Setting the mood right helps contribute to your shop’s success.
Beyond giving top-notch products or services, there are plenty more reasons why a business becomes a hit with the public. One of these has to do with a shop’s ambiance. It consists of the physical space and appearance of the shop, but more importantly, ambiance relates to how these elements combine to create a certain feel or mood for those who come inside the store. Another word for this is “atmospherics” and it shapes how you will come to be perceived by your customers or even the public at large.
Ideally, an establishment should look attractive to its target audience and there are many ways that could be interpreted through the jewelry shop owner’s interior design choices. A lot of elements can help shape that image; from the choice of colors to the type of furniture and shelving used at a particular retail space, even the lighting and music played during operating hours determine how the public will come to perceive the ambiance of a particular business establishment. In the case of jewelry shops, the way the store is laid out, the jewelry display tools used, the choice of props, even the room scent help mold the atmosphere the shop exudes. Because these conditions have become deciding factors whether a person enters, stays, and returns to your establishment, jewelry entrepreneurs would be wise to pay close attention to their jewelry store’s ambiance.
People spend more in places with a pleasant ambiance
The mood-setting actually begins even before any customer steps into the store. Does your storefront look inviting or not? Look at your signages and window display and see if they appeal to passersby, if not a storefront facelift should be in order.
Entrepreneurs should understand that for many customers, shopping is their go-to activity for lifting a low mood. With that in mind, it makes sense to set up the retail space to be not just inviting but make the ambiance as pleasant as possible. People are more likely to enter a store and spend more if they find the experience pleasurable with zero hitches and mishaps. But beyond having all the right visual elements in place, one thing that sets a pleasant shopping experience is how a store’s staff interacts with the customers. A bright, cheery interior could not compensate for a retail staff with a sour mood so take the time to explain this concept to your staff and get them into customer service training workshops if possible.
Keeping the retail space clean and orderly should be a priority anyway
Indeed, creating a pleasant experience should not be done because you’re setting up to create a welcoming ambiance. Cleanliness and orderliness should be maintained at all times anyway. Without agenda, having a tidy space should come as second nature to any retailer. Any sign of clutter should be dealt with immediately by having people ready to pick up misplaced items and have them returned to the right place. Sweeping and dusting should also be done every day before opening and closing of the store. From the products themselves to the jewelry display holders that are used as platforms, each one of your merchandise should be clean and in its pristine condition. Lastly, look at your furniture and see to it that there are no parts that are falling apart or that the gadgets used by the store are all working as they should be.
It helps set your store’s branding in place
Investing in branding goes a long way into establishing your shop’s identity to the public. Once you’ve set up your marketing collaterals with a unified color, font, tone, and persona, you would think everything’s already set, right? The way you set up your retail space, and in extension, its ambiance can also be a way for you to apply your branding rules. Why stop at having your logo, colors, and fonts emblazoned on your store’s shopping bags? Use the same elements in your shop’s interiors such as in the signages and posters. Likewise, think back to the tone and persona you apply in all your communications to the public. See how that could be applied when setting your retail space’s ambiance. It could be through your choice of music that you play at your store, the type of lighting you use to light up your jewelry display setups, as well as the fixtures you use to decorate the space.
It’s a way to attract your target market
It’s human nature to be curious about things that are interesting and in the case of jewelry shoppers, they would naturally gravitate towards shops whose style and ambiance reflect their own. It matters then that your store’s atmosphere matches up to the desires of your clientele.
Going niche can help you stand out in the jewelry market and ambiance plays a lot when you want to target a particular segment of the buying public. Are you for the trendy fashionista or the refined career woman? Does your store cater more to teens or those that are older and are into more alternative subcultures such as punk and goth? All the shopper personas mentioned each has their own preferred aesthetics and if you are targeting any in particular then it makes sense to tailor your shop’s vibes to one that appeals to their taste.
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