Jewelry Retail Display Secrets That Encourage Impulse Buys

Learning the tricks to encourage unplanned purchases would mean gains for your jewelry business.

Ever found yourself strolling out of a store with more purchased items than you initially intended? 

You promised yourself you’ll stick to your grocery list, but out of the corner of your eye you spotted your favorite snack and you just couldn’t resist taking a few bags of it with you. Or perhaps you found yourself waiting in a long line to get to the counter but a few products caught your eye before it’s your turn and so you now have additional items in your cart to pay for.

Those scenarios are exactly what defines an impulse buy. They are spontaneous purchases because they just happened right then and there even if the shopper didn’t mean to. A lot of it has something to do with fulfilling an emotional need or giving into instant gratification.

In the case of jewelry shops, triggering impulse buys may be tricky,  most especially for truly high-end shops. But if you’re market is on the lower end of the spectrum then these techniques are entirely doable.

Follow these jewelry display and retail showcase tips and apply them as you see fit for your business.

Increase visibility for your target products

Oftentimes all it takes is a clear sign to tell your customers of your promos that will encourage them to engage in impulse buying. You can implement this by using sale signs and positioning them where your target products are located. To further drive the point, choose red for your sign’s colors with white for the text as this color combination, in particular, is a crowd drawer and unmissable.

Place your priority items in high traffic areas

When you want to boost sales for a particular product, your best tactic is to place it where people are more likely to congregate in your store. In the case of jewelry, you can create a whole jewelry display set up of merchandise you want to highlight in a prominent part of your shop’s retail space. 

You can also display promo products side-by-side bestsellers or the latest trendy items that your store is offering. Of course, it’s important to practice good judgment when combining products as they still need to make sense when displayed together.

Lastly, the areas near cash registers are also prime spots for products you want to promote for impulse buying. As people wait for their turn on the counter, it’s very likely they will be enticed to add another item or two from the products on display nearby. Often, these are affordable items that people won’t think twice about buying. For a jewelry shop, this could be costume jewelry earrings or rings—basically, affordable small pieces that don’t need a lot of space for displaying.

Keep promo items within eye level of customers

Another way to increase visibility for your promo items is to keep them within the eye level of your average customers, so make sure you have shelves where you can place your necklace display tools and the like for easy viewing for your customers.

The reason for this is to make the products easy to find, without requiring your customers to stand on their toes or to crouch down just to see and examine your products.

Use language to create a sense of urgency in your customers

Aside from choosing the right colors for the signages, the right text helps a lot in convincing potential buyers to go ahead and purchase something from your jewelry shop. Using words like “BUY NOW” or “TODAY ONLY!” creates a sense of urgency in your customers.  When placed in the right location and applied with the right colors, this calls-to-action can be very persuasive in getting the public to buy your goods.

Apply cross-merchandising techniques to encourage impulse buying

Cross-merchandising involves displaying different but relevant items together. This is common in seasonal displays, such as a summer-themed one where you might see a retail setup where a swimsuit acts as a focal point and side items may include shades or sunblock. It is a good technique that encourages people to add more items to their shopping list.

You can do the same for your jewelry shop, especially if you also sell other accessories such as hats, scarves, and glasses in your store. You can create a whole retail setup focused on a particular theme or aesthetics and combine different products that fit your chosen vibe.

Use social proof to your advantage

Social proof is one technique you can try to boost specific products in your store’s collection. Basically, this marketing strategy has to do with leveraging the hype surrounding a certain product. This hype could be gathered from the media, both traditional and social. This is especially effective when done online but it could also be applied in brick-and-mortars through posters and signages around the store that publicize the popularity of a certain product.

With these techniques in mind, feel free to try them out and explore what works best for your jewelry business.

Categories: jewelry display, jewelry retail, jewelry retail display secrets, necklace display, Nile Corp

7 Ways To Deliver Great Customer Service in Jewelry Retail

Because your customers only deserve the best.

One of the key reasons why a business prospers lies in the manner it delivers customer service. It’s important to never forget that working in retail is essentially a people-centric vocation. Beyond the need to provide excellent products, entrepreneurs need to know how to make their customers special by keeping attuned to their needs. 

In the case of jewelry customers, they need to feel supported because oftentimes the purchase of jewelry comes during life’s milestones: engagements, weddings, graduations, and the like. They are gifts meant to last for a lifetime and the selection process for the merchandise requires some expert advice. 

Providing good customer service also means building the buyers’ loyalty as people won’t hesitate to shop elsewhere when faced with horrible customer service. “Horrible customer service” in this sense occurs not just with the bad treatment of shoppers but also having a store that’s unappealing and whose jewelry display showcases are cluttered and are falling apart. Imagine the loss of income that will arise from such oversights.

We’ve previously talked about the ways jewelry shops can boost their sales, now think of this article as an expansion of the topic. Because delivering great service is an integral part of a successful business, let’s look at the ways how jewelry businesses can manifest top-notch customer service.

1. Maintaining professionalism at all times.

To be professional in the jewelry retail industry requires knowing more than the technical aspects of selling jewelry like the 4C’s of diamonds or the different kinds of gemstones. Showing professionalism in the jewelry retail setting means being approachable, helpful, and considerate of the buyer’s wants and needs. It’s knowing how to keep a cool demeanor even when faced with difficult customers. It’s also being quick on your feet when trying to provide solutions.

To do all these, one must be an active listener.  It’s really important to take the time to hear out the customer to know what they’re looking for and thereby to make good recommendations.

2. Call them by their names.

Another way to make customers feel special is by cultivating a sense of familiarity with them. You can start by asking for their name when they ask for recommendations or inquire about a particular item. From there you can proceed to your presentation all while acknowledging their presence by referring to them by their names. 

Having a great memory also helps so that when repeat customers come you can recall their names and you’ll be able to tell their preferred jewelry styles from your store.

3. Reward long-time customers for their loyalty.

Speaking of repeat customers, it’s important to always find a way to thank your devoted and loyal customers for their continued patronage. You can start implementing this by having a great customer management software where you can keep track of purchases and customer details. Now take note of those who have multiple purchases and find ways to do a little something extra the next they come around. Special discounts are always appreciated, as well as small gifts. You can also employ the use of a point system where purchases are marked on a card they need to fill out. Once customers hit the required number of marks or points then they will be entitled to get freebies from the store. 

Note: Coffee shops do an excellent job with this system especially during this season where their loyal customers often walk away with free planners after hitting the required number of marks, so why not apply the same concept to your store?

4. Make sure to keep the store clean and spotless.

Having a good store ambiance is another way to showcase great customer service. A tidy store shows that you care for your merchandise and your customers at the same time. It also conveys that you’re mindful of giving your customers a nice shopping experience.

This means taking the time to plan out your retail space such that buyers will have an easy time browsing your merchandise. It also means having the right jewelry display tools and sets so that the jewelry items are showcased in their best light. Finally, this means avoiding clutter so that items are easy to find and the displays are not eyesores.

5. Maintain an open dialogue through communication channels.

Make it a point to always have a ready ear for customer comments and queries even beyond the limitations of a physical store. Simply put, show you’re always ready to help by being open to customer feedback through social media, email and chat support, and a hotline. With all these technologies available to today’s shoppers, you simply cannot miss out on extending your customer service duties online. Get to know your options and remember to use them well.

6. Vow to fix mistakes.

Once you open up your store’s communication channels you’re bound to receive complaints from customers. The best way to deal with them is not by ignoring them but by giving resolutions that will appease the complaint senders. This is the best possible response on and offline.

Saying “sorry” won’t be enough. Instead, make sure to provide actionable resolutions to issues. Again, listening well will help but also quick-thinking so you can diffuse the situation as soon as possible.

7. Share your wins with the public and thank them for their contribution.

Today’s shoppers love building connections to the establishments and brands they love. You can see this on social media where some of the biggest company pages are often filled with comments from their customers. As brands and the buying public continue to get closer, including shoppers in your company’s triumphs will truly be a nice way of letting them know you’re thinking of them in your celebrations. This is especially perfect when sales milestones are reached or other celebrations where their patronage is instrumental to the achievement.

Categories: customer service in jewelry retail, good customer PR, jewelry display, jewelry retail, Nile Corp

6 Ways to Increase Your Jewelry Business’ Sales

Increase your earnings with these tips.

We here at Nile Corp are always on the lookout for ways we can help our customers in growing their jewelry businesses. From providing top-notch jewelry display devices to giving you ideas on the best ways to market your shop, we hope you are enjoying and learning from the articles we’ve put out so far! 

Now we are looking at another challenging aspect of having a jewelry business ー how to grow your shop’s sales. Let’s look at the ways below, shall we?

Develop a good rapport with your customers

Beyond knowing the ins and outs of a piece of jewelry or developing special skills to create exquisite pieces, there’s another important ingredient to having a successful business: a good relationship with your customers. This is a must for both brick-and-mortar as well as online businesses. Today’s consumers are much more likely to purchase when their desires are respected and they are treated as more than just dollar signs to earn from. 

Remember to always find a way to relate with your customers by asking the right questions, caring for their needs, and genuinely deliver good quality service each time. For sure they would not hesitate to avail items from your store and give in to repeat visitations in the future.

Be aware of issues that may arise from your sale of jewelry

There’s another reason why today’s consumers are unlike those of yesteryears. Many of them, especially the young ones, are much more aware of world issues where the jewelry industry may be involved in such as making sure they’re only purchasing conflict-free and ethically sourced diamonds.

First of all, it’s best to advocate for these humane and lawful means of sourcing by knowing about the issues involved. More importantly, make sure your suppliers and/or creations only follow these principles. Other issues that may be of interest to your customers (green initiatives, sustainability) can be reflected not only by the type of merchandise you choose to sell but also through the materials you use for your shop’s interiors and jewelry display devices. Environment-friendly options you can use are jewelry display tools made out of burlap or repurposed wood.

Invest in your shop’s branding

Having an identifiable name and brand makes you memorable and will help in boosting your sales. Take the time to come up with a brand voice that you will use as a guide when you’re planning for your shop’s marketing materials and initiatives. Likewise, when deciding on one, make sure it will appeal to the audience you are trying to attract.

Now, this process won’t be so easy especially because you would want to stand out from your competitors, so take the time to brainstorm it with your creative team or avail the services of a marketing firm or person to help you craft the one that’s best for you and the business.

Hold periodical events for discounts and special prizes

The public always loves a good bargain and they will travel and line up for miles to get one. Depending on your merchandise on offer and their supply, you can hold regular discount days or offer codes that slash your merchandise’s price in half or more. This can be a feasible initiative for online and physical stores alike and is a sure favorite of shoppers.

Tap the power of social media

Everyone is online these days, so why not go where the customers are? Posting pictures and videos on the most popular social media apps can definitely boost your sales when done the right way. As long as you produce great content and manage your brand’s reputation well online, there’s no reason why you should pass on the chance of going digital for your shop’s promotions.

Take the time to hear out the public’s sentiments

Whether you do this in person or online via the comments left on your social media accounts or even review sites, make sure to get to know your audience by knowing what they have to say about your product and service. Word of mouth can be a powerful driver for consumer behavior and you better believe people will be talking about you on the web, so listen and respond well to what you will find online and offline.

Good luck!

Categories: jewelry business, jewelry business success, jewelry display, jewelry retail, Nile Corp