Jewelry Store Marketing Tips to Increase Sales

Techniques to capture your target customers.

Close up of beaded bracelets and costume jewelry necklaces.

The success of any business does not just depend on having great products and services. It also relies on having great marketing skills. Always remember that getting the word out on your business is an integral part of being an entrepreneur. However, consumers can be pretty fickle when it comes to their buying preferences and brand loyalty so you need to have a few tricks up your sleeve to attract and retain them.

Take a few minutes to read this article to learn a few tips you can apply to your business. You can surely find something helpful in this piece, whether you’re already an established name in the field or just about to open a new online shop of jewelry display stands and handcrafted pieces.

Establish an online presence for your business

You might be surprised to hear that even some big brands have yet to master navigating social media as a marketing tool. It is, however, a platform that matters now more than ever. With many spending their time online browsing one app after another, this presents a perfect opportunity to establish your brand’s presence and drive sales for your business.

Take the time to get to know the different social media sites and see what works best for your brand. Familiarize yourself with the different features to see how they function and to see how they can be of help to your business.

Here are some social media stats that are good for you to know:

92% of all Instagram users say they’ve followed a brand, visited a website, or bought something after seeing a product/service on Instagram.

58% of people in America say they’ve become more curious about a brand after seeing it in Facebook Stories.

Over 72% of Pinterest users are women.

Source: "140+ Social Media Statistics that Matter to Marketers in 2020"

Put “heart” into your campaigns and content

As every marketer knows, the goal is to not just present a product to the public. The aim is to elicit a response from the target audience, whether it is by purchasing the promoted item or by spreading the word about how wonderful and useful that product is. Being that jewelry is long associated with celebrations and relationships, every marketing effort for it should take root from evoking good feelings and memories. With the right imagery and copy, marketing your jewelry business will certainly leave a nice, lasting impression on your audience.

Take the time to review successful jewelry campaigns over the years and use them as inspiration when crafting your own.

Maintain connections with customers through email marketing

Another concern for retail marketers is the retention of customers. Repeat visits and purchases ensure the business will have a constant stream of earnings. As a jewelry business owner, you need to make sure you are doing something to keep your customers loyal to you. One way to do this is through email marketing.

Having regular communication with your customers ensures a loyal fan base for your brand. Start out by having space on your website or shop where people can leave their email addresses to send your emails to. Next, decide what kind of content you will be sending out to your customers’ emails. For many brands, they use email to promote new products, announce promos or events, or as a newsletter to share articles. The design and tone is up to you, but good visuals and persuasive language help a lot especially when selling jewelry.

Chunky necklaces and beaded jewelry on display.

Join bazaars or trade shows and sell your products*

Nothing beats going out into the real world and actually doing leg work to promote your jewelry business. Not only will it give you the chance to reach out to potential customers in different areas, but it will also give you a chance to see what your competition is doing.

Just remember to have enough jewelry inventory to showcase and to bring the right jewelry display tools to make your merchandise look great. For more tips, read our article on selling jewelry at bazaars.

*As of this article’s date of publishing, many states are currently on lockdown to halt the spread of COVID-19. Staying home is the best course of action to stop its spread and to help ease the strain on the country's medical facilities. We encourage every jewelry business owner to explore online selling marketplaces in the meantime.


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