Jewelry Display Tips and Tricks to Increase Sales

Nifty retail display advice that every jeweler must follow.

What’s the secret to driving sales for your jewelry store? Aside from having great products to sell and excellent salesmanship, the key to a successful retail business is to have displays that attract customers. A well-planned out display brings out the beauty of your merchandise, which entices more people to make purchases.

This is a crucial step for every growing business, so take these tips to heart.

Treat your merchandise like the fine works of art that they are

Our first tip is to imagine your store as a museum. Normally you would find similar items would be grouped together, while a few would be separated to be designated as highlights of the museum’s collection. It helps to think of your store in the same way: you can set some key pieces of jewelry as your store’s highlights, while others would each have their own groupings around the store.

Create interest by playing around with balance

Now grouping similar items may sound boring but not when you experiment with the product placement. Displaying your merchandise on varying levels creates drama and contrast, which is much more pleasing to the eyes. It’s also a way to create centerpieces for particular items you want to push and highlight. You can easily achieve this with our wide selection of jewelry display sets, like our multiple T-bars and combination display sets.

Avoid clutter

Grouping similar items work when you take into account the spaces in between each merchandise. Try not to put too many things together, or else it would look cluttered. Always maintain negative space in between items.

Again, balance matters. You can combine different sizes as long as it is balanced. As for placement, create a natural flow for the eyes to follow (left to right).

Make sure everything is neat and in place

Do you have enough light to illuminate your merchandise? Make sure the light bounces off right and shows your products’ sparkle. Are your cases, glass, and jewelry displays free of dust and scratches? You can easily turn off a buyer for these lapses, so make sure everything is spic and span, and working as it should.

Categories: business advice, jewelry display, jewelry display ideas, jewelry store display tips, Nile Corp

Jewelry Sales Techniques You Need To Know Now

It all starts with knowing what your customer wants.

What does it take to close a sale? You don’t have to have extensive knowledge or long years of service to accomplish that. Often all it takes is a simple insight into consumers’ minds.

Learn the secrets and become better at selling jewelry (or any other product, for that matter) in no time.

Be approachable and attentive

It all begins by creating a positive experience for the customer. A hearty, sincere greeting and a ready smile will start things off in a positive mood. Always be prepared to answer questions and explain things if you need to.

Probe your customers

To close a sale, you must go beyond answering questions. Once you found yourself interacting with a potential buyer, asking the right questions back will help you discover what they need and provide them with recommendations that will fulfill that need. You can start by asking whether they are buying for themselves or for somebody else then start from there. From there, you can probe them even further regarding their purpose for shopping, design specifications, and others. 

Create a conversation

The most successful sales transactions wouldn’t actually feel like one. Keeping things pleasant, interesting, and helpful will help you better to make a sale than coming off stern and formal.

Remember, it is a conversation, not an interrogation. Make sure your questions are open-ended, and always maintain a calm, friendly demeanor (“So you’re purchasing this for your fiance? Great! Cool! Can you tell me more about his style?”). Once they respond, remember to listen attentively and take note of their specifications, if any. That’s when you can make the appropriate recommendations, which help you get much closer to a successful sale.

Do something extra, if possible.

Customers appreciate a good value purchase and often that includes additional services. If your store can offer customization or shining services or promos like giving away jewelry display sets along with a jewelry purchase, then do so. That will establish you as a business that goes the extra mile to satisfy their customers.

Categories: business advice, Essential Tips for Selling Jewelry, jewelry display, jewelry selling tips, Nile Corp

Your Gift Guide to Wedding Anniversary Metals

Tradition calls for specific items as suitable gifts for every wedding anniversary.

The practice of celebrating wedding anniversaries by giving specific items has its roots in medieval Germany. It is believed that certain substances bring some form of luck and so were paired with particular years. However, unlike today’s wedding anniversary gift lists, only the 25th (with silver) and 50th (with gold) years were celebrated.

The practice spread during the Victorian Era, where additional milestones were celebrated. However, it was during only the 20th century in 1937 when the gifts we now know were assigned to their specific year. Spearheaded by the American National Retail Jeweler Association, each year up to the 75th was assigned a special symbolic gift. Signifying the strength and longevity of the marriage, the assigned items increase in value as each year passes.

This article will focus on metal gifts. Use this as your guide when buying for your special loved one. (Note: We’re going for traditional gift recommendations, as modern wedding anniversary gift lists may feature different item suggestions for each year).

For the 6th year: Iron

Iron represents the strength or strong bond between the couple. It is abundant in nature and when used in decorative pieces like iron jewelry, or in functional items such as a cast iron, gives off a sturdy and industrial look.

For the 7th year: Copper

Copper represents good fortune, as well as Venus, a.k.a. the Greek goddess of love. Copper is an essential ingredient in the making of rose gold, which is an elegant color and can be nicely paired up with your choice of gemstones.

For the 8th year: Bronze

Bronze represents the strength and durability of a union. For men, bronze cufflinks add sophistication to any formal attire. Ladies, meanwhile, can enjoy a little twist to the bronze motif with bronze eye shadow or bronzer used for contouring.

For the 10th year: Tin

Tin protects other metals from tarnishing, and so it has come to symbolize protection. Tin leaf earrings are excellent gifts for ladies. Add in a matching t-shaped earring display stand to create a lovely gift set. For car enthusiasts, a personalized license plate made from this metal is a great buy.

For the 11th year: Steel

It’s not easy going through life and all its challenges, and couples who have lasted this long will surely agree. The toughness of steel is a good metaphor for the strength it needs to survive trials that partners have faced throughout the years. A stainless steel watch makes for an excellent gift for him and her to celebrate this milestone.

For your 25th year: Silver

To celebrate a quarter of a century together, why not go for a whole new set of silverware? Whether you go for something personal like jewelry, or something to decorate the home with like a sculpture, silver is timeless and will never go out of style.

For your 50th year: Gold

Couples who’ve reached this incredible milestone has stood the test of time and deserves nothing but the best. A gold watch is always a good idea, but if you’re going to go for jewelry, you can choose from yellow gold, white gold, or rose gold.

Categories: earring display, gift ideas, jewelry display, Nile Corp, wedding anniversary gift ideas

Basic Tips for Photographing Jewelry

Simple tips and tricks to make your merchandise look even more beautiful online.

Once you have established your business’ presence online, the next logical step would be to fill it with images that showcase the beauty and elegance of your jewelry merchandise. Remember that marketing yourself online is not just about getting the word out on your brand, but ultimately to generate profit, so creating images that sell is essential.

Thankfully, producing gorgeous product photos won’t cost you an arm and a leg. Lots of small business owners are able to do just that with smartphones and not a whole lot more. Meanwhile, some choose to work with young creatives (photographers, stylists, models) who are new to the business but are equally just as talented as the established ones.

Whether you plan to DIY everything or get a small but talented team to work on your product photography, it pays to know the basics of this essential business move.

Choosing the right equipment.

As mentioned earlier, you don’t need to spring for a new camera to do product photography. Starting a new jewelry business comes with a lot of expenses, and if buying a camera is out of your budget at the moment, your smartphone can be a worthy substitute. Smartphone cameras that have high megapixel numbers would, of course, produce better photos. If you insist on taking pictures of your merchandise with a camera, though, even entry-level DSLR models will do. Just make sure you get one with controllable aperture and shutter speed settings so you can make adjustments to the lighting.

Additionally, these accessories would make your photographs look even better.

• Tripod: Avoid blurry photos and keep everything steady with a tripod.
• Backdrop: Opt for a plain white background so that your subject would pop out. You can easily DIY this with stuff you have around your shop, or you can purchase a white poster board at a nearby art supplies store.
• Table: You will need a sturdy one to hold your product and props.

Finding your lighting source.

Light can make or break your photos, so choose wisely. Go easy on using flash to illuminate your subjects as it would create harsh shadows and glare. Instead, choose soft lighting as it is more forgiving and would showcase the beauty, shine, and details of your jewelry. Using natural light is also a good option as it can retain the color of your subject, unlike artificial light sources. For a more consistent look, you can invest in a lightbox, or you can make one yourself.

Presentation matters.

Your jewelry should be the main attraction of the photo, so it’s best to keep things simple. A plain white background would make your subject pop while using the right jewelry display piece will highlight and enhance the beauty of your merchandise.

Whether you’re taking photos of rings, necklaces, or bracelets, we have plenty of options for you to choose from. Made from different materials, fabrics, and in various colors and shades, our wide selection of jewelry display sets will surely capture the right mood and feel you’re trying to achieve with your photos.

Categories: jewelry display, jewelry photography, marketing your jewelry business, Nile Corp, product photography

Social Media 101 for Jewelry Shop Owners

Go beyond your brick-and-mortar shop and tap into social media’s limitless reach.

The year is 2019, and if you haven’t yet explored social media as a valuable platform for your jewelry business then you are seriously missing out on a lot of things.

For its visual impact and far-reaching potential, social media can take your jewelry shop ten notches high, but only if you know how to leverage its features. Master its ins and outs, and you’ll have a powerful tool that can help build your brand, grow your audience, and also increase your sales.

If you are new to doing social media marketing, or you are a small business owner looking for another way to promote your business, then this guide is for you:

The “Big 4” of Social Media Platforms

These social media platforms have the best reach and engagements:


Instagram Fast Facts:

• It has a base of 1 billion active users each month.
• 71% of American businesses use the platform.

Instagram’s visual-centric approach and its emphasis on portraying lifestyle subjects like food, travel, fashion, and art make it the perfect platform for jewelers to explore. Over the years, it has become more than just a photo-sharing site and has evolved to become an e-commerce platform where entrepreneurs can sell their merchandise. As a branding tool, features like Instagram Stories serve as a platform for marketers to create content that promotes their products and services.


Facebook Fast Facts:

• Two-thirds of US adults are on the platform.
• 96% of its active users access the site via their mobile devices.

Facebook has users of all ages who make the platform their main source of news and information, as well as a depository of their photos and videos. It’s a place where memories are shared, and the hot topics of the day are debated. Businesses have taken advantage of this by promoting their brands through the site’s Facebook for Business feature.

Twitter Fast Facts:

• As of October 2019, US users account for 48.35 million of the site’s total user base.
• According to the site, their ads are 11% more effective than television ads during live events.

Don’t let the 240-character limit discourage you from getting on the platform. Twitter boasts of an active user base, especially evident during live events, with millions of tweets posted and exchanged. Advertisers have used this to their advantage through the clever use of #hashtags, a social media feature popularized on the site which tracks messages for a specific topic.


Pinterest Fast Facts:

• US households in high-income brackets are much more likely to use Pinterest than those who earn less.
• 85% of American women use the site to plan “life moments.”

Pinterest is unique amongst social media as its main purpose is content curation. Images are shared on the site through “pinning” or the saving of particular images to create sets or collections. Amongst the “Big 4”, this may be the perfect platform for jewelers to build awareness about their merchandise.

The Rules of Promoting Your Jewelry Business on Social Media

Get to know your audience.
Find out what makes them tick, how they live their lives, their wants, and desires. Once you’ve established your target audience’s persona, use that data to craft a campaign that provides them the answers.

Social media lets you also discover what your competition is doing out there, which can help you figure out new strategies for your business. Likewise, taking your business online opens you up to potential suppliers and additional business opportunities.



Be consistent.
Have a regular posting schedule so that content is always kept fresh on your chosen platforms. Remember also to stick to your chosen voice and persona as a way to establish your brand to the audience. This extends to your choice of colors, themes, and terminologies in your postings.



Don’t be afraid to experiment.
The various tools and features in each social media platform give you a multitude of options to explore, so don’t be afraid to use them. Likewise, these sites rely heavily on images so use them to your advantage. Post photos of your latest jewelry display sets, create videos on how customers can dress up their style with your merchandise, or use GIFs and memes to engage with your audience. The possibilities are endless!



Make yourself open to feedback.
One way to maintain a great relationship with your customers is through open communication. Always be ready to answer questions from your audience, and use social media not just to promote or sell your merchandise but also to provide after-sales support.

Categories: jewelry business promotional tips, jewelry display, marketing your jewelry business, Nile Corp, social media for jewelry business

Gift Shopping for the Jewelry Lover: Choosing the Right Jewelry Display

Picking the right jewelry display to buy is confusing. Here’s a simple guide that anyone can follow.

This Christmas, try out something different. Instead of gifting a beloved jewelry fan another piece, why not give them a jewelry display set as a present? The receiver will surely appreciate this kind of present as it is thoughtful and a bit unexpected. It marries both function and beauty, which any jewelry fan is sure to treasure.

Here are some ideas for you to consider before making your purchase:

Ask your intended receiver questions to give you ideas.

Before buying anything, find out a bit about their jewelry collection so you can match their needs. Do they own a lot of earrings, necklaces, or bracelets? This will determine whether to buy a single-purpose design or something that can present multiple types of jewelry. Do they have a large or small collection? This will tell you what size to buy. Be subtle about it so they won’t suspect anything.

Do your research online.

Guess what? By reading this article, then you are already doing this part of the shopping process, so congratulations! When buying something for the first time, it really pays to learn from the experts to help you make a decision. Aside from reading tips before purchasing, you can browse around the site to get ideas.

Choose colors and materials that best complement your receiver’s collection.

Jewelry display sets come in all shapes and forms. There are loads for you to choose from, but to make sure you are choosing the right one, take your intended receiver’s personal style as a guide on the type of jewelry display to purchase.

Does he/she own lots of necklaces? You won’t go wrong buying a necklace display piece. Likewise, when it comes to picking what color to buy, you won’t go wrong with choosing colors that complement the receiver’s existing collection. Again, you can scope out information by asking them about their collection.

Make it extra special by personalizing your gift.

For a sweeter touch, why not add a personalized approach to your gift? There are jewelry display boxes where you can have it engraved with the name of the receiver or any special word you can think of. That’s something anyone can truly appreciate and will undoubtedly earn you points with the receiver.

Categories: choosing a jewelry display, gift recommendations, holiday shopping guide, jewelry display, necklace display, Nile Corp

A Newbie’s Guide to Selling Jewelry at Craft Shows and Bazaars

Follow our tips to stand out from the crowd.

The holidays are a great time to explore opportunities to earn extra cash, and what’s better than joining flea markets and bazaars to show off and sell your crafts? People would be doing their Christmas shopping in the weeks leading up to this cherished holiday so you’ll have plenty of potential customers. Learn the best techniques so you can maximize your profit and exposure.

Do your research before joining.

Before anything else, do your research before joining a market or show. Not all craft bazaars operate the same way, so make sure you scout your picks first online or in person. Social media is a great place to look for prospects, but your local newspaper is a good source as well. You may ask for recommendations from people you know that have experience joining these markets.

Take note of the rules and guidelines before joining.

In some locations, you will be asked to provide everything like your own table, chairs, canopy, etc. Inquire ahead of time how the selling would be connected, so there are no surprises on the first day. Still, we would advise you to…

Be ready for anything.

You’ll never know what’s going to happen so you might as well be prepared, so be ready with the essentials:

• Extra merchandise (better to have overstocks than to run out of items to sell)
• A variety of jewelry display racks and boards
• Cash box with plenty of change
• Pens, markers
• Record book
• Price tags
• Extension cords
• Safety pins
• Paper bags for customers
• Trash bags
• Your phone
• Calculator
• Business cards
• Food and water (have something you can nibble on, just in case the food trucks have long lines)
• Personal items (sunscreen, bug spray, tissues, wet wipes, medicine)
• A friend or two to help you set up, sell, and watch

A smile goes a long way.

A friendly seller would definitely attract more customers than a sour one, so wear a smile and wear it proud. Have just the right amount of salesmanship, but no so much that you end up turning off potential customers. Be alert and be ready to answer questions. Share tips on how they can wear your merchandise, or if you created them, you talk about the creation process. An even better idea? You can entice more people to your booth by conducting a demonstration.

Record everything.

This will help you keep track of your inventory, belongings, and earnings. Remember also to keep track of customer and supplier contacts for your future endeavors.

Good luck!

Categories: flea markets, jewelry craft show, jewelry display, jewelry selling tips, Nile Corp

A How-To Guide for Caring and Maintaining Jewelry Displays

Essential advice for showing your merchandise in the best way possible.

A big part of running a business is to make sure you are presenting your merchandise in the most aesthetically pleasing way possible. Having a display that’s neat, clean, and attractive helps drive sales, and customers would be much more inclined to return for more. You can achieve that by knowing the proper way to care and maintain your jewelry displays and cases.

Let us help you show off your store’s wares by following our tips below.

Tailor your cleaning method to the jewelry display’s structure and material

The wide range of options in jewelry displays means you need to adjust your cleaning methods accordingly. A necklace display is different from an earring display, the same way that a wooden display and a metal display would require different cleaning strategies. A simple one-size-fits-all approach won’t do, so you better have various cleaning tools and methods in your arsenal.

Metal

Make your metal displays last longer by avoiding the soak cleaning method. You never need to soak the metal in water – simply washing in warm, soapy water is all you need to do. Dry off using a lint-free soft cloth, and you’re good to go.

Wood

Wood looks best when it’s polished and dust-free, so make sure you have beeswax polish and a cloth specially made for wood polishing in your set of cleaning tools. Beeswax polish enhances the look of wooden surfaces without altering its color. Don’t forget to dust first before polishing your wooden jewelry display.

Velvet

You may use a clothing brush or a small vacuum to remove dirt like dust or lint off the velvet surface of your displays. A lint roller or sticky tape works well at picking up dirt from your display’s velvet surface too.

Leatherette/Suede

Using cold water with a non-bleach detergent is the key to removing stains off of these surfaces. Use a cotton cloth dipped in this solution and rub using a circular motion to clean. Rinse using clean, cold water then just air-dry afterward.

Acrylic

Clear away dust by using a soft brush. For stains that are harder to remove, use a micro-fiber cloth with soapy water to clean the affected area. Blot, don’t rub, to avoid damaging the material.

Tips and tricks to cleaning your glass display cases

Cleaning your jewelry display sets won’t matter if your glass display cases are filthy! Make sure these cases that serve to protect your merchandise are neat, clear, and dust-free.

Dusting

Keep your glass display cases spotless by having regular dusting sessions. Thankfully, its slick, hard surface requires minimal effort using a feather duster or soft cloth. You may also reduce dust particles in your store by using an air filter, just make sure you keep tabs on it, so it doesn’t get clogged.

Wiping

Give your glass display cases that extra sparkle by using a glass spray cleaner, then wiping it down with a soft clean cloth or paper towel.

Categories: cleaning tips, jewelry display, jewelry tips, necklace display, Nile Corp

What You Need to Know About Metal Allergies

Essential advice to help you stay healthy on the job.

Some jobs come with obvious occupational hazards, like construction and emergency personnel jobs, but did you know that jewelers also face some risks when performing their professions?

Constant exposure to jewelry and metal makes jewelers at risk of developing skin allergies. Read on to find out what allergies may develop from working as a jeweler and learn how to spot and remedy these issues.

What are the signs you must watch out for?

“Health is wealth” as the old saying goes, so it’s important to be mindful of sudden skin changes and abnormalities so you can have a worry-free experience at work:

• Skin rashes
• Skin discoloration (some have reported seeing their skin turn to red, green, or black)
• Dry skin patches that resemble burn marks
• Blisters that may “leak” in some cases
• An itching or burning sensation

What causes these symptoms?

Our skin reacts to different substances and items in different ways. Food, cleaning aids, even dust, and pollen can cause a reaction in some folks, while others will feel nothing at all. Metal is also a common allergen, and jewelers usually develop an allergy to it due to constant exposure. An allergic reaction is a result of the immune system reacting to a substance it perceives to be harmful.

A common metal allergy is nickel allergy. Found in costume jewelry, it can cause itchy blisters and redness through skin contact. Even stray traces of nickel or silver and gold-plated nickel can still cause an allergic reaction to more sensitive folks.

Another metal that has the potential to cause an allergic reaction is copper. The pink color in rose gold is because of copper; unfortunately, the same substance that produces such a beautiful color can also deliver unbearable discomfort to allergy sufferers. Take note that copper can also be found in pesticides and common items around the home like pipes and wirings.

What can you do to prevent developing a metal allergy?

Fortunately, they are many measures you can take to avoid this skin problem:

• Wear gloves whenever you’re handling jewelry. Not only does it serve as a barrier between your skin and metal, but it’s also a way for you to ensure that you won’t leave skin imprints to your merchandise.
• Proper storage and care are essential to prevent oxidation (which can cause skin reactions). Keep them in jewelry display cases or store them in safes if needed.
• Avoid wetting your hands or skin while wearing jewelry as some metals don’t react well to water.
• See a doctor and get a proper prescription for your condition.

Categories: jeweler occupational hazards, jewelry business, jewelry display, metal allergies, Nile Corp

Basic Store Security Tips and Precautions for Jewelers

Don’t let yourself and your wares become vulnerable to crime.

Keeping the store and merchandise safe from theft should be every jeweler’s concern. While it is true that one can’t always prevent crime, there are plenty of safety measures that jewelry business owners and their staff can apply to keep themselves and their products safe.

Here are some helpful, practical tips that every jeweler must remember:

Always be on alert.

Staying alert at all times – from store opening to closing – should help you spot or be aware of everything that’s going on around you.

Upon arrival at the store, observe your surroundings and see if there are suspicious people or vehicles nearby. Do watch out also for broken windows or locks that might have been tampered the night before. It’s best to do this with one or two people so that you can all look for each other.

During store hours, greet your customers and look them in the eyes. Not only is this a good way of engaging customers, but potential robbers will know you’re keeping a close eye on them, which can serve as a deterrent.

At closing, remember to turn on your security alarms. Again, never let just one person lock up the premises.

Show your merchandise one at a time.

While some customers may want to compare two or three pieces of jewelry, for your safety it’s best to show them one at a time. It is fairly easy for thieves to simply grab and go when presented with multiple items. Again, stay focused and give your full attention to one customer at a time.

Make sure you also have all your tools prepared when presenting jewelry to your customers.

Use reinforced glass for your display cases and windows.

It’s not uncommon to hear of jewelry robberies that involve the use of violence. Burglars, for example, may try to smash their way to get inside and steal your merchandise. To protect your store from such incidents, why not use reinforced glass for your display cases and windows? For the truly high-value items in your store, you may stash them away in a vault, or keep them in a secluded area for presentation and viewing.

Your jewelry display showcase deserves the best care, and these measures add another layer of protection and give you peace of mind.

Keep track of delivery people that come in and out of your store.

Aside from customers and employees, other people will come in and out of your store during business hours. These may be delivery people, repairmen, and the like. Make sure to double-check their identity whenever they visit your store. Always have staff on hand to supervise their movement and take note of any suspicious behavior.

Keep close contact with local law enforcement.

IIt pays to be proactive, so do not wait until you’ve been the victim of a crime before reaching out to the local law enforcement in your area. Inform them of any concerns you may have regarding security. They may be able to help you in checking whether your security system in place is right or needs to be beefed up.

Categories: earring display security tips, jewelry display, Nile Corp, Security tips for jewelers