops with great necklace display will give you better chance of getting your items noticed. If the store will give you a specific place, you can even find a way to make it more attractive to your intended market.

Don’t expect for big sales right away

Even though consignment can be a great option for handmade jewelers, it doesn’t really guarantee you a quick sale and big profit. To keep sales up, be prepared to go extra mile to help promote your items or update your inventory from time to time. Also make sure to build a good relationship with store owners so they can help you monitor and keep your items in good condition.

Don’t forget to do your research

There are a lot of things about consignment that you might need to know that can actually help you become more successful in your business. Join forums, ask fellow jewelers or ask around the area and get the information you need so you can be more prepared with whatever that will come your way.
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Wednesday, October 29, 2014

Displaying Your Clearance Items Attractively

Now that the holiday season is coming, you might want to clear some space to make way for new items in your jewelry store. Before the holiday shoppers drop by to begin their shopping, why not implement a well-thought strategy to clear some items off your necklace display and make way for newer, more in-demand items.

One great strategy to move your items effectively is to sell them through clearance sale. Whether it is some accessories from previous season, slow selling jewelry style or slightly damaged items, you can still monetize these items and turn it into something profitable. This move will you cut your losses and will let your customers avail your products at a discount.

Display tips for your clearance items

1. Choose clearance items carefully

Now that you finally decided to have a clearance sale, it’s time to determine which items should be included in your clearance sale. Hot items from past season that may no longer sell these colder months should be included in this section. Items that may be sitting on your shelf for more than six months can also be sold at a discount on your clearance area. 

2. Find a space for your clearance table/shelf

The clearance section is a good attention grabber which can help encourage shoppers to check out your jewelry collection. Utilize this by placing your clearance display near the entrance or near the checkout counter so customers can easily grab some sale items on their way to the cashier. The layout of your jewelry store has a lot of impact on the shopping behavior of your customers so don’t forget to consider before displaying your clearance items.

3. Make it more noticeable through signs and posters

Bring attention to your clearance section by hanging posters and store signs announcing your clearance products. You can use bold labels or signs to indicate which items are included in your sale. Putting a red sticker to indicate a sale item is also a great strategy to easily differentiate it from regular prized items.

4. Use proper lighting to highlight your jewelry

Installing a lighting system to highlight your clearance section will definitely help in making it more visible. If you’re selling costume jewelry or stainless steel cocktail rings, a high quality store light will highlight the detail of your jewelry pieces.

5. Use jewelry displays in varying height and styles

Displaying jewelry attractively means investing in quality jewelry display racks and busts. Encourage your buyers to purchase from your jewelry collection by displaying your items creatively. Use props and other decoration to make it more visible in your jewelry store.

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Saturday, October 25, 2014

How to Make Delicate Jewelry Stand Out

Unlike large and chunky jewelry which easily grab people’s attention, displaying small and delicate jewelry is definitely more challenging. When not displayed properly, they will easily go unnoticed by busy shoppers, especially during peak hours.

Make jewelry stand out

While most trendy accessories nowadays comes in bold and large designs, there are still some classic yet small jewelry pieces that definitely deserve a space in your jewelry store.  If you want them to get noticed, you may want to consider creating a strategy that will help bring attention to those delicate earrings and necklaces in your collection.

Creating a display for small jewelry

When displaying small jewelry, there are different strategies you can implement to make sure they get the right exposure they need.

•    Display small jewelry in group

Using plastic earring stand, earring rack or jewelry display, display small jewelry in groups to keep it from getting lost or stolen. Group jewelry based on colors and styles for more organized look then place it in a noticeable area of your table display.

•    Use attractive earring cards or jewelry tags

Using earring hanging cards is a smart way to make handling and organizing small jewelry a lot easier. To make your jewelry more noticeable, use earring cards or tags that is in contrasting colors of your fashion jewelry. Highlight silver jewelry with black earring cards and use white or grey cards for dark colored items.

•    Use proper lighting system

Your store lighting plays a great role in the appearance of your jewelry products.
Keep small and delicate jewelry sparkling by using bright white light, most especially when selling diamond jewelry.

Promoting small jewelry pieces

Whether you’re selling jewelry for little kids or studs for multi piercings, small pieces should also be included in your promotional strategies. Make sure all your pieces jewelry are properly labeled and the price tag easily seen to encourage shoppers to purchase your jewelry.

Hanging large print photos or posters is also a great strategy to keep buyers interested in your jewelry collection. Choose high resolution photos that show the details of your jewelry and how it looks when worn on your ears or fingers.

Small and inexpensive jewelry can also be promoted by giving it away as part of your seasonal promos or loyalty perks. Invite your customers to shop for a minimum amount and give them a pair of your stud earrings. This is a good way to increase sales on your retail store and will let people avail of your jewelry without spending a dime.

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Thursday, October 23, 2014

Decorating your Store for Halloween

Halloween is just around the corner, and what other festive way to celebrate it than to decorate your store with some fun and fabulously creepy adornments. Here are are a few tips on setting the mood for All Hallows Eve:

Go for the Vintage Look

Vintage look display
Image via Pinterest

Antique pieces are not only chic, but are also perfect for halloween because they remind us of haunted houses and scary movie flicks. Incorporate your jewelry displays with vintage accessories such as old typewriters or suitcases, and classic metal frames or candleholders.
Bust displays and black or white basic hand displays are usual choices for the vintage Halloween atmosphere, but if you're looking for something different this particular hand display is  a perfect fit!

hand display

Black, Orange, Green and Purple are Your Best Friends

Black is ultimately the staple color for Halloween, with orange, green and purple trailing behind it. Integrate a lot of black items for that dark, moody feel, or add the other three colors to the palette to make it a little more upbeat. 

hand display
Image via Pinterest

Turn Everyday Items into Halloween Decorations

You don't have to break the bank in order to set the mood for Halloween. We like these 30 easy Halloween ideas that use simple, everyday items. For example, you can turn old milk jugs into ghostly lanterns like the one below.

easy holloween ideas
Image via Pinterest

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Thursday, October 16, 2014

New Arrival: Fabric Covered Mini Mannequin

As the saying goes, “great things come in small packages”. This holds true even to retail store displays where big is doesn’t always mean the best. When it comes to jewelry displays, you can find a lot of jewelry display options in miniature sizes that can give you the same catchy look compared to the usual ones used in major jewelry stores.

One of usual challenges jewelry store owner has to face everyday is how to maximize space in small jewelry store. When large bulky display busts and racks is definitely out of the picture, you have to look for smaller jewelry displays that still creates the biggest impact and effectively draws customers into your jewelry store.

If you’re starting to run out of idea on how to display your jewelry, why not try using one of our fabric-covered mini mannequins to showcase your latest collection?

This small and catchy mini mannequin can hold small to medium size necklaces, earrings, bracelets and even brooches. Just like other doll display found in our website these newly arrived mini mannequins are crafted in style so it can look visually appealing to your target market. It can also serve as the centerpiece of your table top display or placed on top of shelves or cabinet as a part of your decoration.

These mini mannequins are ideal for vintage style jewelry, pendant necklaces, pearl bracelets and other high fashion accessories.

Take a look at the new arrival section of our website and discover these mini mannequins.

Fabric Covered Mini Mannequin, Linen
Fabric Covered Mini Mannequin, Linen

Fabric Covered Mini Mannequin
Fabric Covered Mini Mannequin

Fabric Covered Mini Mannequin
Fabric Covered Mini Mannequin

Fabric Covered Mini Mannequin
Fabric Covered Mini Mannequin

Fabric Covered Mini Mannequin
Fabric Covered Mini Mannequin

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