How to Do Local SEO for Jewelry Shops

Make your target local customers find you in the local search results and generate leads with this guide.

Exterior of jewelry shops

Local SEO or local search engine optimization is an effective way to market your local jewelry business online. It focuses on emphasizing the optimization efforts of physical stores or brick and mortar shops.

Since we are talking about brick and mortar jewelry shops, local search includes terms like:
  • jewelry shops near me
  • Jewelry shops in Los Angeles
  • jewelry display store near me
  • jewelry display store in Los Angeles

Local SEO is important for physical stores because according to Google, 50% of users who did a local search on their phones went to the physical shop within a day. Also, 60% of American adults conduct searches for local product and service information on their mobile devices.

Jewelry shops at Athens, Greece

So how do you do local SEO for your jewelry shop? Here's a guide that can help you:

Optimize your Google My Business Listing

GMB is essential for local SEO. Create a listing and enter your exact business name. Here's what you should do to optimize your listings.
  • If your jewelry shop has multiple locations, make sure that they each have their own listings.
  • Enter your complete physical address.
  • Enter your local phone number.
  • Enter your website's URL. For multiple locations, link each of the GMB pages to the location's page.
  • Don't hold back on adding photos, as users would be looking for real and unique ones. Take images of both the interior and exterior of your shop.
  • Enter other additional information like your shop's business hours.

Embed Google Maps

To make it easier for target customers to find you, embed your shop's Google Map on your website, specifically on the Contact page. In the case of multiple locations, embed a Google map of each location on the right proper landing page.

Make sure that your website is mobile-friendly.

Since Google prioritizes mobile-friendly websites, make sure that your jewelry site is mobile-friendly. You can check Google's mobile-friendly test to verify this. You can also update your site with a mobile--responsive theme.

Optimize your content for local SEO.

Make sure that the content of each page is unique, informative, and readable. All topics should be related to jewelry and fashion. Do include related keywords whenever possible, but don't overdo it. Lastly, you can add local customer reviews as well.

Manage your reviews.

Many studies have found that a lot of consumers read local reviews and trust them as much as they trust recommendations from family friends. With that said, you should make sure that your business is listed on major review sites like Google My Business, Yelp, and even on Facebook. And as mentioned earlier, you can put these reviews on your website to further raise the interest of people.

Do not forget to respond to all reviews. Thank those who gave positive ones, and apologize to those with negative reviews. You can also make it up to them by trying to resolve the issue.


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