6 Mantras Every Jewelry Entrepreneur Must Remember

Take the time to gather your thoughts and focus on the reasons why you do the things you do.

It’s been more than a year since our lives were upended by the COVID-19 virus. With lockdowns, closures, and uncertainty looming for a majority of the time, it is understandable for anyone to feel scattered and lost. While the arrival of vaccines offered a ray of hope, many are still looking at ways to recapture that once bright spark in their life and in their careers. We’re certain that you may have felt the same.

You may be surrounded by beautiful creations showcased on jewelry display devices every day as a jewelry entrepreneur but, let’s be honest, finding joy in those lovely pieces may have been hard to come by as of late. If you’re one of the many looking to recharge your passions for the craft, then this article would be of huge help to you. 

1. “I believe I can make my goals happen.”

The great thing about entrepreneurship is that you are in the driver’s seat and you can take it where you want to go. 

In the beginning, the planning part is the most exciting phase. Here’s where you plot out what jewelry merchandise, what jewelry display tools you would be using, what your physical store would look like, or if you are an online seller which platforms and website design you will be using, etc. Sure there will be missteps even if you’ve done everything by the book but just trust the process. Believe that your plans and goals will come to fruition.

2. “I am made of tough stuff.”

Just like the precious gems that adorn your jewelry merchandise, businesspeople are by nature known to be strong and resilient. This is because starting out on your own to launch a shop or service takes guts, so always remember that when facing challenges. You’ve already surpassed a big hurdle just by choosing to become your own boss, so give yourself credit on especially difficult days and believe that you can overcome the things that come your way.

3. “I will welcome each day with positivity.”

It always helps to have an optimistic outlook each time you start your workday. Treat each as a blessing and an opportunity to share your talents and help folks find their most cherished jewelry pieces. Once you’ve gotten yourself into this, you’ll start to notice each day becomes easier to bear: you become a more amiable boss and/or colleague, you’re able to give your 100% with customer service, etc.

You can start out small by making affirmations and by using these mantras to start your day.

4. “I am gonna stop when my body tells me to stop.”

Once you’ve got a burst of energy and you reach your productivity’s peak, overexertion can only be the result. While it’s fine to push through from time to time, it’s best to listen to your body and rest once you’ve started to feel aches and pains. Certainly, there are days when the store is so busy that you couldn’t take a breather even for just a second. If you find these days begin to pile up, learn to let go when it becomes too much. Take a step back, pause, and let others take the reins for a while.

5. “I will celebrate my wins, both big and small.”

Nothing beats the everyday thrill of experiencing little wins during a slow workday. Did one of your supply orders arrive earlier than expected? Got a great response from a client about a product you sold them? Celebrate them because as small as they may seem these “little” happenings can eventually add up to a habit of developing gratitude. It’s been said that cultivating an “attitude of gratitude” helps put us in a better state mentally and physically and these days we all need that kind of boost. 

So give yourself a pat on the back and celebrate all your wins no matter what they are each day. Additionally, you can share the gift of gratitude with your employees by praising them for good works done. Oh, and it won’t hurt if you give them a little bonus or two.

6. “I am offering something of great value.”

But what if celebrating your wins still can’t bring positive feelings back into your life? It might help to think about what your business truly means to your customers. Try putting yourself in their shoes to see things from their perspective.

A typical day for you may mean presenting rings to prospective buyers, but to them, it’s the day when they pick out the engagement ring they will be presenting to the love of their lives. Ever had a customer come in for an engraving? That special service may truly mean something significant for them as they can finally own a personalized piece of jewelry.

When you see things from this angle you can truly say you’re doing something truly remarkable in the lives of your customers. When you start losing sight of your goals or you’re feeling unmotivated, just think of these things to keep yourself on track and focused on your business goals.

These are just some simple mantras and exercises for you to try out so you can recalibrate and keep steadfast on the days ahead. Always remember that there’s always a light at the end of the tunnel, so continue to chug on, and never stop.

We here at Nile Corp are always gonna be rooting for you. From inspirational articles to jewelry storage and display supplies, we make sure to provide the best products and services to help every jewelry business reach the top.

Categories: jewelry business, jewelry business success, jewelry display, jewelry entrepreneur, Nile Corp

4 Questions to Ask When Picking Your Jewelry Business Name

This is the name you’ll be known for by the public, so pick wisely.

There are many things you must consider once you finally decide that you want to start your jewelry business, one of which is deciding on a name. Think of your name as your calling card or the face you would present to the public, that’s why deciding on one is a very important milestone in the process. 

So before you head out to find a place for your store or buy jewelry display tools for your merchandise, sit down first and think about what you will be using as your jewelry business’ name.

A name is not just a name, especially in business.

It is your identity, the one the public associates you with. Once you build a strong enough business, you would become top-of-mind for your industry, so what you use as a name matters a lot. 

You need to think about how your choice of name reflects upon your brand and identity. Because once you’ve reached the top that’s all people would think of you as.

Here are some questions you need to answer to help you come up with a name for your jewelry business:

1. How do you want to be perceived by the public?

As previously mentioned, your business name is your calling card to the public, therefore your business name should be something you would like to be known for. It helps to think of adjectives that you would like your brand to be perceived as ー classic, feminine, modern, elegant, etc. ー and let the words you pick out help shape your business’ identity.

2. Is it memorable?

Word-of-mouth marketing works and often the business names with recall are the ones getting spread around to the public. To begin with, a good business name should be easy to say, spell, and remember. While standing out is the goal, you wouldn’t want to stand out for the wrong thing, like having a hard-to-pronounce business name or something that doesn’t make sense.

3. Is it unique?

Aside from legal issues that may arise with a duplicate or even just a similar-sounding name, you have to make sure yours has not been used before for SEO purposes. Remember that you will have to compete for space online also and having the same name as an established business on the web can spell trouble for your visits and overall brand identity.

4. Are you pleased with the way it looks and the way it sounds?

When thinking of a business name, it also helps to imagine how it would look as a logo or part of an ad. Likewise, you need to also hear how the words you pick would sound to the ear. Is it funny? Does it command respect? Is it easy to pronounce? Factors like these are make-or-break when it comes to naming so take the time to figure things out.

Your business name is your identity and it should reflect the image you want to project to the public. As it is the first thing your customers will know about you before they even see your merchandise showcased on your jewelry display sets, taking the time to come up with the best one is important. It should be a name that you should be proud to carry so choose wisely.

We know that starting a business is no joke, so we’re here to make it a little bit easier. We offer the right products that will showcase and store your precious jewelry collection to help you promote and sell them well. Stay in touch with us by visiting Nile Corp for your business needs.

Categories: jewelry business name, jewelry business success, jewelry business tips, jewelry display, Nile Corp

6 Ways to Increase Your Jewelry Business’ Sales

Increase your earnings with these tips.

We here at Nile Corp are always on the lookout for ways we can help our customers in growing their jewelry businesses. From providing top-notch jewelry display devices to giving you ideas on the best ways to market your shop, we hope you are enjoying and learning from the articles we’ve put out so far! 

Now we are looking at another challenging aspect of having a jewelry business ー how to grow your shop’s sales. Let’s look at the ways below, shall we?

Develop a good rapport with your customers

Beyond knowing the ins and outs of a piece of jewelry or developing special skills to create exquisite pieces, there’s another important ingredient to having a successful business: a good relationship with your customers. This is a must for both brick-and-mortar as well as online businesses. Today’s consumers are much more likely to purchase when their desires are respected and they are treated as more than just dollar signs to earn from. 

Remember to always find a way to relate with your customers by asking the right questions, caring for their needs, and genuinely deliver good quality service each time. For sure they would not hesitate to avail items from your store and give in to repeat visitations in the future.

Be aware of issues that may arise from your sale of jewelry

There’s another reason why today’s consumers are unlike those of yesteryears. Many of them, especially the young ones, are much more aware of world issues where the jewelry industry may be involved in such as making sure they’re only purchasing conflict-free and ethically sourced diamonds.

First of all, it’s best to advocate for these humane and lawful means of sourcing by knowing about the issues involved. More importantly, make sure your suppliers and/or creations only follow these principles. Other issues that may be of interest to your customers (green initiatives, sustainability) can be reflected not only by the type of merchandise you choose to sell but also through the materials you use for your shop’s interiors and jewelry display devices. Environment-friendly options you can use are jewelry display tools made out of burlap or repurposed wood.

Invest in your shop’s branding

Having an identifiable name and brand makes you memorable and will help in boosting your sales. Take the time to come up with a brand voice that you will use as a guide when you’re planning for your shop’s marketing materials and initiatives. Likewise, when deciding on one, make sure it will appeal to the audience you are trying to attract.

Now, this process won’t be so easy especially because you would want to stand out from your competitors, so take the time to brainstorm it with your creative team or avail the services of a marketing firm or person to help you craft the one that’s best for you and the business.

Hold periodical events for discounts and special prizes

The public always loves a good bargain and they will travel and line up for miles to get one. Depending on your merchandise on offer and their supply, you can hold regular discount days or offer codes that slash your merchandise’s price in half or more. This can be a feasible initiative for online and physical stores alike and is a sure favorite of shoppers.

Tap the power of social media

Everyone is online these days, so why not go where the customers are? Posting pictures and videos on the most popular social media apps can definitely boost your sales when done the right way. As long as you produce great content and manage your brand’s reputation well online, there’s no reason why you should pass on the chance of going digital for your shop’s promotions.

Take the time to hear out the public’s sentiments

Whether you do this in person or online via the comments left on your social media accounts or even review sites, make sure to get to know your audience by knowing what they have to say about your product and service. Word of mouth can be a powerful driver for consumer behavior and you better believe people will be talking about you on the web, so listen and respond well to what you will find online and offline.

Good luck!

Categories: jewelry business, jewelry business success, jewelry display, jewelry retail, Nile Corp

6 Ways to Grow Your Jewelry Shop with Great Customer Service

 The best businesses care for their customers.

The key to having a successful business these days is not just through offering great products. Smart entrepreneurs and business owners know that it goes way beyond that ‒ they know that giving top-notch customer service is a must to stay afloat. Customers want to feel that the brands and stores they patronize care for them and they would make sure to continue supporting any establishment that does that for them. This should be the case for every type of establishment and with jewelry shops offering such high-value items for sale, all the more that they should offer top-notch customer service to their clients.

Let’s look at the many ways you can do to take your jewelry shop’s customer service to the next level.

Offer them rewards and promos

These offerings may come in the form of discounts or additional gifts, like a special jewelry display stand, that they will receive upon purchase of a certain item or amount. You may also offer those buying your high-value items with added professional services like cleaning and maintenance warranty.

This encourages people to purchase more from your store in the hopes of acquiring these give-aways.

Luxury Sleeved Necklace Box*

Treat your merchandise like the precious items that they are

Another way to show excellent customer service is by making sure your merchandise is well taken care of. This means you are showcasing them in the best ways possible with the use of high-quality jewelry display tools. There are lots of display stands that you can use ‒ from earring display racks to bracelet platforms ‒ to create beautiful setups that entice and inspire.

Large Metal T-Shaped Earring Display Stand*

This kind of service can be extended to how you package your items once purchased. Choose chic jewelry boxes as packaging to give your precious merchandise the care they deserve.

Open yourself to customer feedback

Whether it’s the good kind of feedback or a complaint, your business must be ready to answer these types of responses from your customers. Aside from training your staff to know your products from top to bottom so they can answer questions in-store, having an online channel where people can leave comments shows you value their opinions. Remember though the importance of a quick turn-around for queries and comments posted online so that customers (or potential customers) know you are serious about accepting their inputs.

Let them feel special with grace and courtesy

A bad remark or a snooty attitude can certainly make anyone feel unwelcome, so make it a point to treat your customers with respect. A smile and a warm sincere greeting can certainly go a long way when you’re trying to make your customers valued. You can extend this kind of service by directing them to a cozy area in your store where you can showcase them your jewelry collection while providing them with snacks and refreshments.

Provide value-added services for after-sales

You would want to remain top of mind for your past customers and you can do this by providing them additional services that complement their purchases. It can be in the form of cleaning and repair services, early access to new collections and promos, or special discounts during their birthdays.

Create multiple channels for purchasing

In today’s world, shoppers would love to be provided with opportunities to shop online or in person. Make sure to find ways that this is made possible by offering shopping in both your physical and online stores (if you have both). Providing multiple payment services can likewise help out customers and is something they are sure to appreciate greatly.

*Available on the Nile Corp website.

Categories: customer service, earring display, jewelry business success, jewelry business tips, Nile Corp

The Do’s and Don’ts of Using Necklace Displays

Tips for everyone using this essential jewelry display tool.

For jewelry retailers, it is important to showcase their merchandise in the best way possible so they can attract customers. While jewelry by itself is beautiful, the right tools and techniques can further enhance their appearance assuring businesses of sales and profit.

If you're in this industry, make sure you’re doing everything right by reading this article and learning the rules of using necklace display tools.

DO take the time to plan out their placement and spacing

A little goes a long way when it comes to product placement. Remember that it’s never a good idea to pile on your jewelry display tools with too many pieces. You wouldn’t want your necklaces getting tangled up or for the holder to topple over from heaviness, so just put enough then move the excess to another necklace display stand.

It’s also a bad move to overcrowd a table or display case with jewelry pieces and their respective holders. Make sure there’s space in between items as clutter is unsightly and may turn off potential customers. Maximizing your store’s area, like using the walls to display your items, can help free up crowded areas.

For high-end items, having a special room for viewing will not only help minimize clutter in your store’s main display area, but it also adds another layer of protection for your store, crew, and customers.

DO think about cohesion when grouping things together

Mixing and matching is the name of the game when choosing which items go together. Similar pieces or styles can be grouped together to form themed areas around your store, like dedicating a space for turquoise jewelry, for example. But also remember that together with the props displayed alongside your jewelry merchandise, your themed displays should make sense to appeal to customers. Never mix two pieces that don’t match (eg. tribal necklaces with diamonds) or use backdrops that clash with your merchandise.

DO use the right-sized necklace display tools for your merchandise

Again, the right matching matters and when it comes to sizes you need to pair up jewelry pieces to the appropriately-sized jewelry display tool. Chunky necklaces would look great on bust-type jewelry holders, while the more dainty ones are fit for boards or mannequins.

DON’T forget to refresh your displays often

Make sure your customers have something new to look forward to whenever they come into your store. This doesn’t mean changing placements or your jewelry showcase every week. You just have to make sure you refill empty spaces vacated by sold items or changing up your store’s merchandise highlights each month.

Source

DON’T be afraid to mix up jewelry displays with different heights

Variety livens up a retail display so make sure to generate interest by using heights to create dimensions. A great example would be the use of different ring risers of varying heights. In the case of necklace displays, you can do this by placing easels on different levels for variation or combining different types of necklace display tools together as long as they don’t clash with each other.

DON’T just use any type of lighting source or technique

You need to take the time to think about what kind of lighting works best for your displays. Your best bet would be LED lighting as they give off a white cast that makes your jewelry merchandise dazzle more. They are also much more energy-efficient which would give you savings when you get your electricity bill each month. When it comes to light placements, remember to avoid putting them in places where they may cast a shadow on your merchandise.

Categories: jewelry business success, jewelry display ideas, necklace display, Nile Corp, retail display advice

5 Event Ideas for Jewelry Stores

Make yourself stand out in the market with these nifty concepts.

There are many aspects involved in running a successful business. Beyond giving great service and products, there are still plenty of things that you can do to make sure you’re sustaining the interest of your regular customers and capturing the interest of new ones. Putting up events lets you do that and more. Not only will a successful event generate income for your business, but it’s also a form of brand building initiative to make your store more popular in your area (and maybe even beyond).

We’ve already talked about how you can create jewelry display setups that generate sales, now let’s look at boosting your business profits even more with these great event ideas for your jewelry store.

Workshop classes/seminars

You can organize classes in your store where you can teach your customers crafts that relate to your merchandise. The workshops can be about jewelry making, jewelry care, or you can also help them design their jewelry display setups at home.

Just make sure you have a well-known expert on the subject to handle the session and that there are enough refreshments and food for everyone attending the event.

Inviting celebrities/influencers to your store

As part of their jobs, a few popular personalities are always looking to “collab” with brands for events and social media. You can take this as an opportunity to reach out to jewelry bloggers and influencers to form partnerships with them which includes in-store appearances. Depending on your budget, you can choose from established names with millions of followers to up-and-comers who are more affordable but have smaller followings. Have them talk about their passion for jewelry or you can have them handle workshop classes on jewelry styling, dressing up, etc.

Launch parties

Create a buzz around your new products and collections by staging a launch party to introduce the items to the public. Again, this can be an opportunity to invite known personalities, but also (and more importantly) the jeweler designer or creator who can talk about his/her creation. Likewise, this is an excellent public relations opportunity for your business so the presence of media helps a lot.

Holiday-themed events

There are holidays or seasons where jewelry becomes a huge part of the celebration, like weddings, Valentine’s Day, Mother’s Day, and Sweet 16/Quinceañera birthday celebrations. You can create a store event around them by having guests like jewelers, party planners, and designers where they can talk about every aspect of these celebrations.



Charity sponsorships
For many customers, it matters that the brands they support practice corporate social responsibility and there are many ways you can go about this.

You can dedicate a portion of your earnings to charities or highlight certain items in your store where their purchase goes to organizations of your choice, and then let people know their shopping for a good cause. Your team could also take the time to volunteer to do social work for a day or two.

Remember to publicize all these events before, during, and after on your social media channels to gain the audience and attention your store needs.


At the core of these events is the concept of providing value, not just to your customers but to the community at large. It is certainly a “win-win” situation whichever way you look at it – you are promoting your business which helps with your earnings, at the same time you are sharing valuable time and information to the community with these educational and meaningful events.

Categories: jewelry business promotional tips, jewelry business success, jewelry display, jewelry marketing, Nile Corp

5 Things You Need to Ask Your Customers When Selling Jewelry

The right questions will help you make the right jewelry recommendations.

Gift shopping at a jewelry store can be pretty daunting, even more so when it’s for a special occasion like an anniversary or a proposal. Naturally, shoppers would want an expert’s opinion to make sure they’re making the right choice. Not everyone starts out as an expert though so this article is for newbie jewelers who need a little bit of guidance to help them guide their customers.

Here are some tips to help you pick out jewelry that anyone would be happy to showcase on their jewelry display stands.


It’s important to ask your buyers questions before making a recommendation, but what are the essential details you should know about?

The customer’s relationship to the receiver

Before recommending any piece of jewelry to your customer, ask first about their relationship to the receiver. While jewelry is typically seen as a romantic gift, it is also a popular gift choice for family members and even between close friends so you better be clear about who would end up receiving the purchase.

The gift’s purpose

Remember also to ask about the purpose of the gift so you can make the appropriate recommendation. For instance, shopping for a regular birthday gift is entirely different from shopping for an engagement ring so asking for this information beforehand will help.

The receiver’s personal style

Taking into consideration the receiver’s personal style preference is a wise move to ensure the right jewelry pieces are recommended.

Like clothes, jewelry styles are diverse. Depending on their size, design, and colors, jewelry can say a lot about the wearer’s mood or intention so it is important the gift giver takes these into consideration. On the part of the jeweler, knowing this crucial information would help them pick out the pieces to recommend to their customers.

The receiver’s skin tone

Buying jewelry is a lot like buying makeup – you need to make sure the color of the item matches the user’s skin tone.

Gemstones and metals in yellow and orange shades look great on warm skin tones. Meanwhile, those with cool skin tones are best suited to wear blue and purple gemstones or white metals like silver.

The customer’s budget

It’s important to know your customer’s budget for their purchase, but do be careful when discussing this issue. Instead of asking your customer outright if he/she is on a budget, you can instead ask for a price range to help you suggest the appropriate jewelry pieces.

Categories: jewelry business success, jewelry business tips, jewelry display, jewelry selling tips, Nile Corp