How To Get Your Jewelry Store Ready for Black Friday

Prepare yourself for the biggest shopping holiday of the year.

We’ve seen it year in and year out: Black Friday (and its “sibling holiday” Cyber Monday) is a hectic time in the retail world. Small and big shops alike need to be prepared to accommodate the deluge of customers who will be availing themselves of huge discounts. It’s a great opportunity though for new businesses to get themselves in the game and boost their earnings.

That’s why we came up with this article to help out both online and brick-and-mortar shops to survive Black Friday 2021.

Take the opportunity to introduce new designs as well as slow-moving items to shoppers

Did you know that 30% of retail sales in a year happen between Black Friday and Christmas? This means the following days and weeks would be the perfect time to pump your jewelry business’ merchandise release.

Whether you get your stocks from suppliers or you make jewelry on your own, Black Friday is a great time to introduce new products to the shop.

Be generous with your Black Friday/Cyber Monday discounts

Shoppers expect huge bargains during the two shopping holidays so be prepared to give them what they want. Look at your stocks to see the pricing offers you can give to each. Another thing that you can give away to your customers as treats are bundled sale items. Again, study your merchandise to see which items you can combine to serve as your bundled offers.

Prepare shopping guides in the days leading up to the event

Along with boosting your shop’s merchandise releases, you need to also find a way to let people know about the new products you plan on displaying that day. This can be done with the publishing of shopping guides. This can come in the form of articles, videos, and or photos to serve as Black Friday teasers.

Be prepared to release them in the days leading up to the shopping holidays, so be ready to take lots of photos, videos, and have your merchandise and their jewelry display stands in their best condition so they can look great in your promotions.

Boost your email newsletters with content about the shopping holiday

The content you put out for Black Friday needs to be spread out far and wide so it’s time to also pump up your marketing output online. You can start with your newsletter’s mailing list. Entice your newsletter subscribers with eye-catching subject lines and content that highlights what they can expect for Black Friday, as well as Cyber Monday (if you’re doing both days). It’s important to highlight the products you will be offering, plus the discounts and give-aways they can expect. Shoppers love discount coupons so this is also a great opportunity to share codes and vouchers that they can use to get even bigger savings when the event(s) happen.

To gain even more subscribers, you can simply use pop-ups on your website to encourage people to sign up for your newsletter. The key here is to come up with good visuals, plus an enticing copy that includes a hard-to-resist CTA button.

Update your banners with Black Friday announcements

Pop-ups are just the beginning. You can also start promoting the shopping holiday with website banners. Place them in high-traffic pages such as your homepage so that they’re easily seen by old and new visitors alike. You can also dedicate entirely new pages for the products you will be highlighting for Black Friday as well as the promos and discounts you will be offering to the shoppers.

At the same time, you should also have your in-store banners and other signages up and ready to advertise the event.

Experiment with your promos

If there are marketing strategies you haven’t tried out yet then now’s the time to do so. Have you given TikTok or Instagram stories a try? They’re worth giving a shot especially if you already have a sizeable following in those communities. How about going old school like giving out flyers in-store or going on your local media to make the announcements? Perhaps a combination of online and offline promotions could work? Look into how your regular customers consume their content and start promoting on their preferred platforms.

Revisit your shop’s point-of-sale system

With the technology available for retail today, there’s no reason for you to limit your shop’s payment options. Check to see that your existing ones are working as they should and if additional sources are needed then those need to be set up right away. Cashless options are especially helpful as people are encouraged to use them to minimize contact between individuals.

Get your staff ready for the day with refreshers 

It won’t hurt to give your staff a run-through of the day before everything becomes too chaotic to manage. This is especially true for brick-and-mortar jewelry shops, but even online-only shops may also need extra hands to help with social media marketing and website orders in the days leading up to Black Friday.

Along with refreshers, your store interiors will need a little sprucing up as well. Window displays need to be updated while the store’s jewel displayers such as your necklace display stands, ring risers, and bracelet T-bars need to be touched up and cleaned up as doing so will enhance the look of your jewelry merchandise. If they need to be replaced with new ones then it’s time to have someone in the staff purchase new ones.

Lastly, anyone who works in retail knows that Black Friday and Cyber Monday are high-pressure dates so it’s best to prepare the staff ahead of time with a pep talk to help them prepare mentally and physically for the day. As both dates happen around an important holiday, your business needs to be ready for back-ups and plan Bs should there be people who won’t be able to work on the day.

Categories: black friday, cyber monday, jewelry display, necklace display, Nile Corp

How to Generate Black Friday Buzz for Your Jewelry Shop

 What you need to do to stand out in this shopper’s holiday.

Black Friday in 2020 may be vastly different from all the previous Black Fridays but that’s no reason to rest easy this year! While the COVID-19 pandemic created new challenges to retailers everywhere, many learned to be flexible and adapted to the current climate. Entrepreneurs from different industries shifted their business to the digital sphere which led to a boom in online shopping and deliveries. All of a sudden more people chose to remain at home and did their shopping online. That may very be the same scenario when Black Friday arrives this year, but we’re sure plenty will still continue with the tradition of shopping in person.

Whether you’re sticking to digital for now or readying your brick and mortar for holiday shoppers, here are some tips to help you market your jewelry items for the big day.

Make sure your merchandise look their best online and offline

This is the perfect time to take stock of your inventory and see which ones you will be including in your sales promos. It could be a mix of old bestsellers, some hard-to-sell items that may generate interest in Black Friday shoppers, and new designs that you’re keen to launch on the day.

Next, you need to make sure you’re showcasing them in the best light possible by using high-quality jewelry display tools. Capture the attention and imagination of shoppers whether online and offline using great retail setups. If you will be selling at a physical store, it’s a good idea to take on themed displays to highlight your jewelry merchandise. If you'll be selling online, taking good care to create beautiful product photos and fashion shoots are the keys to success. 

This elegant bust-type necklace display stand will make for an excellent holder to showcase your store’s necklace collection both in-store and on the internet.

Pink Fabric Covered Linen Necklace Chain Jewelry Bust Display

Come up with sales promotions to offer shoppers awesome deals

Black Friday is the day of monumental retail promos and gimmicks guaranteed to get customers to shop till they drop. A little bit of creativity goes a long way when trying to win over buyers and keeping them away from your competitors. Here are just some of our ideas off the top of our heads:

1. Flash Sales

While Black Friday is an all-day bargain hunting affair, you can designate certain hours on Black Friday or even days before the holiday to conduct flash sales. Here’s where you offer certain items whose prices are already low at even lower prices. (“Get this charm bracelet at 85% off between 1:00 pm - 3:00 pm only!") The time limit will certainly generate excitement and push people to go ahead and buy your product.

2. Voucher Promos and Codes

Be ready to offer shopping vouchers that buyers can use to get bigger discounts or gifts to go with their purchases. This can be successfully distributed as e-vouchers on your social media accounts or set up as codes that customers need to use to enjoy the promo.

3. Free Giveaways

You can set it up so that shoppers who hit a certain amount get free gifts such as jewelry display sets to accompany their purchase or after-sales servicing like jewelry cleaning and repair.

Create content to promote your Black Friday offers

Once you’ve settled on the items you’re going to sell and the promos you will be offering, now’s the time to focus on promotions. Use any kind of platform, both online and offline, to announce your promos.

In terms of content channels, there’s plenty to choose from when marketing jewelry. Your best bets are image-heavy platforms like Pinterest and Instagram. You can try to post static images of teasers to entice your followers, or you can also use videos (Stories, Tik Tok) to generate buzz. You may also start posting photos of some items the customers can expect to see in your shop. This should be done weeks ahead of Black Friday and posted with regular frequency to help spread its reach, as well as to keep them top of mind amongst jewelry buyers.

Another useful platform to tap is email. If you are already using this as a marketing strategy, you may include the upcoming event in your newsletter’s regular content. 

Of course, traditional posters and signages can still help spread the word about your upcoming event

Remember to keep track of audience impressions to see if your campaign is working as it should or if you need to change or boost your promos.

We know Black Friday may come extra challenging this year, but don’t worry! Once you sit down to create a plan for the holiday then you can be ready to face any of its challenges.

Categories: black friday, content marketing, jewelry display, marketing strategy, Nile Corp

How to Boost Jewelry Sales on Black Friday

Increase your sales further with a few marketing tricks this holiday season.

It's that time of year again when stores start to become super busy! After Thanksgiving is the Americans' favorite shopping day, Black Friday, and this marks the start of the festive holiday season.

Your jewelry sales surely will increase, but did you know that you can boost them further with some marketing tips? Today, we prepared a list of these tips that you can try for your jewelry business.

1. Showcase your items in new jewelry displays.

Go for brightly colored ones to achieve a festive feel. You can highlight a new necklace with a white necklace display or an acrylic ring holder for your rings. It would be a bit too early for Christmas accents, so go for the generic festive ones like golden and silver bows, drapery, or tablecloths. Having this uplifting and welcoming festive theme in your shop will definitely arouse the interest of your passers-by!

2. Build anticipation with in-store promos.

Get a spike in sales by urgency and scarcity. How? All you have to do is create in-store exclusive flash sales. Offer a limited number of jewelry pieces at low prices for a limited time only. Make sure to put up posters of these promotions on your window display weeks before, as well as announce them in all your social media accounts.

3. Offer Black Friday jewelry bundles.

You can encourage people to buy more jewelry by offering a bundle of pieces. You can even include a slow-moving item in the set to make sure they finally get sold. Don't forget to put a tag of how much they are going to save if they purchase the bundle, versus how much they'll spend if they are to buy the pieces individually.

4. Give exclusive rewards to loyal customers.

If you are giving out a point rewards card, you can give double points to purchases done on Black Friday. For example, if a customer gets one point for every 10 dollars spent, they will get two points for every 10 dollars on Black Friday purchases. Another option is to give exclusive freebies to loyal customers when they spend a particular amount.

5. Send out an email campaign.

Email marketing is an effective strategy to promote your products. In fact, according to DMA Insights, 99% of consumers check their email every day. So take advantage of this, and inform your customers of your Black Friday specials by sending them informative emails. You can also promote your deals and discounts via emails too. So don't forget to add a call-to-action to make sure they check out your website and physical store.

Categories: black friday, jewelry business, jewelry display, necklace display, Nile Corp

Last Minute Online Selling Tips for Jewelry Shops

Maximize your Holiday sales and profits with these simple tips.

It’s almost the Black Friday-Cyber Monday weekend, and people are now going gaga over major discounts of various shops. You have probably started with your promotions and are slowly reaping the benefits. However, there are some more things that you can do to further boost your sales this long Holiday shopping weekend. So if you are a jewelry business, you’re in luck. Here are last minute online selling tips that can help you sell your jewelry items like pancakes.

Send last-minute email reminders with eye-catching images.

Email campaigns are very effective in reminding your customers about your promotions. Input all the important details in the body, like the discount percentage, coupon codes, length of the promotions, and the particular jewelry pieces. Make sure that you include high-quality photos as well and be creative. Use your most elegant jewelry display and make sure the lighting is perfect.

Display a promotion banner and make sure it’s updated!

Update your website with promotion banners. These should include the coupon code, restrictions, and other information. Announcing your promotions on your social media accounts is not enough, as the products can be viewed and bought on your e-commerce website. Having flashy, eye-catching banners will pique the interest of anyone visiting your site, increasing the chances of them buying from you or at the least, check them out.

Post your promotions AGAIN in your social media accounts.

Don’t be afraid to make it seem like you are hard-selling; this time of the year, EVERYONE is hard-selling! Competition is much tougher during this season, so it’s pretty much okay to remind your followers about your promotions and discounts of your items for sale. Post new photos of these jewelry pieces.

Create Stories or go live.

Utilize the Stories feature in your Instagram and Facebook accounts. Update people of your latest promotions as well as your best-selling items. Another option is to post a live video; take users on a tour of your jewelry store and if you are solely an e-commerce business, take close-shots of your jewelry. You can continue posting even on the day itself!

Be more generous with exclusive flash sales.

Try to be more generous and lower your prices slightly further via flash sales! Set a specific time, preferably your site’s downtime. Announce this special sale a few hours before in all your social media accounts. You can also announce it in Stories or via a live video. Keep people excited with these flash sales, and you sure are going to boost your profits this long Holiday shopping weekend. Don’t forget to mention your other items for as well, so they get exposure too.

Good luck with the BFCM weekend!

Categories: black friday, cyber monday, jewelry display, Nile Corp, online jewelry business