How To Boost Your Jewelry Shop’s Sales With Video Marketing

Tips on how you can leverage your online presence.

The internet is a powerful platform when it comes to marketing, no question about it. In fact, for many, going online became their saving grace during the peak of the pandemic. As many brick-and-mortar shops closed down, social media became an ally to many new and old businesses. With various industries returning to normalcy, it doesn’t make sense to forget the huge impact marketing online left on commerce. In fact, it only shows that it should become part of every business’s marketing plans.

While we usually feature tips on how to shop or design jewelry display sets, this time we’ll be looking at another aspect of the jewelry business: online marketing and promotions, specifically video marketing.

Here are some ideas you can try out for your store:

Show a video of interesting things to be found at your store

For many retailers, their store’s aesthetics is a top priority. With apps such as Instagram, TikTok, and Pinterest relying on images, marketers have taken it upon themselves to produce as much audio-visual content to satisfy the public. This includes showcasing physical stores that pass the aesthetics of these apps. You can do the same for your business especially if it sports the right kind of vibes that the public loves. As such, potential customers don’t just get to admire good shop interiors online but they also make it a point to visit places that they deem cute and cool.

Start by showcasing an interesting nook at your store, then move on to your best jewelry display setups and decors.

Post something about the creative process of your products

For home-based jewelers, one of the best video themes to showcase is showcasing the creative process that went into making your merchandise. People are naturally curious about how-to videos so this will certainly have a ready audience. This type of content also creates a sense of bond between you the maker and the buyers, leading to more support for your content posted and the actual products you are promoting.

Consider getting influencers to promote your brand

Depending on your budget, you can get influencers to talk about your products and brand on their respective social media channels. Choose one that embodies your brand’s image so that the campaign comes off as more authentic. For a more affordable option, anyone from your staff with great visuals and presentation skills can be your influencer.

Whoever you choose to serve as your brand’s ambassador make sure their content will reflect well on your brand so choose carefully. Content ideas to share may include talking about their favorite jewelry piece from your store, fashion styling advice, or “a day in the life/OOTD” posts that feature your products.

Take up trending topics

Can you somehow relate your products and business to a trending topic? You will be putting yourself out to more eyes when you do. Again choose wisely by reading through several posts first about the said topic to see if it is a good issue to ride on or not.

Have you thought of new ideas to put out for your video marketing plans? Once you have come up with a concrete plan, Nile Corp will just be here to supply you with the jewelry display devices and props you will be needing.

Categories: jewelry display, marketing your jewelry shop, Nile Corp, social media for jewelry businesses, video marketing

A 5-Point Checklist for Online Jewelry Business Owners

Now is the perfect time to make your mark on the internet.

The COVID-19 pandemic has upended daily commerce, changing the way people buy and sell things. For months, people relied solely on online shopping platforms to get their needs. This has opened opportunities for entrepreneurs, small and large alike, to sell their merchandise on the internet.

Jewelers were no different. Many brick and mortar jewelry shops also opened their own online stores to go where the buyers were. At present, while stay-at-home restrictions vary across states, many sellers are staying put online.

As online sellers ourselves, we know the challenges they face on the internet. That’s why we’ve put together this checklist to help jewelry entrepreneurs find success in this vast market landscape.

1. Make sure customers can find you online

Securing a store location and putting up signage is how brick and mortars announce their presence in the market, but how about businesses online?

On the internet, businesses find space by getting indexed by a search engine. Because people use platforms such as Google to look up any information, it is a must to have your business included in its listings. But that’s not all ー mere inclusion on the world’s go-to search engine is not enough. You need to make sure your website can be found on the engine’s first page results to capture your target audience. Investing in search engine optimization (SEO) will solve that issue.

2. Review your site’s navigation

Making sure you are on search engines so that potential buyers can find you online is one thing; checking to see if your own products are easy to find inside your website is another. It helps to periodically review your interface, as well as the process that goes into buying your items to see if they are easy or hard to get around with.

3. Have an active presence on social media

For many businesses, especially those that started during the pandemic, social media is where they first found their footing. If that’s the case for your jewelry business, now’s not the time to slack off. People are online a lot these days so you shouldn’t miss out on building your presence on social media.

4. Create images that aim to entice and inspire

Speaking of establishing your social media presence, jewelry businesses should target those that are photo-heavy like Instagram and Pinterest, but sites like Facebook are good too. Make sure to take beautiful pictures of your merchandise so people can see what you’re selling. Don’t be afraid to be as creative as much as you want with these photos! A great concept partnered with the right jewelry display tools and props helps deliver the sales you need. Check out our latest offerings of easels and stands which you can incorporate to your photoshoots when promoting your products on social media and on your website.

There’s another perk to producing fantastic images for your brand. Great photos get republished, making it an effective form of word-of-mouth marketing. Likewise, on Pinterest where images are shared by users, this also adds SEO juice to your website helping you rank better on search engines.

5. Take a good look at your reviews

People say a lot online, and they have a lot to say if a product is good or not. Taking the time to read reviews left by your customers is a great way to check whether you’re delivering what you promised or not. Think of it as a form of customer service for your public and use it to thank them for their support or resolve issues they may have with your jewelry merchandise.


We want each and every one of our customers to succeed in business. That’s why we remain committed to our promise to only deliver top-notch jewelry display tools to the market. Have a look to see what we have to offer today.

Categories: jewelry display, Nile Corp, online jewelry business, selling jewelry online, social media for jewelry businesses

How to Make Video Marketing Work for Your Jewelry Business

Stay ahead of the curve and make a splash online with videos.

Innovation in any shape or form is essential nowadays. As the competition to stand out gets fiercer, one must not be complacent. This is true whether you are an online-only shop or a brick and mortar. How does one set out to do that? You go where the people are and at this point in time, it’s nowhere else but online.

As more and more folks stick to doing their shopping on the internet, any jewelry business that wants to succeed must find ways to capture this audience. Video marketing is just one of the many ways they can try. We’ve seen social media boom the past few years with giant brands tapping the platform to expand their reach and sales. All of sudden, it takes more than having retail and jewelry display skills to capture the public. While jewelry entrepreneurs are still expected to take the time to make sure their merchandise looks nice in person, our present-time needs call for having a strong presence online as well. Let us show you how you can benefit from doing so:

Provide valuable content

Many marketing professionals would tell you that, “Content is king,” and that is absolutely true. In many ways, being able to provide fresh and relevant content to your target audience is one of the primary means to win the online marketing game. It puts your name out in the public and establishes you as a reliable source of information. You will then come to be known as a trusted name in the industry. Video marketing could be used for these efforts. With the right topic, presenter and technique, you tap into the public’s consciousness which translates to better recognition and sales for your brand.

Deciding what type of video content to put out is entirely up to you and there are certainly plenty to choose from:

1. Product presentations
Think of these presentations as an online version of those late-night shopping commercials you see on the television before you drift off to sleep. Of course, you can now jazz them up with better graphics and a presenter that caters to your target audience. Even short-form videos like Facebook & Instagram stories and the currently popular TikTok app are formats you can use for this project. Just remember to provide a direct link to the product’s page (accessible via a swipe on Stories) so that viewers can purchase your items right away.

2. Reviews
You can approach this type of content in two ways. You can invite influencers to create videos where they talk about your products, or you can actually tap your actual customers to review your products.

3. Tutorials
A great number of video content online is comprised of tutorials. That’s because they are popular to the public and are considered valuable content. This is also a good angle to take when brainstorming content for your jewelry business. You can give fashion tips on the best ways to wear your jewelry merchandise, or you can also provide helpful advice to jewelry fans on the proper ways to display their jewelry collections. You can partner up with a jewelry display and supply store to help with the instructional material for these tutorial videos.

Use it as a platform for community engagement

Once you have decided on the type of content to put out, you need to make sure it does not only answer your target customers’ needs but that it also becomes a way for you to build a relationship with them. This can be done through social media where community engagement is encouraged. Take the time to see what you’re audience is saying and use it to listen and respond to their needs.

This means that for every how-to video or IG story you put out, you need to make sure you are ready to respond once the public takes notice of them.


In conclusion,

Video marketing is a powerful tool that, when done correctly, can deliver sales and recognition to any jewelry business. Don’t be afraid to use it and experiment with its capabilities to see where it takes you. Whether you’re a home jeweler or already an established name in the business, you have nothing to lose if you use this marketing approach.


Hey you! Won’t you take the time to check out new items from our store? Feel free to browse around to find the perfect jewelry display and storage tools for your business today.

Categories: jewelry display, marketing your jewelry business, Nile Corp, social media for jewelry businesses, video marketing

Instagram Marketing Techniques for Jewelers

Advice to capture your audience in a snap.

Expanding your business beyond your brick and mortar is a wise and necessary move these days. With the technology available within our reach, you simply cannot miss out on the many wonderful opportunities waiting for you online. In the case of Instagram, its reliance on visual content makes it the perfect venue for jewelers to promote their wares to a wider audience. It’s definitely a worthy business decision whether you’ve been online for a long time or are just about to dip your toes in social media’s waters.

Learn the right way of capturing the beauty of your merchandise, as well as potential customers, in this popular app.



Show your audience what goes on behind the scenes
Instagram is one of the go-to social media sites for creatives and lifestyle content, so why not create content that revolves around those two areas? You can tap into these topics by showing the process that went into the creation of your jewelry pieces. Through a video or a series of photos, you can show the inspiration and craftsmanship that went into the making of a particular piece. When done well, it will convey to the audience the care and dedication that your brand has to your works.

Run contests on your account

Maintaining an open and friendly image is a great way to keep loyal customers as well as reach new ones. As a way to give thanks to your long-time supporters, why not run a contest on your Instagram account? You can ask them for photos of them wearing your merchandise, or you can also challenge their creative muscles by having them participate in DIY contests such as design challenges that involve their jewelry display tools. Make sure to showcase the best works on your account and reward them for a job well done.

Promote in-person store events

Don’t forget to tap this online platform to promote store events and promotions. You can create teasers in the days leading up to the event, or post promo codes that your followers can use to avail discounts and prizes when they come to your store. It’s a great way to promote your business’ events without paying for ad space like you would in newspapers or broadcast media.

Remember to stick to a color palette or style when posting content

Having a uniform look to your posts helps establish your brand’s identity so make sure to choose one that matches the image you want to project to your audience. Choose a palette or filter to establish your brand’s aesthetic and remember to stick to it whenever you create a post. Beyond the design elements of your posts, the way you communicate should also be consistent all throughout. So if you choose to go with a friendly, youthful tone that’s how you’re going to be crafting your captions in all your posts. For more tips on how you can create your IG aesthetic, check out this article from Later.

Categories: instagram for business, internet marketing, jewelry display, Nile Corp, social media for jewelry businesses

Essential Advice for Selling Jewelry on Instagram

How to find success on the popular app.

Out of all the social media apps available these days, Instagram may be the one app that lends itself best to selling jewelry online. It is a visually-oriented space where users can share their photos and videos alike. It’s been the preferred platform for artists, travelers, and influencers for years now, so why shouldn’t you join in on the fun?

Follow our tips below and learn how you can leverage Instagram to grow your jewelry business.

Make sure you sign up for the business account.

Instagram is a fun and useful tool by itself, but if you want to harness it in growing your business, you better choose the right set up for your account. Unlike a regular personal account, an Instagram Business Account lets you tag items on your post that links directly to your online store. It also allows you to add essential information about your physical store (if you have one) like operation hours, location, and contact details.

Reach out and make connections.

Start building your follower count by reaching out to similar accounts. This could be other jewelry stores, fashion and lifestyle influencers, craft artists, etc. You can start by seeking them out and leaving a thoughtful comment or two on their posts.

Another way to make yourself discoverable is by using hashtags. These are clickable links that are centered around a theme and are an excellent means for people to discover your content. Relevant hashtags you could use are --- #jewellerydesign #jewellerylover #jewelleryoftheday #handmadewithlove #gemstones. Of course, you can also come up with some of your own, but make sure they are always relevant to your posts.

Keep your content fresh and updated.

Make sure you’re always on your followers’ timeline by having regular content. You’re not just limited to posting your merchandise. Keeping things varied and interesting will make you stand out and attractive to potential customers. One day you might post about your latest jewelry display sets, the next day you may post about a store promo, you can even run contests – you just have to make sure the look, colors, and language between each post is seamless and consistent.

Experiment with the app’s multimedia tools.

Over the years, the app has grown from just a photo uploading site to a fully-functional multimedia platform, so why not take advantage of Instagram’s many features? Stories let you capture and upload short clips or a live feed. It’s a great way, for example, to showcase your followers around your store or take them along with you at events.

Create beautiful images.

The app is still first and foremost made for sharing images, so you better make sure your photographs showcase the glitz and beauty of your merchandise. You don’t need to have expensive gadgets to photograph jewelry – all it takes is to have the right vision, people, and setups to create Instagram-worthy images.

Categories: business advice, Instagram marketing, jewelry display, Nile Corp, social media for jewelry businesses