How to Do Local SEO for Jewelry Shops

Make your target local customers find you in the local search results and generate leads with this guide.

Exterior of jewelry shops

Local SEO or local search engine optimization is an effective way to market your local jewelry business online. It focuses on emphasizing the optimization efforts of physical stores or brick and mortar shops.

Since we are talking about brick and mortar jewelry shops, local search includes terms like:
  • jewelry shops near me
  • Jewelry shops in Los Angeles
  • jewelry display store near me
  • jewelry display store in Los Angeles

Local SEO is important for physical stores because according to Google, 50% of users who did a local search on their phones went to the physical shop within a day. Also, 60% of American adults conduct searches for local product and service information on their mobile devices.


Jewelry shops at Athens, Greece

So how do you do local SEO for your jewelry shop? Here's a guide that can help you:


Optimize your Google My Business Listing


GMB is essential for local SEO. Create a listing and enter your exact business name. Here's what you should do to optimize your listings.
  • If your jewelry shop has multiple locations, make sure that they each have their own listings.
  • Enter your complete physical address.
  • Enter your local phone number.
  • Enter your website's URL. For multiple locations, link each of the GMB pages to the location's page.
  • Don't hold back on adding photos, as users would be looking for real and unique ones. Take images of both the interior and exterior of your shop.
  • Enter other additional information like your shop's business hours.


Embed Google Maps


To make it easier for target customers to find you, embed your shop's Google Map on your website, specifically on the Contact page. In the case of multiple locations, embed a Google map of each location on the right proper landing page.


Make sure that your website is mobile-friendly.



Since Google prioritizes mobile-friendly websites, make sure that your jewelry site is mobile-friendly. You can check Google's mobile-friendly test to verify this. You can also update your site with a mobile--responsive theme.


Optimize your content for local SEO.


Make sure that the content of each page is unique, informative, and readable. All topics should be related to jewelry and fashion. Do include related keywords whenever possible, but don't overdo it. Lastly, you can add local customer reviews as well.

Manage your reviews.


Many studies have found that a lot of consumers read local reviews and trust them as much as they trust recommendations from family friends. With that said, you should make sure that your business is listed on major review sites like Google My Business, Yelp, and even on Facebook. And as mentioned earlier, you can put these reviews on your website to further raise the interest of people.

Do not forget to respond to all reviews. Thank those who gave positive ones, and apologize to those with negative reviews. You can also make it up to them by trying to resolve the issue.


How to Display Jewelry on Halloween

Here are a few display tricks to spook up your jewelry shop this Halloween.

Three women wearing Mardi-gras masks at a party

It's finally October! And in just a few weeks, store displays will be filled with spooky decorations like skulls, cobwebs, and brooms. This is pretty easy to do with a clothing shop or a bookstore, but how about a jewelry shop?

Today, we will be sharing some tips on how you can spook up your jewelry store display this Halloween season, aside from the usual spooky decorations.


Silver pentagram pendant


Use only black jewelry displays.


Go dark as much as possible! Remove your pink or floral displays for the meantime, and replace them with purely black ones. A black velvet jewelry display is one good example, as well as a leatherette-covered one. Black metal jewelry holders are great choices too.


Showcase Halloween-inspired items.


Dedicate your window display only for jewelry pieces that have Halloween-inspired designs. Showcase skull rings, bat pendant necklaces, spiky leather cuffs, and other jewelry perfect for accessorizing costumes. Doing so will arouse the interests of passers-by, increasing the chances of them dropping by your shop.


Turn down your lighting.


Jewelry shops naturally have bright lighting to showcase the beauty of the items for sale. However, in the spirit of Hallow's Eve, try turning down your lights to give your shop a spooky feel. Do note though that spotlights are exempted from this because jewelry on display needs to be lit up.


Play some spooky music.


Up your Halloween spirit by playing spooky music! You can find playlists of scary background music on Spotify or on YouTube. Playing the original soundtracks of horror movies or series is another option. Just don't keep it too loud because you might scare potential customers away!


Get a smoke machine.


And to top off your shop's overall Halloween feel, turn on a smoke machine. You can either rent one or buy one, depending on how you want to invest in your Halloween decorations. And if you're the only store in the area with this special effect, you will definitely be giving customers a very memorable store experience.

As an added tip, you can take photos of your Halloween-ready jewelry shop and upload them on your social media accounts. Create a unique hashtag for your posts as well. Then, invite people to come over to take photos and encourage them to use the hashtag.


How Content Marketing Benefits Jewelry Businesses

Learn how great content can boost your jewelry business.

Content Marketing

Content marketing involves the creation of content on your e-commerce site or blog site with the primary goal of attracting customers. And we are not just talking about articles or blog posts; content marketing includes visual content like infographics and videos.

This marketing strategy is one of the most effective for businesses, as there is no need to invest much. Also, it allows your jewelry brand to connect with your customers on a more personal level. Still skeptical? Here are ways how content marketing helps boosts sales:


Wordpress sidebar showing the Dashboard

1. High-quality content with the right keywords has a ranking advantage.


Incorporating useful keywords in your article or video title gives you stronger visibility in searches. That said if you write substantial, informative, and in-depth content, the chances of you showing up on the first page of Google or Bing search results increase.

So how can you write informative content? Think about what the usual questions your target customers may ask. For example, they could be asking what the best necklace display is for statement necklaces or how to clean a velvet jewelry display.


2. Great, high-quality content establishes you as an authority in the industry.


You can position yourself as an authority in the jewelry industry by sharing helpful articles, infographics, and videos. Why? Consumers are sick of hard-selling content, and they are most likely thankful for substantial, informative ones. That said, their appreciation for your content can ultimately lead to sales.

Being an authority in the industry also can drive more people to your e-commerce site or your physical store. This is because they find you trustworthy, compared to other jewelry businesses who do not give them the same informative content.


3. Good content can give you more exposure.


If you regularly share high-quality content on your e-commerce website or blog site, your visitors will most likely be happy ones. This is because they were not being sold to. Instead, they learned something new or have become inspired to do something. This then increases the chances of them sharing your content on their social media accounts.

Providing your website visitors a positive experience will undoubtedly give a positive outcome. So make sure to keep your content as good as possible, and share as many jewelry tips and tutorials as you can.