How To Level Up Your Jewelry Business’ Website

Make sure you’re putting your best foot forward online.

Close up of a pair of hands browsing on a tablet.

With many potential customers choosing to remain at home in the past months, going online has become a wise business move during the pandemic. Retailers, both old and new, expanded their reach by setting virtual environments online where buyers can still purchase items. Jewelers are no different and we’ve seen it grow as we lay witness to the numerous jewelry product photos and jewelry display setups that pop up from our social media timelines.

If you’re one of the many folks who got into an online business, then you’ve come to the right place. We want to help grow your business even further so we’ve put together this handy little guide for every one of our readers who are navigating the ups and downs of running an online jewelry shop.

Capture your targets from the get-go with an enticing banner

The banner is found at the topmost part of a website’s body so naturally, it’s the first thing people see. Grab their attention right away with offers that are surely hard to turn down. For many online shoppers, those are free shipping and quick delivery. If you can’t promise both, why not create a promo where reaching a certain amount in purchase entitles them to one of these perks?

You can also capture attention the right way with the right visuals, so make sure you’re doing what you can to present your merchandise as well as their jewelry display devices in the right light.

Lastly, make sure to regularly update this part of your website. Doing so creates an impression that you always have fresh stocks, offers ー basically things your customers can all look forward to.

Use HD-quality product photos

Let’s go back to the part about photos. When operating an online business, make sure the images you are uploading are fit to be seen by the public. That means to leave off grainy shots and sloppy product displays. Make sure you’re only posting crisp images that sell. If you are using props or jewelry stands, you have to make sure they are in tip-top shape so you can create beautiful and well-composed setups.

Stick to words that sell

With the right words in your product description, you can be sure to convert mere browsers to buyers. Make sure it is descriptive of the item so the customers will know what to expect.  Add a touch of grace and wit to your words so you can be engaging as well as enticing to those that come across your copy. Most important of all, don’t forget the price and details about ordering.

Pretty girl browsing on her phone.

Make your images shareable

Don’t forget to add share buttons to your product photos as this would make your merchandise more discoverable online. A quick click on any of the buttons you embed will make your products get shared to a large audience in many of the most visited social media apps today.

Open yourself up to the public’s feedback

Provide a way for the public to inquire about your products or shipping and payment details through various means. Sharing links to your social media accounts is one thing, but you can also have space on your website where people can leave their comments and inquiries. If you have a hotline or contact numbers then you must include those too. The more ways you can show the public you are reachable, the better.


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