How To Boost Sales for Your Jewelry Store

Whether you’re an online or brick-and-mortar (or both!) jewelry entrepreneur, you need these savvy tips to remain successful in the industry.

The pandemic has definitely caused huge upheavals in the jewelry industry. It has led to store closures and reduced operations but also opened up new markets and opportunities in the digital marketplace. Shoppers began buying for essentials but also made time to buy luxury items during the lockdown. Experts attribute this to buyers replacing their travel plans with jewelry purchases instead. Another reason? People wanted to look good while working from home and so many purchased jewelry to wear during video conferences.

Likewise, the imposition of stay-at-home orders compelled people to explore new hobbies and for many, it was the art of jewelry making they’ve come to love and eventually expand into a business. This group of jewelers turned entrepreneurs turned to online platforms to sell their wares online. All of sudden, many are taking their cameras to do product photoshoots featuring their creations showcased on jewelry display tools to sell online.

What this all tells us is that the jewelry industry is growing by the day, the pandemic notwithstanding. And with the nation now returning to near pre-pandemic conditions, the jewelry business is bound to get even bigger. The need to stand out will become a lot stiffer so here are some ways to be one of those who come out on top.

Be ready to adapt to the times

COVID-19 has certainly changed how we live our lives today and jewelry entrepreneurs are no different. A lot of adjustments had to be made to accommodate health mandates, changing shopping habits, and the shift to digital marketplaces. For those who survived and thrived in this new landscape, the keys to their success are adaptability and resiliency. Whether as a physical or online shop owner, the way to face business challenges is to accept changes and be ready for what may come.

Go for specific markets

You can stay ahead of everyone else by targeting a particular niche segment of the jewelry market. While many find success while catering to a general audience, you may be missing out on amazing growth opportunities if you don’t focus on a specific customer base.

There are plenty of jewelry styles in existence and specific types are preferred by certain segments of jewelry consumers. Why not look for an underserved segment of the buying public and see if you can pivot your business to cater to their needs?

Establish your brand’s identity

Oftentimes, success in business relies on being the more popular brand. That’s where the importance of branding comes in. Branding is the process by which a business establishment or even a person sets out to build a public identity through the use of distinctive images, themes, and personas. Want to stand out from the crowd and attract a consistent buying public? Start with building an identity for your shop.

The key here is consistency. Use your brand identifiers to shape the public’s perception of your company. Together with giving the public fine products and top-notch customer service, you can definitely earn the public’s favor by presenting yourself as a distinct and reliable jewelry establishment.

Make it easy for customers to shop at your store

In the case of brick-and-mortar jewelry shops, this means maintaining a good store ambiance that people are actually enticed to come and enter your store. And how would you keep their interest long enough to stay around, browse, and eventually make a purchase? By making sure the shopping experience at your store is a pleasant one. This means the merchandise is showcased with care so make sure to use the appropriate jewelry display tools for your items. The retail space must also be kept neat, chic, and easy to navigate around. Browsing must not be a chore to the buyers so make sure your items are kept within eyesight and will not require them to stoop low or go on tiptoes to view your merchandise. Additionally, essential retail facilities such as mirrors must be on hand to help shoppers make the best jewelry choices. Most importantly having a knowledgeable and friendly staff contributes a lot to building the ideal shopping experience for jewelry customers.

For online shops, a comfortable shopping experience means having a website that’s easy to navigate around with pages flowing smoothly with one another. Quick load times, a well-planned layout, and having multiple options for payment and shipping are likewise essentials.

Offer promos and discounts

Customers love a good bargain, so make it a point to hold sales where they can avail themselves of discounted items for your store. Consider those days as a way to reward loyal customers and to attract new ones to come to your store.

Just remember to promote the events heavily to guarantee their success.

Be aware of the shopping seasons

Speaking of heavy promotions, you need to make sure to promote your products heavily during peak shopping days. Doubling your advertising efforts on the following days will mean doubling on your profits as well:

• Black Friday
• Cyber Monday 
• Super Saturday (or the last Saturday before Christmas) 
• Boxing Day/Day after Christmas (Dec 26)

Holidays, where jewelry is a popular gift to give such as Valentine’s Day, Mother’s Day, Graduations, and even the period between Thanksgiving and Valentine’s Day considered to be “engagement season,” are yearly happenings that jewelers should pay attention to.

At the core of each tip discussed here is the need to provide a customer-centric approach to your store’s operations. As they are the source of your jewelry store’s earnings, make sure you’re doing everything to cater to your buyers’ wants and needs.

Categories: Essential Tips for Selling Jewelry, jewelry business, jewelry display, Nile Corp, selling jewelry

4 Jewelry Business Survival Tips in the Time of COVID-19

Living in the new normal requires new strategies.

First, the good news:

The market for jewelry remained robust even during the height of the pandemic lockdowns. In fact, several retailers have reported an uptick in the 30-40% range in the purchase of luxury products compared to the previous year.

Unfortunately, it’s been reported that the vaccine rollout in the country has slowed down. This means that while life has pretty much returned to normal for many, the fact remains that the virus is still very much present, and the presence of a more transmissible variant of the virus means the time’s not yet right to let our guards down.

And so, jewelry entrepreneurs need to think of new ways to handle their businesses while all of these are going on. 

While we’ve always talked about jewelry display solutions here in our blog, we’ve decided it’s time to talk about the takeaways jewelry businesses can learn from their pandemic experience. Given the current status of the industry and the society at large, what are the learnings or tips they can build themselves from and apply in the new normal?

1. Be flexible. Change is something that should be expected and embraced.

To say that all of us have to make huge adjustments in the early days of the pandemic would be an understatement. Almost overnight everyone had to pull back and basically change their everyday, normal habits to curb the virus’ spread. Outside of essential workers, everyone was made to stay at home for their health and safety. All of a sudden, businesses were shut down, work and schools had to be recalibrated for the home, and with it came new challenges that most are faced with for the first time.

Yet those challenging times brought forth innovative ideas. A lot of folks have turned their hobbies into money-making ventures ー jewelry making included. For those who already have existing jewelry businesses, many turned online so they can continue selling their merchandise at home. When setbacks happened, a lot of folks were quick to make adjustments to cope with the unpredictable nature of things. 

Recently, two social media marketplaces that serve as hosts to many jewelry entrepreneurs have all of a sudden shut down for hours. Last Monday, October 4, 2021, Instagram and Facebook (as well as WhatsApp, Facebook Messenger, and Oculus) ceased operations for more than six hours because of a server configuration issue according to Facebook. The effect was global and this urged many small business owners using the said platforms for selling to look for alternatives such as setting up their own websites.

Pandemic or no pandemic, many veteran entrepreneurs will tell you that this won’t certainly be the last roadblock on the path to owning a business. What matters is that you are capable of thinking ahead and knowing when to make adjustments to the challenges that you will be facing.

2. Be clear about the new policies your store is adopting.

Along with the increased reliance on online marketplaces, many stores have adopted new policies to ensure the continued smooth operations of their businesses. 

Online shopping means deliveries and the need to have a clear purchasing and shopping system in place. Having multiple payment options is the most ideal, most especially electronic payment options for their ease and to minimize contact with the courier. When it comes to shipping, it’s best to rely on courier companies that are reliable and have clear tracking systems in place for your customers’ peace of mind. Likewise, you need to also have enough packaging materials to accommodate your goods.

The same case should be applied to brick-and-mortar shops but it would require additional systems in place such as installing hygiene areas, barriers, and even regular disinfection and cleaning schedules to keep your premises safe for shoppers.

These policies need to be conveyed and explained clearly to shoppers as part of your store’s customer services.

3. Be creative with your marketing efforts and selling.

Standing out from the competition is always the goal of every entrepreneur, but times are harder and so you may need to do something extra to get the public’s attention. The good thing about having all this technology within reach is that you can explore different facets of the marketing game to boost sales for your shop.

Mere static ads just wouldn’t do these days especially online. From quick clips on TikTok and Instagram to long-form videos that you can use to create beefed-up content to promote your merchandise to the public, video is the way to go. Think of it as similar to TV infomercials but done online. 

But that’s not all you can do with the technology available. You can also highlight your products with lifestyle vlogs featuring influencers that can talk about your products. Providing educational content is always a good strategy to take as well. Many would love to know how to style themselves with accessories or are curious to know how to take care of and store their jewelry collection to make them last longer. From here you can talk about particular items from your merchandise that you would like to highlight or have some experts talk about jewelry care and jewelry display ideas that would be of interest to potential buyers. Some shops these days are also holding live selling on videos to boost their shop’s earnings. 

Simply put, there are plenty of ways to get creative and stand out, and it would be to your business’ advantage to take your shot with these opportunities.

Looking ahead…

4. Be one step ahead by studying your customers and the market.

Being proactive these days is crucial to a business’s survival. While the pandemic was an event that no one anticipated, the experiences of entrepreneurs during this period should serve as a reminder of the importance of having the foresight to be ready for the future.

Market research is key here. Data gathering and customer mapping may help predict future buyer behavior. Learn about their buying journey and see if you can spot issues to resolve. From here you can find out what could be possible pain points and make the best plans to resolve them.

Likewise, keeping abreast with industry trends helps you figure out what items could be hot commodities in the coming months. If you are an entrepreneur and also the creator, this can help you come up with styles to include for your future collections.

It’s safe to say that many of us went through the wringer in the past year and a half. Individuals and institutions alike faced challenges but the beauty of these tough times are the stories of resilience and redemption stories of those who were able to bounce back. With careful planning, a positive attitude, and the guts to push through the rough roads, life will go on and will continue to prosper. Hope this article gets you the motivation to continue on your road to success!

Categories: COVID-19, jewelry business, jewelry business tips, jewelry display, Nile Corp

6 Mantras Every Jewelry Entrepreneur Must Remember

Take the time to gather your thoughts and focus on the reasons why you do the things you do.

It’s been more than a year since our lives were upended by the COVID-19 virus. With lockdowns, closures, and uncertainty looming for a majority of the time, it is understandable for anyone to feel scattered and lost. While the arrival of vaccines offered a ray of hope, many are still looking at ways to recapture that once bright spark in their life and in their careers. We’re certain that you may have felt the same.

You may be surrounded by beautiful creations showcased on jewelry display devices every day as a jewelry entrepreneur but, let’s be honest, finding joy in those lovely pieces may have been hard to come by as of late. If you’re one of the many looking to recharge your passions for the craft, then this article would be of huge help to you. 

1. “I believe I can make my goals happen.”

The great thing about entrepreneurship is that you are in the driver’s seat and you can take it where you want to go. 

In the beginning, the planning part is the most exciting phase. Here’s where you plot out what jewelry merchandise, what jewelry display tools you would be using, what your physical store would look like, or if you are an online seller which platforms and website design you will be using, etc. Sure there will be missteps even if you’ve done everything by the book but just trust the process. Believe that your plans and goals will come to fruition.

2. “I am made of tough stuff.”

Just like the precious gems that adorn your jewelry merchandise, businesspeople are by nature known to be strong and resilient. This is because starting out on your own to launch a shop or service takes guts, so always remember that when facing challenges. You’ve already surpassed a big hurdle just by choosing to become your own boss, so give yourself credit on especially difficult days and believe that you can overcome the things that come your way.

3. “I will welcome each day with positivity.”

It always helps to have an optimistic outlook each time you start your workday. Treat each as a blessing and an opportunity to share your talents and help folks find their most cherished jewelry pieces. Once you’ve gotten yourself into this, you’ll start to notice each day becomes easier to bear: you become a more amiable boss and/or colleague, you’re able to give your 100% with customer service, etc.

You can start out small by making affirmations and by using these mantras to start your day.

4. “I am gonna stop when my body tells me to stop.”

Once you’ve got a burst of energy and you reach your productivity’s peak, overexertion can only be the result. While it’s fine to push through from time to time, it’s best to listen to your body and rest once you’ve started to feel aches and pains. Certainly, there are days when the store is so busy that you couldn’t take a breather even for just a second. If you find these days begin to pile up, learn to let go when it becomes too much. Take a step back, pause, and let others take the reins for a while.

5. “I will celebrate my wins, both big and small.”

Nothing beats the everyday thrill of experiencing little wins during a slow workday. Did one of your supply orders arrive earlier than expected? Got a great response from a client about a product you sold them? Celebrate them because as small as they may seem these “little” happenings can eventually add up to a habit of developing gratitude. It’s been said that cultivating an “attitude of gratitude” helps put us in a better state mentally and physically and these days we all need that kind of boost. 

So give yourself a pat on the back and celebrate all your wins no matter what they are each day. Additionally, you can share the gift of gratitude with your employees by praising them for good works done. Oh, and it won’t hurt if you give them a little bonus or two.

6. “I am offering something of great value.”

But what if celebrating your wins still can’t bring positive feelings back into your life? It might help to think about what your business truly means to your customers. Try putting yourself in their shoes to see things from their perspective.

A typical day for you may mean presenting rings to prospective buyers, but to them, it’s the day when they pick out the engagement ring they will be presenting to the love of their lives. Ever had a customer come in for an engraving? That special service may truly mean something significant for them as they can finally own a personalized piece of jewelry.

When you see things from this angle you can truly say you’re doing something truly remarkable in the lives of your customers. When you start losing sight of your goals or you’re feeling unmotivated, just think of these things to keep yourself on track and focused on your business goals.

These are just some simple mantras and exercises for you to try out so you can recalibrate and keep steadfast on the days ahead. Always remember that there’s always a light at the end of the tunnel, so continue to chug on, and never stop.

We here at Nile Corp are always gonna be rooting for you. From inspirational articles to jewelry storage and display supplies, we make sure to provide the best products and services to help every jewelry business reach the top.

Categories: jewelry business, jewelry business success, jewelry display, jewelry entrepreneur, Nile Corp

How To Ensure Repeat Sales for Your Jewelry Business

It’s the secret to success.

The goal of every entrepreneur is to grow their business and for it to be stable for a long time. To achieve that, beyond producing great merchandise and services is to have a steady stream of customers on repeat. They are your old reliables and unlike new shoppers, you don’t have to spend much on advertising for them because their repeat visits are guaranteed to help you survive for the long haul.

How does one capture and retain customers? This article will show you how.

A+ customer service is key

Make it a point to treat your customers well at all times. In fact, don’t see or treat them as customers but as friendly neighbors when they step into your store. Warmly greet them, don’t hover but be on alert for their questions, and remember to always inject a bit of TLC in your interactions.

Likewise, being a good neighbor means maintaining your store’s upkeep. Make sure it is inviting with nice interiors and jewelry display setups in perfect conditions. It helps to have a periodic style upgrade so people see something new whenever they step inside your store.

Always be ready to help shoppers

Dwelling more on this aspect of customer service, it’s important to show your customers your readiness and eagerness to entertain any of their questions. Always remember that jewelry purchases are not “everyday purchases” like food and other necessities. They are mostly done for special occasions so many folks who will come into your store might not know things about your merchandise. Be ready to extend to them a helping hand and be patient when entertaining their questions about the items in your store.

Remember to provide means to keep in touch as after-sales service

This includes having your staff hand out business cards during the purchase or including the same on the item’s packaging. Your business card should include important information such as numbers the customers can call or social media links if you have them. The card should also indicate your brick-and-mortar address and operational hours. Another way you can keep in touch with customers and have your shop be on top of mind is to include customers in an online newsletter where they can be regularly updated on new items coming in or promos you’re offering.

Give gifts during special occasions

This could be anything from discounts, gift cards from partner establishments, vouchers, or jewelry-related product giveaways such as polishers, jewelry display devices, or storage tools. Gifts may also come in the form of talks and workshops about jewelry making and styling ー just remember to think of things or experiences that you think will be enjoyed by jewelry lovers.

A strong brand message

Your persona or branding is what you hope your customers will remember about you. The right tone and messaging can do that as well as the consistency of its use. Make sure your entire store down to your packaging reflects your brand’s philosophy.

Establishing a successful jewelry business is not easy, but with the right partners, you can! Nile Corp is that partner who can help take your business to the top!

Categories: Business Tips, jewelry business, jewelry display, Nile Corp, running a jewelry store

How To Stay Competitive in the Jewelry Business

Never be complacent.

In a year unlike any other, another surprising turn of events happened within the jewelry industry: jewelry sales actually saw a rise in sales during the pandemic. Once state lockdown orders eased up, the well-to-do began to splurge on jewelry purchases.

This means that now more than ever, jewelry retailers must be more aggressive when it comes to targeting their customers. With tons of competition vying for their attention on and offline, what should jewelry entrepreneurs do? Look at the different areas of your business and see if they need improvements or a complete overhaul. Don’t be afraid to make the tough calls ー if you need to create a new marketing plan or replace your shop’s interiors and jewelry display concepts, do it.

Now here are some other moves you can try.

Make sure your website employs responsive web design

This simply means that your website is properly rendered on a variety of devices. Because people are no longer limited to just the desktop these days, your website must be designed in such a way that its visuals will not be compromised when viewed whether on desktops, laptops, tablets, or mobile phones. This ensures that your site’s elements will be in order wherever and your visitors will have an easy time navigating your site.

Go for a niche market

To stand out, sometimes you would need to narrow down the scope of your target audience. There are plenty of options to choose from: weddings, ethnic, fair trade sourcing, those that cater to music and style subcultures, etc. Your entire branding must then revolve around your chosen niche and embodied by your store.

Going for a modern, minimalist aesthetic? This wooden jewelry stand will certainly fit in.

#WD1303-BR 3-Tiers Wooden Golden Aluminum Poles Jewelry Display Stand*

 

Offer personalized services

There are many jewelry buyers who are after unique designs and won’t just settle for what’s displayed on the counter. For them, they want something that no one else has, and that is certainly an opportunity that you should pursue. Custom jewelry in the form of new creations or simple engraving requests are services you can explore in your store.

Establish your brand online

When most folks are spending their time online, it makes sense for both budding and long-time jewelry businesses to be there where their target customers are. Aside from having a well-kept and responsive website, establishing your presence on social media is an excellent way to promote your services and have people get to know your brand. 

It’s best to choose social media sites that are highly visual and interactive like Instagram, Facebook, Pinterest, and Instagram. These platforms will allow you to showcase your merchandise through photos and videos. At the same time, they are great for reaching out to your market.

Speaking of photos, have your merchandise take the spotlight in this lovely easel display stand holder. Remember to take lots of photos so you can upload them to your social media pages.

#WDJ5033G 3Pcs Wooden Freestanding Necklace Easel Display Stand Holder*

*Available on the Nile Corp website.

Categories: jewelry business, jewelry business tips, jewelry display, jewelry display ideas, Nile Corp

6 Ways to Increase Your Jewelry Business’ Sales

Increase your earnings with these tips.

We here at Nile Corp are always on the lookout for ways we can help our customers in growing their jewelry businesses. From providing top-notch jewelry display devices to giving you ideas on the best ways to market your shop, we hope you are enjoying and learning from the articles we’ve put out so far! 

Now we are looking at another challenging aspect of having a jewelry business ー how to grow your shop’s sales. Let’s look at the ways below, shall we?

Develop a good rapport with your customers

Beyond knowing the ins and outs of a piece of jewelry or developing special skills to create exquisite pieces, there’s another important ingredient to having a successful business: a good relationship with your customers. This is a must for both brick-and-mortar as well as online businesses. Today’s consumers are much more likely to purchase when their desires are respected and they are treated as more than just dollar signs to earn from. 

Remember to always find a way to relate with your customers by asking the right questions, caring for their needs, and genuinely deliver good quality service each time. For sure they would not hesitate to avail items from your store and give in to repeat visitations in the future.

Be aware of issues that may arise from your sale of jewelry

There’s another reason why today’s consumers are unlike those of yesteryears. Many of them, especially the young ones, are much more aware of world issues where the jewelry industry may be involved in such as making sure they’re only purchasing conflict-free and ethically sourced diamonds.

First of all, it’s best to advocate for these humane and lawful means of sourcing by knowing about the issues involved. More importantly, make sure your suppliers and/or creations only follow these principles. Other issues that may be of interest to your customers (green initiatives, sustainability) can be reflected not only by the type of merchandise you choose to sell but also through the materials you use for your shop’s interiors and jewelry display devices. Environment-friendly options you can use are jewelry display tools made out of burlap or repurposed wood.

Invest in your shop’s branding

Having an identifiable name and brand makes you memorable and will help in boosting your sales. Take the time to come up with a brand voice that you will use as a guide when you’re planning for your shop’s marketing materials and initiatives. Likewise, when deciding on one, make sure it will appeal to the audience you are trying to attract.

Now, this process won’t be so easy especially because you would want to stand out from your competitors, so take the time to brainstorm it with your creative team or avail the services of a marketing firm or person to help you craft the one that’s best for you and the business.

Hold periodical events for discounts and special prizes

The public always loves a good bargain and they will travel and line up for miles to get one. Depending on your merchandise on offer and their supply, you can hold regular discount days or offer codes that slash your merchandise’s price in half or more. This can be a feasible initiative for online and physical stores alike and is a sure favorite of shoppers.

Tap the power of social media

Everyone is online these days, so why not go where the customers are? Posting pictures and videos on the most popular social media apps can definitely boost your sales when done the right way. As long as you produce great content and manage your brand’s reputation well online, there’s no reason why you should pass on the chance of going digital for your shop’s promotions.

Take the time to hear out the public’s sentiments

Whether you do this in person or online via the comments left on your social media accounts or even review sites, make sure to get to know your audience by knowing what they have to say about your product and service. Word of mouth can be a powerful driver for consumer behavior and you better believe people will be talking about you on the web, so listen and respond well to what you will find online and offline.

Good luck!

Categories: jewelry business, jewelry business success, jewelry display, jewelry retail, Nile Corp

How To Level Up Your Jewelry Business’ Website

Make sure you’re putting your best foot forward online.

With many potential customers choosing to remain at home in the past months, going online has become a wise business move during the pandemic. Retailers, both old and new, expanded their reach by setting virtual environments online where buyers can still purchase items. Jewelers are no different and we’ve seen it grow as we lay witness to the numerous jewelry product photos and jewelry display setups that pop up from our social media timelines.

If you’re one of the many folks who got into an online business, then you’ve come to the right place. We want to help grow your business even further so we’ve put together this handy little guide for every one of our readers who are navigating the ups and downs of running an online jewelry shop.

Capture your targets from the get-go with an enticing banner

The banner is found at the topmost part of a website’s body so naturally, it’s the first thing people see. Grab their attention right away with offers that are surely hard to turn down. For many online shoppers, those are free shipping and quick delivery. If you can’t promise both, why not create a promo where reaching a certain amount in purchase entitles them to one of these perks?

You can also capture attention the right way with the right visuals, so make sure you’re doing what you can to present your merchandise as well as their jewelry display devices in the right light.

Lastly, make sure to regularly update this part of your website. Doing so creates an impression that you always have fresh stocks, offers ー basically things your customers can all look forward to.

Use HD-quality product photos

Let’s go back to the part about photos. When operating an online business, make sure the images you are uploading are fit to be seen by the public. That means to leave off grainy shots and sloppy product displays. Make sure you’re only posting crisp images that sell. If you are using props or jewelry stands, you have to make sure they are in tip-top shape so you can create beautiful and well-composed setups.

Stick to words that sell

With the right words in your product description, you can be sure to convert mere browsers to buyers. Make sure it is descriptive of the item so the customers will know what to expect.  Add a touch of grace and wit to your words so you can be engaging as well as enticing to those that come across your copy. Most important of all, don’t forget the price and details about ordering.

Make your images shareable

Don’t forget to add share buttons to your product photos as this would make your merchandise more discoverable online. A quick click on any of the buttons you embed will make your products get shared to a large audience in many of the most visited social media apps today.

Open yourself up to the public’s feedback

Provide a way for the public to inquire about your products or shipping and payment details through various means. Sharing links to your social media accounts is one thing, but you can also have space on your website where people can leave their comments and inquiries. If you have a hotline or contact numbers then you must include those too. The more ways you can show the public you are reachable, the better.

Categories: jewelry business, jewelry display, Nile Corp, online business, online jewelry business

5 Jewelry Selling Tips to Boost Sales

Helpful advice for today’s jewelers.

What does it take to find success in the jewelry industry these days? 2020 has proven to be challenging for many business owners but not all things were quite grim. For those that remained afloat or even thrived, they applied techniques that you will soon learn for yourself in this article. 

Have periodic workshops and re-training sessions

It pays to always have a store crew that’s always updated on the latest trends in jewelry as well as best practices in selling. Since having great customer service is key to having a steady stream of buyers, make sure you are keeping your staff sharp through re-education programs where they can enhance their skills in selling and mastering the merchandise. 

Another key skill that a jewelry store crew must always possess is the art of jewelry display. Knowing how to showcase jewelry in the best way possible to attract customers can mean increased sales for the establishment.

Offer various options for purchasing merchandise

While vaccinations for the coronavirus have already begun, the public is still encouraged to socially distance. With this in mind, retail stores are encouraged to allow for cashless as well as no-contact payments. Adopting no-contact payment options at your store will help lessen the chances of touching surfaces that may not be disinfected. Options may include tap-to-pay readers using a mobile phone or credit card, online vouchers, apps, or e-cards. 

Conduct clearance sales to refresh your merchandise

It’s always a welcome sight to have new products around the store for both the seller and customer. You can always come up with new jewelry merchandise to sell, but what happens now to the old stocks left unsold? Holding a clearance sale where you give huge discounts to older stocks would be a good idea. 

Give your displays a fresh life with new jewelry display tools

Another way you can attract buyers is to make sure your retail display game is on point. You can look for references online like Pinterest or Instagram for display ideas. Once you’ve picked out a design, your next step is to update your jewelry display tools and by adding a few props or furniture pieces here and there. That way, your new items can look fresh and attractive in their respective display setups.

Tap the internet for marketing

Help spread the word about your promos and the latest items in your collection by promoting them online. People are online 24/7 which gives you a huge advantage when you want to cast a wide net for your advertising efforts. We recommend platforms that are reliant on images so that you can showcase your products the right way.

Categories: Essential Tips for Selling Jewelry, jewelry business, jewelry display, jewelry selling tips, Nile Corp

5 Ways to Grow Your Jewelry Business Through Pinterest

Create a buzz around your brand with this popular app.

Photo by Icons8 Team on Unsplash

Expanding or starting your business online isn’t as hard as you think it is. Thanks to technology, anyone with a good grasp of social media, plus a healthy dose of hard work and determination, can find success on the web.

For jewelers, one of the best sites to market your jewelry business is Pinterest. Full of fashion and lifestyle ideas, it is the perfect site to showcase your merchandise. People log on to Pinterest to get beauty tips, styling advice, as well as information on how they can plan their weddings and other events. Surely your bracelets, earrings, and necklace display stands have a place in the site.

Know your audience then post what appeals to them

As mentioned, Pinterest is a great place to get ideas and DIY projects so make sure you are contributing content along those lines. You can post how-to tips on how to care and maintain jewelry displays or a fashion post on women’s jewelry staples, but make sure the presentation will appeal to your target audience. It is important also that your content is well-crafted as the site is known to feature beautiful images with a particularly feminine touch. Thankfully, sites like Canva can help you craft the perfect aesthetically-pleasing Pinterest post with its templates and images.

Make sure you always have fresh content

Along with creating beautiful content, make you’re churning them out regularly. It assures you that you’ll always be on your followers’ timelines when you do. You can use any of the scheduling and organization apps available to stay on top of things. From there you can designate what time and day you would schedule your posts to go live.

Start building your account by creating a few boards and filling them up with pins (what Pinterest uses to refer to “posts” on the site). Soon enough you’ll see people following your account which can translate to them discovering your products and brand.

Photo from Marvellous Mrs. P

When in doubt, go vertical

Vertical photos are most likely to be pinned on the site. They also get more screen space and with the right framing, it also allows more areas for customization, like in this graphic we found on Pinterest. Always remember that when you’re taking photos of your jewelry merchandise.

Be a strategic pinner

When posting your product photos, make sure you’re pinning them from their actual product pages. That way your pins link bank to these pages and people who see your pins can directly go from Pinterest to the actual product pages and place orders.

Build a community around your account

You’re not expected to just post content that’s composed only of your products. That would be boring. Instead, try to find fellow brands and jewelers accounts and pin their posts as well. After all, building connections is part of expanding your business, so follow accounts that catch your eye.

In fact, following similar accounts has a lot of benefits. You could see what other creators are doing and take inspiration from their works. Outside of the site, it could likewise lead to building relationships with investors and collaborators. Following and supporting other accounts also exposes you to more potential customers.

Categories: jewelry business, jewelry business tips, marketing your jewelry business, necklace display, Nile Corp

What You Need to Know About Metal Allergies

Essential advice to help you stay healthy on the job.

Some jobs come with obvious occupational hazards, like construction and emergency personnel jobs, but did you know that jewelers also face some risks when performing their professions?

Constant exposure to jewelry and metal makes jewelers at risk of developing skin allergies. Read on to find out what allergies may develop from working as a jeweler and learn how to spot and remedy these issues.

What are the signs you must watch out for?

“Health is wealth” as the old saying goes, so it’s important to be mindful of sudden skin changes and abnormalities so you can have a worry-free experience at work:

• Skin rashes
• Skin discoloration (some have reported seeing their skin turn to red, green, or black)
• Dry skin patches that resemble burn marks
• Blisters that may “leak” in some cases
• An itching or burning sensation

What causes these symptoms?

Our skin reacts to different substances and items in different ways. Food, cleaning aids, even dust, and pollen can cause a reaction in some folks, while others will feel nothing at all. Metal is also a common allergen, and jewelers usually develop an allergy to it due to constant exposure. An allergic reaction is a result of the immune system reacting to a substance it perceives to be harmful.

A common metal allergy is nickel allergy. Found in costume jewelry, it can cause itchy blisters and redness through skin contact. Even stray traces of nickel or silver and gold-plated nickel can still cause an allergic reaction to more sensitive folks.

Another metal that has the potential to cause an allergic reaction is copper. The pink color in rose gold is because of copper; unfortunately, the same substance that produces such a beautiful color can also deliver unbearable discomfort to allergy sufferers. Take note that copper can also be found in pesticides and common items around the home like pipes and wirings.

What can you do to prevent developing a metal allergy?

Fortunately, they are many measures you can take to avoid this skin problem:

• Wear gloves whenever you’re handling jewelry. Not only does it serve as a barrier between your skin and metal, but it’s also a way for you to ensure that you won’t leave skin imprints to your merchandise.
• Proper storage and care are essential to prevent oxidation (which can cause skin reactions). Keep them in jewelry display cases or store them in safes if needed.
• Avoid wetting your hands or skin while wearing jewelry as some metals don’t react well to water.
• See a doctor and get a proper prescription for your condition.

Categories: jeweler occupational hazards, jewelry business, jewelry display, metal allergies, Nile Corp

How to Boost Jewelry Sales on Black Friday

Increase your sales further with a few marketing tricks this holiday season.

It's that time of year again when stores start to become super busy! After Thanksgiving is the Americans' favorite shopping day, Black Friday, and this marks the start of the festive holiday season.

Your jewelry sales surely will increase, but did you know that you can boost them further with some marketing tips? Today, we prepared a list of these tips that you can try for your jewelry business.

1. Showcase your items in new jewelry displays.

Go for brightly colored ones to achieve a festive feel. You can highlight a new necklace with a white necklace display or an acrylic ring holder for your rings. It would be a bit too early for Christmas accents, so go for the generic festive ones like golden and silver bows, drapery, or tablecloths. Having this uplifting and welcoming festive theme in your shop will definitely arouse the interest of your passers-by!

2. Build anticipation with in-store promos.

Get a spike in sales by urgency and scarcity. How? All you have to do is create in-store exclusive flash sales. Offer a limited number of jewelry pieces at low prices for a limited time only. Make sure to put up posters of these promotions on your window display weeks before, as well as announce them in all your social media accounts.

3. Offer Black Friday jewelry bundles.

You can encourage people to buy more jewelry by offering a bundle of pieces. You can even include a slow-moving item in the set to make sure they finally get sold. Don't forget to put a tag of how much they are going to save if they purchase the bundle, versus how much they'll spend if they are to buy the pieces individually.

4. Give exclusive rewards to loyal customers.

If you are giving out a point rewards card, you can give double points to purchases done on Black Friday. For example, if a customer gets one point for every 10 dollars spent, they will get two points for every 10 dollars on Black Friday purchases. Another option is to give exclusive freebies to loyal customers when they spend a particular amount.

5. Send out an email campaign.

Email marketing is an effective strategy to promote your products. In fact, according to DMA Insights, 99% of consumers check their email every day. So take advantage of this, and inform your customers of your Black Friday specials by sending them informative emails. You can also promote your deals and discounts via emails too. So don't forget to add a call-to-action to make sure they check out your website and physical store.

Categories: black friday, jewelry business, jewelry display, necklace display, Nile Corp

How to Do Local SEO for Jewelry Shops

Make your target local customers find you in the local search results and generate leads with this guide.

Local SEO or local search engine optimization is an effective way to market your local jewelry business online. It focuses on emphasizing the optimization efforts of physical stores or brick and mortar shops.

Since we are talking about brick and mortar jewelry shops, local search includes terms like:

• jewelry shops near me
• Jewelry shops in Los Angeles
• jewelry display store near me
• jewelry display store in Los Angeles

Local SEO is important for physical stores because according to Google, 50% of users who did a local search on their phones went to the physical shop within a day. Also, 60% of American adults conduct searches for local product and service information on their mobile devices.

So how do you do local SEO for your jewelry shop? Here's a guide that can help you:

Optimize your Google My Business Listing

GMB is essential for local SEO. Create a listing and enter your exact business name. Here's what you should do to optimize your listings.

• If your jewelry shop has multiple locations, make sure that they each have their own listings.
• Enter your complete physical address.
• Enter your local phone number.
• Enter your website's URL. For multiple locations, link each of the GMB pages to the location's page.
• Don't hold back on adding photos, as users would be looking for real and unique ones. Take images of both the interior and exterior of your shop.
• Enter other additional information like your shop's business hours.

Embed Google Maps

To make it easier for target customers to find you, embed your shop's Google Map on your website, specifically on the Contact page. In the case of multiple locations, embed a Google map of each location on the right proper landing page.

Make sure that your website is mobile-friendly.

Since Google prioritizes mobile-friendly websites, make sure that your jewelry site is mobile-friendly. You can check Google's mobile-friendly test to verify this. You can also update your site with a mobile--responsive theme.

Optimize your content for local SEO.

Make sure that the content of each page is unique, informative, and readable. All topics should be related to jewelry and fashion. Do include related keywords whenever possible, but don't overdo it. Lastly, you can add local customer reviews as well.

Manage your reviews.

Many studies have found that a lot of consumers read local reviews and trust them as much as they trust recommendations from family friends. With that said, you should make sure that your business is listed on major review sites like Google My Business, Yelp, and even on Facebook. And as mentioned earlier, you can put these reviews on your website to further raise the interest of people.

Do not forget to respond to all reviews. Thank those who gave positive ones, and apologize to those with negative reviews. You can also make it up to them by trying to resolve the issue.

Categories: jewelry business, jewelry display, jewelry shop, jewelry store, Nile Corp

How Content Marketing Benefits Jewelry Businesses

Learn how great content can boost your jewelry business.

Content marketing involves the creation of content on your e-commerce site or blog site with the primary goal of attracting customers. And we are not just talking about articles or blog posts; content marketing includes visual content like infographics and videos.

This marketing strategy is one of the most effective for businesses, as there is no need to invest much. Also, it allows your jewelry brand to connect with your customers on a more personal level. Still skeptical? Here are ways how content marketing helps boosts sales:

1. High-quality content with the right keywords has a ranking advantage.

Incorporating useful keywords in your article or video title gives you stronger visibility in searches. That said if you write substantial, informative, and in-depth content, the chances of you showing up on the first page of Google or Bing search results increase.

So how can you write informative content? Think about what the usual questions your target customers may ask. For example, they could be asking what the best necklace display is for statement necklaces or how to clean a velvet jewelry display.

2. Great, high-quality content establishes you as an authority in the industry.

You can position yourself as an authority in the jewelry industry by sharing helpful articles, infographics, and videos. Why? Consumers are sick of hard-selling content, and they are most likely thankful for substantial, informative ones. That said, their appreciation for your content can ultimately lead to sales.

Being an authority in the industry also can drive more people to your e-commerce site or your physical store. This is because they find you trustworthy, compared to other jewelry businesses who do not give them the same informative content.

3. Good content can give you more exposure.

If you regularly share high-quality content on your e-commerce website or blog site, your visitors will most likely be happy ones. This is because they were not being sold to. Instead, they learned something new or have become inspired to do something. This then increases the chances of them sharing your content on their social media accounts.

Providing your website visitors a positive experience will undoubtedly give a positive outcome. So make sure to keep your content as good as possible, and share as many jewelry tips and tutorials as you can.

Categories: content marketing, jewelry business, jewelry business tips, jewelry display, Nile Corp