How To Ensure Repeat Sales for Your Jewelry Business

It’s the secret to success.

The goal of every entrepreneur is to grow their business and for it to be stable for a long time. To achieve that, beyond producing great merchandise and services is to have a steady stream of customers on repeat. They are your old reliables and unlike new shoppers, you don’t have to spend much on advertising for them because their repeat visits are guaranteed to help you survive for the long haul.

How does one capture and retain customers? This article will show you how.

A+ customer service is key

Make it a point to treat your customers well at all times. In fact, don’t see or treat them as customers but as friendly neighbors when they step into your store. Warmly greet them, don’t hover but be on alert for their questions, and remember to always inject a bit of TLC in your interactions.

Likewise, being a good neighbor means maintaining your store’s upkeep. Make sure it is inviting with nice interiors and jewelry display setups in perfect conditions. It helps to have a periodic style upgrade so people see something new whenever they step inside your store.

Always be ready to help shoppers

Dwelling more on this aspect of customer service, it’s important to show your customers your readiness and eagerness to entertain any of their questions. Always remember that jewelry purchases are not “everyday purchases” like food and other necessities. They are mostly done for special occasions so many folks who will come into your store might not know things about your merchandise. Be ready to extend to them a helping hand and be patient when entertaining their questions about the items in your store.

Remember to provide means to keep in touch as after-sales service

This includes having your staff hand out business cards during the purchase or including the same on the item’s packaging. Your business card should include important information such as numbers the customers can call or social media links if you have them. The card should also indicate your brick-and-mortar address and operational hours. Another way you can keep in touch with customers and have your shop be on top of mind is to include customers in an online newsletter where they can be regularly updated on new items coming in or promos you’re offering.

Give gifts during special occasions

This could be anything from discounts, gift cards from partner establishments, vouchers, or jewelry-related product giveaways such as polishers, jewelry display devices, or storage tools. Gifts may also come in the form of talks and workshops about jewelry making and styling ー just remember to think of things or experiences that you think will be enjoyed by jewelry lovers.

A strong brand message

Your persona or branding is what you hope your customers will remember about you. The right tone and messaging can do that as well as the consistency of its use. Make sure your entire store down to your packaging reflects your brand’s philosophy.

Establishing a successful jewelry business is not easy, but with the right partners, you can! Nile Corp is that partner who can help take your business to the top!

Categories: Business Tips, jewelry business, jewelry display, Nile Corp, running a jewelry store

4 Ways to Spruce Up Your Retail Display this 2020

Welcome the new decade with ideas that will take your business up a notch.

The start of a new year is a time for new beginnings, which makes it an excellent time for upgrades and changes. Everyone is simply in the mood to better themselves, and as an entrepreneur, why not do the same for your precious merchandise?

Jumpstart 2020 by learning a few retail display tricks to boost sales for your store.

Make your retail display reflect your brand

If you haven’t gotten around to working on your store’s branding, the start of a new year is a good time to do so. It’s what sets you apart from your competitors; that quality, look or feel that makes you instantly recognizable from a sea of similar stores.

From your name down to the colors and typeface you use for your marketing materials, everything should be consistent and reflect a common theme. Likewise, your store’s brand should also be reflected in how you display your merchandise. Whether you’re going for an elegant look or a more eclectic one for your brand/store, your display showcase and setup should reflect this.

Invest in good signages

You must let the public know what you have to offer, and signages can do that for you. Make it a point to have indoor and outdoor signages and make sure they are of top-notch quality and relevant. You can choose from billboards, digital signages like those that use neon LED, or even an old school chalkboard will do. Again, you just have to make sure they are appropriate for the season (outdoor chalkboards are great during the spring and summer months, but no so much during winter) and are consistent with your brand.

Make adjustments to make browsing easier for customers

Think of this advice like feng shui for retailers – rearranging placements around the store may bring in good luck and great fortune because they bring in more sales to your business.

Upgrading your jewelry display cases, for example, can make a whole lot of difference if customers can browse comfortably. Check your glass display cases now, and see if they are 42 inches in height, which is just the right size for easy and comfortable browsing.

You can also create tableaus composed of special items you want to highlight to create more drama and interest to your merchandise.

Create “Instagrammable” nooks around your store

Spaces that invite people to take photos that are eventually posted on social media is a way to advertise your goods to a broader range of audience. This can be achieved with beautiful furniture, interesting signs, and colors that a well-executed and inviting. Don’t be afraid to experiment, but it’s best to consult an interior designer to make sure you do it right.

Categories: business advice, Business Tips, jewelry display, jewelry display ideas, Nile Corp

Ways to Maximize a Small Jewelry Store Space

Limited space shouldn't hold you back from getting a beautiful jewelry display.

If you are a startup jewelry business, your space is probably not as big as the ones Pandora and Tiffany have. You shouldn't bother, though, as a small area still has advantages. It is much easier to maintain and damage. And of course, you can easily change your store's jewelry display every season.

Now, you're wondering how you can beautify such a limited shop space. No worries, because today, we are going to give you five tips on how you can maximize a small jewelry store space.

1. Go for a minimalist theme.

Having a minimalist theme means that you have much more space to spare. Use minimal decor, paint your walls with monochrome colors, and use a few pieces of furniture. Chairs are really not a necessity as customers do not need to sit while trying on jewelry. Focus on tables and shelves and other furniture that can hold your items for sale.

2. Hang a large mirror.

Large wall mirrors give a dual purpose to a small shop. One is aesthetics; they give the illusion of having wider and larger spaces. And of course, another purpose is that they allow your customers to see how your jewelry items look on them.

3. Use space-saving jewelry displays.

Instead of using bulky displays, go with a jewelry display that can hold multiple pieces. The best examples are the easel stands because they do not take much space and can hold many pieces. This type of display is also very easy to set up and store, making them ideal for trade and craft shows as well.

4. Use your walls.

Consider utilizing your walls for display. You can use wall-mounted metal hooks as a necklace display, and wall racks for other jewelry pieces. Make sure though that they are installed at eye-level heights, as making them too high or too low will be inconvenient for your customers.

5. Make sure there's still space for moving around.

Lastly, you have to make sure that customers can still move around your shop. People will lose interest to check out your jewelry if the place is too cramped and cluttered. That said, make sure that your furniture is strategically placed in corners and edges or in the middle.

Categories: Business Tips, jewelry business, jewelry display, jewelry shop, small shop space