Advice to capture your audience in a snap.
Expanding your business beyond your brick and mortar is a wise and necessary move these days. With the technology available within our reach, you simply cannot miss out on the many wonderful opportunities waiting for you online. In the case of Instagram, its reliance on visual content makes it the perfect venue for jewelers to promote their wares to a wider audience. It’s definitely a worthy business decision whether you’ve been online for a long time or are just about to dip your toes in social media’s waters.
Learn the right way of capturing the beauty of your merchandise, as well as potential customers, in this popular app.
Show your audience what goes on behind the scenes
Instagram is one of the go-to social media sites for creatives and lifestyle content, so why not create content that revolves around those two areas? You can tap into these topics by showing the process that went into the creation of your jewelry pieces. Through a video or a series of photos, you can show the inspiration and craftsmanship that went into the making of a particular piece. When done well, it will convey to the audience the care and dedication that your brand has to your works.
Run contests on your account
Maintaining an open and friendly image is a great way to keep loyal customers as well as reach new ones. As a way to give thanks to your long-time supporters, why not run a contest on your Instagram account? You can ask them for photos of them wearing your merchandise, or you can also challenge their creative muscles by having them participate in DIY contests such as design challenges that involve their jewelry display tools. Make sure to showcase the best works on your account and reward them for a job well done.
Promote in-person store events
Don’t forget to tap this online platform to promote store events and promotions. You can create teasers in the days leading up to the event, or post promo codes that your followers can use to avail discounts and prizes when they come to your store. It’s a great way to promote your business’ events without paying for ad space like you would in newspapers or broadcast media.
Remember to stick to a color palette or style when posting content
Having a uniform look to your posts helps establish your brand’s identity so make sure to choose one that matches the image you want to project to your audience. Choose a palette or filter to establish your brand’s aesthetic and remember to stick to it whenever you create a post. Beyond the design elements of your posts, the way you communicate should also be consistent all throughout. So if you choose to go with a friendly, youthful tone that’s how you’re going to be crafting your captions in all your posts. For more tips on how you can create your IG aesthetic, check out this article from Later.
Boost your jewelry business' online presence by selling on Instagram.
According to numerous studies, the number of social media users continues to rise, and mobile-commerce continues to grow as well. Instagram is one of the best social media platforms to sell your jewelry on the internet because it is visual-heavy. And as with other platforms, there are "ready customers" on IG that are willing to buy your jewelry. So if you haven't created an Instagram page for your business, it's time you do now.
Check out these tips on how to sell your jewelry pieces on Instagram.
1. Create an appealing profile.
Start with your username. Make sure to use your business name as your Instagram handle to make it easy for your users to find you. Note that it can only be 1 to 30 characters long, so it should be straightforward. It should also be consistent with your other social media account usernames.
If the IG name or handle is already taken, you can come up with another by adding "official" or adding the abbreviation of your store location at the end. For example, if your brand's name is Jewelry Seller, you can go with @theofficialjewelryseller or @jewelrysellerca.
Next up is to upload a profile photo. Use your company logo for this to strengthen brand recognition. Users must be able to remember your logo so they can instantly think you of you and your jewelry when they see it.
Then, add a creative and catchy bio. Instagram allows only 150 characters for this, so be straight to the point. Let users know who you are and what you are about. Using emoticons is a good idea too!
2. Post engaging content.
What is engaging content for a jewelry business? Simple. Post beautiful professional shots of your items for sale with an equally appealing caption. But it shouldn't just be all images; you should post videos as well. Experts say that it should be a balance of the two.
Here are the visual content types that are considered engaging on Instagram:
- Close-up shots of the pieces using a jewelry display or a clean background
- Lifestyle shots (models or you wearing the jewelry)
- Events like trade and craft shows
- Product reviews
- Promotional announcements
You can also use Instagram Stories to engage more active users.
3. Write compelling captions.
To sell your pieces, you should be able to catch the users' attention not only through your photos or videos but also through your captions. You can do this by thinking about what your target customers want and what your brand represents. Questions like asking for their opinions is one of the ways to engage your audience. Also, do not forget to add a call-to-action.
4. Always answer queries.
Aside from engaging with your customers through compelling captions, you should also remember to answer all queries. This is either via direct messages or comments. Never ignore them. Otherwise, users will get turned off and worse, unfollow your page.
5. Connect with customers through Instagram ads.
Last, but not least, is to reach your target market through Instagram ads. Just like Facebook ads, IG ads allow you to show these ads to well-targeted demographics. Make sure to add an engaging caption with a quick call-to-action as well.
