Showing posts with label earring display. Show all posts
Showing posts with label earring display. Show all posts

6 Storage Ideas for a Mess-Free Jewelry Collection

Tips on how you can keep your accessories neat and orderly.


A brunette lady holding up a necklace.


While we normally talk about jewelry display techniques for business use in this blog, today’s focus is on jewelry storage solutions for the home.

Once you have accumulated a large collection of jewelry, the time will come when you will need to have a system in place before things go awry. Doing so will help you keep track and find things easily, which means fewer headaches in the morning when you’re dressing up to go out of your home.  An organized jewelry collection also means they will remain tangle-free and protected for a long time.

Even if you are still in the beginning stages of building your jewelry collection, the tips here are still useful and will set you up to become a responsible owner.



1. Take a quick inventory of your jewelry collection.

It is important to review the jewelry pieces you have so you can sort those you consider for everyday use and those you would only use on rare, special occasions. Your everyday pieces are those you can keep on display on your shelves or vanity area. You can also store some of them inside drawers if you don’t like them completely exposed. Whichever manner you choose, doing it this way means they’d always be within your reach when you’re dressing up to go off somewhere. 

For your display options, it’s best to go with earring display racks, plus necklace and bracelet stands with stable frames so they don’t easily topple over. Everything else must be stored away under lock and key for their safety.




#97-05 Flocked Plastic Tray Insert
#97-05 Flocked Plastic Tray Insert*


2. Keep things in order inside drawers by using trays with compartments.

Speaking of storing jewelry pieces inside a drawer, the addition of jewelry trays will certainly be helpful to keep things mess-free inside. For one, the compartments help you sort your jewelry so that each has its respective area. This also ensures that they don’t get tangled up or bump into each other which occurs when the drawer is repeatedly opened and closed.

If you require more than one tray, best to choose trays all in the same color as it’s more visually pleasing that way.




#JB3097 Textured Black Leatherette Jewelry Box
#JB3097 Textured Black Leatherette Jewelry Box*


3. Invest in a sturdy and lockable jewelry box.

Now for those jewelry items you picked for safekeeping, it’s best to store them away using a container with a lock and key. Pay close attention to how the insides are set up and make sure it has different compartments and tiers for all types of jewelry in your collection. Check to see that the lining is made up of soft material, such as velvet (as shown in this photo), which is the way to go to prevent scratches on your jewelry’s surface. Other features such as elastics and pockets for added security and storage space are also good to have as well.

It’s best to have several of these lockable boxes if you have a large jewelry collection and have it stored away inside your closets. For your most precious pieces such as heirloom jewelry, a locked safe would be the better storage place for extra protection.




#BXT357 Two Parrots Trinket Jewelry Box
#BXT357 Two Parrots Trinket Jewelry Box*


4. Look for trinket boxes if you want decorative containers.

Trinket boxes are recommended for those looking for containers with an aesthetic appeal. On their own, they can be decorative tabletop pieces for your bedroom, but they also serve a practical purpose as a storage container. While there’s very little space inside, they make up for it through their looks and intricate designs which makes them interesting figurines to have around.



5. Take advantage of your room’s walls for additional display space.

For those living in tiny spaces, don’t forget that your room’s walls can also be used to showcase your jewelry collection.

Whether you choose to go with a floating wall-mountable shelf or a wall hanger-type jewelry display with hooks, this one is a clever way to display your jewelry without taking up much space.




#JWD1103 3 Tiers Acrylic Display Risers for Makeup
#JWD1103 3 Tiers Acrylic Display Risers for Makeup*


6. Don’t limit yourself to jewelry containers.

While there are plenty of jewelry storage containers available in the market, you don’t have to limit yourself to them when looking for storage solutions for your jewelry. Go beyond these and seek out shelves and holders meant for other items, such as makeup organizers and kitchen jars. This makes shopping for your jewelry needs much easier as you are not limited in your selection.



Part of ensuring your jewelry collection lasts a long time involves employing the right storage techniques so they are safe and free from damage and entanglements. In fact, you can never be too careful with your precious jewelry collection so make sure the right safeguards are in place.



*Available on the Nile Corp website. Accessories not included.

Spring 2022 Earring Trends & the Best Earring Displays for Them

Stay on trend with this accessories style guide.


A female model posing with her eyes closed.


This season’s jewelry looks are all about making big, bold statements. Say goodbye to dainty styles; Spring 2022 is all about being loud and proud and expressing it with your choice of jewelry.

The past year was all about taking on a comfy, subdued style. Now, the new season is all about celebrations and feeling joyful, and with that comes colors, drama, and big statement pieces. You can all see modern takes on vintage fashion trends this season, which is always exciting to see on fashion runways and on the streets.

For now let’s look at the biggest trends for earrings this spring, plus check our recommended earring display stands for them.



A female model wearing chunky earrings and a zebra print-outfit.


Chunky pairs and big hoops

Huge earrings are definitely big and popular these days, pun intended. They’re perfect if you want to add some oomph to your outfits, guaranteeing that all eyes will turn in your direction when you do. 

One of the season’s choice looks for earrings is an update to the gold hoops of the ‘70s so it’s a good time to make them a staple of both your daytime and nighttime ensembles.

The same earrings look especially good on wooden T-bar-style jewelry display stands alongside bangles and bracelets.



Vintage-inspired aesthetics

We’ve already talked about how the current season’s style is inspired by ‘70s trends, and it’s reflected prominently on plenty of high-fashion runways, as designers look to the past for inspiration for their works. 

If thrift stores and vintage shops are your go-to haunts for jewelry then you’re in luck. Pay close attention to those that have the look of heirloom pieces, as well as timeless pairs such as earrings that feature pearls. While the trend exudes a vibe that might appeal to more mature jewelry lovers, younger folks may adapt the vintage style to their own through enamel dangling earrings.



#WD2005-WH Wooden jewelry rack with 20 hooks
#WD2005-WH Wooden jewelry rack with 20 hooks*


Whichever style you prefer, your earrings will surely look at home in a jewelry display rack when they’re not in use. Sturdy and dependable, they’re a must-buy for jewelry lovers with an enviable earrings collection.



Golden chain links

While this may be another throwback to a past trend, specifically the fashion of late ‘90s - early 2000s hip hop (back then they called it “bling”), 2022’s take on chain links is a lot more elegant. Instead of silver, today’s trend is all about gold, and as per the season’s other trending looks, the chunkier the better. In fact, runway shows upped the glam factor by having the models wear necklaces, bracelets, and earrings with gold chain links studded with diamonds.



A pair of beach-inspired earrings with yellow tassels surrounded by shells.


Candy colors 

Reminiscent of the childhood jewelry you used to exchange with your friends in summer camp, this trend is another example of the fun-natured mood that pervades today’s fashion. You can be as subtle as you want with this trend by pairing your earrings with a neutral wardrobe palette and making it a focal point of your outfit. Alternatively, you can go wild with this style by applying the color blocking technique to your fashion ensembles.

For your choice of jewelry display tool, you can either go for an earring display that’s covered by neutral-colored natural linen or one that comes in black velvet for the colors to truly pop.



Rave, Y2K-inspired fashion

Similar in looks to the previous trend, this one incorporates elements such as butterflies, flowers, smiley faces, and letter beads. The key to wearing these looks is to have fun and not take yourself too seriously.



A female model wearing a pink suit while standing in front of a pink backdrop.


Oversized gems

Oversized gems were seen all over the runways and they all came in various shapes and sizes. For a more personal take on the trend, why not go for earrings that feature your birthstone?




#JWY6065 Acrylic Rotating Jewelry Stand Earring Holder Accessories Organizer

#JWY6065 Acrylic Rotating Jewelry Stand Earring Holder Accessories Organizer*


For our earring display recommendation, we think acrylic-type stands would make for a perfect match for these big bold stone earrings. The clear material would provide a nice contrast to the colors making them stand out even more.



Spring 2022’s trends all have something in common and that thing that unifies all these looks is their boldness. Once again, dressing up is fun and is something to be celebrated, so go out there and enjoy these great works.



*Available on the Nile Corp website. Accessories not included.

How To Incorporate Shabby Chic Style into Your Jewelry Displays

Give your showcase a romantic, vintage vibe with this aesthetic.


A shabby chic set up featuring flowers ina  clear blue vase and aged wardrobes in the back.


Looking for a new style to adopt for your jewelry display showcase? The shabby chic style is a fun one to try out for home and commercial use. It’s a look that calls to mind the aesthetics of an old farmhouse: lots of vintage furniture with some faded details, giving it a lived-in and cozy look. In terms of colors, the preferred shades are muted tones like cream and pastels.

It also gives off a do-it-yourself (DIY) appeal as for many years rural households are expected to be self-sufficient so homemade woodcrafts adorned with elements found in nature are a common theme.

In fact, many design experts have noted the style’s rise in popularity in the early days of the COVID-19 pandemic. As the majority of the population was in lockdown, many turned to its romantic and familiar appeal to provide comfort while isolating.

No need to turn back the hands of time to try out this design technique as it’s always a good time to try out and explore. Here are some tips you need to remember if this is your first try at exploring this particular aesthetic.



Thrift stores are your best friend

Looking for furniture to incorporate into your shabby chic jewelry display setup? Forget about going for new furniture finds—your best bet is your good ‘ol neighborhood thrift store.

The aesthetic is all about exuding an aged but homey look, so you should be on the lookout for pre-loved furniture and decorations. While it is true that some furniture stores offer newly-made items that are deliberately made to look old, nothing beats the appeal of genuine vintage furniture.

When going for authenticity though, make sure that the furniture is not falling apart. Check that the item you’re going for—whether it is a shelf or a table to be used to hold your earring display stands or necklace display busts—is sturdy and can possibly be used for a while. A little bit of wear and tear is ok as those are part of the aesthetic. As with anything else when making an investment for your jewelry collection, practice sound judgment to make the best purchase.



Combine the aesthetic’s muted colors with texture 

Shabby chic is never about going for bold shades and loud design elements. It’s all about toned-down colors such as cream/off-white with a sprinkling of pastel elements here and there. What makes the style pop out though is its use of texture. This can be achieved with intricate details on fabric (crochet pieces and floral design on doilies) or the rugged, weathered look on wooden furniture.



#NDF7733 Burlap Linen Covered T-Bar Bracelet Display
#NDF7733 Burlap Linen Covered T-Bar Bracelet Display*


Check out this bracelet display T-bar stand as a perfect example if the aesthetic's design rules are combined in one jewelry display device. Covered in a cream-colored burlap fabric, it also comes with a lace ribbon detail which gives it a sweet nostalgic appeal making it the perfect addition to any shabby chic-themed display.



Floral elements are a must-have

As an aesthetic inspired by the look of country home living, florals are an absolute must-have when putting together a shabby chic jewelry display setup. Whether you’re using actual fresh flowers or other elements such as floral wood carvings or pressed dried flowers, these can add a charming touch to a well-crafted shabby chic showcase.


#NDF8806 Fabric Covered Doll Jewelry Display
#NDF8806 Fabric Covered Doll Jewelry Display*


Fabrics with floral patterns are especially popular accents for shabby chic interiors and this doll-type jewelry display stand certainly fits the bill.



Mismatched decors are ok

There’s a tendency for other interior design styles to value uniformity when it comes to choosing which pieces should go together. Shabby chic doesn’t have such strict standards when it comes to its design principles.

While it values craftsmanship and woodworks, it doesn’t necessarily concern itself with having a “perfect” setup where everything is pristine and matching as it should. Owing to its DIY ethos and having the thrift shop as a prime source for its decorations, feel free to put together furniture such as mismatched vases or chairs together. Doing so would definitely give your setup its unique character.

Because in many ways the shabby chic aesthetic means being fine with a look that gives it the appearance of organized chaos, it’s easy to slip into clutter. While mismatched decors are ok, be careful not to overload spaces with too much furniture or decors.



The right fabric can tie the whole look together

A pretty throw or a cozy blanket are great accents to finish your setup, but only if you have the right fabric. Your best bets are textured fabrics such as lace, linen, and crocheted pieces. In short, focus on those adorned with patterns and curls. Basically, pieces that look cozy and classic would make for great additions to your jewelry display showcase. You can achieve the look by simply draping a blanket over a couch or using a table runner on top of shelves.



#WD3331-OK 3Pcs Set Wood Stackable Display Riser Stands

#WD3331-OK 3Pcs Set Wood Stackable Display Riser Stands*


You can complete the whole look with this 3-piece set of wooden riser stands which you could use to showcase various jewelry, as shown in this picture, like rings, necklaces, and even bracelets.



When deciding on a look to aspire for when decorating your jewelry displays, it always pays to go for a style that would suit best your brand and target market. While it’s not for everyone, the shabby chic look is an old favorite that has stood the test of time. If you think your customers would love it, then why not give this particular aesthetic a try?



*Available on the Nile Corp website. Accessories not included.


5 Jewelry Sales Tips for Retail Success

Learn the techniques that will find your business earning well each and every month.


A yellow gemstone pendant in close up.


Running a business certainly poses multiple challenges, the primary of which is how to stay afloat by maintaining incoming sales. Sales, after all, are the lifeblood of every shop in operation. Because they are an integral part of entrepreneurship, it helps to think this challenge is just part of growing your business.

Whether you’re a small shop looking to continue your good momentum or a big brand that has hit a slump, it’s best to take a look at the tips below to see the areas you can work on or continue to follow.



1. Create jewelry displays that capture the buyers.

As the old saying goes, “First impressions last,” so make sure you’re making a fine and lasting one upon your customers. You can do that with impressive jewelry display setups.

It starts from outside your store. Make sure you have a top-notch window display to capture those passing by to stop and come inside your store. The choice of the right theme and product placements, plus the tools you will be using to display your merchandise are crucial at this point so take the time to plan your concept ahead of time. Once potential buyers are inside, your in-store showcase must be equally impressive. 

Your displays should not only be attractive but should also highlight what’s beautiful in each piece. To make this possible, the right props (lighting, decorations) and devices (earring display stands, necklace display easels) should be used.



2. Let your store’s image work for you.

Long-time entrepreneurs already know this but it bears repeating: in retail, you’re not just selling products and services but you’re also selling a lifestyle. This is even more apparent when you’re involved in the jewelry business. Naturally, you’re bound to attract a certain segment of the market based on the lifestyle you are promoting. If you want to boost your brand’s status with this segment, then you should do what you can to promote to them. Your campaigns must reflect their aesthetics and desires; even your store’s interiors should exude the same vibes. Once you’ve captured their attention then you’ll definitely see huge gains in your sales.



Two face mask-wearing ladies stepping out of a fashion boutique.


3. Assure your customers of a safe shopping experience.

Having a shop that reflects the lifestyle of your target audience is only the beginning. Because we are still in the midst of the COVD-19 pandemic, there is still some resistance from the buying public to shop in person. You can encourage them to come to visit your store by having health measures in place for their safety. At this point in time—and likely moving forward post-pandemic—assuring the public of a safe experience while they are shopping is a great way to drive traffic to your store.

Providing a great in-store experience is important to achieving success for your business. Beyond having a great ambiance, you must make sure that shoppers won’t feel they are compromising their health and safety if they find themselves browsing around your jewelry shop. You can do this by being thorough in disinfecting your retail space before and after business hours. Make sure your merchandise, shelves, and jewelry displays are clean and in order. Once your store is open, be ready to provide hygiene stations where people can sanitize their hands before and after shopping. 

Likewise, be vigilant about implementing health protocols such as requiring face masks before entering the store and the practice of social distancing measures. Investing in appliances that provide air purification and ventilation will also help. Finally, having a fully-vaccinated store staff lets people know your business values their health and well-being. 



4. Have exceptional people take on customer-facing roles in your shop.

Every retail enterprise will have several people on staff. While good service is expected from all, be especially mindful of those who are in customer-facing roles. This comprises the store greeters (security guards, receptionists), sales staff (those who work behind the counter, as well as those who provide guidance to the shoppers while they are browsing around the store), and the cashiers working behind the registers. No matter how small or large your manpower is, make sure they have the skills to provide the best service to your customers.

It begins with having a pleasing personality which starts the sales process on the right foot. Next, having the technical know-how about jewelry and styling is important so they can provide the best recommendations to shoppers. A good ear and a sense of empathy should also be part of the sales staff’s arsenal as jewelry purchases often come about as part of celebrating life milestones (engagements, weddings, graduations), and buying these special items are often emotional for the shoppers. Lastly, a calm and level-headed approach also helps so they can deftly handle the more difficult customers.  

Providing great customer service definitely helps boost sales so make sure to entrust your shop’s day-to-day operations to capable people.



A woman working on her presentation decks on her desktop.


5. Set reasonable sales targets.

After all, is said and done, it’s important to have a set goal to get all these things accomplished. It sets the tone for everything and is a great motivator for everyone involved. However, setting a sales target only works when it is reasonable. It’s always fine to aim high to keep things challenging but never too high that people end up getting demotivated.

A good rule of thumb is that sales targets must be achievable 70% of the time. You can then move the goalposts after a period of good sales performance. It’s also important to take into account market conditions, product supply and production, even developments to the coronavirus crisis when setting up sales targets to make sure they are fair.



These techniques will hopefully help your jewelry business reach a new achievement in sales. Results won’t be seen overnight but once you set yourself on a steady course then you will surely reap its rewards soon enough.  Good luck!


Gold and Wood: The Best Metal and Jewelry Display Pairing

A product guide for the wooden jewelry display tools from our merchandise line.


#WD1303-BR 3-Tiers Wooden Golden Aluminum Poles Jewelry Display Stand
#WD1303-BR 3-Tiers Wooden Golden Aluminum Poles Jewelry Display Stand


Looking for a no-fail jewelry display setup for your home or business? Wood would always be one of our favorites and they look even better when paired with gold jewelry. 

There’s something about this combination that says “classic” and “elegant” which are great words to describe a jewelry setup. While wood is a versatile material that fits right at home with a down-to-earth, nature-inspired display, it likewise lends itself to a more sophisticated style sensibility. Meanwhile gold is undeniably a symbol of luxury; together the two makes for an arresting pair that is sure to capture the eyes of admirers.

If you’re looking to bring the same ambiance to your jewelry shop or accessories display at home then you have come to the right place. Simply click on the product names if any of the items catch your fancy to place an order.



#WDJ5033WH 3Pcs Wooden Freestanding Necklace Easel Display Stand Holder with Multiple Size


#WDJ5033WH 3Pcs Wooden Freestanding Necklace Easel Display Stand Holder with Multiple Size

A 3-piece jewelry display set that’s simply lovely to look at, we definitely think this one is a keeper. A certified crowd drawer, this particular product applies The Rule of Three (also called The Rule of Odds) which is a design principle that states that groups that come in 3s, especially ones that come in variations, appear the most visually appealing to viewers. That’s because asymmetry is interesting to look at and is more memorable to humans.

That’s certainly the case here with this necklace bust. Plus, it’s well-crafted and stable which makes it one of our favorite recommendations to jewelry lovers and we hope it becomes your favorite too.



#WD610-BRX6 Wall mounted Wooden Hand Jewelry Display for Rings and Bracelet


#WD610-BRX6 Wall mounted Wooden Hand Jewelry Display for Rings and Bracelet 

How about another jewelry display device that is bound to be an eye-catcher? We certainly think these hand-shaped wooden displays can do the job well. Its unique design and strong, sturdy frame will be a hot topic once you hang it up in your jewelry shop. Perfect for showcasing bracelets and rings, you can simply secure the item on the wall thanks to its hook on the back. But if you rather display it on a shelf, that’s fine too as the set comes with a base to secure each wooden hand on. Your gold jewelry pieces will especially look exquisite against the brown grain.



#WB101L-GN Single Wooden Watch Box


#WB101L-GN Single Wooden Watch Box

There’s more to Nile Corp than jewelry display sets. For one, we also offer storage and display tools for watches, and here’s one of them. Made out of solid wood in a beautiful green color finish, this one certainly has an elegant appeal. The gold-colored satin lining and pillow protect the watch from scratches and bumps while inside the box.



#COP3690BK Fabric Covered Wooden Bracelet T-Bar Display


#COP3690BK Fabric Covered Wooden Bracelet T-Bar Display

“Elegant” may be an understatement to this describe this bracelet T-bar display. The black fabric gives it an undeniably sophisticated vibe while the gold post and the rosette patterns deliver a romantic charm to the stand. This is best used for think, chunky bangles and even earrings. Just be careful not to overload the device with jewelry items to keep it chic and neat to look at.



#DPW514-WH Wooden 6 Pcs Square Risers for Display Jewelry and Accessories Display Stand


#DPW514-WH Wooden 6 Pcs Square Risers for Display Jewelry and Accessories Display Stand

This charming jewelry display set is certainly set to rise to the occasion when it comes to showcasing accessories in the best light. Beautifully handcrafted, you can rearrange the risers (of varying heights) in whatever shape or formation you think would be most attractive to buyers. Sturdy yet lightweight, they’re right at home in jewelry store showrooms everywhere as well as trade shows and craft fairs.



#WD3802BR Wooden 2 Tier Bar Bracelet Bangle Jewelry Holder


#WD3802BR Wooden 2 Tier Bar Bracelet Bangle Jewelry Holder

You have to admire the skill and craftsmanship that went into the making of this particular jewelry display tool. Built to hold thick jewelry such as bangles, as well as watches, this holder consists of two removal bars where the accessories are inserted. Sturdy and reliable, they are perfect for home and business use alike.



#WDJ5036 Natural Wood Rotating 36 Hooks Jewelry Tower


#WDJ5036 Natural Wood Rotating 36 Hooks Jewelry Tower

This impressive jewelry tower is an impressive piece of work that can be appreciated for its beauty and function. It’s a highly recommended earring display tool for both collectors and jewelry shop owners for it makes browsing for a pair a breeze. With a sturdy frame and base, the tower is sure not to topple over even at full capacity. Aesthetically, the dark wood gives it a homey familiar vibe as it reminds you of cozy cabin furniture. Be sure to use an earring card to display the earring pairs in your collection.



#WDT326R-OKx2 Wooden Finger Ring Holder Stand Jewelry Display for 6 Rings


#WDT326R-OKx2 Wooden Finger Ring Holder Stand Jewelry Display for 6 Rings

Here’s another jewelry display stand that can function as a decorative piece on its town. But that’s now what we’re here for. Instead, let’s look at the ways it makes for a great pick as a ring holder.

First of all, it is a solid piece of fine woodwork. Sturdy yet lightweight, not only will it have a home at your jewelry shop, but it’s also travel-friendly so it would be nice to bring around to travel shows and exhibits. They make for great additions to any jewelry display setup as they are absolute eye-catchers. So why stick to just one piece, right? The more, the merrier.



#WD2965WH Wooden 4-Tier Jewelry Display Stand


#WD2965WH Wooden 4-Tier Jewelry Display Stand

Going for a minimalist aesthetic? Make sure to take this jewelry display stand with you. If the look you’re going after is Scandinavian Minimalism then this device is surely a wise buy. Elements of the design movement are defined with simple lines and the generous use of white space which is evident in the product. A stunning display of both natural and modern vibes, this is the piece to buy for displaying jewelry pieces that hang such as necklaces, bracelets, bangles, and anklets.



#WDN67-OK Wooden Jewelry Display Bust with Easel - Oak


#WDN67-OK Wooden Jewelry Display Bust with Easel - Oak

Finally, we present to you this wooden necklace display easel. Made in oak, this is perfect as a tabletop display for the home and jewelry store. It’s the perfect device for highlighting necklaces and showcasing their beauty. Stable and reliable, you won’t have to worry about it toppling over thanks to its adjustable support stand in the back.


7 Things To Remember When Selling Jewelry Online

A handy guide for those who want to launch their jewelry business online.


A brunette woman writing on a notebook in front of her desktop computer.


Selling jewelry online is a great business venture for those who have a passion for the art of jewelry-making. A love for the craft is a great start to any endeavor and is a great fuel to take on this goal. If you find yourself no longer just content with just looking at your jewelry display at home and instead you want to earn from your hobby, then we think you are on the right track.

There’s also the fact that the demand exists for the products. At the same time, many buyers have shifted online to do their shopping in the past one to two years. That’s why we’ve put together this article to help any would-be online jewelry entrepreneurs out there with some helpful advice to start them off in the right direction. If you have the grit to achieve success in the field then you have come to the right place.



1. Figure out the niche you want to focus on.

Before we get to the more complex parts of this whole process, let us begin by simplifying things. That can be done when you zero in on the niche you would want your online jewelry business to focus on. We’ve always advised our readers to put themselves in their customers’ shoes; now here’s another opportunity to do just that.

The first thing you need to do is to figure out the type of customer you would like your jewelry shop to cater to ー that will help you narrow down the jewelry styles you will be selling. From there you will have a blueprint of where you will be taking your new business venture. Everything from your raw materials to your creative/sourcing process to store marketing will be based on the niche you’ve chosen to focus on.



A close-up of a jeweler's hands while they are working on a jewelry piece.


2. Decide how you will be filling up your product line.

Your love for jewelry is what got you to start this exciting venture but have you already decided on the ‘hows’ of your shop’s product development? Once you’ve gotten into narrowing your market by picking your target niche, this part will come much easier to tackle.

At this point, you have to decide whether you will be making your own products or having a third party make the goods for you by striking out a consignment deal. Another option is to buy wholesale jewelry for reselling. 

Go with the first choice if you’ve already started on the process of jewelry-making or if you have designs you really want to execute and sell. Go with the second choice if you would like to focus on the management of your business (running the website, marketing, handling customer relations) and have others be in charge of the creative process.



3. Choose the platform that will host your business.

Once you’ve narrowed down your niche and figured out how you will sustain your shop with your merchandise, the next step is to decide on the website that will serve as the host for your online jewelry store. Will you be joining a well-established online marketplace like Amazon or Etsy or would you like to strike out on your own by running your own website? Your choice when you go this route is to go with e-commerce platforms like Shopify or Squarespace. Another option is to sell your wares on social media apps such as Instagram or Facebook.  Different platforms will have different features and it is up to you to decide which are the ones your online jewelry shop would benefit the most from. Likewise, many of these e-commerce host sites have different price plans for you to pick from.

Whether you choose to make a listing on a large marketplace or decide to have your own website, both would have their pros and cons but your choice should make sense to you in terms of your vision plus finances.



4. Make sure to create great images of your merchandise.

Whether you choose to use a free marketplace such as Facebook or if you decide to take your wares and sell it on your own website, product presentation will definitely determine whether you succeed in selling or not. You need to invest enough time and effort into making sure your products are presented in the best light possible ー and we mean this literally.

Good lighting is only the beginning. You also need to make sure you’re using props that enhance the beauty of your products. Your setup, the jewelry display tool use, as well as your backdrop will contribute to the success of your photograph. Everything must be in perfect condition and so you may need to do a little bit of shopping for items such as necklace stands and earring display devices, as well as art materials for your photography setups. In terms of camera equipment, you may begin with a good camera phone but eventually, you will need to invest in an actual camera and photography light fixtures so you can take photos in different conditions. If you’re not confident with your photography skills then it’s best to hand the task to someone more knowledgeable ー a bit of good advice to remember in different stages of this process, to be perfectly honest.



5. Provide sufficient information in the product descriptions.

There's no substitute to an in-person product demonstration, so you better make sure your online jewelry store's product descriptions would make for a good substitute for one

Here’s where a flair for words will come in handy. Your merchandise’s product descriptions should have a good mix of strong, descriptive language with a bit of creativity thrown in. Don’t forget to feed the buying public with the facts but also serve them with some lines that will appeal to their emotions. After all, a lot of jewelry purchases stem from buyers wanting to express their affections to their loved ones or to celebrate life’s milestones. Your best bet is to speak the language of your target niche.

Again, if you’re having trouble with this part, it’s best to let a writer you trust handle the task.



A brunette woman surrounded by different-sized boxes while she's on a bed.


6. Price your products fairly.

We need to be clear that our advice here to price fairly goes for you, the entrepreneur, and also the jewelry buyer. Picking the right price may be a bit tricky for a beginner but you just need to remember to price your jewelry items to cover your costs. Take into account your expenses during the creative and sourcing processes when computing how to price your products. Likewise, if you are also the creator then you need to factor in labor costs. Remember also to research jewelry retail price standards to see if you’re within the range. Lastly, consistency is key here so you have to apply the same pricing standards and adjustments to all the products in your line.



7. Promote your website anywhere you go.

Take the opportunity to advertise your new jewelry shop website whenever you can. You can use several methods such as posting teasers and countdowns on your social media pages (it’s best to have several so you can cover different social media users). Free posts are nice to start things off but as your launch gets nearer, it’s best to go for paid ads to reach more folks. You can also encourage your family and friends to share the great news about your new business venture as a form of word-of-mouth marketing.



Good luck!


Metal and Acrylic Jewelry Displays for Earrings

Make sure you have these beauties in your jewelry store.


A pair of gold dangling earrings set against a glossy purple background


Oftentimes the best jewelry display tools can also function as tabletop decorations. We find that to be true with earring display setups that adopt the modern look of metal and acrylic. With their malleable nature, tools with these materials often feature distinct looks and designs which makes them great picks if you want to capture the attention of the buying public. Perfect for business and home use, the design is often geared towards a young audience who can appreciate its appeal.

These are just some of the few pieces available from our store ready for you to explore and enjoy by simply clicking on the product names; accessories not included.



#PEW2316 Metal Wire Earring Display Rack


#PEW2316 Metal Wire Earring Display Rack

This curious-looking earring display rack makes for an interesting tabletop piece as it mimics the look of a clothes rack, only it’s downsized to carry earrings instead. It comes in antique silver and copper (shown in this photo) and is best used for dangling earrings or any type that features the shepherd hook-style backs. (Read all about the different earring types and earring backs here.)

They’re the perfect earring display tool for showcasing atop vanity areas and jewelry shop countertops.



#COP3684BK Metal Jewelry Display Jewelry Stand Hanger  Organizer


#COP3684BK Metal Jewelry Display Jewelry Stand Hanger Organizer

If the simple lines of the previous earring display device aren’t quite suited to your taste, perhaps one with swirls and decorative elements is more to your liking. This combination earring display (meaning the stand can be used by earrings as well as other jewelry types at the same time) features a mesh rounded bar in the middle which is removable so that hoop-type jewelry can be showcased. The bottom pan, meanwhile, can be used to hold stud earrings as well as rings. On the other hand, the hooks on the top part can be used to hang chandelier and drop earrings.

It comes in the colors of black and pink making it a versatile pick and a wise choice for shops that display different jewelry set showcases.



#COP129 Metal Copper Display


#COP129 Metal Copper Display

After featuring jewelry display stands in black and silver, how about one in copper? With floral design elements on top, this is for those with romantic aesthetics as their favorite design vibe. Dangling earrings of various shades and sizes will look great displayed on this stand. Even when not used as an earring display, this one particular item also makes for a sweet and attractive countertop decor.



#ES22 Cupid Wing Shaped Metal Earring Display Stand


#ES22 Cupid Wing Shaped Metal Earring Display Stand

How about an earring display stand with cupid as a focal point? Ready to display up to 10 pairs of earrings at the same time, this one features the mischievous god of love as an accent. If you want to go for drama and romance then this is the jewelry display pick to choose from. You don’t even have to wait until Valentine’s Day to display this one as this makes for an interesting decorative tabletop any time of the year.



#JWY609-3PK Clear Acrylic Display with Rose Gold Mirrored  Storage Base


#JWY609-3PK Clear Acrylic Display with Rose Gold Mirrored Storage Base

With a look that screams “feminine aesthetics,” this particular earring display holder meant for mixed-use is the perfect addition to any store that caters to a young customer base. The clear acrylic gives it a current look with the colored base portion adding a girlish flair to the whole piece.

It is indeed a beautiful jewelry display tool but it should also be celebrated for managing to hold up to 18 pairs of earrings at the same time. Additionally, the base holder can also be used to contain small hoop earrings and those that are considered as stud-types. Rings and gemstones are likewise perfect for that particular portion of the device.



#251-111 Metal Dancer Earring Display Stand


#251-111 Metal Dancer Earring Display Stand

This one is for those who prefer earring display stands that look like art. Shaped like a dancer or a yoga practitioner, this one comes in black (as shown here in this photo), gold, and silver. It certainly is an eye-catcher so you’d probably want a bunch of these figurines (try it out in all its available finishes) for showcasing at a jewelry store.



#HOM3025PK Acrylic Wall mounted Jewelry Stand Organizer


#HOM3025PK Acrylic Wall mounted Jewelry Stand Organizer

Now for those looking for a jewelry organizer that can be mounted on the wall, this beautiful piece is for them. Like many of the devices in our shop, this is one versatile item as it can be used for displaying earrings and other jewelry types on the wall but it can also be used as a tabletop displayer. Each acrylic hook is positioned at a 45-degree angle to prevent the items from slipping out. Besides jewelry, this one can also be used as a pretty key holder.