Shifting to Online Jewelry Selling: How to Keep Your Customers

Make a smooth transition to the digital marketplace.

The COVID-19 pandemic has proven to be a game-changer to industries all over the world. It required many to shift gears and overhaul their lives and this includes entrepreneurs. While a few remained in operations and managed to keep their brick-and-mortar shops, many have also shut down or completely moved their operations online. If you are part of the second group then this article is for you.

The process may seem daunting for the first-timers in the e-commerce sphere, so that’s why we’ve put together this guide to ease you into this new venture. From setting up your platform to finding new ways to market your merchandise through your product and jewelry display posts, this article would show you the right steps to take to become a successful online jewelry entrepreneur.

Study your options online

Whatever your reason for shifting your business to digital, one thing is certain is that there are plenty of platforms and methods you can explore before your launch.  You can begin by studying what you can about starting an online business—you’re already reading this article so you’re off to a good start!

First of all, find out the different selling platforms you can move into. You can sell right from your social media accounts (if you already have them) such as Facebook and Instagram. Another option to explore is joining an online marketplace such as Amazon or Etsy to become a seller. Lastly, you can choose to run your business on your own website and domain. Check out how the different sellers in these platforms market their merchandise and the tricks they apply to their jewelry display strategies to see which works best with your products.

The next thing you should consider looking into is your target and existing customers' online shopping habits. Key things you should look at are their preferred payment and shipping and pick-up options. You can also try to find out how they would like to be informed about promos and product highlights as you would definitely need to boost your promotional efforts for your transition.

Communicate your move to your stakeholders

Staying connected to your customers as well as suppliers and partners is crucial at this point of your transition. Shifting from operating a physical store to an online one is indeed a big move so all those who will be affected should be properly informed. 

This is especially important to those folks you will be saying goodbye to as going online will be a scaling back of your operations. Reach out to those folks who will be affected by the change and don’t forget to thank them for their service. As tough as this may be, it’s best to have a clear closure for all those involved.

Hold a closeout sale as a way to announce your shift and get rid of excess inventory

You can certainly hit two birds with one stone with a closeout sale. For one, an offline event such as this will certainly capture the attention of your surrounding community to your impending move. You can then take this as an opportunity to let them know of your new online store. For easier recall, you may hand out business cards or flyers with updated info about your store.

It’s also a great opportunity to get rid of old stocks if you plan to sell an all-new line for your online shop. Lastly, you can use the event as an opportunity to thank your loyal customers for their years of support and give them the assurance that you will still continue your business, just on a different platform and virtual space.

Set up customer support channels

Understand though that you would still be facing many questions from both old and new customers once you shift to online selling, that’s why it’s important for your customer service channels to be all set and ready once your launch your digital business.

Ahead of time, you need to decide which communication channels you will be using for your customer service. Depending on the selling platform you choose, you may enjoy the benefits of a chat service, contact page, or an auto-chatbot that can answer questions from visitors to your page in an instant. You can also include a hotline that people can call on top of all these digital media. Likewise, make sure to implement clear schedules so customers would know when or when your shop’s customer support agents would be ready to answer queries.

Your social media posts can provide support to these channels by sharing content that can answer your customers' frequently asked questions.

Provide your customers with great images and descriptions

Nothing will replace in-person shopping as it allows shoppers to actually see the jewelry from all sides and angles. In the same manner, they can also feel the product and ask a sales associate about the product. That’s why it’s important that the images you post of your jewelry merchandise online should be top-notch with product descriptions that provide sufficient information to satisfy buyers.

It all begins with having stellar product photos on your online shop. Make sure they are shot from multiple angles so that potential buyers can have a fuller view of the item on display. The kind of lighting you will use also matters so that the photos would always look good.

It’s important also to use the right props and jewelry display tools to enhance the product’s and the photograph’s appearance. Make sure to use the appropriate devices (e.g., earring display stands for earrings, necklace easels for necklaces). Remember also to take into account color combinations and aesthetics that will boost the appeal of the products.

Consequently, the descriptions that accompany the products should be strong and enticing. When it comes to details sizing matters, plus the material used should be included. If there are interesting stories about the creation or source material of the product then those could be included too if it can help shoppers make their purchase decisions.

Boost your promotional efforts

Once you’ve gone online, you likewise will have to increase your efforts on promoting online too. Reach out to old and new customers through your social media and engage in both organic and paid advertisements on these same channels. Make sure to fill your posts with content that doesn’t just focus on selling but also with the aim of providing educational content about jewelry and styling that will be beneficial to your audience.

Because you are selling jewelry, it’s important to be highly visual with your content. Tap social media apps that focus on visuals such as Instagram, Facebook, Pinterest, and TikTok. Don’t limit yourself to product photos but feel free also to explore videos and GIFs.

Tough times call for tough decisions, but when you equip yourself with the right information, you can successfully face new challenges with confidence from the new knowledge you gained. You’ve already taken the right steps in the right direction today, and we’ll be here cheering you on while helping to provide you with the tools you need.

Categories: how to keep your customers, jewelry display, Nile Corp, online jewelry business, online jewelry selling

How To Drive Traffic to Your Online Jewelry Store

The essential steps to reach a wider audience on the internet.

Once you’ve made the wise decision to start an online jewelry business, the next strategic move you should do is to make sure people know about your shop and are actually taking the time to visit and explore your website.

When you think about it, the idea of running an online business is not much different from running a brick-and-mortar. If enticing people to your jewelry store requires dressing up your window display with your best merchandise on jewelry display stands and platforms, getting people to visit your online store also requires some promotional work on your part. However, since there’s no physical space online, enticing people to come to visit is a lot different.

Find out how you can drive traffic to your online jewelry store in this article.

#WDJ5033WH 3Pcs Wooden Freestanding Necklace Easel Display Stand Holder with Multiple Size*

Take full advantage of social media

These days everyone is on social media so you better make sure you’re also there to promote your jewelry business. The most popular of these sites ー Instagram, Pinterest, Facebook, and Youtube ー can drive huge numbers to your website once you’ve captured your target audience with your posts.

Businesses that revolve around fashion and style rely heavily on creating the image of an aspirational lifestyle which means your jewelry shop will thrive on a visual-heavy app, just like the social media apps previously mentioned. With this in mind, make sure to share visually-arresting content to your followers and potential new customers. Your posts may range from product highlights (make sure your merchandise, as well as tools such as bracelet and necklace display stands, are in their best condition for the photos), relevant trending clips, or informative videos. You’ll soon grow an audience once you find the best mix of posts that your followers like the most.

Once you start getting good numbers with your follower count then that opens a steady traffic flow from your social media pages to your website.

Conduct a full website audit

Oftentimes low traffic comes as a result of website issues. Usually, such issues refer to conditions such as dead links, sitemap errors, as well as slow loading times. These result in poor user experience which eventually translates to lowered site visits. Likewise, this also affects your website ranking in such a way that it may lead to the site’s downgrading in search engine ranks.

A full review of your online jewelry store’s web performance will help address these common issues and more. This can be done with website auditing tools which are available online and can diagnose problem areas that affect the traffic to your site.

Create great content about jewelry

Always remember that the entire experience of going online is driven by the need to find information. From searching up the open hours of a restaurant to looking up complex academic text for graduate-level courses, internet users are always on the lookout for content that will answer their questions. Google knows this so it looks at how valuable a piece of content is to readers looking up things online. The good ones are then indexed with the best ones ranked high.

The goal for every online business then is to produce top-notch content relevant to their industry in order to be indexed. To do that, look for topics and issues that are relevant to your customers. Next, you need to make sure that the content made from the chosen topics is created with the goal that it becomes a valuable resource to its readers.

For online jewelry stores, topics such as jewelry trivia, styling guides, even jewelry display ideas would make for great topics to develop content from. All the same, whether you choose to host your own articles or do it through guest posting, only good things can result from creating top-notch content for your business.

Make sure your online shop’s website is mobile-friendly

As more and more users go online via their smartphones, it makes sense that your business website should work well even on mobile. What this means is that the site’s layout should look as pleasing on a small screen as it is on a desktop or laptop’s screen. Likewise, the process of choosing, checking out, and payment for the jewelry orders should go without a hitch. 

Check your website on your smartphone by going through the different pages and doing some of the processes to see if everything appears and works as it should.

Invest in online paid advertising

Sometimes your posts on social media need a little bit of push to reach more users. With paid ads (also called “sponsored ads” on some sites), you can do that by paying to run a post for a scheduled amount of time.  In this setup, even non-followers get to see your content. In some apps, you can even set up specific demographic criteria (e.g. female, 18-40, from Southern California) to your ad so that it only shows up to users that fit the details. This can be done via Facebook, Google, Twitter, or YouTube. 

Work with influencers to promote your brand

This is another form of sponsored ad, but this time involving working with an influencer. Influencers are popular internet personalities and in this form of online marketing, they serve as endorsers of your products and are expected to talk about it on their social media accounts. The goal is to draw attention (and hopefully conversions) from their large pool of followers. 

There are several ways to go about this: depending on the budget, a sponsored post from an influencer may come in the form of a static image post, a short clip (Instagram Stories/TikTok), or a full video. It is a growing segment in digital marketing that’s certainly worth exploring.

*Available on the Nile Corp website.

Categories: jewelry display, necklace display, Nile Corp, online jewelry business, Online Jewelry Store

How To Build Good Customer PR as an Online Jewelry Store

Growing a business means building great relationships.

There’s plenty to be thankful for when online shops or e-commerce emerged as a viable source of goods for shoppers and as an income source for entrepreneurs. Starting from the dot com boom that began in the mid-’90s, we as consumers gained another platform to shop beyond going to physical stores or using a phone to order from TV infomercials. As years went by, technology fine-tuned the hows and whys of operating an online business but one thing’s for certain is that having good customer relations should always be given importance if one were to become an entrepreneur aiming for success.

We’ve previously talked about the steps on how to open an online jewelry business and now we’re moving on to the topic of how jewelry entrepreneurs should handle customer concerns and maintain good relations with shoppers.

Always keep in mind your website’s user experience

When running an online business, every effort must be made to ensure that a user (i.e. the person visiting and browsing a website) has an easy time finding and navigating his/her way around the site. Right from the get-go, upon hitting the homepage, the jump from one section to another should be seamless. This can be achieved by a layout that’s easy on the eyes with links that naturally flow from one to another.

At the browsing stage of the online shopping experience, care must be given to ensure product presentation should be aesthetically pleasing with the graphic and textual elements used matching well with the site’s overall aesthetics. In terms of product photography, items should be presented using great shots as well as the use of props and jewelry display tools that showcase the items on sale in a flattering light. Likewise, product categories should be properly labeled and sorted for easy discovery and navigation. 

At the point of purchase, customers should be presented with several payment options that are easy to fulfill and reliable. Upon confirmation of order and payment, shipping information should be provided to awaiting customers.

Provide 24/7 customer support through live chat

Customers are more likely to stay with a brand if they know they are being listened to and their issues are being resolved. This requires quick attention to queries that come in through the business’ channels. Fortunately, today’s digital landscape affords brands to have several means to respond to their customers. Aside from providing a direct chat feature on the company website to handle customer concerns, social media’s interactive nature allows for businesses and institutions to respond to user comments and complaints on their official pages. Even attaching a small info card with your contact details to every purchase helps people know that you can be counted on for assistance when asked.

Another perk to having an always-ready customer support system in place? Inquiries about products made through such channels have higher conversion rates.

Create content that will benefit your customers

Providing help and guidance extends beyond the business’ customer support channels. This could also mean providing helpful resources in the form of articles, videos, and clips on your online jewelry shop’s website. These content types can be used to provide jewelry trivia, product guides where you highlight specific items in your collection, as well as after-sales service where you can provide advice on the proper care and storage of jewelry. Content could also come in the form of styling advice or tips on how to best wear jewelry for different occasions. Likewise, the same content can also be shared on the brand’s social media pages to expand its reach.

Such initiatives when done consistently and sincerely can be effective means of helping build good customer relations.

Hold contests or giveaways as a form of gratitude to customers

Gifts are a great way to promote goodwill towards customers, both old and new. For one, it’s a way to give thanks to long-time customers, at the same time it’s also a nice gesture to attract potential buyers to the shop. Simple contests can be conducted through the brand’s social media pages to encourage followers to join while opening opportunities to a wider audience to participate as well.

Discounts and giveaways are also effective for fostering good customer relations, because who will turn down gifts and reduced prices? Offerings such as discount codes and e-vouchers can be given out through the site, online newsletters, and social media. Your best bet is to give them away during shopping holidays (Black Friday, 11.11), your own shop’s anniversary celebrations, as well as special occasions.

Incentivize brand loyalty with points they can exchange for perks and benefits

Another form of gift-giving is implementing a system of points earning where purchases earn the shoppers points which they can exchange for material rewards or experiences. This can be set up with an app or even a physical card that stores every point earned. The bigger the number of points, the bigger the reward. This can be accomplished through partnerships with other merchandisers or establishments that would serve as sponsors for the rewards.

These are just a few ideas to consider when implementing customer relation-building initiatives for your shop. Just remember to put yourself in the shoes of your customers and think of the ways you would want to be appreciated by a shop or brand you’ve been patronizing then start building ideas from there.

Categories: good customer PR, jewelry display, Nile Corp, online jewelry business, Online Jewelry Store

How To Start an Online Jewelry Business

It’s time to take your love of jewelry online and start earning from it.

Whether done as a side gig or as a full-fledged venture, an online jewelry business is a great source of income for anyone who has an affinity for jewelry. Perhaps the idea struck you while browsing through earring display aisles or while you’re putting on one of your precious jewels for a fun night out ー whichever way it started for you then, congratulations because you’re on the right page to begin your journey.

Let this article be your guide as you take the first steps into making your jewelry business dreams a reality.

Focus on a niche as a starting point for your venture

Choosing to zero in on a particular jewelry type is a great way to ease yourself into the online jewelry industry. Your choice of jewelry to sell can shape your entire mode of operations so having one niche to focus on can make things more manageable for a beginner.

Go with your favorite jewelry style or one where you already have some knowledge regarding its creation or sourcing. The type of supplies you will use for your operations such as your jewelry display tools and packaging will likewise be determined by your chosen niche. In terms of marketing, focusing on a niche means your efforts will go into promotions that target the audience that is interested in that type of jewelry.

Create a business plan

If deciding on your niche gets the ball rolling, then creating a business plan is a more in-depth, point-by-point document detailing all your plans, concepts, and expectations for your business. This will then serve as your guide as you build your business from the ground up. Your business plan should contain:

• What you have to offer
• Who are your target customers
• How you plan to execute your idea (manufacturing, marketing, sales)
• Your capital as well as projected expenses

Aside from serving as your guide, a strong business plan will help you secure investors that will support your online shop. It is important also to consider the business plan should be treated as a living document, open to revisions and expansions as the business grows.

Next up are some of the nitty-gritty parts of launching a business or the actual application of the points enumerated on the plan.

Decide on who will manufacture your products

Do you want to do them yourself or have somebody manufacture your merchandise for you? Again, this all goes back to your niche. What you’ve decided on the first step will be dictating how you proceed from hereon.

If you want to sell your own wares, you’re expected to have enough technical know-how to create the pieces on your own. You can enhance your skills by attending online and offline classes. The advantage of going DIY is that you will have complete control over the creation process. A disadvantage would be finding the time to create enough stocks once orders start coming in. Of course, you can always expand your business later on and hire jewelry makers to help with the manufacturing. 

Otherwise, you can always seek out outside support by finding a manufacturer who will make your products. Just make sure to find somebody that’s reliable by doing your research before making any commitments. 

Another option you can take is to become a third-party seller by buying already-made jewelry items wholesale and then selling them on your site. Essentially your role is that of a distributor of an existing brand/product line.

Lastly, you also need to look for suppliers who will provide you with the necessary tools to operate your shop efficiently such as jewelry displays to help with the showcase of your shop’s goods.

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Looking for a supplier for your jewelry packaging needs? These plain, two-toned gift tote bags can be easily customized with logos bearing your online jewelry shop’s branding.

Come up with a business name

Once you’ve settled on a niche and made a business plan, you can now proceed to name your business. Think of one that relates to your niche but it should also be a name that’s catchy and memorable to the public. If you’re having trouble thinking of a name, it may help to think of the image you would want the public to form about your business. Do you want an image that’s elegant and glamorous or one that’s more friendly and approachable? Are you trying to reach young or mature customers? These factors will help shape your jewelry business’ name.

Another important exercise you must do when naming your online shop is to check if it’s already been used by another shop before. To do this, try looking up your chosen name and see if it already exists on the internet. Once you’ve settled on a name, make sure to buy a domain for your business to secure your place online right away.

Choose a platform that will host your shop

You don’t have to build your website from scratch. Platforms such as Shopify provide hosting to online shops which include features that handle your storefront, product presentation, payments, and shipping. It comes with several monthly subscription offers that entrepreneurs can choose from to suit their needs. Other platforms such as Amazon and Etsy also have different features to offer their users; what is important is to choose one that’s right for you and your shop.

Decide on your shop’s marketing strategy

You will need to get the word out about your online jewelry shop, so this part of starting a business is very important. It’s important to note that your marketing strategy should reflect the image and branding you’ve chosen for your shop.

As an online-based business, it’s best to also turn to online tools for your marketing efforts. Going on social media is a great starting point to promote your business. You can go for organic posts or invest in paid ads to widen your reach. Just make sure your style and tone are consistent throughout as this will help you establish your identity and create a memorable impression on potential customers. Your best picks are image-heavy social media apps such as Instagram and Pinterest.

Good luck with your new and exciting venture!

*Available on the Nile Corp website.

Categories: earring display, jewelry display, Nile Corp, online jewelry business, online jewelry market

How To Level Up Your Jewelry Business’ Website

Make sure you’re putting your best foot forward online.

With many potential customers choosing to remain at home in the past months, going online has become a wise business move during the pandemic. Retailers, both old and new, expanded their reach by setting virtual environments online where buyers can still purchase items. Jewelers are no different and we’ve seen it grow as we lay witness to the numerous jewelry product photos and jewelry display setups that pop up from our social media timelines.

If you’re one of the many folks who got into an online business, then you’ve come to the right place. We want to help grow your business even further so we’ve put together this handy little guide for every one of our readers who are navigating the ups and downs of running an online jewelry shop.

Capture your targets from the get-go with an enticing banner

The banner is found at the topmost part of a website’s body so naturally, it’s the first thing people see. Grab their attention right away with offers that are surely hard to turn down. For many online shoppers, those are free shipping and quick delivery. If you can’t promise both, why not create a promo where reaching a certain amount in purchase entitles them to one of these perks?

You can also capture attention the right way with the right visuals, so make sure you’re doing what you can to present your merchandise as well as their jewelry display devices in the right light.

Lastly, make sure to regularly update this part of your website. Doing so creates an impression that you always have fresh stocks, offers ー basically things your customers can all look forward to.

Use HD-quality product photos

Let’s go back to the part about photos. When operating an online business, make sure the images you are uploading are fit to be seen by the public. That means to leave off grainy shots and sloppy product displays. Make sure you’re only posting crisp images that sell. If you are using props or jewelry stands, you have to make sure they are in tip-top shape so you can create beautiful and well-composed setups.

Stick to words that sell

With the right words in your product description, you can be sure to convert mere browsers to buyers. Make sure it is descriptive of the item so the customers will know what to expect.  Add a touch of grace and wit to your words so you can be engaging as well as enticing to those that come across your copy. Most important of all, don’t forget the price and details about ordering.

Make your images shareable

Don’t forget to add share buttons to your product photos as this would make your merchandise more discoverable online. A quick click on any of the buttons you embed will make your products get shared to a large audience in many of the most visited social media apps today.

Open yourself up to the public’s feedback

Provide a way for the public to inquire about your products or shipping and payment details through various means. Sharing links to your social media accounts is one thing, but you can also have space on your website where people can leave their comments and inquiries. If you have a hotline or contact numbers then you must include those too. The more ways you can show the public you are reachable, the better.

Categories: jewelry business, jewelry display, Nile Corp, online business, online jewelry business

How Email Marketing Helps Your Online Jewelry Business

Make a plan to grow your jewelry business online.

The surge in online shopping due to the COVID-19 pandemic gave rise to more entrepreneurs, both new and old, trying out their luck on the internet. With many vying for attention from potential customers online, what are the things you can do to give yourself an edge over the competition?

If you’ve tried out social media, why not expand your marketing efforts to email? In this article, we’ll show you the ways it can prove to be beneficial to your online jewelry store’s success.

You’ll have a more personal relationship with your customers

Whether you choose to highlight your products, provide articles or multimedia content, or a mix of both for your email marketing’s content plan, you will inevitably develop a more personal relationship with your customers.

Recipients of your email marketing efforts are people who signed up to regularly receive them so from there you already know you’ve already captured an interested audience. Now you just have to make a way to keep them interested by giving them great content that will benefit your business and themselves.

Highlighting your products and announcing your store’s promos is a good start but you can also expand your content to something that provides value to jewelry owners, such as the proper care and maintenance of their pieces or the importance of having the right jewelry display tools for showcasing their collection.

It creates a direct link to your website

Take advantage of the links that you embed on the email marketing newsletters you send out to your customers. Using a banner or highlighted text, you can link existing specific pages on your website and have them be clicked by your newsletter’s recipients. Depending on your goals, this is a great way to create buzz for your business.

You’ll have an instant guestlist for your events

Occasionally you may want to put up events such as fashion shows or workshops to serve your customers. Narrowing down who to invite may be difficult but with your subscribers’ list, you can simply send them invites via email and chuck the guesswork out of the window.

Helps establish your shop’s brand

With a regular stream of content coming from you, your customers will have an easy time remembering your brand. With the consistent use of certain colors, tone, and logos in your communications, email marketing can be a great way of establishing who you are and what you have to offer to your public.

Whether you’re showcasing your merchandise in a promo email or in person, you need to have the right tools on hand to present them in the best way possible. Nile Corp has a wide range of display and storage devices that lets your jewelry merchandise take centerstage off and online.

Categories: email marketing, jewelry display, marketing your jewelry business, Nile Corp, online jewelry business

A 5-Point Checklist for Online Jewelry Business Owners

Now is the perfect time to make your mark on the internet.

The COVID-19 pandemic has upended daily commerce, changing the way people buy and sell things. For months, people relied solely on online shopping platforms to get their needs. This has opened opportunities for entrepreneurs, small and large alike, to sell their merchandise on the internet.

Jewelers were no different. Many brick and mortar jewelry shops also opened their own online stores to go where the buyers were. At present, while stay-at-home restrictions vary across states, many sellers are staying put online.

As online sellers ourselves, we know the challenges they face on the internet. That’s why we’ve put together this checklist to help jewelry entrepreneurs find success in this vast market landscape.

1. Make sure customers can find you online

Securing a store location and putting up signage is how brick and mortars announce their presence in the market, but how about businesses online?

On the internet, businesses find space by getting indexed by a search engine. Because people use platforms such as Google to look up any information, it is a must to have your business included in its listings. But that’s not all ー mere inclusion on the world’s go-to search engine is not enough. You need to make sure your website can be found on the engine’s first page results to capture your target audience. Investing in search engine optimization (SEO) will solve that issue.

2. Review your site’s navigation

Making sure you are on search engines so that potential buyers can find you online is one thing; checking to see if your own products are easy to find inside your website is another. It helps to periodically review your interface, as well as the process that goes into buying your items to see if they are easy or hard to get around with.

3. Have an active presence on social media

For many businesses, especially those that started during the pandemic, social media is where they first found their footing. If that’s the case for your jewelry business, now’s not the time to slack off. People are online a lot these days so you shouldn’t miss out on building your presence on social media.

4. Create images that aim to entice and inspire

Speaking of establishing your social media presence, jewelry businesses should target those that are photo-heavy like Instagram and Pinterest, but sites like Facebook are good too. Make sure to take beautiful pictures of your merchandise so people can see what you’re selling. Don’t be afraid to be as creative as much as you want with these photos! A great concept partnered with the right jewelry display tools and props helps deliver the sales you need. Check out our latest offerings of easels and stands which you can incorporate to your photoshoots when promoting your products on social media and on your website.

There’s another perk to producing fantastic images for your brand. Great photos get republished, making it an effective form of word-of-mouth marketing. Likewise, on Pinterest where images are shared by users, this also adds SEO juice to your website helping you rank better on search engines.

5. Take a good look at your reviews

People say a lot online, and they have a lot to say if a product is good or not. Taking the time to read reviews left by your customers is a great way to check whether you’re delivering what you promised or not. Think of it as a form of customer service for your public and use it to thank them for their support or resolve issues they may have with your jewelry merchandise.


We want each and every one of our customers to succeed in business. That’s why we remain committed to our promise to only deliver top-notch jewelry display tools to the market. Have a look to see what we have to offer today.

Categories: jewelry display, Nile Corp, online jewelry business, selling jewelry online, social media for jewelry businesses

How to Increase Engagement for Your Online Jewelry Store

Use these techniques and find success on the web.

Beyond securing your domain name, getting a reliable host, and making sure your website has content, what else must be done to make sure your online business succeeds? You must know how to capture your target audience. With more people now doing their shopping online, knowing these tips and tricks is a must for every entrepreneur.

Make each page informative without piling on too many details

Right from the get-go, your homepage should be able to tell your target audience what your shop’s all about. Ditch the mysterious approach as it might cost you a few visitors. Make it clear that you sell jewelry through words and photos.

When putting information on your website make sure it answers these questions that potential shoppers may ask when visiting an e-commerce site:

1. “What kind of items are they selling?
2. “Do I need the items they’re selling?”
3. “What are my options?”
4. “How much do the items cost”?
5. “How can I pay for my purchases?”

Use hi-res original product photos to attract shoppers

Your choice of product photos dictates whether you can make a sale or not. Remember that your aim is to entice people to make them want to buy from you, so grainy pictures just won’t cut it. Because you’re selling jewelry, make sure your product photos are able to show them in all their glory. Show different angles so that potential buyers can see every inch and corner of a jewelry piece. If you will be using jewelry display stands and holders, make sure to pick the ones that are appropriate for the type of jewelry you are selling. Likewise, even if you are only using them to display your merchandise, it is important that your tools are also in their best conditions so that the overall result would look pleasing in photos. You may even go for a full photoshoot with models, backdrops, and props to help sell your wares.

Make user interface a priority

User interface or UI is the design and navigational system that users interact with whenever they visit a website.

As an e-commerce website, this is a must. You need to make it easy for potential customers to navigate your website, or else they would look elsewhere. Going back to the first point of this piece, your pages must be able to answer the customer’s questions. Crucial elements that help in the buying process are (aside from product photos) product descriptions, call-to-actions, reviews, price tags, and navigational buttons.

Don’t forget to optimize your site for mobile use

Making it possible for your customers to do their shopping anytime, anywhere is another way to retain them and attract new ones. You can do that with a mobile-optimized website. Different screens would require different image specs and navigational layout demands, so take the time to optimize your online shop for mobile use.



We have the best jewelry display tools on-hand to help you show off your jewelry merchandise in the best way possible! Come and visit Nile Corp to see what we have to offer.

Categories: business best practices, ecommerce, jewelry display, Nile Corp, online jewelry business

Last Minute Online Selling Tips for Jewelry Shops

Maximize your Holiday sales and profits with these simple tips.

It’s almost the Black Friday-Cyber Monday weekend, and people are now going gaga over major discounts of various shops. You have probably started with your promotions and are slowly reaping the benefits. However, there are some more things that you can do to further boost your sales this long Holiday shopping weekend. So if you are a jewelry business, you’re in luck. Here are last minute online selling tips that can help you sell your jewelry items like pancakes.

Send last-minute email reminders with eye-catching images.

Email campaigns are very effective in reminding your customers about your promotions. Input all the important details in the body, like the discount percentage, coupon codes, length of the promotions, and the particular jewelry pieces. Make sure that you include high-quality photos as well and be creative. Use your most elegant jewelry display and make sure the lighting is perfect.

Display a promotion banner and make sure it’s updated!

Update your website with promotion banners. These should include the coupon code, restrictions, and other information. Announcing your promotions on your social media accounts is not enough, as the products can be viewed and bought on your e-commerce website. Having flashy, eye-catching banners will pique the interest of anyone visiting your site, increasing the chances of them buying from you or at the least, check them out.

Post your promotions AGAIN in your social media accounts.

Don’t be afraid to make it seem like you are hard-selling; this time of the year, EVERYONE is hard-selling! Competition is much tougher during this season, so it’s pretty much okay to remind your followers about your promotions and discounts of your items for sale. Post new photos of these jewelry pieces.

Create Stories or go live.

Utilize the Stories feature in your Instagram and Facebook accounts. Update people of your latest promotions as well as your best-selling items. Another option is to post a live video; take users on a tour of your jewelry store and if you are solely an e-commerce business, take close-shots of your jewelry. You can continue posting even on the day itself!

Be more generous with exclusive flash sales.

Try to be more generous and lower your prices slightly further via flash sales! Set a specific time, preferably your site’s downtime. Announce this special sale a few hours before in all your social media accounts. You can also announce it in Stories or via a live video. Keep people excited with these flash sales, and you sure are going to boost your profits this long Holiday shopping weekend. Don’t forget to mention your other items for as well, so they get exposure too.

Good luck with the BFCM weekend!

Categories: black friday, cyber monday, jewelry display, Nile Corp, online jewelry business