How To Drive Traffic to Your Online Jewelry Store

The essential steps to reach a wider audience on the internet.

Once you’ve made the wise decision to start an online jewelry business, the next strategic move you should do is to make sure people know about your shop and are actually taking the time to visit and explore your website.

When you think about it, the idea of running an online business is not much different from running a brick-and-mortar. If enticing people to your jewelry store requires dressing up your window display with your best merchandise on jewelry display stands and platforms, getting people to visit your online store also requires some promotional work on your part. However, since there’s no physical space online, enticing people to come to visit is a lot different.

Find out how you can drive traffic to your online jewelry store in this article.

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Take full advantage of social media

These days everyone is on social media so you better make sure you’re also there to promote your jewelry business. The most popular of these sites ー Instagram, Pinterest, Facebook, and Youtube ー can drive huge numbers to your website once you’ve captured your target audience with your posts.

Businesses that revolve around fashion and style rely heavily on creating the image of an aspirational lifestyle which means your jewelry shop will thrive on a visual-heavy app, just like the social media apps previously mentioned. With this in mind, make sure to share visually-arresting content to your followers and potential new customers. Your posts may range from product highlights (make sure your merchandise, as well as tools such as bracelet and necklace display stands, are in their best condition for the photos), relevant trending clips, or informative videos. You’ll soon grow an audience once you find the best mix of posts that your followers like the most.

Once you start getting good numbers with your follower count then that opens a steady traffic flow from your social media pages to your website.

Conduct a full website audit

Oftentimes low traffic comes as a result of website issues. Usually, such issues refer to conditions such as dead links, sitemap errors, as well as slow loading times. These result in poor user experience which eventually translates to lowered site visits. Likewise, this also affects your website ranking in such a way that it may lead to the site’s downgrading in search engine ranks.

A full review of your online jewelry store’s web performance will help address these common issues and more. This can be done with website auditing tools which are available online and can diagnose problem areas that affect the traffic to your site.

Create great content about jewelry

Always remember that the entire experience of going online is driven by the need to find information. From searching up the open hours of a restaurant to looking up complex academic text for graduate-level courses, internet users are always on the lookout for content that will answer their questions. Google knows this so it looks at how valuable a piece of content is to readers looking up things online. The good ones are then indexed with the best ones ranked high.

The goal for every online business then is to produce top-notch content relevant to their industry in order to be indexed. To do that, look for topics and issues that are relevant to your customers. Next, you need to make sure that the content made from the chosen topics is created with the goal that it becomes a valuable resource to its readers.

For online jewelry stores, topics such as jewelry trivia, styling guides, even jewelry display ideas would make for great topics to develop content from. All the same, whether you choose to host your own articles or do it through guest posting, only good things can result from creating top-notch content for your business.

Make sure your online shop’s website is mobile-friendly

As more and more users go online via their smartphones, it makes sense that your business website should work well even on mobile. What this means is that the site’s layout should look as pleasing on a small screen as it is on a desktop or laptop’s screen. Likewise, the process of choosing, checking out, and payment for the jewelry orders should go without a hitch. 

Check your website on your smartphone by going through the different pages and doing some of the processes to see if everything appears and works as it should.

Invest in online paid advertising

Sometimes your posts on social media need a little bit of push to reach more users. With paid ads (also called “sponsored ads” on some sites), you can do that by paying to run a post for a scheduled amount of time.  In this setup, even non-followers get to see your content. In some apps, you can even set up specific demographic criteria (e.g. female, 18-40, from Southern California) to your ad so that it only shows up to users that fit the details. This can be done via Facebook, Google, Twitter, or YouTube. 

Work with influencers to promote your brand

This is another form of sponsored ad, but this time involving working with an influencer. Influencers are popular internet personalities and in this form of online marketing, they serve as endorsers of your products and are expected to talk about it on their social media accounts. The goal is to draw attention (and hopefully conversions) from their large pool of followers. 

There are several ways to go about this: depending on the budget, a sponsored post from an influencer may come in the form of a static image post, a short clip (Instagram Stories/TikTok), or a full video. It is a growing segment in digital marketing that’s certainly worth exploring.

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Categories: jewelry display, necklace display, Nile Corp, online jewelry business, Online Jewelry Store

How To Build Good Customer PR as an Online Jewelry Store

Growing a business means building great relationships.

There’s plenty to be thankful for when online shops or e-commerce emerged as a viable source of goods for shoppers and as an income source for entrepreneurs. Starting from the dot com boom that began in the mid-’90s, we as consumers gained another platform to shop beyond going to physical stores or using a phone to order from TV infomercials. As years went by, technology fine-tuned the hows and whys of operating an online business but one thing’s for certain is that having good customer relations should always be given importance if one were to become an entrepreneur aiming for success.

We’ve previously talked about the steps on how to open an online jewelry business and now we’re moving on to the topic of how jewelry entrepreneurs should handle customer concerns and maintain good relations with shoppers.

Always keep in mind your website’s user experience

When running an online business, every effort must be made to ensure that a user (i.e. the person visiting and browsing a website) has an easy time finding and navigating his/her way around the site. Right from the get-go, upon hitting the homepage, the jump from one section to another should be seamless. This can be achieved by a layout that’s easy on the eyes with links that naturally flow from one to another.

At the browsing stage of the online shopping experience, care must be given to ensure product presentation should be aesthetically pleasing with the graphic and textual elements used matching well with the site’s overall aesthetics. In terms of product photography, items should be presented using great shots as well as the use of props and jewelry display tools that showcase the items on sale in a flattering light. Likewise, product categories should be properly labeled and sorted for easy discovery and navigation. 

At the point of purchase, customers should be presented with several payment options that are easy to fulfill and reliable. Upon confirmation of order and payment, shipping information should be provided to awaiting customers.

Provide 24/7 customer support through live chat

Customers are more likely to stay with a brand if they know they are being listened to and their issues are being resolved. This requires quick attention to queries that come in through the business’ channels. Fortunately, today’s digital landscape affords brands to have several means to respond to their customers. Aside from providing a direct chat feature on the company website to handle customer concerns, social media’s interactive nature allows for businesses and institutions to respond to user comments and complaints on their official pages. Even attaching a small info card with your contact details to every purchase helps people know that you can be counted on for assistance when asked.

Another perk to having an always-ready customer support system in place? Inquiries about products made through such channels have higher conversion rates.

Create content that will benefit your customers

Providing help and guidance extends beyond the business’ customer support channels. This could also mean providing helpful resources in the form of articles, videos, and clips on your online jewelry shop’s website. These content types can be used to provide jewelry trivia, product guides where you highlight specific items in your collection, as well as after-sales service where you can provide advice on the proper care and storage of jewelry. Content could also come in the form of styling advice or tips on how to best wear jewelry for different occasions. Likewise, the same content can also be shared on the brand’s social media pages to expand its reach.

Such initiatives when done consistently and sincerely can be effective means of helping build good customer relations.

Hold contests or giveaways as a form of gratitude to customers

Gifts are a great way to promote goodwill towards customers, both old and new. For one, it’s a way to give thanks to long-time customers, at the same time it’s also a nice gesture to attract potential buyers to the shop. Simple contests can be conducted through the brand’s social media pages to encourage followers to join while opening opportunities to a wider audience to participate as well.

Discounts and giveaways are also effective for fostering good customer relations, because who will turn down gifts and reduced prices? Offerings such as discount codes and e-vouchers can be given out through the site, online newsletters, and social media. Your best bet is to give them away during shopping holidays (Black Friday, 11.11), your own shop’s anniversary celebrations, as well as special occasions.

Incentivize brand loyalty with points they can exchange for perks and benefits

Another form of gift-giving is implementing a system of points earning where purchases earn the shoppers points which they can exchange for material rewards or experiences. This can be set up with an app or even a physical card that stores every point earned. The bigger the number of points, the bigger the reward. This can be accomplished through partnerships with other merchandisers or establishments that would serve as sponsors for the rewards.

These are just a few ideas to consider when implementing customer relation-building initiatives for your shop. Just remember to put yourself in the shoes of your customers and think of the ways you would want to be appreciated by a shop or brand you’ve been patronizing then start building ideas from there.

Categories: good customer PR, jewelry display, Nile Corp, online jewelry business, Online Jewelry Store