Finding Success in Running an Omnichannel Jewelry Shop

Take the challenges that a dual-platform store offers and come out stronger than ever before.

The COVID-19 pandemic has forced entrepreneurs, both new and old alike, to take their businesses to different platforms. To accommodate consumers who are quarantining at home, many brick-and-mortar businesses started expanding their operations online. Jewelry shops are no different. The shift has seen some jewelers feeling a bit lost in the shuffle because now they are facing challenges they haven’t encountered before. 

If you are one of them then this article is for you. Let us show you the different ways for you to thrive in both arenas with a little business savvy.  

Make sure buyers can find you online

Just as you would use print and broadcast media to advertise your physical store’s promos and sales, selling online also requires some form of promotion to get your target audience’s attention. It may involve social media where you create content geared towards your target audience or you may tap the help of search marketing and optimization to make sure people find you online.

For brick-and-mortar businesses, their shop’s physical location and address establish their presence to buyers, but online, things are different. Your visibility is determined by your ranking in a search engine, so investing your time and resources in crafting a great digital strategy is a wise move.

Presentation (still) matters 

When running physical stores, it is important that the merchandise being showcased are shown in the best light possible. Design concepts that trigger notice and attraction in viewers can be achieved through careful planning and the correct use of jewelry display tools and implements. 

This doesn’t change when the selling is done online. Tasteful photographs that show off the beauty of your merchandise is the key to getting clicks. What’s also nice now is you can use videos to give shoppers a 360-degree viewing experience even when they are online.

Find a way to integrate both online and in-store experiences together

As an omnichannel jewelry shop, your biggest goal is to have both channels exist cohesively together. It’s good to establish one’s name online, but jewelry still lends itself as an item that’s meant to be purchased in-store. Jewelry, after all,  is still a product that’s meant to be seen and touched. So why not find a way to combine each business platform? Make sure you’re doing these things to grow your business online and offline:

QR Codes 

QR codes placed strategically around your store can be used to show more info about jewelry items you want to highlight. This encourages people to use their smartphones while in-store and will help them to discover your online store.

Hashtags

Hashtags in your social media posts can be used to create buzz around your products, but you can also share your brand’s hashtags around the store. You may create a “social media hub” in-store to encourage people to take photos of themselves and share them using the hashtags.

Hold events online and offline

Promotional events such as workshops or meet-and-greets help foster a relationship between your shop and customers. You may, for example, invite crafters for an afternoon of necklace making or a session on the best way to set up jewelry displays at home. 

And while quarantine rules at the moment dictate that only a limited few can go out and shop, these events can simply be taken online. With today’s technology, it’s fairly easy to hold a workshop online. Once the coast is clear, there should be no problem resuming in-store events.

A "buy online and pick up in-store" scheme

As a high-value item, some customers would love to have the opportunity to see and pick up their purchases in-store. You can offer this option to your online store.

Growing your business with Nile Corp easy, just free to explore our merchandise to see top-notch quality jewelry display and storage tools in the market today.

Categories: business advice, jewelry display, Nile Corp, omnichannel jewelry shop, selling jewelry online

Tabletop Jewelry Display Ideas for Stores

Tips to showcase your merchandise in the best way possible.

Aside from providing great service and beautiful jewelry, having an attractive tabletop jewelry display is one sure way to get people to purchase your merchandise. You could be doing well with your marketing efforts but a display that’s sloppy will not translate to sales.

As a business owner, you must ensure that your merchandise always looks good so that it captures the attention of buyers. In this article, you can learn a few techniques that you can apply to your retail display plan.

Brown & Beige Leatherette Jewelry Display 19-Piece Set*

Mix and match jewelry displays to create sets or themes

“Variety is the spice of life,” as the cliche goes, so why not add a little bit of spice to your jewelry display? You can put together a more interesting setup by combining different types of jewelry and jewelry stands to create themed displays. You can go for an elegant look just like in this brown and beige leatherette display set…

Mini Furniture Jewelry Display Set*

...or go for a more quirky, yet down-to-earth look with this jewelry display set that mimics a home living room.

Just remember that the look you should go for should make sense for the overall vibe of your brand or store.

Be mindful of scale and proportions

Make sure the jewelry displays you use match the size of the jewelry they are displaying. Your goal is to make your merchandise pop out, so putting small delicate items on display stands that are too large would likely drown them out, while chunky items would look better in bigger and thicker holders.

Regarding placement, make sure the displayed items aren’t too compressed with one another which would make your display too messy. Likewise, don’t leave wide spaces in between displays so that your setup wouldn’t look too bare.

Just remember to have the proper amount of displayed items with the available space you are given and you are good to go.

Burlap Linen Risers Set, 6 pcs*

Go for jewelry risers of varying heights

Visually, variations in size and height are much more dynamic and are much more interesting to the human eye.

Create shapes and dimensions by using risers of varying heights to display your jewelry, as this setup allows your customers’ eyes to focus on each piece one at a time.

Beige Necklace Display Bust*

Use colors that complement one another

Monochrome or plain backgrounds look best as the eyes would immediately zoom in to the jewelry at the center. Colorful pieces, like pieces that carry gemstones or beaded jewelry, are very much suited for these types of jewelry displays.

When in doubt, apply the Rule of Three

The “Rule of Three” is a design principle that dictates that groups of three are more visually appealing to viewers. You can apply this by combining three items together, or by grouping jewelry pieces of varying sizes (small, medium, large) in a set.

In fact, the Rule of Three is a popular approach used for memorization and storytelling, so it makes sense to use the same techniques when you’re trying to hold you’re target customers’ attention.


*Available on the Nile Corp website.

Categories: business advice, jewelry display, jewelry display ideas, jewelry retail display, Nile Corp

How to Increase Foot Traffic to Your Jewelry Store

Make it your goal to increase sales this year.

The goal of every brick and mortar business is to sell and do well, and that is achieved when there’s a constant influx of shoppers to your store.

Let us show you the tips and tricks to increase foot traffic to your jewelry shop.

Make the entrance as inviting as possible

Your first point of contact with customers is your storefront, so you have to make it welcoming and encouraging for them to come in.

Zero in on these elements to cover the bases:

• Your window display

We’ve already talked about doing a quick store makeover for the New Year, and we’re going to again emphasize the importance of fresh displays to attract customers. A well-designed window display is inviting and can be effective at converting mere passers-by to actual customers. But how does one create an inviting window display? By keeping things simple, elegant (very crucial to a jewelry business!), topical, and on-brand. Look to the changing seasons as design inspirations – now that the Christmas season has come and gone, there’s no reason for you to keep around your holiday decors, right?

You can also look to the latest fashion trends and pop culture favorites to inspire your window display.

• Your outdoor signages

Your advertisements should be clear to become enticing to potential customers. Don’t make them do guesswork as you might lose precious opportunity to convert them to actual paying customers.

• Your frontline staff

A friendly face is always more welcomed than a scowling one, so tell your frontline staff (security guard, welcoming attendant) to always have a ready smile and cheerful greeting ready.

Don’t have a “sales-focused” mindset

You might be surprised to hear this advice on a sales article, but do hear us out first. When salespersons are too pushy about making a sale (too much hounding around the store, for example), people are inclined to feel turned off. Instead, ask your staff to keep a safe distance from the shoppers but always be on-hand if they have questions or need guidance. They might have a hard time understanding what colors go with which dress, or which qualities they must look out for when selecting jewelry so they must be the ready experts that they need.

Make browsing pleasant for your shoppers

A cluttered layout is likewise a turn off so if you need to rearrange stuff, then do so to help your business. If you need to update your jewelry display sets and jewelry holders, then so be it. Remember also to check your display cases if they are 42 inches in height for a comfortable viewing experience for your customers.

Tap technology to your advantage

Thank goodness we live at a time where you have tons of channels to use at your disposal. There’s social media where you can create brand pages for your store, which you can use to announce sales, promote new stocks, and interact with customers. You can also try out email marketing where you can send daily or weekly newsletters to regular customers about promos, contests, or events you’re currently running. You can also do it the old-fashioned way like running an ad in a newspaper, or TV and radio shows.

Categories: business advice, jewelry business tips, jewelry display, Nile Corp, Tips for selling Jewelry

4 Ways to Spruce Up Your Retail Display this 2020

Welcome the new decade with ideas that will take your business up a notch.

The start of a new year is a time for new beginnings, which makes it an excellent time for upgrades and changes. Everyone is simply in the mood to better themselves, and as an entrepreneur, why not do the same for your precious merchandise?

Jumpstart 2020 by learning a few retail display tricks to boost sales for your store.

Make your retail display reflect your brand

If you haven’t gotten around to working on your store’s branding, the start of a new year is a good time to do so. It’s what sets you apart from your competitors; that quality, look or feel that makes you instantly recognizable from a sea of similar stores.

From your name down to the colors and typeface you use for your marketing materials, everything should be consistent and reflect a common theme. Likewise, your store’s brand should also be reflected in how you display your merchandise. Whether you’re going for an elegant look or a more eclectic one for your brand/store, your display showcase and setup should reflect this.

Invest in good signages

You must let the public know what you have to offer, and signages can do that for you. Make it a point to have indoor and outdoor signages and make sure they are of top-notch quality and relevant. You can choose from billboards, digital signages like those that use neon LED, or even an old school chalkboard will do. Again, you just have to make sure they are appropriate for the season (outdoor chalkboards are great during the spring and summer months, but no so much during winter) and are consistent with your brand.

Make adjustments to make browsing easier for customers

Think of this advice like feng shui for retailers – rearranging placements around the store may bring in good luck and great fortune because they bring in more sales to your business.

Upgrading your jewelry display cases, for example, can make a whole lot of difference if customers can browse comfortably. Check your glass display cases now, and see if they are 42 inches in height, which is just the right size for easy and comfortable browsing.

You can also create tableaus composed of special items you want to highlight to create more drama and interest to your merchandise.

Create “Instagrammable” nooks around your store

Spaces that invite people to take photos that are eventually posted on social media is a way to advertise your goods to a broader range of audience. This can be achieved with beautiful furniture, interesting signs, and colors that a well-executed and inviting. Don’t be afraid to experiment, but it’s best to consult an interior designer to make sure you do it right.

Categories: business advice, Business Tips, jewelry display, jewelry display ideas, Nile Corp

Dressing Up Your Jewelry Store for the Winter Holidays

Retail display tips to make it merry and bright this season.

Many retailers would say that their favorite time of the year is Christmastime – no surprise there as it is the season of gift-giving. To celebrate the winter holidays and as a way to attract more people into your store, now’s the best time to dress up your jewelry display collections and storefronts with timely themes and decors.

Source

Go with colors associated with the season.

Red, gold, and green would always be the staple colors of the season, but you can also go for a more winter look with blue, silver, and white. You can then choose to highlight from your collection those that feature these colors, like gemstone earrings and necklaces.

Work around a theme and stick to it.

You can interpret the holidays in a hundred ways. You may choose to go with a more traditional route or a more modern one. You can highlight the personalities associated with the season like Santa Claus, Rudolph the Red-Nosed Reindeer, or Frosty the Snowman. You can keep things minimal for a more subdued look. The bottom line is you can do whatever design you want if you think it is appropriate, you just have to be consistent with it all throughout your store.

Stumped for ideas? Let this article from Conde Nast Traveler be your guide.

Don’t overlook the small things.

The littlest details can make or break your theme, so make sure everything is in sync. From the storefront to the walls, to the glass cases and display counters, nothing should be left out.

Some design ideas you can try:

• Hang Christmas string lights around
• Put up a Christmas tree surrounded by “gifts” (empty boxes covered in gift wrappers)
• Christmas ornaments like balls or stockings can be added to display areas

You can even create a more festive atmosphere in your store by playing tunes fit for the holidays.

Be ready to DIY a few items.

Sometimes the decors sold at stores can’t match up to your vision, so you better be prepared to craft things on your own. Be ready for some woodworking, cutting, painting, and pasting to create the look you want. The hardware and art supply stores are excellent sources for the parts and materials you need to execute your design.

Categories: business advice, christmas display, jewelry display, jewelry display ideas, Nile Corp

Essential Advice for Selling Jewelry on Instagram

How to find success on the popular app.

Out of all the social media apps available these days, Instagram may be the one app that lends itself best to selling jewelry online. It is a visually-oriented space where users can share their photos and videos alike. It’s been the preferred platform for artists, travelers, and influencers for years now, so why shouldn’t you join in on the fun?

Follow our tips below and learn how you can leverage Instagram to grow your jewelry business.

Make sure you sign up for the business account.

Instagram is a fun and useful tool by itself, but if you want to harness it in growing your business, you better choose the right set up for your account. Unlike a regular personal account, an Instagram Business Account lets you tag items on your post that links directly to your online store. It also allows you to add essential information about your physical store (if you have one) like operation hours, location, and contact details.

Reach out and make connections.

Start building your follower count by reaching out to similar accounts. This could be other jewelry stores, fashion and lifestyle influencers, craft artists, etc. You can start by seeking them out and leaving a thoughtful comment or two on their posts.

Another way to make yourself discoverable is by using hashtags. These are clickable links that are centered around a theme and are an excellent means for people to discover your content. Relevant hashtags you could use are --- #jewellerydesign #jewellerylover #jewelleryoftheday #handmadewithlove #gemstones. Of course, you can also come up with some of your own, but make sure they are always relevant to your posts.

Keep your content fresh and updated.

Make sure you’re always on your followers’ timeline by having regular content. You’re not just limited to posting your merchandise. Keeping things varied and interesting will make you stand out and attractive to potential customers. One day you might post about your latest jewelry display sets, the next day you may post about a store promo, you can even run contests – you just have to make sure the look, colors, and language between each post is seamless and consistent.

Experiment with the app’s multimedia tools.

Over the years, the app has grown from just a photo uploading site to a fully-functional multimedia platform, so why not take advantage of Instagram’s many features? Stories let you capture and upload short clips or a live feed. It’s a great way, for example, to showcase your followers around your store or take them along with you at events.

Create beautiful images.

The app is still first and foremost made for sharing images, so you better make sure your photographs showcase the glitz and beauty of your merchandise. You don’t need to have expensive gadgets to photograph jewelry – all it takes is to have the right vision, people, and setups to create Instagram-worthy images.

Categories: business advice, Instagram marketing, jewelry display, Nile Corp, social media for jewelry businesses

Helpful Tips for Shipping Jewelry

Make sure your customers get your merchandise in good condition.

Thanks to the wonders of technology, people all over the world can simply shop for themselves and their friends online. A few keyboard strokes are all it takes to buy, and this is excellent news for entrepreneurs as it expands their businesses’ reach. This kind of convenience, though, creates some challenges for the business owner as it is of utmost importance that the goods bought must reach their buyers safe and sound. This is a must for every business, but most especially for those dealing with valuables like jewelry.

Let this article guide you into making sure your jewelry is safe and secure during transport.

Pack well.

To ensure the safety and security of your merchandise, make sure they are packed well. First, use individual holders like a necklace display holder or jewelry tray then place them inside appropriately-sized plastic bags. Next, add another layer of protection by using jewelry boxes or pouches, whichever is applicable. You may wrap this up in tissue before placing it in the actual shipping box. Additionally, you can stuff the shipping box with protective foam or bubble wrap for even more protection. Lastly, don’t forget to seal the shipping box.

Avoid indicating what’s inside the box.
Don’t make your package an easy target for thieves by using a plain box as possible – this is not the time to use your jewelry store’s branding anywhere on the box!

Choose reliable courier services.

Stay on the safe side by choosing courier services that are trusted and have long been in the business. Often these courier services would already have tracking systems in place and 24/7 customer service, which lets you rest easy and secure.

Require your receiver’s signature upon receipt.

Another reason you should go with well-known and reliable courier services? They would often require the receivers to sign off upon delivery.

Insure your package.

Life is unpredictable, and even if you have done all steps to ensure the safe delivery of your merchandise, accidents still occur. Ease your worries by insuring your jewelry to cover any untoward incidents that can happen.

Categories: business advice, jewelry shipping tips, necklace display, Nile Corp, product distribution

Jewelry Display Tips and Tricks to Increase Sales

Nifty retail display advice that every jeweler must follow.

What’s the secret to driving sales for your jewelry store? Aside from having great products to sell and excellent salesmanship, the key to a successful retail business is to have displays that attract customers. A well-planned out display brings out the beauty of your merchandise, which entices more people to make purchases.

This is a crucial step for every growing business, so take these tips to heart.

Treat your merchandise like the fine works of art that they are

Our first tip is to imagine your store as a museum. Normally you would find similar items would be grouped together, while a few would be separated to be designated as highlights of the museum’s collection. It helps to think of your store in the same way: you can set some key pieces of jewelry as your store’s highlights, while others would each have their own groupings around the store.

Create interest by playing around with balance

Now grouping similar items may sound boring but not when you experiment with the product placement. Displaying your merchandise on varying levels creates drama and contrast, which is much more pleasing to the eyes. It’s also a way to create centerpieces for particular items you want to push and highlight. You can easily achieve this with our wide selection of jewelry display sets, like our multiple T-bars and combination display sets.

Avoid clutter

Grouping similar items work when you take into account the spaces in between each merchandise. Try not to put too many things together, or else it would look cluttered. Always maintain negative space in between items.

Again, balance matters. You can combine different sizes as long as it is balanced. As for placement, create a natural flow for the eyes to follow (left to right).

Make sure everything is neat and in place

Do you have enough light to illuminate your merchandise? Make sure the light bounces off right and shows your products’ sparkle. Are your cases, glass, and jewelry displays free of dust and scratches? You can easily turn off a buyer for these lapses, so make sure everything is spic and span, and working as it should.

Categories: business advice, jewelry display, jewelry display ideas, jewelry store display tips, Nile Corp

Jewelry Sales Techniques You Need To Know Now

It all starts with knowing what your customer wants.

What does it take to close a sale? You don’t have to have extensive knowledge or long years of service to accomplish that. Often all it takes is a simple insight into consumers’ minds.

Learn the secrets and become better at selling jewelry (or any other product, for that matter) in no time.

Be approachable and attentive

It all begins by creating a positive experience for the customer. A hearty, sincere greeting and a ready smile will start things off in a positive mood. Always be prepared to answer questions and explain things if you need to.

Probe your customers

To close a sale, you must go beyond answering questions. Once you found yourself interacting with a potential buyer, asking the right questions back will help you discover what they need and provide them with recommendations that will fulfill that need. You can start by asking whether they are buying for themselves or for somebody else then start from there. From there, you can probe them even further regarding their purpose for shopping, design specifications, and others. 

Create a conversation

The most successful sales transactions wouldn’t actually feel like one. Keeping things pleasant, interesting, and helpful will help you better to make a sale than coming off stern and formal.

Remember, it is a conversation, not an interrogation. Make sure your questions are open-ended, and always maintain a calm, friendly demeanor (“So you’re purchasing this for your fiance? Great! Cool! Can you tell me more about his style?”). Once they respond, remember to listen attentively and take note of their specifications, if any. That’s when you can make the appropriate recommendations, which help you get much closer to a successful sale.

Do something extra, if possible.

Customers appreciate a good value purchase and often that includes additional services. If your store can offer customization or shining services or promos like giving away jewelry display sets along with a jewelry purchase, then do so. That will establish you as a business that goes the extra mile to satisfy their customers.

Categories: business advice, Essential Tips for Selling Jewelry, jewelry display, jewelry selling tips, Nile Corp