6 Photography Tips That Every Jeweler Must Know

Earn more for your jewelry business through your photographs.

Whether you’re running a brick and mortar jewelry shop or operating it online, the value of a good product photo is tremendous. While having a beautiful jewelry display setup can influence buyers’ decisions, a perfectly captured photograph of jewelry does the same thing too, and here are a few techniques you can apply to achieve that.

The tripod is your best friend

Say no to blurry photos! You would want to capture your jewelry pieces in all their glory and you simply cannot do that with blurry photos. Having a tripod easily solves that issue as it is a useful tool to secure your camera.

The lightbox is your other best friend

Having full control of your surroundings lets you capture photographs according to your taste. That’s where a lightbox will come in handy. A lightbox is a box that has a white background and translucent white side panels. It is great for product photography because it generates a steady source of light for your chosen subject. With the right positioning and the right jewelry display tool (choose one that won’t take attention away from your product), coupled with a steady camera on a tripod, and you can take professional-quality jewelry product photos in no time. Just remember to take lots of photos so you can experiment and have plenty to choose from.

Don’t be afraid to experiment with props and locations

Alternatively, you may be keen on doing away with lightboxes and that is perfectly fine. Photography as a creative endeavor means you’re free to do what you want as long as it matches up to your visions.

Feel free to experiment with textures such as silk-covered stands or wooden easel-type jewelry display tools as platforms to hold your merchandise. For light settings, you can try shooting outside as natural lighting also creates great photos when applied properly.

...But don’t overwhelm your sets with too many props

The right props can make or break your shoot. Keep the focus solely on your jewelry merchandise by keeping props at a minimum. 

To keep cohesion between the product and its surroundings, it’s best to come up with a theme first and have all your displays and setups be based on that theme. This eliminates the possibility of throwing on props and backdrops without rhyme or direction.

Set your camera to macro

Want to capture the fine details of your fine jewelry? Putting your camera in macro setting lets you do that. This is especially helpful for products with intricate features that you would like to highlight in your photography. This can be done with DSLR cameras but some smartphones will also have the same feature as well.

Shoot your product from all angles

Another way to showcase your products’ details is by shooting them from all angles. Flat lays can easily become boring when done too much so why not use jewelry tools such as risers or platforms so you can shoot your piece from different angles? What’s good about this technique is that you can easily turn it into a video shoot which adds another layer of dimension to your product presentation.

Categories: jewelry display, jewelry photography, Nile Corp, photography tips, product photography

Jewelry Display Tips and Tricks for Online Shops

Transform clicks to earnings with jewelry showcases that make the online crowd go “wow!”

Whether you’re a newbie or already have a few years of online jewelry selling, your mind must probably be in constant work mode, trying to come up with ways to keep people’s interest. This is a good headspace to be in, especially now that more entrepreneurs started bringing their shops online. Jewelry display photos needed to be leveled up to keep the public’s attention much longer to earn sales, and now this article will show you tips that you can apply to your own store.

Look for inspiration online and offline

Ever noticed how fashion magazines do product layouts? Don’t be afraid to look for ideas when you’re trying to come up with photo concepts for your products. You may browse through world-renowned fashion magazines like Vogue and Harper’s Bazaar for ideas. If you’re sticking to online, these magazines also have digital versions that you can look up or you may visit Instagram and Pinterest for inspiration. 

You don’t have to necessarily completely copy their setups, but you can look at patterns and colors and choose the ones that make sense for your brand.

Explore video to give customers 36-degree views of your products

There are advantages to static photos, but they can’t entirely show the beauty of your products. Give your online shoppers the same experience as an in-store viewing with 360-degree views. Whether you choose to go with a model or a jewelry platform for presentation, 360-degree videos can showcase the complete details of your precious merchandise. 

Invest in good camera equipment

Photo clarity is of the utmost importance when it comes to photographing jewelry for display online. You need to be able to capture even the tiniest details when shooting jewelry pieces while they are perched on your chosen jewelry mannequin or stand. Having the right camera in the right settings, along with the right equipment (tripod, camera remote, lights, box) can make this possible. 

Extend your products reach to social media

Take advantage of the many opportunities that today’s digital landscape gives its users. Social media channels such as Instagram, for example, provide plenty of chances for you to showcase your products outside of your store. Aside from static photos, you can create videos using the Stories feature, as well as tap influencers to promote your product on their pages. Setting up an Instagram Business account also lets you use the feature called Instagram Shopping. This allows business owners the ability to tag specific items in their product photos which indicates their prices, as well as direct links to their respective product pages in your online store.

Success online depends on hard work, creativity, and excellent customer service. Plus, having the right supplier-partner doesn’t hurt either! With Nile Corp by your side, you can be assured of only the right jewelry display tools and supplies that will help you reach the top.

Categories: instagram for your business, jewelry display, Nile Corp, online jewelry selling, product photography

Basic Tips for Photographing Jewelry

Simple tips and tricks to make your merchandise look even more beautiful online.

Once you have established your business’ presence online, the next logical step would be to fill it with images that showcase the beauty and elegance of your jewelry merchandise. Remember that marketing yourself online is not just about getting the word out on your brand, but ultimately to generate profit, so creating images that sell is essential.

Thankfully, producing gorgeous product photos won’t cost you an arm and a leg. Lots of small business owners are able to do just that with smartphones and not a whole lot more. Meanwhile, some choose to work with young creatives (photographers, stylists, models) who are new to the business but are equally just as talented as the established ones.

Whether you plan to DIY everything or get a small but talented team to work on your product photography, it pays to know the basics of this essential business move.

Choosing the right equipment.

As mentioned earlier, you don’t need to spring for a new camera to do product photography. Starting a new jewelry business comes with a lot of expenses, and if buying a camera is out of your budget at the moment, your smartphone can be a worthy substitute. Smartphone cameras that have high megapixel numbers would, of course, produce better photos. If you insist on taking pictures of your merchandise with a camera, though, even entry-level DSLR models will do. Just make sure you get one with controllable aperture and shutter speed settings so you can make adjustments to the lighting.

Additionally, these accessories would make your photographs look even better.

• Tripod: Avoid blurry photos and keep everything steady with a tripod.
• Backdrop: Opt for a plain white background so that your subject would pop out. You can easily DIY this with stuff you have around your shop, or you can purchase a white poster board at a nearby art supplies store.
• Table: You will need a sturdy one to hold your product and props.

Finding your lighting source.

Light can make or break your photos, so choose wisely. Go easy on using flash to illuminate your subjects as it would create harsh shadows and glare. Instead, choose soft lighting as it is more forgiving and would showcase the beauty, shine, and details of your jewelry. Using natural light is also a good option as it can retain the color of your subject, unlike artificial light sources. For a more consistent look, you can invest in a lightbox, or you can make one yourself.

Presentation matters.

Your jewelry should be the main attraction of the photo, so it’s best to keep things simple. A plain white background would make your subject pop while using the right jewelry display piece will highlight and enhance the beauty of your merchandise.

Whether you’re taking photos of rings, necklaces, or bracelets, we have plenty of options for you to choose from. Made from different materials, fabrics, and in various colors and shades, our wide selection of jewelry display sets will surely capture the right mood and feel you’re trying to achieve with your photos.

Categories: jewelry display, jewelry photography, marketing your jewelry business, Nile Corp, product photography