4 Creative Ways to Display Jewelry for Spring 2022

Let your jewelry displays bloom like the flowers of the season.

The changing of the seasons is always a great time to update your jewelry store’s display showcase. It’s the signal of new beginnings so it follows that you should present something fresh and inviting to your customers as well. Thankfully, the season’s elements and themes (flowers, nature, rebirth) are especially inspiring for dressing up retail spaces. 

In this article, we look at our favorite jewelry display ideas for the spring season that we think you should explore—applicable for brick-and-mortar jewelry business owners, as well as those running shops online (because having standout jewelry showcases matter online too).

1. Apply natural elements to your displays as much as possible.

Springtime means seeing flowers bloom and Mother Nature showing off her beauty the best way she can. If you want to bring in the same vibes to your store then decorating your jewelry display setups with as many natural elements as much as possible is the way to go.

Think florals, wooden furniture, and natural fabrics as accents for your displays. For your floral accents, you can go for real ones, fake ones, or choose to go with floral patterns on linen or wallpapers.

#WD5600 Natural Wood Rotating Jewelry Earring/Accessory Storage Display*

If you choose to highlight wood with your setup, you’ll have plenty of options as wooden jewelry display stands are a popular pick for retailers. This rotating earring display stand pictured here, in particular, is a wise buy for anyone in the jewelry business as this can hold up to 192 pairs of earrings. It is also perched on a rotating base which makes it perfect for browsing. 

Give your showcase a nice finishing touch with wooden furniture and decorations to complete the look.

2. Recreate a tea party scene at your store.

Spring means warmer weather and that means more opportunities to stay outside and have fun. One of the best ways to celebrate the season is with an afternoon tea party. To recreate it in your store, try to incorporate actual items that one will find on such an occasion. Look for teacups and saucers, plus table napkins and placemats in bright, happy colors. You can also add flowers to your showcase. 

Stackable wooden riser stands would look at home in such a setup. To complete the display, your best move would be to highlight jewelry pieces that come in equally bright, happy colors. If you have Swarovski crystals or colorful beaded pieces then they would be perfect as the centerpieces for the whole concept.

3. Go back in time with a vintage-themed jewelry display.

While the season of spring is all about new beginnings, don’t you feel that it also echoes the old times when life was a lot simpler? It definitely calls to mind days spent in the great outdoors and soaking in the wonders of nature. It’s living life gadget-less and without zero connections online—just pure communion with the earth below and the sky above.

That’s why we thought a vintage-themed jewelry display setup would also make for a great spring season showcase, specifically the aesthetics of the 1950s. Back then, it was all about pastel shades, fabrics with flowers, and patterns such as checkered prints, as well as stars, stripes, and polka dots.

#ZZ-219PKLN Pink Linen Wood Jewelry Bracelet Display Holder*

You can start by using a combination of two to four of these style elements in your showcase, then add a few simple decorations or even furniture into the equation, and soon you’ll have a ‘50s throwback jewelry display setup at your store. (Check out this article to get more insights into this particular interior design style).

4. Celebrate Easter with a showcase inspired by the holiday.

Holidays are also a great source of inspiration when you’re designing for your store’s jewelry displays. 

One of the most well-known celebrations during spring is Easter Sunday, and just like the season, it’s a holiday that celebrates rebirth and renewal. As such, it also incorporates a lot of the same elements such as pastel shades, greenery, and nature. Its defining elements though are Easter eggs and the Easter bunny. 

Needless to say, the aesthetics lean towards a younger audience so you may want to showcase jewelry items from your inventory that were designed for children and teens. 

#JDW893-BL Medium Bust Necklace Display*

You can then showcase your chosen products on jewelry display tools that come in colors associated with the holiday, such as this baby blue-colored necklace display bust.

We hope we were able to impart to you some useful and creative ways to display your jewelry store’s merchandise this spring season. But we’ve just scratched the surface here; don’t be afraid to let your imagination run wild with great ideas for your jewelry displays.

*Available on the Nile Corp website. Accessories not included.

Categories: creative ways to display your jewelry, jewelry display, jewelry display ideas, necklace display, Nile Corp

Jewelry Retail Display Secrets That Encourage Impulse Buys

Learning the tricks to encourage unplanned purchases would mean gains for your jewelry business.

Ever found yourself strolling out of a store with more purchased items than you initially intended? 

You promised yourself you’ll stick to your grocery list, but out of the corner of your eye you spotted your favorite snack and you just couldn’t resist taking a few bags of it with you. Or perhaps you found yourself waiting in a long line to get to the counter but a few products caught your eye before it’s your turn and so you now have additional items in your cart to pay for.

Those scenarios are exactly what defines an impulse buy. They are spontaneous purchases because they just happened right then and there even if the shopper didn’t mean to. A lot of it has something to do with fulfilling an emotional need or giving into instant gratification.

In the case of jewelry shops, triggering impulse buys may be tricky,  most especially for truly high-end shops. But if you’re market is on the lower end of the spectrum then these techniques are entirely doable.

Follow these jewelry display and retail showcase tips and apply them as you see fit for your business.

Increase visibility for your target products

Oftentimes all it takes is a clear sign to tell your customers of your promos that will encourage them to engage in impulse buying. You can implement this by using sale signs and positioning them where your target products are located. To further drive the point, choose red for your sign’s colors with white for the text as this color combination, in particular, is a crowd drawer and unmissable.

Place your priority items in high traffic areas

When you want to boost sales for a particular product, your best tactic is to place it where people are more likely to congregate in your store. In the case of jewelry, you can create a whole jewelry display set up of merchandise you want to highlight in a prominent part of your shop’s retail space. 

You can also display promo products side-by-side bestsellers or the latest trendy items that your store is offering. Of course, it’s important to practice good judgment when combining products as they still need to make sense when displayed together.

Lastly, the areas near cash registers are also prime spots for products you want to promote for impulse buying. As people wait for their turn on the counter, it’s very likely they will be enticed to add another item or two from the products on display nearby. Often, these are affordable items that people won’t think twice about buying. For a jewelry shop, this could be costume jewelry earrings or rings—basically, affordable small pieces that don’t need a lot of space for displaying.

Keep promo items within eye level of customers

Another way to increase visibility for your promo items is to keep them within the eye level of your average customers, so make sure you have shelves where you can place your necklace display tools and the like for easy viewing for your customers.

The reason for this is to make the products easy to find, without requiring your customers to stand on their toes or to crouch down just to see and examine your products.

Use language to create a sense of urgency in your customers

Aside from choosing the right colors for the signages, the right text helps a lot in convincing potential buyers to go ahead and purchase something from your jewelry shop. Using words like “BUY NOW” or “TODAY ONLY!” creates a sense of urgency in your customers.  When placed in the right location and applied with the right colors, this calls-to-action can be very persuasive in getting the public to buy your goods.

Apply cross-merchandising techniques to encourage impulse buying

Cross-merchandising involves displaying different but relevant items together. This is common in seasonal displays, such as a summer-themed one where you might see a retail setup where a swimsuit acts as a focal point and side items may include shades or sunblock. It is a good technique that encourages people to add more items to their shopping list.

You can do the same for your jewelry shop, especially if you also sell other accessories such as hats, scarves, and glasses in your store. You can create a whole retail setup focused on a particular theme or aesthetics and combine different products that fit your chosen vibe.

Use social proof to your advantage

Social proof is one technique you can try to boost specific products in your store’s collection. Basically, this marketing strategy has to do with leveraging the hype surrounding a certain product. This hype could be gathered from the media, both traditional and social. This is especially effective when done online but it could also be applied in brick-and-mortars through posters and signages around the store that publicize the popularity of a certain product.

With these techniques in mind, feel free to try them out and explore what works best for your jewelry business.

Categories: jewelry display, jewelry retail, jewelry retail display secrets, necklace display, Nile Corp

How To Strike Gold at a Crafts Fair With Your Jewelry Display

Helpful tips to help you grow sales at a jewelry crafts fair.

Joining crafts fairs is one of the best ways to spread the word about your jewelry business, especially if you’re just starting out. It’s more than just an opportunity to sell your products, as this type of event also allows you to make plenty of connections with new customers, creators, and partners.

It’s important to carefully choose the products you will be bringing to the event. Likewise, the jewelry display techniques you apply can make or break your fair experience.

It’s best to not go in blindly by learning what you can before joining any crafts fair. Check out our tips here, which include jewelry display ideas, with some marketing and selling techniques, and we hope it helps you to face such events with confidence.

Pick a statement piece to serve as the focal point for your jewelry display

You would want something that pops out to get the attention of passersby, so why not go for a grand, statement piece and put it in the center of your exhibit?

#189-7 Necklace Display Bust in Black Velvet*

You should go for something that will stand out, so your best bet here is to go for a necklace, showcased in the center using a necklace display bust. Unlike a bracelet rack or an earring stand, display busts are bigger and can definitely catch the attention of passersby especially if it holds an interesting piece.

Marketing Must-Do:

Don’t forget to bring business cards and to hand them out to customers and potential partners. Not only would it help you spread the word about your business, take this as an opportunity to make a connection with them by linking them to your online assets (via QR codes), such as your social media page and/or newsletter. Don’t forget to ask them for their business cards too.

Take advantage of jewelry display stands that can carry multiple pieces

While we don’t recommend that you bring your entire collection to the fair, it’s important that you have enough merchandise to market and sell for the event. Given that you will have limited space for showcasing your products in the venue, it’s best to go for jewelry displays that can hold multiple pieces at the same time.

#WDJ5036ATWH Natural Wood Rotating 36 Hooks Jewelry Tower, Antique White Color*

Pay close attention to the features of jewelry displays you’re thinking of bringing. Look for those that can help make things a lot easier for you and your customers, like this rotating jewelry tower which makes browsing for the customers a breeze. 

Choose also jewelry displays that are portable which are the best options when you are on the road. Look for jewelry display tools that can be folded or those that can be dismantled as they are certainly more travel-friendly compared to other types. 

Customer Service Commandment:

Your booth is more likely to be approached if customers see a friendly face manning the area. Folks would also come and possibly ask questions about the business and your products so always have a ready smile and a personable attitude.

Varieties in heights make for interesting setups

You can create interesting setups by playing with dimensions. Uniformity is out and variety is in, so go for jewelry display tools that showcase different heights. Likewise, when it comes to visuals, go for sets that come in odd numbers as they are seen as much more attractive to our eyes.

#WDN64 Wooden Necklace Holder Jewelry Display Bust Stand*

This three-piece necklace display bust stand definitely fulfills the above-mentioned visual guidelines for showcasing your merchandise. Another perk to using this particular product is that the busts are actually removable which makes this piece a portable option as well.

Marketing Must-Do:

Have yourself and your staff wear some of your merchandise while manning the booth. Be ready to talk about them when people approach, so make sure you have interesting stories to tell about how they were made or at least have some styling tips to share with your potential customers.

See-through containers add a layer of protection  between your merchandise and customers

It’s important to be extra vigilant when you’re in charge of a jewelry booth as passersby with bad intentions can easily swipe and run off with your merchandise if you’re not looking closely. Having enough people to keep watch will certainly help, but you can also go for clear containers or cases so that your products are not as exposed while remaining viewable to customers.

#1109 Acrylic Lockable Showcase Display Stand with 3 Removable Shelves*

Again, it’s best to look for jewelry display products with additional features that help with your concerns. In the case of this item, this one is actually lockable which prevents thieves from stealing your merchandise. You can rest easy knowing your precious jewelry collection is protected inside.  

Customer Service Commandment:

Provide your customers with several mirrors, both handheld and a full-length one, so they can check out themselves while trying out your merchandise. This helps them make the best shopping choices, at the same time earning you points in their eyes.

Just remember our advice and you’ll be sure to have a fun and fruitful experience at any crafts fair you join.

*Available on the Nile Corp website. Accessories not included.

Categories: crafts fair, jewelry display, jewelry display ideas, necklace display, Nile Corp

Jewelry Retail Tips for a Great In-Store Shopping Experience

Shopping for jewelry should be as stress-free as possible.

To stay ahead of their competitors, jewelry retailers must realize it takes more than having great products to entice customers to come to visit and purchase from one’s store. Beyond fulfilling a material need, it should never be forgotten that shopping is an experience and that emotion plays an important role in a shopper’s buying journey. To many, shopping has become their outlet for dealing with their moods: for some, they buy stuff because they are feeling good that day, while for others they see it as an aid to lift their low spirits. That’s why it’s important for jewelers to take factors such as store ambiance, interior design, layout, and jewelry display setups when they’re thinking of ways to attract buyers into their store.

Basically, it’s all about making the shopping experience a comfortable one for the customers. Because jewelry purchases are often made to celebrate life milestones (engagements, anniversaries, graduations), then the buying journey should be just as special.

Previously, we’ve talked about the different things jewelry entrepreneurs could do to increase sales for their businesses; now think of this as a follow-up to that piece. Because when you think about it, putting your customers at ease while they shop can only lead to great gains for the business. So here are a few ideas you could try out:

Welcome your customers with a smile

Don’t underestimate the power of a sincere greeting as a friendly face can certainly put shoppers at ease. While a beautiful jewelry display showcase can certainly capture the eye of a jewelry lover, a frontline staff that’s approachable and well-mannered will certainly be the key factor to getting people to come and stay at your store.

Start strong by offering top-notch customer service from the get-go by giving a warm smile and a sincere greeting to everyone that comes into your store.

Make sure your store is organized

An organized jewelry store means there is no clutter and everything is where it should be. When it comes to displays, each setup is arranged well with tools and props that complement the jewelry they are showcasing. This also means every device used—your necklace display pads, ring holders, earring stands—are in pristine condition and are fit for presentation.

Besides all that, a well-kept store is one with a nice layout that’s easy to navigate for customers. It’s not confusing and items are easy to find.

Have knowledgeable and personable people on staff

We’ve already touched upon how important it is to have store frontliners with great personalities and manners to welcome folks into the store. Once customers are inside and are browsing around the store, the jewelry shop’s staff should be on standby ready to help in case anyone asks.

It’s best to keep a good balance when dealing with the store’s buyers: leave them to browse on their own but be on alert if they ask for help. Never hover or take over when they are selecting. However, once they ask for information always be ready to step in and provide what they need. Another thing to remember is to avoid resorting to hard selling techniques. Instead, it’s best to take on the role of a consultant that provides valuable insights during the jewelry selection process.

Provide areas for lounging 

Let’s go back to the idea of jewelry shopping for life milestones and celebrations. While shopping can be a relaxing pastime for some, there are those shopping for such occasions (e.g. engagement ring shopping) and the experience can be overwhelming. Besides having top-notch staffers to handle their queries and concerns, another way your store can help out is by providing comfy lounge areas for rest and contemplation. Additionally, if you have the budget and space for it, you can also provide jewelry viewing areas away from the sales floor to provide buyers privacy.

Ensure the health and safety of your customers with hygiene stations and protocols

The COVID-19 health crisis proved to be an especially trying time for everyone. For retailers it meant fewer people coming in to shop in person. While we are still in a pandemic, having health measures in place at your store helps assure shoppers that their safety is also your concern.

There are many ways to go about this. Before your store opening, make sure to conduct thorough disinfection of your store premises. Make sure the shelves, jewelry display tools, and of course the jewelry themselves are thoroughly checked and cleaned. As an added precaution, you can buy air purifiers or have HVAC filters installed at your stores. You can also implement social distancing protocols and hygiene areas where people can wash their hands before and after shopping. Another thing you can do is to implement a booking process to limit overcrowding at your jewelry store.

Get online and share Wi-Fi access with your customers

This is another store feature that we are sure your customers would appreciate. From a marketing standpoint, this is also a great way to promote your store with actual customer reviews and social media posts that shoppers can make while they are at your store. You can take advantage of this store perk by sharing a hashtag that they can use when they post about their experience shopping at your establishment—so remember to provide an awesome service so they would only post positive feedback about your store.

In fact, why not take it up a notch by providing Instagram-worthy nooks around your store where people could take photos as they shop around your store? Not only will this help create a more inviting atmosphere for your store but it’s a way to promote your business as a fun destination for creative expression.

The key to making this project a success? Listen to your customers. Hear what they have to say about what they need from you as a provider and see if you can fulfill those. 

If you’re looking to try out something new this year, then this article is just a starting point. Go out there, explore, and don’t be afraid to be as creative with your ideas.

Categories: customer service in jewelry retail, jewelry display, jewelry retail tips, necklace display, Nile Corp

How To Best Showcase Winter Season’s Jewelry Trends

Upgrade your jewelry store’s displays with the cold season’s hottest trends.

Jewelry trends for winter 2021-2022 are all about big statement pieces and being bold when it comes to dressing up. While the outdoors is chilly and for many parts of the USA is pretty much frozen, it seems accessories are the ones bringing in the heat.

Take inspiration from these popular looks, together with the jewelry display tools that best match them, and update your store’s style profile for the new year. 

Clicking on the product names will take you to our web page, so don’t hesitate to place an order if an item or two catches your attention.

Chandelier earrings are a must-buy but it’s all about the length this time. Instead of having intricate designs and shapes, the preferred style this season is, “longer is better.”

#WD417-BR Two-Sided Panel Jewelry Display Stand for displaying Earring Card

Chandelier earrings will look best on earring display stands that will let them freely hang from a hook or on slots. Spacing is crucial here though so that earring pairs that are especially long don’t overlap on top of one another.

Going to a winter ball or wedding this season? Whether you’re a guest or the bride, you can’t go wrong with pearls. Whether in the form of necklaces, earrings, or charms, pearls are the perfect compliment to any formal attire.

#ED-723-S50 Champagne Pink Earring Tree

Pink makes for such a lovely partner to pearls, as the shade plays up the romantic, girlish charm of the much-loved gem. When combined with a necklace display stand in the same lovely shade, you can actually come up with an eye-catching jewelry display set up that you can use to usher in your store’s Valentine’s Day showcase.

Welcoming the new year with lights and loud merriment has always been the norm, but how does that translate when you want to do the same when dressing up? You can’t wear firecrackers, but you can wear chunky gold jewelry with your outfit and create a loud “bang,” style-wise.

#WD3802BR Wooden 2 Tier Bar Bracelet Bangle Jewelry Holder

We’re big fans of the pairing of wood and gold, and this particular device is especially perfect for showcasing chunky gold jewelry. Rustic with a durable frame, it is simply a work of fine craftsmanship which certainly makes it deserving to be displayed on  jewelry stores’ shelves everywhere.

Florals? For winter? Now that’s groundbreaking. But yes, floral-inspired jewelry is on trend this winter as it gives a nice contrast to solid layers and the cool-toned palette that exemplifies winter fashion.

#ED-2401N-N3 Large Metal T-Shaped Earring Display Stand, Burlap Linen

We think something inspired by nature would look the best on a jewelry display stand that’s made from natural materials, which in this case is burlap. Burlap is an organic fabric sourced from the jute plant. It is known for its earthy appeal and as a durable fabric used for many years in items such as sacks, bags, and even apparel.

These colorful trinkets are another winter trend you probably didn’t expect. But, when you think about it, fashion is all about standing out, and wearing this style certainly can make that happen. They are certainly eye-catchers and conversation starters.

#WDN68-ATWH Wooden Necklace Display Stand, Antique White

Something that commands such a big attention would look great on a tool that also has a lot of character such as this wooden necklace display stand. The visible grain gives it its aged, antique look which we believe matches up well to jewelry pieces with charms. The key here is to look for jewelry displays with interesting details and finishes to create a great looking jewelry set up.

Pendant necklaces are also “in” this season and we couldn’t be more glad. That’s because it’s a versatile look to go with as it equally works whether in casual and formal wear. For the new year, give the classic look a fresh spin by layering several at the same time.

#189-7 Necklace Display Bust

Charm necklaces look best on jewelry display tools with material that lets them jump out, and in this case the neutral-colored fabric covering of this display bust certainly lets the pendant centerpiece pop.

Here’s another unique jewelry piece that is sure to capture the attention of jewelry lovers everywhere. It is called a lariat necklace and it’s characterized by the long chain which acts as the accessory’s centerpiece. It is certainly a popular pick for fashionistas, especially for those who favor low-cut tops.

#67-A9 (BK) Combination Necklace, Ring, and Earring Display with Easel

Easel-type stands make for the best jewelry display tools for lariat necklaces. Just remember that the dangling part of the jewelry piece should not touch the surface so make sure to choose the right size for your jewelry merchandise.

No matter the year, pairing the right jewelry to the right jewelry display tool is the key to making showcases that capture the public’s attention. This is just one guide that helps you achieve that goal, but be sure to look out for more product guides from us here at Nile Corp in 2022!

Categories: jewelry display, jewelry display ideas, jewelry trends, necklace display, Nile Corp

How To Clean Your Metal Jewelry Display Stands

…Because your metal displays need some TLC too.

#COP3693-1 Metal Jewelry Display Organizer Stand*

Once you’ve gotten your hands on a metal jewelry display tool, you need to make sure to do everything you can to make them last long. Whether you will be using it for personal or business use, there are measures you can take to keep them in tip-top shape for years to come. One of which is keeping them spot-free.

When your goal is to present your jewelry in the best way possible, their displayers should also remain as pristine as the accessories they are showcasing. Over time, scratches and tarnishing will happen if metals are left on their own. It doesn’t matter if it is a necklace display stand or an earring tower ー regular upkeep is a must and a part of being a jewelry display owner. 

The good news is that it doesn’t take much to take good care of your tools as this article will show. For now, have a look at these cleaning tips for metal jewelry displays.

What you will need:

Cleaning Tools:

• Soft cloth
• Brushes with soft bristles
• Duster

Important things to remember!

The keyword here when choosing which cleaning tool to pick is soft. Metal may be tough but they need a gentle touch during clean up so avoid items that are too abrasive to prevent adding damage to your metal jewelry displays.

Cleaning Materials/Detergents:

• Liquid soap/Dish washing liquid
• Metal polish
• Lemon juice
• White vinegar
• Table salt

Important things to remember!

For the items listed here made specifically for cleaning, make sure to check the manufacturer’s instructions before use. If it is your first time to use a particular brand or clean any one of your jewelry displays, try to test first on a hidden part of the display first to see how it reacts to the substance. Discontinue its use if a bad reaction is observed.

Additionally, depending on the finish and the material, there are several ways to clean your jewelry display tools that are made out of metal:

The cleaning methods:

Important things to remember!

It’s important to give your tools a quick wipe to remove dust and other particles before the more thorough cleaning steps outlined here. In fact, it’s always a good idea to do a weekly dusting of your jewelry display to keep them spot-free. 

Rust also needs to be attended to right away as it can easily spread if left alone. Likewise, give your tools a polish once they start losing their luster. Again, you must remove the dust first before doing the said procedures.

#COP3700 Gold Color T-bar Jewelry Stand Organizer*

Gold/Gold-plated

Luxurious and so elegant to look at, these displays are beauties by themselves which makes them all the more needed to be kept clean and pristine alongside your jewelry collection. Thankfully, cleaning them is a breeze. Simply mix a little bit of liquid soap or dish washing liquid to warm water and give the display a quick soak in the mixture. Afterwards, give the item a rinse in clean water then dry off with a soft clean cloth. 

#COP4026 Metal Harp Shaped Jewelry Display Hanger Stand*

Copper

Now, cleaning copper needs some specialized process depending on its finish. Copper displays that come with a lacquered finish can be cleaned up with warm soapy water. If you feel the need to brush the jewelry display then it’s best to stick to a soft-bristled brush. For drying, simply wipe with a dry soft cloth, best if it’s lint-free.

For unlacquered copper, you need to visit your kitchen or refrigerator for your tools. Get a piece of lemon which you will cut in half. Next, dip the part that contains the pulp into salt. Make sure this side is sufficiently covered with salt because you will be using it to shine your copper jewelry display. What you need to do is to rub the lemon on the copper surface of your display. Use a circular motion while rubbing. It is advisable also to give the lemon a little squeeze to release more juice and reapply the salt if needed. Once you are satisfied, simply rinse the piece under warm running water. Afterwards, use a clean cloth for drying. Finally, use a second cloth to buff and polish the copper surface until you have restored shine.

Silver

When it comes to your silver tools, store-bought silver polishers are a good buy. You just need to be ready with your cloth for wiping and polishing.

#COP13579 Metal Wire Hook Display Stand*

Chrome

Again, just like with copper, all you need is a quick check into your kitchen pantry to find the tools you will need. To remove hard water spots which look unsightly on chrome surfaces, you need to mix a solution containing half white vinegar and half water. Simply soak a sponge or a soft-bristled brush into the solution then use your tool to clean up the spots on the chrome surface. For spots that are especially hard to remove, you may use a 100% vinegar solution. Once it’s clean, rinse the display in water then let dry and buff using a soft microfiber cloth. 

Follow these tips and your jewelry displays will soon be pristine again and sparkling in no time.

*Available on the Nile Corp website.

Categories: how to clean your jewelry displays, jewelry display ideas, metal jewelry display stands, necklace display, Nile Corp

How To Drive Traffic to Your Online Jewelry Store

The essential steps to reach a wider audience on the internet.

Once you’ve made the wise decision to start an online jewelry business, the next strategic move you should do is to make sure people know about your shop and are actually taking the time to visit and explore your website.

When you think about it, the idea of running an online business is not much different from running a brick-and-mortar. If enticing people to your jewelry store requires dressing up your window display with your best merchandise on jewelry display stands and platforms, getting people to visit your online store also requires some promotional work on your part. However, since there’s no physical space online, enticing people to come to visit is a lot different.

Find out how you can drive traffic to your online jewelry store in this article.

#WDJ5033WH 3Pcs Wooden Freestanding Necklace Easel Display Stand Holder with Multiple Size*

Take full advantage of social media

These days everyone is on social media so you better make sure you’re also there to promote your jewelry business. The most popular of these sites ー Instagram, Pinterest, Facebook, and Youtube ー can drive huge numbers to your website once you’ve captured your target audience with your posts.

Businesses that revolve around fashion and style rely heavily on creating the image of an aspirational lifestyle which means your jewelry shop will thrive on a visual-heavy app, just like the social media apps previously mentioned. With this in mind, make sure to share visually-arresting content to your followers and potential new customers. Your posts may range from product highlights (make sure your merchandise, as well as tools such as bracelet and necklace display stands, are in their best condition for the photos), relevant trending clips, or informative videos. You’ll soon grow an audience once you find the best mix of posts that your followers like the most.

Once you start getting good numbers with your follower count then that opens a steady traffic flow from your social media pages to your website.

Conduct a full website audit

Oftentimes low traffic comes as a result of website issues. Usually, such issues refer to conditions such as dead links, sitemap errors, as well as slow loading times. These result in poor user experience which eventually translates to lowered site visits. Likewise, this also affects your website ranking in such a way that it may lead to the site’s downgrading in search engine ranks.

A full review of your online jewelry store’s web performance will help address these common issues and more. This can be done with website auditing tools which are available online and can diagnose problem areas that affect the traffic to your site.

Create great content about jewelry

Always remember that the entire experience of going online is driven by the need to find information. From searching up the open hours of a restaurant to looking up complex academic text for graduate-level courses, internet users are always on the lookout for content that will answer their questions. Google knows this so it looks at how valuable a piece of content is to readers looking up things online. The good ones are then indexed with the best ones ranked high.

The goal for every online business then is to produce top-notch content relevant to their industry in order to be indexed. To do that, look for topics and issues that are relevant to your customers. Next, you need to make sure that the content made from the chosen topics is created with the goal that it becomes a valuable resource to its readers.

For online jewelry stores, topics such as jewelry trivia, styling guides, even jewelry display ideas would make for great topics to develop content from. All the same, whether you choose to host your own articles or do it through guest posting, only good things can result from creating top-notch content for your business.

Make sure your online shop’s website is mobile-friendly

As more and more users go online via their smartphones, it makes sense that your business website should work well even on mobile. What this means is that the site’s layout should look as pleasing on a small screen as it is on a desktop or laptop’s screen. Likewise, the process of choosing, checking out, and payment for the jewelry orders should go without a hitch. 

Check your website on your smartphone by going through the different pages and doing some of the processes to see if everything appears and works as it should.

Invest in online paid advertising

Sometimes your posts on social media need a little bit of push to reach more users. With paid ads (also called “sponsored ads” on some sites), you can do that by paying to run a post for a scheduled amount of time.  In this setup, even non-followers get to see your content. In some apps, you can even set up specific demographic criteria (e.g. female, 18-40, from Southern California) to your ad so that it only shows up to users that fit the details. This can be done via Facebook, Google, Twitter, or YouTube. 

Work with influencers to promote your brand

This is another form of sponsored ad, but this time involving working with an influencer. Influencers are popular internet personalities and in this form of online marketing, they serve as endorsers of your products and are expected to talk about it on their social media accounts. The goal is to draw attention (and hopefully conversions) from their large pool of followers. 

There are several ways to go about this: depending on the budget, a sponsored post from an influencer may come in the form of a static image post, a short clip (Instagram Stories/TikTok), or a full video. It is a growing segment in digital marketing that’s certainly worth exploring.

*Available on the Nile Corp website.

Categories: jewelry display, necklace display, Nile Corp, online jewelry business, Online Jewelry Store