How to Stand Out in the Online Jewelry Market

With more people going online to shop, now’s the time to explore your chances in the digital world.

Brunette lady holding a credit card and doing her shopping online.

It’s been a few months since government authorities have imposed stay-at-home orders to keep the population healthy and virus-free. This has led to a surge in online shopping, not just for essential goods but also items that’ll help quarantining a lot easier for folks at home. Some have called it corona comfort buying – an apt term for what could be seen as a form of self-care in these uncertain times. From purchasing collectible comics to gaming consoles, as well as loungewear and spa products, shoppers are doing what they can to make their isolation as relaxing as possible.

Apparently, a lot of those who are cooped up at home are also shopping for luxury items. Stuck at home with nothing to do, those who can afford are buying themselves and their loved ones’ jewelry. It is a trend that has surprised industry insiders and is also proof that life does go on for jewelry retailers.

Whether you’ve been in the online shopping game for a while now, or just about to dip your toes in the water for the first time, we have a few tips for you in this article.

Make sure that you are visible online

There are many ways that you can do to make sure people will discover you online. Search engines are still one of the primary means by which people find new sites so it’s important to invest in search engine optimization (SEO) initiatives for your site. Planning out a smart strategy involves looking at the numbers and seeing the trends that impact visits to your site. Explore the search terms and keywords as these can help you formulate the right approach to your content and advertising. You can do it in-house or hire a reliable digital marketing agency to help you craft the perfect plan for your business.

Get on social media

Another way for people to find you online? Going on social media. With the right content for your posts (beautiful product photos, stories that engage and inform), you can find yourself building relationships with potential customers and long-time supporters. Give special attention to highly-visual platforms such as Pinterest and Instagram as they lend themselves well to luxury items such as jewelry and accessories.

Speaking of visuals…

Close up of camera lens.

Taking top-notch photos is a must

Just as you would take the time to plan out your jewelry display at your brick and mortar, so should you when taking photographs of your products online. Make an effort to promote your items in photographs that are aesthetically-pleasing to make them become more attractive to shoppers. You can experiment with different themes and styling concepts to find the one that works for your brand.

Come up with exciting promos

One way to capture an audience is to offer added value on top of the items you are selling. You may include a little trinket or two as gifts for every purchase of your items. You can also add in premium extras such as cleaning services and warranty to show that you truly value your customers’ patronage of your store.

Provide excellent customer service

Words travel fast online. One bad review can be hard to bounce back from so make sure you are giving your customers the best service possible. Even when you may not be seeing them in person, it is important to give them the respect and care they deserve. This can be shown online by having a helpful and alert point person who will deal with queries from customers. This extends to having clear instructions about payment terms, shipping information, and after-service support. Make it easy for potential shoppers to shop, pay, and receive their items, and you are sure to have repeat customers for your online store.


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