5 Steps to a Successful Virtual Jewelry Presentation

Make sure you make a great impression online.

As the nation’s vaccination program continues to roll on, we’re starting to see the light at the end of the tunnel. We’ll soon find ourselves no longer donning masks and we can be with friends and loved ones once again without any worries. When that happens regular events like conventions and fairs can finally resume, and we’re sure the jewelry industry has great plans in store. For now, we’ll have to make do with doing things online like virtual trade shows and presentations. It might be your first time participating so we put together this article to help out.

For those not joining a virtual trade fair right now, this is also useful for those doing presentations for their online jewelry shops.

First of all, it’s not much different from doing in-person selling: you still need to have everything prepared ー from your merchandise to your chosen jewelry display stands and trays ー it’s just that you can safely do it in the comforts of your own home, and now here are the other things you need to know.

Have a script prepared or at least a list of points to focus on

Think of it this way: you wouldn’t do a school or work presentation without at least studying your notes and the same rule applies when you do a presentation for your business. Think about what you want to say, the points you want to highlight, and create a script as well as an outline for it. This will help you focus on the presentation at hand. Practice with a trusted loved one if you can so you two can work out any issue (if any) beforehand.  

Check your equipment to see if they’re working properly

Because you will be relying purely on your available technology, you have to make sure there will be no hitches to your presentation by double-checking if they’re working or not. Your essential tools are your computer/laptop, internet connection, video camera, microphone, and audio; optional would be a ring light. These will be the tools you will be using for your presentation. You may be expected to produce live content, a pre-recorded demonstration, a PowerPoint presentation, or a combination of two or all. If you have photos, links, or handouts then that will be much better.

Make sure your products and jewelry display tools are ready for presentation

Choose the ones that will best represent your brand the best. Check if your products, as well as your display devices, are in their best condition. Support tools that will bring out their beauty would be props and lighting fixtures so pick them wisely too.

Be ready with your communication channels to the public

This may also come in different forms such as live feedback during your presentation in the form of comments or a live question-and-answer portion after your presentation so they can probe you. This is a must as you would need to hear out your customers’ responses just as you would in an in-person presentation.

Use data to study the public’s response

Aside from these communication channels, you can use actual data to determine your success or not. This may come in the number of visits to your site, comments left on your social media pages, and actual sales figures that came out of your presentation. 

Make sure you have all the jewelry display stands and trays you need to have a successful virtual jewelry presentation, so go and visit Nile Corp today!

Categories: jewelry display, jewelry presentation, jewelry selling online, jewelry selling tips, Nile Corp

The Best Gifts for Jeweler Moms

A shopping guide for the most special women in our lives.

She taught you how to make your very first beaded friendship bracelet. Instead of going to a shop to have a broken clasp fixed on your necklace, she’s the one who would get to work at a moment’s notice ー no questions asked. The amount of jewelry and jewelry display stands on her work desk always leave you in awe. All hail the jeweler mom! 

If you’re still looking for ideas on what to get your mom this Mother’s Day, don’t worry as we’ve got you covered. Just click on their names to order.

#WSN-563 Beaded Neck Cord, 5mm

This elegant beaded neck cord is a versatile cord that can be used to create pieces that can be used during day and night, which makes this a great pick for any jewelers out there. Go for a bulk buy if you’d like! This comes in gold, silver, and red colors, so go ahead and mix them up or go for just one solid shade.

Gold Chandelier Component, 36mm x 32mm

For those making charm bracelets and dangling earrings, jewelry findings are simply God-send. We have them in different shapes, sizes, and finishes, so go and pick the ones your mom would love. We bet she’ll be so glad if you do.

#HOM331 Wooden Desktop Drawers & Craft Supplies Storage Cabinet

Jewelers would need a place to store all their pieces and tools, so this one would make for a great gift for them. It’s always helpful to have this within reach while they are hard at work so that no time is wasted. Each drawer contains a label holder so finding jewelry findings (pun intended) is easy-peasy.

#WD3600-WH Natural Wood Rotating Jewelry Earring Storage Display

There’s nothing more satisfying than seeing one’s works hung up and displayed proudly after working on a piece or two, and that can be done with this particular earring display stand. Made with intricate craftsmanship that’s bound to be appreciated by jewelers (who are craftspeople and artists themselves), it showcases the beauty of earrings in all their glory.

#JWD1103 3 Tiers Acrylic Display Risers for Makeup

Here’s another jewelry display device that we think your mom would love. It’s a perfect table-topper for its elegant look, plus it’s a versatile piece that can be used to display items other than jewelry.

Don’t you think mom deserves something special on her day? We’ve just given you a few ideas but there’s plenty more to find over at Nile Corp. Happy shopping!

Categories: jeweler's supplies, jewelry display, jewelry display ideas, jewelry display shopping guide, jewelry-making supplies

How To Stay Competitive in the Jewelry Business

Never be complacent.

In a year unlike any other, another surprising turn of events happened within the jewelry industry: jewelry sales actually saw a rise in sales during the pandemic. Once state lockdown orders eased up, the well-to-do began to splurge on jewelry purchases.

This means that now more than ever, jewelry retailers must be more aggressive when it comes to targeting their customers. With tons of competition vying for their attention on and offline, what should jewelry entrepreneurs do? Look at the different areas of your business and see if they need improvements or a complete overhaul. Don’t be afraid to make the tough calls ー if you need to create a new marketing plan or replace your shop’s interiors and jewelry display concepts, do it.

Now here are some other moves you can try.

Make sure your website employs responsive web design

This simply means that your website is properly rendered on a variety of devices. Because people are no longer limited to just the desktop these days, your website must be designed in such a way that its visuals will not be compromised when viewed whether on desktops, laptops, tablets, or mobile phones. This ensures that your site’s elements will be in order wherever and your visitors will have an easy time navigating your site.

Go for a niche market

To stand out, sometimes you would need to narrow down the scope of your target audience. There are plenty of options to choose from: weddings, ethnic, fair trade sourcing, those that cater to music and style subcultures, etc. Your entire branding must then revolve around your chosen niche and embodied by your store.

Going for a modern, minimalist aesthetic? This wooden jewelry stand will certainly fit in.

#WD1303-BR 3-Tiers Wooden Golden Aluminum Poles Jewelry Display Stand*

 

Offer personalized services

There are many jewelry buyers who are after unique designs and won’t just settle for what’s displayed on the counter. For them, they want something that no one else has, and that is certainly an opportunity that you should pursue. Custom jewelry in the form of new creations or simple engraving requests are services you can explore in your store.

Establish your brand online

When most folks are spending their time online, it makes sense for both budding and long-time jewelry businesses to be there where their target customers are. Aside from having a well-kept and responsive website, establishing your presence on social media is an excellent way to promote your services and have people get to know your brand. 

It’s best to choose social media sites that are highly visual and interactive like Instagram, Facebook, Pinterest, and Instagram. These platforms will allow you to showcase your merchandise through photos and videos. At the same time, they are great for reaching out to your market.

Speaking of photos, have your merchandise take the spotlight in this lovely easel display stand holder. Remember to take lots of photos so you can upload them to your social media pages.

#WDJ5033G 3Pcs Wooden Freestanding Necklace Easel Display Stand Holder*

*Available on the Nile Corp website.

Categories: jewelry business, jewelry business tips, jewelry display, jewelry display ideas, Nile Corp

6 Ways to Increase Your Jewelry Business’ Sales

Increase your earnings with these tips.

We here at Nile Corp are always on the lookout for ways we can help our customers in growing their jewelry businesses. From providing top-notch jewelry display devices to giving you ideas on the best ways to market your shop, we hope you are enjoying and learning from the articles we’ve put out so far! 

Now we are looking at another challenging aspect of having a jewelry business ー how to grow your shop’s sales. Let’s look at the ways below, shall we?

Develop a good rapport with your customers

Beyond knowing the ins and outs of a piece of jewelry or developing special skills to create exquisite pieces, there’s another important ingredient to having a successful business: a good relationship with your customers. This is a must for both brick-and-mortar as well as online businesses. Today’s consumers are much more likely to purchase when their desires are respected and they are treated as more than just dollar signs to earn from. 

Remember to always find a way to relate with your customers by asking the right questions, caring for their needs, and genuinely deliver good quality service each time. For sure they would not hesitate to avail items from your store and give in to repeat visitations in the future.

Be aware of issues that may arise from your sale of jewelry

There’s another reason why today’s consumers are unlike those of yesteryears. Many of them, especially the young ones, are much more aware of world issues where the jewelry industry may be involved in such as making sure they’re only purchasing conflict-free and ethically sourced diamonds.

First of all, it’s best to advocate for these humane and lawful means of sourcing by knowing about the issues involved. More importantly, make sure your suppliers and/or creations only follow these principles. Other issues that may be of interest to your customers (green initiatives, sustainability) can be reflected not only by the type of merchandise you choose to sell but also through the materials you use for your shop’s interiors and jewelry display devices. Environment-friendly options you can use are jewelry display tools made out of burlap or repurposed wood.

Invest in your shop’s branding

Having an identifiable name and brand makes you memorable and will help in boosting your sales. Take the time to come up with a brand voice that you will use as a guide when you’re planning for your shop’s marketing materials and initiatives. Likewise, when deciding on one, make sure it will appeal to the audience you are trying to attract.

Now, this process won’t be so easy especially because you would want to stand out from your competitors, so take the time to brainstorm it with your creative team or avail the services of a marketing firm or person to help you craft the one that’s best for you and the business.

Hold periodical events for discounts and special prizes

The public always loves a good bargain and they will travel and line up for miles to get one. Depending on your merchandise on offer and their supply, you can hold regular discount days or offer codes that slash your merchandise’s price in half or more. This can be a feasible initiative for online and physical stores alike and is a sure favorite of shoppers.

Tap the power of social media

Everyone is online these days, so why not go where the customers are? Posting pictures and videos on the most popular social media apps can definitely boost your sales when done the right way. As long as you produce great content and manage your brand’s reputation well online, there’s no reason why you should pass on the chance of going digital for your shop’s promotions.

Take the time to hear out the public’s sentiments

Whether you do this in person or online via the comments left on your social media accounts or even review sites, make sure to get to know your audience by knowing what they have to say about your product and service. Word of mouth can be a powerful driver for consumer behavior and you better believe people will be talking about you on the web, so listen and respond well to what you will find online and offline.

Good luck!

Categories: jewelry business, jewelry business success, jewelry display, jewelry retail, Nile Corp

How To Use Videos To Market Your Merchandise

Shine a brighter spotlight on your merchandise with videos.

Building your presence online can be pretty challenging these days but it is a platform you should absolutely get your hands on when trying to promote your jewelry business. One of the best ways to go about it is with the use of videos. As a highly visual medium, the internet is the perfect place to showcase what you have to offer without making you spend a lot.

From showing tutorials and putting the spotlight on your jewelry display concepts, here are the ways to use video marketing to your advantage.

Be your customers’ go-to place for information

The content you put out is what would entice people to discover you online. With the right topics, such as jewelry showcases or style tips on how one should wear a particular type of jewelry, you can create an engaging environment between new and old customers. It all starts with a concept, then the execution (shooting), editing, and finally publishing. Your best platforms for these are social media apps like Instagram, Facebook, and TikTok. Grow an audience by putting out top-notch content which eventually converts to buyers for your shop.

Study what works for each platform 

Short, snappy clips are great for TikTok and Instagram Stories, while longer forms work well on YouTube. For the first two mentioned, "outfit of the day" or OOTD videos would make for good content on the app. You can have a model show the ways your merchandise can be worn, all while using nice graphics and snazzy audio. For YouTube, you may try exploring content featuring product demos and presentations. You can get someone to host the video and have them talk about one or two products. It is important to have someone approachable and capable to take hosting duties. Make sure also that the product, as well as their jewelry display devices and other props, are in their best condition for the shoot.

Encourage the public’s participation

This can come in the form of comments and questions from your viewers. Be ready to respond to their queries, particularly if they are about purchasing items or further questions about the item featured. Another way to encourage participation is by asking users who can talk about their purchases, how they are using them in their daily lives, etc. You may also reach out to influencers who can help spread the word about your products and serve as the “face” of your brand.

Don’t forget to have metrics in place and to regularly check if targets are being met

Even as a creative exercise, success in video marketing is measured by numbers. Check to see the views you are getting, how many are subscribing or liking your page because of it, and study if you are making conversions. By doing so, you can figure out what kind of content works and whats needs to be paused or canceled outright.

Categories: incorporate social media marketing, jewelry display, Nile Corp, promoting your jewelry business, video marketing

Best Techniques for Storing Different Types of Jewelry

Protect your jewelry collection with these tips.

Whether you’re here because you’re already up to your wit’s end trying to organize your big jewelry collection, or you’re just looking for tips so you can make dressing up each day a breeze, you have come to the right place!

Check out this helpful guide that we’ve put together to help you put order into your precious valuables. Whether you are a long-time collector or are just starting to build it, you’ll surely find the perfect advice to help solve your jewelry storage woes.

For your everyday-wear jewelry:

These are the ones you use for a day out or for when you are dressing up for work or school. They’re the ones from your collection that should be within your reach, which means you may be using table-top jewelry display devices for them.

Follow our tips below if you haven’t yet:

1. A mixed-use jewelry display stand can make for a useful and lovely countertop device to use for your everyday pieces. Use the hooks for jewelry that can be hung like necklaces and bracelets. Meanwhile, the dish can be used to contain earrings and rings.

#COP3672 Metal Wire Swirl Jewelry Display and Organizer*

2. To keep things in order, it is a good idea to keep the tinier pieces in your collection, like your earrings collection together. You can do this by using earring display cards for your cherished pairs.

3. You may also choose to use a clear lockable container with separators to keep your daily-wear jewelry easy for you to spot.

#TRJ2656 Acrylic Marketing Holder Locking Showcase Box Display Tray for Watches Jewelry Collector Knives with a Key*

4. Another great storage device you can use on your countertops is the dish tray. You can use it to contain pieces such as rings and earrings. Make sure to place them in an area where they will not fall off but also somewhere just within your reach, like your vanity mirror or side table.

For your fine jewelry collection:

Now we move on to the more expensive items in your collection. These are the ones you use only for special occasions or they may even be family heirlooms, passed down from one generation to another.

Here are the ways you should be storing your fine jewelry pieces:

1. Containers with soft lining such as velvet or silk are your best bets. This prevents scratching which can be possible if you use those wooden or metal boxes as is. Make sure also that each piece does not rub against one another to avoid damaging their surfaces. 

2. Keep them out of reach of wandering eyes and sticky fingers by keeping them in a locked box. Make sure also to store them away from heat or humidity as that could also damage your jewelry pieces.

#BXJ85 High Gloss View Top Wooden Jewelry Chest*

3. For extra precaution, you may keep particular pieces inside a safe or get jewelry insurance. You may see different coverage details being offered but most would offer protection against theft, loss, or calamities.

*Available on the Nile Corp website.

Categories: earring display, jewelry display, jewelry storage ideas, jewelry storage solutions, Nile Corp

5 Solutions to Tricky Customer Situations

A how-to guide on how you should navigate retail selling challenges.

There’s never a boring day when you’re working in retail. The different characters one encounters each day make for interesting case studies as many shop owners and attendants can attest to, and it’s no different when you’re manning a jewelry shop. Of course, because of the nature of the product, dealing with a customer buying jewelry will pose a different challenge than a grocery shopper, for example.

We’ve talked about jewelry display ideas and concepts you can use to showcase your merchandise in the best possible light before; this time let’s talk about customer relations solutions that will win you points (and inevitably purchases) from the people who walk into your store.

1. When they say they are “just looking.”

Just let them be. Have them browse around for a while, then when it looks like they are zeroing in on an item, have another one of your staff members approach (yes, you don’t send back the first attendant that approached or asked them). That way, the customer won’t feel hounded and the outcome may be more favorable to you.

2. When they are not sure what to buy.

This gives your salespeople the opportunity to ask probing questions. In a calm and friendly manner, inquire whether they are buying for themselves or for other people. Next, your attending salesperson should ask further questions like inquiring if they’re looking for a specific type of jewelry. From hereon, specific products can be shown, with their features to be highlighted during the discussion. It’s best not to be too pushy and to let the customer speak and be heard.

This is the part where the salesperson can also show how the particular jewelry can be worn or give tips on what styles fits it best. Start by showing the item from the jewelry display device it is on, then have it showcased on a display pad for a closer look.

3. When a customer is a “know-it-all.”

Now let’s move on to the opposite of the previous shopper type. They claim to know everything there is to know about the product and would not listen to your advice. The best thing to do here is to remain cool, calm, and collected. You can also indulge them, hear what they have to say, and give compliments.

4. When they start to question a particular item’s price.

The best way to handle this is to put emphasis that a high price corresponds to the item’s quality and rarity. Talk about the craftsmanship and value that went into the creation and sourcing for this particular piece.

5. When they say they are in a hurry.

Here’s an opportunity for your staff to shine. After asking the very basics of what your customer wants, take the reins and pick out one that best fits their needs and descriptions. Often customers like this will let you take control when it comes to style choice, as well as the product’s inclusions and packaging.

Don’t let customer challenges deter you from making that sale! Practice and talk about this with your staff and work together at creating a smooth customer experience for your buyers.

Categories: customer service, jewelry display, Jewelry Retailers, jewelry selling tips, Nile Corp

4 Necklace Display Tricks To Best Attract Buyers

Here are the secrets to making your customers go “wow.”

What is the best way to showcase your jewelry store’s necklaces? Now deciding which one is the “best” may be subjective but we do know there are plenty of ways to display them in such a form that they will capture the people that will visit your showroom. 

What we can say though is that necklaces are one of the best types of jewelry to display because of their versatility. Plus, there’s a wide variety of necklace display devices you can choose from to execute these looks ー you'll have lots of room to be creative as you can see later in this article.

1. Layering

With this technique, you can create a cascading effect by combining necklaces of different lengths. Start with the shortest necklace, then pile on with longer ones as many as the stand can accommodate. This is best done on a bust display that mimics the look of a human’s neck.

#189-2 Necklace Display Bust*

2. Putting different metals together

“Opposites attract” as the saying goes and the same can be said when displaying necklaces for retail. Mixing and matching necklaces of different metals, weights, and colors can create interesting looks that are sure to capture your public’s eyes.

3. The power of “3”

The Rule of Three is a well-known design concept which states that items displayed in threes or odd-number pairings are more aesthetically pleasing than even-numbered groupings. The same rule also states that they can also be more memorable to the audience, so if you’re aiming to get buyers’ attention then this is a good design principle to follow.

#WDJ5033WH 3Pcs Wooden Freestanding Necklace Easel Display Stand Holder with Multiple Size*

4. Go for unusual props and stands

Sometimes capturing an audience means letting the prop take centerstage. Unique jewelry display stands such as the gloved hand-shaped stand below will certainly attract attention and get potential customers to come closer and inspect the necklace on display. Its structure allows it to be a versatile prop as it can also be used to hold rings and bangles. 

Tree-type display stands in metal or wood are also good devices for you to try out and built concepts around ー just let your imagination flow.

#HD9497-BR Leopard Design Hand-Shaped Jewelry Display*

*Available on the Nile Corp website.

Categories: jewelry display ideas, necklace display, Necklace display ideas, necklace display tricks, Nile Corp

6 Display Tips for Roadshow Jewelry Booths

Capture the public wherever you are.

Whether you’re showcasing at a trade fair or at an outdoors selling space, taking your jewelry merchandise on the road is a bit different than we you sell them at a store. The limited space and time constraints can pose a challenge for setting up a jewelry display, plus the smaller manpower can make things also difficult.

Well, worry no more! Here are a few tips to help jewelry entrepreneurs who are taking their merchandise on the road make a splash with their showcase.

1. Know the mechanics of the event inside and out.

Participation in conventions and bazaars normally requires an invite or an application from the jewelry merchant. This often comes with guidelines from the organizers that you must follow. Guidelines about the space provided, how many items you can bring including how many props or banners, etc. Knowing the basics will help you determine what items to showcase and the jewelry display devices you need.

2. Pick a theme or jewelry line to showcase.

Choosing which of your merchandise to bring is probably one of the most difficult parts of this process. One way to resolve this is by picking out a theme to help you narrow down your selection. For example, you may choose to highlight your “Summer Collection” (basically any seasonal offering you have at the moment) or whichever product line or set you would want to boost in promotions and sales. In other times the event’s theme would dictate what kind of products you can bring so in that case just ask the organizers. Having a set theme to follow means you can avoid overcrowding your table, which is what the next number is all about.

3. Maintain rhythm and flow to your display.

Again, overcrowding your table with merchandise, tools, and props is a big no-no. Make sure there’s enough space between each element as it can easily look like an eyesore if there are too many items on display.

You can put a centerpiece using a jewelry display set that combines different jewelry pieces and devices to form a cohesive theme. You may also group the same jewelry types together, but remember not to overcrowd and remember to have space for mirrors and lights to help the people trying out your items.

4. Check to see if your jewelry display tools are in perfect condition.

Once you’ve settled on the merchandise to bring, think of the tools you’ll be bringing to showcase them. It’s best to pick the ones that are collapsible or aren’t so fragile that you’ll have trouble transporting them to the event. Think back also to your chosen theme or collection and see which of your tools will fit. You can always buy new jewelry display devices to fulfill your and the event’s requirements.

5. Remember to use your shop’s branding on your displays and packages.

Branding helps people remember who you are and what you offer so proudly showcase your name, logo, and colors together with your merchandise. Have it displayed on your table and banner (if you have or are allowed one), and make sure also that your shopping bags and pouches bear them as well. It’s also wise to have business cards to hand out which should include not just the aforementioned branding elements but also an address to your physical store, your online presence (website, social media accounts), and other contact details.

6. Don’t forget the price tags and labels.

This is something you must never forget after your jewelry items and their display tools. Make sure there are clear labels indicating their prices using signages and tags. This lessens instances where people will ask how much your items are; instead, you can talk more about your items’ features or share tips on how to wear them, etc. This creates a more engaging merchant-to-customer exchange which can lead to more successful sales and conversions for your shop.

Categories: jewelry booths, jewelry display, jewelry display tips, jewelry fairs, Nile Corp

How To Choose the Best Necklace Display Stands for Your Store

Get your money’s worth with the right picks.

The necklace display stand is one of the many jewelry display devices you will see upon entering a jewelry shop. In fact, you don’t even have to step into one as they are often prominently displayed by the storefront window. It makes sense then to pick one that’s of good quality as they are practically unmissable, plus it’s best for your merchandise that they be showcased on well-made tools.

So here are the ones you must look for when shopping for necklace display devices.

Make sure it’s stable

Look for those with sturdy platforms and frames. Whether you’re going for bust-type displays or easel stands, you have to make sure their bases and overall structure can stand upright without it toppling over. Especially for chunky pieces, you have to be certain that the stand you choose is able to support a necklace’s weight.

#189-7 Necklace Display Bust (in Black Velvet)*

Look for good construction

Similar to the first factor, you need to look at the necklace display device’s make and check to see if it is sturdy. It shouldn’t be flimsy that it will break down easily during use at your shop and most especially during transport for when you go to trade shows and craft fairs. Examine carefully the item you are interested in and don’t hesitate to ask questions with your dealer.

#WD609-OK Wooden Plank Necklace Jewelry Display Stand for 8 Necklaces*

Watch out for the space savers

Placement and sizing are important factors when it comes to designing jewelry display setups. Make them crowded and they may look like an eyesore to shoppers. It’s all about striking a balance so you may want to go for necklace display tools that don’t take up a lot of space. Even if you’re going after a basic jewelry setup where you just line up the stands in a straight line, going for tools with space-saving features means you’ll have plenty more space for your other devices.

Pick those that will highlight your merchandise 

The necklaces you sell should take centerstage and choosing the right necklace display stand makes that possible. Make sure the necklace can be laid out or hung from the device in such a way that highlights the appearance of the necklace. The right device is also the one that keeps necklaces tangle-free which would greatly affect their appeal in the customers’ eyes.

#F9-18(LN) Tall Undyed Color 100% Organic Hemp Linen Covered Combination Necklace, Earring, and Ring Display Stand*

Happy shopping!

*Available on the Nile Corp website

Categories: jewelry display shopping guide, necklace display, Necklace display ideas, Nile Corp, shopping for necklace display stands