How to Sell Jewelry on Instagram

Boost your jewelry business' online presence by selling on Instagram.

Instagram homepage on a white Samsung laptop

According to numerous studies, the number of social media users continues to rise, and mobile-commerce continues to grow as well. Instagram is one of the best social media platforms to sell your jewelry on the internet because it is visual-heavy. And as with other platforms, there are "ready customers" on IG that are willing to buy your jewelry. So if you haven't created an Instagram page for your business, it's time you do now.

Instagram feed on a white tablet

Check out these tips on how to sell your jewelry pieces on Instagram.

1. Create an appealing profile.

Start with your username. Make sure to use your business name as your Instagram handle to make it easy for your users to find you. Note that it can only be 1 to 30 characters long, so it should be straightforward. It should also be consistent with your other social media account usernames.

If the IG name or handle is already taken, you can come up with another by adding "official" or adding the abbreviation of your store location at the end. For example, if your brand's name is Jewelry Seller, you can go with @theofficialjewelryseller or @jewelrysellerca.

Next up is to upload a profile photo. Use your company logo for this to strengthen brand recognition. Users must be able to remember your logo so they can instantly think you of you and your jewelry when they see it.

Then, add a creative and catchy bio. Instagram allows only 150 characters for this, so be straight to the point. Let users know who you are and what you are about. Using emoticons is a good idea too!

2. Post engaging content.

What is engaging content for a jewelry business? Simple. Post beautiful professional shots of your items for sale with an equally appealing caption. But it shouldn't just be all images; you should post videos as well. Experts say that it should be a balance of the two.

Here are the visual content types that are considered engaging on Instagram:

  • Close-up shots of the pieces using a jewelry display or a clean background
  • Lifestyle shots (models or you wearing the jewelry)
  • Events like trade and craft shows
  • Product reviews
  • Promotional announcements

You can also use Instagram Stories to engage more active users.

3. Write compelling captions.

To sell your pieces, you should be able to catch the users' attention not only through your photos or videos but also through your captions. You can do this by thinking about what your target customers want and what your brand represents. Questions like asking for their opinions is one of the ways to engage your audience. Also, do not forget to add a call-to-action.

4. Always answer queries.

Aside from engaging with your customers through compelling captions, you should also remember to answer all queries. This is either via direct messages or comments. Never ignore them. Otherwise, users will get turned off and worse, unfollow your page.

5. Connect with customers through Instagram ads.

Last, but not least, is to reach your target market through Instagram ads. Just like Facebook ads, IG ads allow you to show these ads to well-targeted demographics. Make sure to add an engaging caption with a quick call-to-action as well.

Why You Need A Rotating Hook Display

Learn the reasons why this display is a must-have for every jewelry seller or collector.

Wooden Rotating Two-Sided Jewelry Display Stand 32 Hooks in White from Nile Corp

Are you a jewelry craft show regular? Do you own a brick and mortar jewelry shop? Do you have a huge collection of accessories at home? If you answered yes to at least one of those questions, then you've landed on the right article. Today, highlighting one of our new arrivals that you might need -- the Wooden Rotating Two-Sided Jewelry Stand with Hooks.

Without further ado, here are the four reasons why you must get your hands on this rotating jewelry display.

Wooden Rotating Two-Sided Jewelry Display Stand 32 Hooks in Gray from Nile Corp

A non-traditional display

Unlike your traditional necklace display bust, this rotating jewelry stand is one of our modern displays from our collection. It has a rustic minimalist look that features a beveled-edge stand, 16 hooks on both sides, and a lovely wooden color. Although simple in style, it sure still can catch the attention of your customers.

Perfect for a vast jewelry collection

This jewelry display is ideal for a large collection of jewelry or accessories. You get to showcase 32 bracelets or rings without occupying too much space. This feature makes it perfect to use for shops with small spaces or for those with a lot of accessories, but do not have a lot of space on their vanity table or dresser. You can even keep your keys safe here!

Effectively organizes accessories

This jewelry stand gives you a clutter-free display by effectively organizing your jewelry pieces and accessories, allowing for better viewing. All 32 hooks allow you to spread out all the items, preventing them from getting tangled or damaged. Plus, you can also use the base for other stuff like your smartphone, eyeglasses, and even your eye shadow palette.

Easy to assemble and disassemble

This rotating stand is also easy to set up and store. Its plank-style design and half-cross-joint construction allow it to be taken apart into flat components, making storage much easier. No need to worry about bulky bags when traveling to your next trade show gig.

Wooden Rotating Two-Sided Jewelry Display Stand 32 Hooks in Brown from Nile Corp


The Wooden Rotating Two-Sided Jewelry Stand with Hooks has an overall size dimension of 9"W x 7 1/2"D x 16 1/2"H. This modern display is available in four beautiful colors -- natural wood, brown, white, and gray.

What To Bring In a Jewelry Craft Show

Here's a checklist of things to bring on your next jewelry trade or craft show.

Aerial shot of a trade show booths

Going to craft shows is part of owning a jewelry shop. Aside from being able to network with like-minded people and showcase your products, it's also a fun event for you and your staff. And just like with any trip, you should be able to bring all the things you need.

Today, we created a checklist for you in case you get invited to another craft or trade show this month. We came up with five categories of things to bring and will discuss each of them.

1. Jewelry Display

Nile Corp Wholesale #WD5062 Wooden Rotating Two-Sided Jewelry Display Stand 32 Hooks in Brown

Of course, you cannot attend a craft show without your jewelry displays! Make sure you bring all of them -- your necklace display, ring, bracelet, and earring displays. And it's best if you use those that can hold multiple pieces. We also recommend using the easel ones because they are space-saving, easy to install and store, and are lightweight.

Aside from that, you also need the following in your booth display:

  • Riser displays for highlighting special items
  • Mirrors so customers can check out the jewelry on them
  • Price tags, of course!
  • Business card holder and business cards
  • Banner or sign carrying your shop's name
  • Table cloth if necessary
  • Decors and props

2. Packaging

Nile Corp Wholesale #BX4715-MX Mixed Chevron Pattern Tote Bags

Packaging materials should also be on your list, and they should carry your shop's logo and contact information. These materials should include the following:

  • Gift bags
  • Ribbons
  • Pouches
  • Jewelry boxes
  • Ziplock bags

3. Tools and equipment

Nile Corp Wholesale #SAT106 Natural Wood Color Wooden Craft Tool Box

This category is also as important as the two. These things are essential in case of emergencies and to keep everything organized. This should include the following:

  • Inventory list to keep track of your jewelry pieces
  • Receipt book
  • Calculator
  • Extension cords in case you need to charge your phone or laptop
  • Lights
  • Cash register or a cash box
  • Scissors, cutters, and pliers
  • Sticky tape
  • Pens
  • Safety pins
  • Stapler

4. Cleaning materials

Microfiber towels in light blue, blue, and green

A good display is one that looks clean and uncluttered! So do not forget to bring along your cleaning tools and materials:

  • Garbage bags so your trash won't be lying around for everyone to see
  • Paper towels in case of spills
  • Microfiber or lint-free cloth for cleaning surfaces
  • Brush or feather duster
  • Hand sanitizer or alcohol for personal hygiene

  • 5. Personal items

Woman wearing a sweater sitting on a stool

Personal items should include stuff that you and your staff need to get through the day. Aside from food and water, you should also bring the following:

  • Extra clothes in case it gets warm
  • Sweater or hoodie in case the AC gets too cold!
  • Chairs or stools to rest those legs


Did we miss anything? Let us know in the comments below!

Ways to Maximize a Small Jewelry Store Space

Limited space shouldn't hold you back from getting a beautiful jewelry display.

Smiling woman behind the check out counter of a jewelry shop

If you are a startup jewelry business, your space is probably not as big as the ones Pandora and Tiffany have. You shouldn't bother, though, as a small area still has advantages. It is much easier to maintain and damage. And of course, you can easily change your store's jewelry display every season.

Now, you're wondering how you can beautify such a limited shop space. No worries, because today, we are going to give you five tips on how you can maximize a small jewelry store space.

1. Go for a minimalist theme.

White brick wall and a plant in a pot

Having a minimalist theme means that you have much more space to spare. Use minimal decor, paint your walls with monochrome colors, and use a few pieces of furniture. Chairs are really not a necessity as customers do not need to sit while trying on jewelry. Focus on tables and shelves and other furniture that can hold your items for sale.

2. Hang a large mirror.

Round wall mirror with a reflection of the photographer

Large wall mirrors give a dual purpose to a small shop. One is aesthetics; they give the illusion of having wider and larger spaces. And of course, another purpose is that they allow your customers to see how your jewelry items look on them.

3. Use space-saving jewelry displays.

Wooden Necklace Holder Jewelry Display Bust Stand from Nile Corp

Instead of using bulky displays, go with a jewelry display that can hold multiple pieces. The best examples are the easel stands because they do not take much space and can hold many pieces. This type of display is also very easy to set up and store, making them ideal for trade and craft shows as well.

4. Use your walls.

Metal Heart Shaped Wall Mounted Hooks Coat Rack from

Consider utilizing your walls for display. You can use wall-mounted metal hooks as a necklace display, and wall racks for other jewelry pieces. Make sure though that they are installed at eye-level heights, as making them too high or too low will be inconvenient for your customers.

5. Make sure there's still space for moving around.

Interior of a small jewelry shop

Lastly, you have to make sure that customers can still move around your shop. People will lose interest to check out your jewelry if the place is too cramped and cluttered. That said, make sure that your furniture is strategically placed in corners and edges or in the middle.

Necklace Displays for Minimalist Pieces

Showcase these delicate pieces with the right displays

Gold minimalist necklaces and a jewelry box

We just can't get enough minimalist jewelry! These minimalist pieces not only are simply elegant, but they are also much more comfortable to wear than their bold counterparts. This is also why minimalist jewelry, like delicate pendant necklaces, remains to be one of the most trending products as found by Shopify.

Today, we are giving you some display tips on how to effectively showcase these simple beauties using the right necklace display this season.

1. Go with the wooden necklace displays.

Wooden Jewelry Display Bust with Easel in Oak from Nile Corp

Wooden necklace displays give off a country vibe, which reminds of the simple country life. That said, minimalist necklaces look perfect in this type. These displays complement delicate pieces because of their rustic style as well.

Tip: Stone pendant necklaces like turquoise and those made of leather look gorgeous in a wooden necklace display.

2. Showcase them using metal necklace displays.

As with the wooden ones, metal displays are also perfect for minimalist necklaces. Most of these displays come with simple designs as well, complementing the styles of these delicate pieces. You can also get ones in pink, white, or baby blue colors, which exude romantic Paris vibes perfect for pieces with romantic designs.

Tip: If you want to showcase minimalist necklaces with pendants that have romantic designs like roses, hearts, or the Eiffel tower, metals displays are the way to go.

3. Stay away from the classic velvet displays.

Paper Twine Wrapped Necklace Bust Display from Nile Corp

Black velvet necklace displays are better off reserved for other types of necklaces. This is because they may come off as too sophisticated or glamorous for simple necklaces. Velvets are ideal for statement pieces or classic pearls.

Tip: If you want a simple black necklace display, go with dark linen or dark paper twine instead, like the one in the photo.

4. Do not use acrylic necklace displays.

Acrylic displays, although sturdy and highly reliable, may look too industrial for a minimalist necklace. That said, it's better to stay away from these.

Tip: Got no other displays but acrylic ones? Let your creative juices flow. Cover the acrylic surface with some linen or accentuate with lace. Even floral gift wrapper would do.

5. Use patterned displays.

Pink Zebra Print Tall T-Bar Display from Nile Corp

Patterned displays allow these delicate pieces to be more noticeable, especially if they are really thin and small. Unlike the solid-colored ones, these tend to catch passers-by's eyes more effectively.

Tip: Choose patterns that will complement the design of the piece. For example, if the pendant has an animal design, you can go with animal patterns like the zebra display in the photo.