5 Necklace Display Themes for the Summer

Scorching hot sales are on the horizon.

It always pays to have a fresh stock of merchandise every season. It’s the way fashion and style cycles go; what’s popular at this time may not be so trendy the next, hence the need to always refresh. This also calls for new jewelry displays and setups to match your fresh jewelry stocks.

This article looks at some great necklace display ideas that you can try out that best go with the summer season.

Beach

Beach themes are of course the most popular retail display concepts during the summer, and why not when it’s the perfect time to go visit one? 

To use this as a display theme for your shop’s merchandise, first think of the things you will find on a beach: sand, the ocean, lawn chairs, colorful beach towels, and inflatable toys. You can then recreate a typical beach scene when you use some of these items as props for your setups. Whether you’re creating a large or small display, you can further improve your concept by adding elements from nature like pebbles, shells, and sand as props. As for your choice of necklace display stand for this particular theme, the #JDW216 Deluxe Velvet T-Bar Display in blue calls to mind the crystal clear blue waters of the ocean making it the perfect companion display stand to your setup.

Fruits

Be inspired by the fruits in season and you are sure to come up with a display that’s colorful and, dare we say, visually juicy. Because you will surely be using bright colors such as orange, yellow, and red, for this concept, your setup is bound to pop.

Wooden jewelry displays are perfect for this setup as they would surely blend well with the nature-inspired display. “Fresh” would certainly be an understatement for this type of showcase.

Music Festival

Though it would certainly still take a while for live music to return to its pre-pandemic conditions, it won’t hurt to bring back the feeling of music festivals to your jewelry shop. The props you can use here are tie-dyes, beads, floral accessories, and glow sticks. For your bead needs, you may visit our store’s beads section to see what we have to offer. Complete the look of your setup with fake grass which you can use on the ground or as a backdrop.

Road Trip

While road trips may have taken a backseat through most of the pandemic, there’s no reason why you shouldn’t use it as a theme for your summer-inspired retail setup. A favorite activity for many folks, it would certainly bring back fond memories to your shoppers. To execute this theme think of the things one often sees during a road trip: street signs, quirky Americana attractions, etc. We think the #WDN6371CF Freestanding Necklace Easel Display Stand would make for a great jewelry display piece as its rugged look certainly brings to mind the feel of the Old West and the great outdoors.

Carnival/Country Fair

Another much-missed American custom, many towns hold carnivals and fairs during the summer season. There’s plenty to do in these places like go on amusement park rides, play games, binge on fun festival food, or participate in the stage shows, which means you have plenty of ideas you can apply for your display. As for our recommended jewelry display devices for this theme, we think the #WDN66CF Necklace Easel Display Stand, as well as the #WD5062OK Wooden Rotating Two-Sided Jewelry Display Stand 32 Hooks would do just fine.

Summer’s definitely here and these concepts would certainly be the perfect showcases to inspire buyers to explore what your store has to offer. We hope we’re able to help you come up with ideas, and please look forward to more tips and advice from us here at Nile Corp.

Categories: necklace display, Nile Corp, retail display ideas, retail display tips, seasonal retail display

Visual Merchandising Tips for Jewelry Stores

Find out how you can capture your customers in this article.

Are there techniques for getting shoppers’ attention? Beyond placing ads online and offline, as well as holding sales and demos, one of the biggest factors that determine shopping behavior is visual merchandising. Visual merchandising is simply the practice in retail which involves designing a store’s space to maximize sales. You can say that there is an art to it as several techniques are applied to showcase merchandise in the most attractive way possible.

Now not all visual merchandising techniques are applicable to all industries. Of course, here at the Nile Corp blog, we will be focusing on jewelry display strategies. Read on to find out more about this subject.

Always be mindful of balance

Be careful not to pile on too many jewelry displays tools and actual jewelry pieces in display sets. Make sure there is just enough number of items displayed per group set up to avoid cluttering. Likewise, a display that’s too bare wouldn’t also be effective, so take the time also to plan out arrangements as simply putting them side by side or on top of one another just won’t do.

Thematic displays

It helps to have a reference when designing your store’s visual merchandising plan, so why not have monthly themes to serve as your guide? You can elect to follow a particular theme or aesthetic to run for a month or two and use it as a basis for decorating your store.

Champagne Pink Jewelry Display 9-Piece Set*

Have several centerpieces around your store

One way to generate interest in your merchandise is to have several statement pieces around your store. It depends on you what those items should be but make sure they are exceptional and would definitely attract the public’s attention. Again, you may base it around themed collections where items of a similar nature can be grouped together to create display sets.

Always keep an updated inventory

Make sure customers have always something new to look forward to whenever they step foot inside your store. It’s best to always have a constant stream of new designs to sell, or if that’s not possible, learn how to rotate your merchandise so they would always look fresh. Remember our advice about having themes for seasonal or monthly displays? That’s one way to freshen up your store’s look and attract shoppers.

Keep your tools neat and in tip-top shape

Make sure there are no frayed edges or dull metals amongst the tools your using. No matter how pretty or elegant the pieces you may be selling, you may find yourself turning off potential customers if the tools you’re using are not in pristine condition. Perhaps it’s time for you to come visit our store and shop for new display tools.


*Available on the Nile Corp website.

Categories: jewelry display, Nile Corp, retail display tips, running a jewelry store, visual merchandising

Best Practices for Using Retail Jewelry Display Cases

Make sure you are doing these steps to catch shoppers’ eyes.

In large cities and small towns alike, retailers are all vying to capture their target audience’s attention. Many would try to come up with the most innovative promos and events, but one of the most important things business owners can do is to create an attractive retail display space to make sure their business continues to generate sales and operate smoothly. Jewelers are no different and this article can serve as a helpful guide on how they can make sure they are maximizing their jewelry display cases to earn well.

Know your audience

Your approach to designing your jewelry display cases should reflect your target audience’s taste. Teenagers, for example, would have different preferences when compared to older shoppers. You can go for fun colors and props when you are catering to younger shoppers, like these mannequin display stands. On the other hand, go for more luxurious jewelry display pieces and textures when you are trying to capture a more sophisticated crowd.

Spacing and placement matters

The key rule in designing a retail space is to make sure your merchandise always looks visually-appealing. Beyond their appearance and craftsmanship, how they are arranged contributes a lot to how they are perceived by shoppers. You could be selling the most attractive wares, but if they are arranged awkwardly or look cluttered then you will not be winning the attention of shoppers.

It’s important to maintain a sense of balance in your displays, so make sure you are not crowding them too tightly together. Make sure there is enough space between items so they can be better appreciated by shoppers. A display that’s too bare is likewise unattractive so make sure there are enough pieces inside your jewelry display cases.

Make sure also that your set up makes sense by grouping similar items that go together. Mixing up costume beaded jewelry may look off when paired with diamonds or other precious stones, so be careful that you don’t put together jewelry pieces that don’t match.

Refresh your displays often

Using the same display set up for far too long can easily get stale and may look unattractive to shoppers. Keeping your inventory and display updated can easily liven up your jewelry display space. You can create themed setups depending on the season, or mix up your jewelry display cases with other retail display tools like mannequins or tabletop stands so that shoppers can be free to touch and inspect your merchandise.

Use the appropriate jewelry display case for specific items

Jewelry display cases come in various shapes and sizes, so make sure you are using the specific type it is intended for. Some display cases are appropriate for one particular type of jewelry, while some can be used to mix and hold several pieces together. To see the different jewelry display cases available, visit Nile Corp today and explore your options.

Categories: jewelry display, jewelry display ideas, jewelry retail display, Nile Corp, retail display tips

How to Prepare Your Jewelry Store for Valentine's Day

Be ready to celebrate the season of romance with these tips.

Right after last month’s Christmas rush, retailers should ready themselves for another shopping season. As the holiday that celebrates love and romance, jewel retailers should especially be ready for their customers who will be buying gifts for their loved ones on Valentine’s Day. Beyond decorating your store with images of hearts or incorporating red into your earring display holders or jewelry showcase, you must know what to do to maximize the season’s earning potential.

Follow our tips below to have a stress-free and profitable month of hearts.

Stock up on your merchandise

People are ready to spend their hard-earned cash to give gifts to their partners so make sure you have enough products to sell to meet the demand. Whether you are a pop-up, an online seller, or a brick and mortar store, you need to be prepared so you may want to work on increasing production or sourcing from suppliers.

Source

Come up with a holiday-themed promo

Buyers love getting a bargain and promos that add value to their purchases is a great way to increase sales. Adding in a romance aspect into your promos will make them more attractive to your target buyers.

You may, for example, partner with a restaurant, hotel or resort and offer an all-in couple’s package for every purchase at your store. You can also go for simpler treats, like giving away a jewelry display holder or earring display set to your customers.

Advertise early

You can start running ads online or in print as early as now. Dressing up your store for the holiday is a form of advertisement too so you better start decorating even if it’s still January.

You don’t have to go all out by decking your store all in red especially if it’s not your branding. A few tasteful pieces here and there will work if they’re well-thought-out. You can also showcase the color by showcasing red-colored gemstones like rubies.

Show your customers you care by giving top-notch service

Over the years, Valentine’s Day has evolved to become a holiday that celebrates love in all forms and all sizes. It is no longer just a holiday for romantic partners but it is likewise celebrated by families and friends. As a retailer, your relationship with customers is everything so treat it with respect. Always aim high and be ready to give great service not just on Valentine’s Day but every day.

Categories: Displays for Valentine's Day, earring display, jewelry display ideas, Nile Corp, retail display tips

Jewelry Display 101: The Different Types of Jewelry Displays

See the different jewelry display setups that you could use for your store.

An important part of operating a retail store is to make sure that you are presenting your merchandise in a way that’ll make them interesting to potential buyers. We’ve previously talked about jewelry display techniques to increase sales, now let’s talk about the different types of jewelry displays that will help you showcase your jewelry items in the best light possible. 

Jewelry Display Mannequins

Think of them as miniature versions of the mannequins in clothing stores. They are meant to hold bracelets and necklaces and come in different styles and fabrics. Their fun and quirky appeal make them the perfect accent for your store.

Jewelry Display Racks

Keep your dangling items tangle-free with these rack-type jewelry displays. Likewise, its rotating base also makes browsing easy for customers. The addition of design accents, such as the gold bird in this photo, makes it a great pick when you’re shopping for jewelry displays.

Jewelry Display Risers

Playing around with balance is a way to create interesting display setups for your store. Go ahead and experiment with these risers to see which designs you can come up with, just make sure that each piece would complement each other to avoid clutter.

Slat-Wall Jewelry Displays

If you want to maximize your store’s space, slat-wall displays are the way to go. Choose from different types like the bust, easel (shown here), and t-bar to create interesting placements that will attract buyers.

T-Bar Jewelry Displays

Perfect for bracelets, anklets, and hoop earrings, the t-bar design is a popular retail display solution. Depending on its make and material (wood, metal, plastic, burlap, acrylic/single or multi-tiered), it is versatile and fits right in with different store themes and seasons.

Bracelet Ramps

Showcase the full beauty of your bracelets with these half-moon shaped ramps. It’s perfect for close-up inspections over countertops or one-on-one presentations.

Ring Displays

There are a lot of styles to choose from this group. This one designed like a shoe is perfect for stores with festive or romantic themes. There are also designs that are much more simple like ring pads and easels.

Jewelry Display Set/Combination Displays

It is also possible to combine different jewelry display styles to create a beautiful and elegant set such as this one. This is the way to go if you are trying to highlight particular pieces of jewelry in your collection. Remember to pair it with the right light placement to highlight their beauty and sparkle.


These are just some of the many jewelry display setups you can find in Nile Corp’s collection. Visit our site today to see what we have to offer.

Next month, we’ll look at the different materials used in jewelry displays.

Categories: jewelry display, jewelry display ideas, jewelry display types, Nile Corp, retail display tips