7 Marketing Ideas To Increase Your Jewelry Shop Sales

It’s the perfect time to liven up your jewelry store’s marketing efforts.

The business of jewelry requires multiple strengths and skills. Having a keen eye for design definitely helps, especially for creators and those who work in jewelry display and styling. Likewise, knowing the art of persuasion is definitely an asset especially during promotions and selling. And then there are aspects of the business where you can apply both, like in marketing.

If your shop is in the planning stages of its 2022 marketing calendar then we have a few great ideas here to start you off on the right path. From there, you can flex those creative muscles and show off some persuasive know-how to come up with campaigns that the public would notice and help your business make huge gains this year.

Growing your presence online:

1. Start a business website.

If you still haven’t taken part in building your presence online then now is the perfect time to do so. As nations all over implemented stay-at-home orders during the COVID-19 health crisis, the buying public went digital to buy both necessities and luxury items, and with it came the boom of e-commerce. And while brick-and-mortar jewelry shops continue to operate and be visited by customers, an online platform can still greatly help boost the sales performance of both new and well-established stores.

You can start by exploring website builders such as Wix and GoDaddy which come with versatile templates that come with various features and designs to ensure you have a functional online store.

2. Perform search engine optimization to boost your site’s ranking.

The next step to take after building a website is to ensure it is discoverable to people online. That’s where the process called “search engine optimization” comes in. It involves taking into account ranking factors implemented by search engines to organize and rank the websites on their listings. The goal is to push your website to the first page of results so that they are easily found and clicked on by users. This is are all done organically, meaning without the assistance of ad placement which involves paying for a spot on a webpage.

Search engine optimization or SEO involves a two-pronged approach: on-page and off-page SEO. On-page SEO processes involve work that has something to do with the tweaking and updating of on-page elements to improve rankings. This includes writing valuable content relevant to your business or niche, site mapping, the use of tags in titles and images, among others. Off-page SEO, meanwhile, is any activity done outside of the website to boost its rankings. This includes link building and social media promotions.

3. Boost efforts to promote on social media.

For smaller shops or those who are just starting out, selling on social media is a great alternative to fully opening up an e-commerce site. Choose platforms that are highly visual such as Facebook or Instagram as product photography is crucial to promoting your business. To stand out from all the other shops on social media, it’s important to invest in top-notch photography, as well as aesthetically-pleasing setups that include the jewelry merchandise, their jewelry display tools, and props.

Besides selling, being on social media is a great way to engage with your buyers, so make it a point to provide content that is interesting and most of all valuable (jewelry care tips, styling guides) to your customers. This will help build your brand with your target audience—and with the shareable nature of these sites—to the public at large.

4. Tap video hosting sites to spread the word about your shop online.

Technically still a part of social media, video hosting sites such as YouTube and TikTok also have a community built around them that makes them great platforms for promoting your merchandise and brand. This time posts go beyond the usual static images you see on most social media apps. Though Facebook and Instagram can also host videos, purely video hosting sites can run longer clips, affording businesses and marketers with more robust content and a more engaged audience.

Again, entertaining and valuable content is the key to success here so make sure to come up with something useful to your target audiences such as product guides and styling tips.

Making your mark through offline branding initiatives:

5. Establish your identity with a consistent look, color, and language.

Whether you’re a newbie thinking of an identifier for your business or a long-time player who is due for an image refresh, it’s important to have consistency with any of your branding and marketing efforts. This means your promotional materials and the elements surrounding them (logo, imagery, colors, tone, language) should remind consistent all throughout. 

It starts with making the decision on the image you want to project to the public. Your preferred image could then help shape what your brand’s logo, dominant colors, tone, and voice would be. 

In jewelry retail, you can choose to go for a classic and sophisticated appeal, a more contemporary edgy vibe, or something else different altogether. What is important is that the chosen concept should be applied in all of the shop’s packaging or marketing collaterals, such as signages, posters, gift bags, etc. for consistency. Additionally, to further boost this image, the way your shop is designed, even your choice of jewelry display props and retail setup should reflect the persona you’ve selected. This helps to establish brand recognition for your business.

6. Regularly conduct special sale events or offer discounts.

Everyone loves a good bargain, and yes, that includes jewelry shoppers. If you want to increase sales or boost the demand for a certain product, you can run monthly special events such as discount days which can be conducted online and offline. Another way you can offer lowered rates is through voucher codes which people can use to get discounts.

7. Make it a point to always offer premium customer service.

Want to have return visits to your shop? Always keep in mind the welfare of your customers when they are shopping so they would continually support your business.

Whether in-person or online, the shopper’s experience should be pleasant. This entails having a friendly and knowledgeable staff always ready to answer questions from the customers. This also means ensuring that the browsing, trying out, and paying steps in the shopping process come off smoothly without any mishaps or problems.

While results won’t be seen overnight, consistently applying these omnichannel approaches can result in huge returns for your jewelry shop. Good luck!

Categories: jewelry display, jewelry marketing, jewelry marketing ideas, jewelry selling tips, Nile Corp

Jewelry Selling 101: Techniques for Selling Luxury Jewelry

A helpful guide for everyone involved in the jewelry business.

There are sales techniques that work across the board, but it is true that different niches and industries will require specialized selling skills. That’s because different products will attract different buyers with different purchasing powers. Luxury items which jewelry is part of will require some different technical know-how than when one is trying to sell fast food, for example. 

It all starts with the enticing window showcase seen outdoors. The aim is to attract passersby to take a peek and maybe browse around the jewelry store. From the moment a potential customer enters the establishment, upon seeing the jewelry display sets on showcase, and as said customer calls to a sales associate to inquire about a particular item then the whole selling process begins.

You might say that selling luxury begins with the jewelry store’s ambiance. Pleasant atmospherics can certainly affect how a customer decides on whether to purchase an item and if you’re trying to sell luxury then your jewelry business must certainly reflect that. Likewise, the next steps are just as crucial.

We’ve put together this article to help anyone who reads this who is involved in the jewelry industry the best techniques and ideas in selling luxury and glamor to their buying public.

Build your customers’ trust

Buyers of luxury goods have a discerning taste. They aim to spend with not much regard to the expenses. They may be long-time collectors and have amassed quite an extensive knowledge of the items they are in the market for. They are self-assured, so those facing them must be ready to answer questions and provide the best options.

Start by building their trust by knowing the product on sale from top to bottom. Go beyond the 5Cs (color, cut, carat weight, clarity, confidence/certification). At this point, most luxury buyers already know them down pat and have done their part in researching. What you need is a supportive ear that is willing to listen to what they are looking for and for you to provide them with the best recommendations.

Be ready with anecdotes

There’s also the matter of knowing how to relay a story that will capture the potential customer’s interest. While a nice jewelry display will attract the eye of a jewelry shopper, the stories that come with the particular piece may just be the one to close the deal.

Put the spotlight on the craftsmanship involved in the piece’s creation, then find unique selling points that will make it a lot more interesting to the buyer. In this scenario, the exclusivity of the jewelry item matters a lot.

Highlight the product’s value

This is what happens once you’ve shone the spotlight on the technical details of the product and you’ve also shared interesting and thoughtful stories related to the item on hand. It adds to the perceived value which can fetch the business a good deal.

The truth of the matter is, some luxury shoppers will still make the attempt to get an item for a lower price, but if the salesperson is skilled enough, then they should be able to get the buyer to agree on a price that’s fair for both the customer and the shop.

Provide comfort and cater to the buyer’s needs

The demographic that patronizes luxury goods are accustomed to a certain kind of service ー namely, it should be premium and more importantly customized to address their whims and wants. Keeping attuned to their desires is the key. Again, remember that they already know quite a bit about the item they are shopping for. What you need to pay attention to are their personal specifications in order to  provide the best recommendations from your store’s collection. Certainly, a little bit of charm to build rapport with customers won’t hurt.

For especially high-end jewelry shops, the catering doesn’t stop during the selling and presentation part of the process. Premium services such as private viewings, exclusive lounge areas, and the serving of refreshments and treats are often offered to truly make the shopping experience a relaxing experience for their clients.

Appearance and personal presentation matters

Your jewelry displays aren’t the only ones that should be impeccably put together. Front facing staff members should also be polished in appearance and should reflect the luxurious branding that the jewelry store is trying to achieve.

Company dress codes may be fine-tuned a bit to suit the prevailing standards in different parts of the nation. To illustrate, suits may come off too formal in tropical and beachside jewelry stores, however, collared shirts are just fine. 

The key here is to keep up a chic appearance that reflects well on the business’ image.

Categories: jewelry display, jewelry selling tips, luxury jewelry, Nile Corp, Techniques for Selling Jewelry

5 Steps to a Successful Virtual Jewelry Presentation

Make sure you make a great impression online.

As the nation’s vaccination program continues to roll on, we’re starting to see the light at the end of the tunnel. We’ll soon find ourselves no longer donning masks and we can be with friends and loved ones once again without any worries. When that happens regular events like conventions and fairs can finally resume, and we’re sure the jewelry industry has great plans in store. For now, we’ll have to make do with doing things online like virtual trade shows and presentations. It might be your first time participating so we put together this article to help out.

For those not joining a virtual trade fair right now, this is also useful for those doing presentations for their online jewelry shops.

First of all, it’s not much different from doing in-person selling: you still need to have everything prepared ー from your merchandise to your chosen jewelry display stands and trays ー it’s just that you can safely do it in the comforts of your own home, and now here are the other things you need to know.

Have a script prepared or at least a list of points to focus on

Think of it this way: you wouldn’t do a school or work presentation without at least studying your notes and the same rule applies when you do a presentation for your business. Think about what you want to say, the points you want to highlight, and create a script as well as an outline for it. This will help you focus on the presentation at hand. Practice with a trusted loved one if you can so you two can work out any issue (if any) beforehand.  

Check your equipment to see if they’re working properly

Because you will be relying purely on your available technology, you have to make sure there will be no hitches to your presentation by double-checking if they’re working or not. Your essential tools are your computer/laptop, internet connection, video camera, microphone, and audio; optional would be a ring light. These will be the tools you will be using for your presentation. You may be expected to produce live content, a pre-recorded demonstration, a PowerPoint presentation, or a combination of two or all. If you have photos, links, or handouts then that will be much better.

Make sure your products and jewelry display tools are ready for presentation

Choose the ones that will best represent your brand the best. Check if your products, as well as your display devices, are in their best condition. Support tools that will bring out their beauty would be props and lighting fixtures so pick them wisely too.

Be ready with your communication channels to the public

This may also come in different forms such as live feedback during your presentation in the form of comments or a live question-and-answer portion after your presentation so they can probe you. This is a must as you would need to hear out your customers’ responses just as you would in an in-person presentation.

Use data to study the public’s response

Aside from these communication channels, you can use actual data to determine your success or not. This may come in the number of visits to your site, comments left on your social media pages, and actual sales figures that came out of your presentation. 

Make sure you have all the jewelry display stands and trays you need to have a successful virtual jewelry presentation, so go and visit Nile Corp today!

Categories: jewelry display, jewelry presentation, jewelry selling online, jewelry selling tips, Nile Corp

5 Solutions to Tricky Customer Situations

A how-to guide on how you should navigate retail selling challenges.

There’s never a boring day when you’re working in retail. The different characters one encounters each day make for interesting case studies as many shop owners and attendants can attest to, and it’s no different when you’re manning a jewelry shop. Of course, because of the nature of the product, dealing with a customer buying jewelry will pose a different challenge than a grocery shopper, for example.

We’ve talked about jewelry display ideas and concepts you can use to showcase your merchandise in the best possible light before; this time let’s talk about customer relations solutions that will win you points (and inevitably purchases) from the people who walk into your store.

1. When they say they are “just looking.”

Just let them be. Have them browse around for a while, then when it looks like they are zeroing in on an item, have another one of your staff members approach (yes, you don’t send back the first attendant that approached or asked them). That way, the customer won’t feel hounded and the outcome may be more favorable to you.

2. When they are not sure what to buy.

This gives your salespeople the opportunity to ask probing questions. In a calm and friendly manner, inquire whether they are buying for themselves or for other people. Next, your attending salesperson should ask further questions like inquiring if they’re looking for a specific type of jewelry. From hereon, specific products can be shown, with their features to be highlighted during the discussion. It’s best not to be too pushy and to let the customer speak and be heard.

This is the part where the salesperson can also show how the particular jewelry can be worn or give tips on what styles fits it best. Start by showing the item from the jewelry display device it is on, then have it showcased on a display pad for a closer look.

3. When a customer is a “know-it-all.”

Now let’s move on to the opposite of the previous shopper type. They claim to know everything there is to know about the product and would not listen to your advice. The best thing to do here is to remain cool, calm, and collected. You can also indulge them, hear what they have to say, and give compliments.

4. When they start to question a particular item’s price.

The best way to handle this is to put emphasis that a high price corresponds to the item’s quality and rarity. Talk about the craftsmanship and value that went into the creation and sourcing for this particular piece.

5. When they say they are in a hurry.

Here’s an opportunity for your staff to shine. After asking the very basics of what your customer wants, take the reins and pick out one that best fits their needs and descriptions. Often customers like this will let you take control when it comes to style choice, as well as the product’s inclusions and packaging.

Don’t let customer challenges deter you from making that sale! Practice and talk about this with your staff and work together at creating a smooth customer experience for your buyers.

Categories: customer service, jewelry display, Jewelry Retailers, jewelry selling tips, Nile Corp

5 Jewelry Selling Tips to Boost Sales

Helpful advice for today’s jewelers.

What does it take to find success in the jewelry industry these days? 2020 has proven to be challenging for many business owners but not all things were quite grim. For those that remained afloat or even thrived, they applied techniques that you will soon learn for yourself in this article. 

Have periodic workshops and re-training sessions

It pays to always have a store crew that’s always updated on the latest trends in jewelry as well as best practices in selling. Since having great customer service is key to having a steady stream of buyers, make sure you are keeping your staff sharp through re-education programs where they can enhance their skills in selling and mastering the merchandise. 

Another key skill that a jewelry store crew must always possess is the art of jewelry display. Knowing how to showcase jewelry in the best way possible to attract customers can mean increased sales for the establishment.

Offer various options for purchasing merchandise

While vaccinations for the coronavirus have already begun, the public is still encouraged to socially distance. With this in mind, retail stores are encouraged to allow for cashless as well as no-contact payments. Adopting no-contact payment options at your store will help lessen the chances of touching surfaces that may not be disinfected. Options may include tap-to-pay readers using a mobile phone or credit card, online vouchers, apps, or e-cards. 

Conduct clearance sales to refresh your merchandise

It’s always a welcome sight to have new products around the store for both the seller and customer. You can always come up with new jewelry merchandise to sell, but what happens now to the old stocks left unsold? Holding a clearance sale where you give huge discounts to older stocks would be a good idea. 

Give your displays a fresh life with new jewelry display tools

Another way you can attract buyers is to make sure your retail display game is on point. You can look for references online like Pinterest or Instagram for display ideas. Once you’ve picked out a design, your next step is to update your jewelry display tools and by adding a few props or furniture pieces here and there. That way, your new items can look fresh and attractive in their respective display setups.

Tap the internet for marketing

Help spread the word about your promos and the latest items in your collection by promoting them online. People are online 24/7 which gives you a huge advantage when you want to cast a wide net for your advertising efforts. We recommend platforms that are reliant on images so that you can showcase your products the right way.

Categories: Essential Tips for Selling Jewelry, jewelry business, jewelry display, jewelry selling tips, Nile Corp

4 Reasons Why People Buy Jewelry

Every jeweler must know these things.

Have you ever wondered what it is about jewelry that makes people want to buy them? You may have already spent plenty of years in the jewelry business without ever considering their reasons for buying.

With the new year just around the corner, why don’t you take some time off to think about these things? An excellent period for reflection, may this spur you on to give better customer service and grow your business even more in 2021.

As a form of self-expression

They add spice to the outfits giving even the simplest clothes a little bit of an edge. In the various forms of fashion styles, jewelry plays a lot into defining the look of a certain style genre.

With this in mind, not only should your jewelry merchandise be aesthetically pleasing, but so does the way you display them around your store. Appeal to the sensibilities of fashionistas everywhere by putting together chic display setups using a variety of jewelry display tools like risers, stands, and easels.

To celebrate life’s milestones

More than taking on the role of accessories, jewelry has also served its purpose as a symbol to many of life’s precious moments. Engagements, weddings, and even graduations have been celebrated with rings. 

The way to approach customers buying for such reasons require special care unlike those buying regular jewelry. Make it a special moment by giving them your undivided attention, plus giving something a little extra like private one-on-one consultations when they come to your store.

For investment

Fine jewelry can be great investment pieces and some folks they choose to concentrate on jewelry items to invest in. These are customers with discerning tastes as they would want pieces that have timeless appeal.

Make sure you are offering them the standout pieces from your store’s collection. You may also offer perks such as after-sales service in the form of repair services and insurance.

For gift-giving 

Jewelry will always be a great gift. Whether it’s for a birthday, Christmas, or any other holiday, their beauty and appeal make them excellent choices to give to loved ones.

To accommodate such type of shoppers, jewelers must be ready to hear out their customers' questions and ideas to make appropriate recommendations.

Knowing the motivations of shoppers can immensely help jewelry businesses grow even more. We hope that through this article we will be able to become part of this growth in the coming year.

From all of us here at Nile Corp, we wish you all a happy and safe new year!

Categories: jewelry display, jewelry display tools, jewelry selling tips, marketing strategy, Nile Corp

Engagement Ring Selling Techniques for Jewelers to Try

 Let us help you make that special sale for your jewelry shop.

Wedding proposals are some of life’s most unexpected but much-loved rituals. Jewelers, naturally, have a huge role in making sure they turn out successful. Helping people pick the right ring matters, so here are a few tips from us to help you make a sale, and for your customers to make their dream proposals come true.

Show your shop’s ring collection in the best light

Making a successful sale doesn’t begin when the customer approaches you to inquire about a particular item. No, it starts way before that and it happens the moment the customer enters your shop’s door. Make sure your jewelry display calls out to potential buyers and entices them to make a purchase. You can achieve this by having a neat and easy-to-navigate store layout, along with retail display setups that are elegant and pleasing to the eyes. This can be achieved with the right placements and lighting.

Let them talk and be ready to listen

This is no ordinary piece of jewelry. There’s a lot of thought and meaning put into its purchase so open your ears to listen attentively and be interested in what the customer has to say about it. They may go into storytelling mode when you start asking questions, and so just let them be. The things they tell you about their relationship and the person they’re buying the ring for will help you make the right ring recommendation.

Make adjustments when necessary

Different customers mean different personalities. Some may have planned everything down to the nitty-gritty details while others may still be confused over what ring to pick. Be flexible enough to accommodate these two different kinds of customers and those who may fall somewhere in between. Step back or offer suggestions depending on the situation.

Avoid asking about budget outright

You can safely navigate the money talk by asking specifics about the ring. Inquire about the 4Cs (carat, cut, color, and clarity) and from there you can give your best recommendations based on the responses.

Make them feel pampered

Engagement ring buying may be a fun and exciting ritual but it can also be incredibly stressful on the part of the customer, so make sure you’re doing what you can to put them at ease. Take them to a special area in your store where you can ask them the questions away from other customers. This will give them the assurance that you’re giving them extra attention for this special occasion. Have assistants ready to bring in not just the jewelry selection, but also refreshments and small bites during the consultation. Be there for them until they’ve made their purchase and provide escorts as they exit the store.

Categories: engagement ring shopping, engagement rings, jewelry display, jewelry selling tips, Nile Corp

Jewelry Store Marketing Tips to Increase Sales

Techniques to capture your target customers.

The success of any business does not just depend on having great products and services. It also relies on having great marketing skills. Always remember that getting the word out on your business is an integral part of being an entrepreneur. However, consumers can be pretty fickle when it comes to their buying preferences and brand loyalty so you need to have a few tricks up your sleeve to attract and retain them.

Take a few minutes to read this article to learn a few tips you can apply to your business. You can surely find something helpful in this piece, whether you’re already an established name in the field or just about to open a new online shop of jewelry display stands and handcrafted pieces.

Establish an online presence for your business

You might be surprised to hear that even some big brands have yet to master navigating social media as a marketing tool. It is, however, a platform that matters now more than ever. With many spending their time online browsing one app after another, this presents a perfect opportunity to establish your brand’s presence and drive sales for your business.

Take the time to get to know the different social media sites and see what works best for your brand. Familiarize yourself with the different features to see how they function and to see how they can be of help to your business.

Here are some social media stats that are good for you to know:

92% of all Instagram users say they’ve followed a brand, visited a website, or bought something after seeing a product/service on Instagram.

58% of people in America say they’ve become more curious about a brand after seeing it in Facebook Stories.

Over 72% of Pinterest users are women.

Source: "140+ Social Media Statistics that Matter to Marketers in 2020"

Put “heart” into your campaigns and content

As every marketer knows, the goal is to not just present a product to the public. The aim is to elicit a response from the target audience, whether it is by purchasing the promoted item or by spreading the word about how wonderful and useful that product is. Being that jewelry is long associated with celebrations and relationships, every marketing effort for it should take root from evoking good feelings and memories. With the right imagery and copy, marketing your jewelry business will certainly leave a nice, lasting impression on your audience.

Take the time to review successful jewelry campaigns over the years and use them as inspiration when crafting your own.

Maintain connections with customers through email marketing

Another concern for retail marketers is the retention of customers. Repeat visits and purchases ensure the business will have a constant stream of earnings. As a jewelry business owner, you need to make sure you are doing something to keep your customers loyal to you. One way to do this is through email marketing.

Having regular communication with your customers ensures a loyal fan base for your brand. Start out by having space on your website or shop where people can leave their email addresses to send your emails to. Next, decide what kind of content you will be sending out to your customers’ emails. For many brands, they use email to promote new products, announce promos or events, or as a newsletter to share articles. The design and tone is up to you, but good visuals and persuasive language help a lot especially when selling jewelry.

Join bazaars or trade shows and sell your products*

Nothing beats going out into the real world and actually doing leg work to promote your jewelry business. Not only will it give you the chance to reach out to potential customers in different areas, but it will also give you a chance to see what your competition is doing.

Just remember to have enough jewelry inventory to showcase and to bring the right jewelry display tools to make your merchandise look great. For more tips, read our article on selling jewelry at bazaars.




*As of this article’s date of publishing, many states are currently on lockdown to halt the spread of COVID-19. Staying home is the best course of action to stop its spread and to help ease the strain on the country's medical facilities. We encourage every jewelry business owner to explore online selling marketplaces in the meantime.

Categories: jewelry business promotional tips, jewelry display, jewelry marketing, jewelry selling tips, Nile Corp

5 Things You Need to Ask Your Customers When Selling Jewelry

The right questions will help you make the right jewelry recommendations.

Gift shopping at a jewelry store can be pretty daunting, even more so when it’s for a special occasion like an anniversary or a proposal. Naturally, shoppers would want an expert’s opinion to make sure they’re making the right choice. Not everyone starts out as an expert though so this article is for newbie jewelers who need a little bit of guidance to help them guide their customers.

Here are some tips to help you pick out jewelry that anyone would be happy to showcase on their jewelry display stands.


It’s important to ask your buyers questions before making a recommendation, but what are the essential details you should know about?

The customer’s relationship to the receiver

Before recommending any piece of jewelry to your customer, ask first about their relationship to the receiver. While jewelry is typically seen as a romantic gift, it is also a popular gift choice for family members and even between close friends so you better be clear about who would end up receiving the purchase.

The gift’s purpose

Remember also to ask about the purpose of the gift so you can make the appropriate recommendation. For instance, shopping for a regular birthday gift is entirely different from shopping for an engagement ring so asking for this information beforehand will help.

The receiver’s personal style

Taking into consideration the receiver’s personal style preference is a wise move to ensure the right jewelry pieces are recommended.

Like clothes, jewelry styles are diverse. Depending on their size, design, and colors, jewelry can say a lot about the wearer’s mood or intention so it is important the gift giver takes these into consideration. On the part of the jeweler, knowing this crucial information would help them pick out the pieces to recommend to their customers.

The receiver’s skin tone

Buying jewelry is a lot like buying makeup – you need to make sure the color of the item matches the user’s skin tone.

Gemstones and metals in yellow and orange shades look great on warm skin tones. Meanwhile, those with cool skin tones are best suited to wear blue and purple gemstones or white metals like silver.

The customer’s budget

It’s important to know your customer’s budget for their purchase, but do be careful when discussing this issue. Instead of asking your customer outright if he/she is on a budget, you can instead ask for a price range to help you suggest the appropriate jewelry pieces.

Categories: jewelry business success, jewelry business tips, jewelry display, jewelry selling tips, Nile Corp

Jewelry Sales Techniques You Need To Know Now

It all starts with knowing what your customer wants.

What does it take to close a sale? You don’t have to have extensive knowledge or long years of service to accomplish that. Often all it takes is a simple insight into consumers’ minds.

Learn the secrets and become better at selling jewelry (or any other product, for that matter) in no time.

Be approachable and attentive

It all begins by creating a positive experience for the customer. A hearty, sincere greeting and a ready smile will start things off in a positive mood. Always be prepared to answer questions and explain things if you need to.

Probe your customers

To close a sale, you must go beyond answering questions. Once you found yourself interacting with a potential buyer, asking the right questions back will help you discover what they need and provide them with recommendations that will fulfill that need. You can start by asking whether they are buying for themselves or for somebody else then start from there. From there, you can probe them even further regarding their purpose for shopping, design specifications, and others. 

Create a conversation

The most successful sales transactions wouldn’t actually feel like one. Keeping things pleasant, interesting, and helpful will help you better to make a sale than coming off stern and formal.

Remember, it is a conversation, not an interrogation. Make sure your questions are open-ended, and always maintain a calm, friendly demeanor (“So you’re purchasing this for your fiance? Great! Cool! Can you tell me more about his style?”). Once they respond, remember to listen attentively and take note of their specifications, if any. That’s when you can make the appropriate recommendations, which help you get much closer to a successful sale.

Do something extra, if possible.

Customers appreciate a good value purchase and often that includes additional services. If your store can offer customization or shining services or promos like giving away jewelry display sets along with a jewelry purchase, then do so. That will establish you as a business that goes the extra mile to satisfy their customers.

Categories: business advice, Essential Tips for Selling Jewelry, jewelry display, jewelry selling tips, Nile Corp

A Newbie’s Guide to Selling Jewelry at Craft Shows and Bazaars

Follow our tips to stand out from the crowd.

The holidays are a great time to explore opportunities to earn extra cash, and what’s better than joining flea markets and bazaars to show off and sell your crafts? People would be doing their Christmas shopping in the weeks leading up to this cherished holiday so you’ll have plenty of potential customers. Learn the best techniques so you can maximize your profit and exposure.

Do your research before joining.

Before anything else, do your research before joining a market or show. Not all craft bazaars operate the same way, so make sure you scout your picks first online or in person. Social media is a great place to look for prospects, but your local newspaper is a good source as well. You may ask for recommendations from people you know that have experience joining these markets.

Take note of the rules and guidelines before joining.

In some locations, you will be asked to provide everything like your own table, chairs, canopy, etc. Inquire ahead of time how the selling would be connected, so there are no surprises on the first day. Still, we would advise you to…

Be ready for anything.

You’ll never know what’s going to happen so you might as well be prepared, so be ready with the essentials:

• Extra merchandise (better to have overstocks than to run out of items to sell)
• A variety of jewelry display racks and boards
• Cash box with plenty of change
• Pens, markers
• Record book
• Price tags
• Extension cords
• Safety pins
• Paper bags for customers
• Trash bags
• Your phone
• Calculator
• Business cards
• Food and water (have something you can nibble on, just in case the food trucks have long lines)
• Personal items (sunscreen, bug spray, tissues, wet wipes, medicine)
• A friend or two to help you set up, sell, and watch

A smile goes a long way.

A friendly seller would definitely attract more customers than a sour one, so wear a smile and wear it proud. Have just the right amount of salesmanship, but no so much that you end up turning off potential customers. Be alert and be ready to answer questions. Share tips on how they can wear your merchandise, or if you created them, you talk about the creation process. An even better idea? You can entice more people to your booth by conducting a demonstration.

Record everything.

This will help you keep track of your inventory, belongings, and earnings. Remember also to keep track of customer and supplier contacts for your future endeavors.

Good luck!

Categories: flea markets, jewelry craft show, jewelry display, jewelry selling tips, Nile Corp

5 Helpful Tips to Selling Jewelry in Craft Shows

Increase your sales with these selling tips and tricks.

Competition is tough in craft and trade shows, basically because you may be offering the same products with two or more shops. That said, you have to do everything in your power to up your game. Promos may attract customers, but that might just not be enough. Today, we will discuss the five simple ways on how you can cut through the noise in a jewelry craft show.

Captivate customers with beautiful displays.

The most basic of them all, of course, is to have eye-catching displays. You may opt to go DIY and customize them all, but if you don’t have enough time, purchase ready-made ones. It is recommended to use a rotating necklace display or one that can hold multiple necklaces. The same goes for all other items. Doing so will allow you to save more space, and it will be easier for your customers to check out all the pieces.

Know all your items for sale.

You should always be able to answer all your customers’ queries. You should know what metal a particular piece is made of, as well as the gemstones if there are any. You should be able to tell them which item is hypoallergenic, as well as the proper care and maintenance of your jewelry. Customers will immediately be turned off if you can’t answer any of their questions.

Be knowledgeable about the colors.

You must also know which colors best match a certain skin tone. As we all know, cool skin tones have veins that appear blue, while warm skin tones have veins that appear green. The "cools" look gorgeous with silver-tone and gems in the blue end of the color wheel. The "warms," on the other hand, look perfect with yellow gold-tone and crystals in the red end of the wheel. With this info, you will be able to suggest the right pieces for your customers. You can also give them a few styling tips as well, based on this skin tone rule.

Be honest with your jewelry products.

If you think a particular piece doesn’t look too appealing to a customer, let them know nicely. Then immediately suggest one that accentuates their features and let them see in the mirror. Don’t just sell for money; make sure your customers will be happy with their purchases. Doing so will also make them feel appreciated. You should also be honest about your products -- if it’s gold-plated, let them know, and do not let it pass as real gold. If the crystal’s lab made, indicate in the tag, otherwise, let them know immediately by putting up a sign, so they won’t assume that it’s a natural crystal.

Offer other pieces.

Lastly, try to offer them other pieces that match the jewelry they chose. You must remember not to hard-sell though, and allow them to decide for themselves, as they might get turned off and change their mind. Allow them to try other pieces and let them see for themselves how the jewelry they chose matches another one. If they decide not to buy another item, that’s okay, and avoid pushing them to. Instead, thank them for their purchase and let them know you’d appreciate if they can buy again next time.

Categories: jewelry craft shows, jewelry display, jewelry selling tips, necklace display, trade shows