6 Tips When Taking Your Jewelry Merchandise on the Road

Find out how you can safely travel and transport jewelry.

Once your jewelry business has hit its stride, you will certainly find several opportunities where you may need to travel for your shop. Opportunities to network, sell and become part of exhibits are certainly plentiful if you know where to look. This means you need to know the right way to travel with jewelry when taking your products on the road.

Whether your trip is for business or pleasure, don’t pack your necklace display stands and earring racks just yet ー here are some ideas on how you can properly pack jewelry for your travels.

1. Use carrying cases that offer security when you’re on the go.

Traveling with jewelry often means traveling with different jewelry types all at the same time. As you are in the possession of valuable items, it’s important to have a carrier that has a locking system. A jewelry carrying case with a combination lock is great to bring around as it features not just a combination lock but also comes with straps and a slotted ring tray inside which keeps your products in place. Covered in velvet texture to prevent scratching, it also includes two separate pads (also made in velvet) which makes the entire case presentation-ready.

2. Insert holders are your best friend.

Another great piece to have around while traveling with jewelry is an insert holder. It is a tray-like display with compartments that keeps necklaces and bracelets in place. You can avoid tangling up your precious jewelry by sticking to one jewelry item per row.  It’s a great piece to have when you’re using a tackle box, for example, as a storage tray or carrier.

3. Household items can be used to fasten jewelry pieces in place.

There’s actually plenty of household items that can safely do the job when you’re looking for things that can secure your jewelry.

If you choose to bring a foldable necklace display easel, a few large rubber bands wrapped around can be an effective but affordable means to secure your creations.

Ever have those moments where you need to deal with cords and cables around the house? You must have used cable ties to keep things under control. The same ties can also be used to keep bracelets, bangles, and necklaces in place. For thinner, more delicate jewelry, tying ribbons can also do the job.

4. Drawstring bags can serve a double purpose.

Drawstring bags are the ones where you push and pull the attached string for opening and closing and it’ll be wise to invest in several of them for travel. While they can be used with jewelry pieces such as hoop earrings, gemstones, and crystals for safekeeping, they can also serve as giveaway bags for events.

5. Keep your jewelry with you at all times.

If flying for any reason, it’s always better to be safe than sorry. Never place your jewelry inside your checked luggage, even when you’re using a locked carrying case which we recommended earlier. For your peace of mind, always place your jewelry inside your carry-on luggage.

6. Stay on top of things by keeping an inventory.

Whether you’re bringing a small or huge jewelry collection, it’s best to record everything so you’ll know when something goes missing. This is all the more important if what you’re bringing is for sale, but it would also prove useful even if the jewelry you will bring is only meant to be exhibited. A simple spreadsheet will do, but you can also take snapshots of your collection for easy tracking and labeling.

Categories: artisan market, craft show display, jewelry merchandise, necklace display, Nile Corp

How To Display Jewelry at Craft Fairs

Make a splash at artisan markets and bazaars with these tips.

Joining craft fairs is a wonderful opportunity for jewelers to market and earn from their creations. Not only that, but these events provide creatives with means to connect with other creatives opening them up for potential collaborative works or networking with suppliers.

It makes sense then that jewelry entrepreneurs who want to join craft fairs must set their sights on standing out from the crowd. You can do that with an eye-catching jewelry display that buyers would flock to.

Follow the tips below to find success at a jewelry craft fair.

Display your merchandise in sets

Once you’ve made the decision to join a craft fair, it helps to decide on your display concepts right away. First of all, pick and choose among your jewelry creations the ones you will be taking to the fair. To help narrow down your choices, try to find out if the fair has a theme that you need to follow. Once you’ve settled on your picks, choose among them the ones you will be designating as centerpieces. Choose the ones that you think would be the crowd-drawers or the ones the would attract the most attention from the buying public. From there, choose the items that complement your centerpiece then create your setups’ formation from there. To support your design, choose a jewelry display tool that comes in a set, like these six-piece display risers in burlap showcased here.

Incorporate props and decorations into your displays and booth

A welcoming booth is one that is tastefully decorated with the right props and furniture, but you need to make sure that yours is not overly cluttered but features decorations that make sense for your products and the fair’s theme. Want to be more strategic about your decorations? Use it as an opportunity for branding. Choose colors and elements that relate to your business’ brand identity. You’ll be setting yourself apart from the other booths if you do. 

This should extend to how your setups are arranged on the table. Understandably, you will only have limited space on your table for your props so choose carefully and look at how a prop may enhance your display concepts.

Use devices that ensure easy browsing for buyers

Aside from keeping things neat and in order, jewelry display tools can help make it easy to pick and choose from your merchandise.

As long as you don’t overload these with jewelry, T-bar stands like this 4-tier jewelry display stand pictured above is an effective device for showing off jewelry pieces that hang such as bracelets and necklaces. It keeps them tangle-free, plus the height makes it easy for buyers to see the products without finding the need to crouch.

Meanwhile, earring display towers that rotate are great for viewing multiple pairs at a time. With 36 hooks in place, this tool is likewise a space-saving device for it can carry multiple pairs of earrings at a time.

Maximize the use of your retail space by using the walls

You can also utilize much of your allotted space by going beyond the tables for displaying your merchandise. Depending on the organizers, they may allow for the use of slatted walls for showcasing products. Simply hang these T-bars that hook onto slat walls to display your items.

Likewise, don’t forget to hang mirrors on the walls so that customers can try out your items and see if they look good on them or not.

Be mindful of proportions when matching jewelry to the display tools

This simply means you need to match your merchandise to your devices according to thickness. Thick jewelry items such as bangles and heavy chains should be hung on tools with thick bars and holders. You need to also make sure their base parts are strong enough to hold the jewelry pieces without toppling over. Likewise, delicate pieces can be displayed on devices with thinner material. Remember that it’s all about maintaining balance and a balanced showcase is more appealing to potential customers.

Boxes with see-through tops are best for tiny jewelry pieces

While there’s a lot of benefits to joining craft fairs, they can be prone to thievery when it gets too crowded. Remember to keep a sharp eye on your products and to remind your staff to be especially mindful of people who visit your booth. You may also choose to showcase some of your smallest merchandise ー which are prone to swiping from those with grabby hands ー such as stud earrings and individual crystals by keeping them inside boxes like in this wooden display storage case with a tempered glass lid as shown above.

Categories: craft fairs, craft show display, jewelry display, jewelry display ideas, Nile Corp

How To Earn Well at Craft Fairs With Your Jewelry Display

Win big with your jewelry showcase at fairs and bazaars.

Looking forward to the day when we can again go out and enjoy the outdoors without worry? We feel the same way. The energy at arts and crafts fairs truly can’t be beaten and is something many creatives sorely missed in these past few months. While we may have to wait for a while for things to go back to normal, we thought it’s a great idea to share some of our tips to finding success at craft fairs with your jewelry display, and we hope this article will help you to be ready when the time comes.

Branding will help you stand out

Even before you set up your table and booth, it’s important to have this part of marketing your merchandise down pat. Starting from your name to your booth’s identifying colors, maintaining a consistent theme throughout will help you become a lot more memorable to your customers. Think of the vibe you would want your buyers to take away when they come to visit your booth and use that as a guide when crafting your brand. Once you’ve decided on one, use that consistently in the way you design your marketing collaterals (banner, flyers, calling cards, packaging) and the way you present your merchandise.

Keep it simple

You wouldn’t want to put too much on your table as it could make things look cluttered. Just highlight a few pieces from your merchandise using various jewelry display devices. Let’s say you want to focus on necklaces, what you can do is to use necklace display busts of varying heights to create interesting setups. 

Going back to our previous advice, your choice of displayers can be used for branding as well. Stands and platforms made out of wood and natural fabric are appropriate if you picked “eco-friendly” as your brand’s identifier. If your branding is “glam” go with metal and velvet-covered jewelry devices. 

As long as you have a theme in mind and you don’t overdo your table’s showcase then you’re good to go.

Replenish stocks throughout the day

We always advise our readers to bring enough merchandise to keep up with the demand. Likewise, this will come in handy once people start buying from you and there are empty spots left on the table. Remember though not to fill up the table too much to keep things neat and nice to look at. 

Be personable

A good presentation doesn’t end with how you display your jewelry merchandise. It also extends to the way you present yourself to the public. You’re more likely to be visited by potential customers if you have a ready and sincere smile on your face. Charm always works so even if you feel tired, try your best not to show it or have someone take over the client-facing role while you recharge. Right from the beginning when a potential customer approaches your booth up to the last part where you hand them their purchase, never forget your manners and be ready to entertain questions they may have.

Good luck!

Categories: craft fairs, craft show display, jewelry display, jewelry market, Nile Corp

How to Pack Your Jewelry Products for Craft Shows

 Tips to keep them safe while in transit.

One of the best ways to expand your jewelry business’s reach is by joining product conventions and craft fairs. In these events, you can find opportunities to meet up with not just new customers but also possible suppliers or partners that will help your store grow. It’s a must then that you keep your jewelry merchandise in tip-top shape so that they can be seen in their best state. We’ve shown you plenty of ways before on how you should use your jewelry display tools to help make sales for your store, now, here are some packing tips for you to remember for when you take your jewelry collection on the road.

Use inserts to prevent bracelets and necklaces from tangling

Inserts work best when placed in a shallow tray to secure your merchandise. An insert has different rows with elastic bands on each end. Make sure to assign only one piece of bracelet or necklace in each row. You do it by laying your jewelry piece flat against the surface and inserting them carefully inside the elastic bands which should help them stay in place.

Drawstring bags can serve multiple purposes

During transport, drawstring bags are a safe and expensive way to store jewelry items such as bangles, hoop earrings, and even individual stones. The same drawstring bags can then be used as shopping bags for when people buy from you.

Hang your jewelry pieces securely on easels by tying them

While necklace display easels can hold in place your merchandise thanks to their side slots, they may not be enough during transport. To prevent your jewelry items from falling off you need to secure them to the board by using ribbons and ropes. You can wrap them around the easel and tying them up tightly so that the hanging items don’t fall.

Choose items with soft fabrics as a container

To avoid scratches and smudges, choose jewelry display holders that will protect your merchandise from these imperfections. While traveling, remember to store your merchandise in soft fabric-covered containers. They are mostly made out of silk or velvet which are much more forgivable to jewelry.

Ensure your bags have locks

To prevent theft, make sure you place your merchandise in a locked suitcase or bag. Traveling can be long and tiring but this is one step you shouldn’t forget. If you’re using a carrier such as a tackle box, remember to have them locked if it’s allowed.

Categories: craft show display, jewelry display, Jewelry Storage, Nile Corp, packing jewelry when traveling

Things to Bring for Your First Jewelry Artisan Market

Make this one a great experience for you and your business.

While a lot of artisan markets were shut down and festivals had to reschedule their events this year, it never hurts to be prepared ahead of time. Take this break as a chance to plan out your strategy and make yourself ready once the jewelry industry allows public events again.

For now, you may start building up on your jewelry portfolio and readying your jewelry display tools so you’ll have everything you need once operations resume. But before you do, here’s a list of what you need to prepare when joining jewelry artisan markets.

Before everything else

Depending on the theme or market, the event organizers may conduct a screening process to evaluate your products. You may also be interviewed about the creative process that went into your chosen merchandise. Other requirements may include business permits, business insurance, as well as your tax ID number. Again this will vary depending on the program and event’s location.

If you pass this stage you need to be ready with the following items:

Display essentials

*Tables and chairs are optional. Some organizers will provide them during the event, others won’t. Likewise, canopies may be provided depending on location or theme. It’s best to check first with organizers regarding these items.

Floor-length table cloth - This item serves two purposes for you: as a place to set your merchandise and as cover to hide any items you store under your table.

Signage - For branding and identification purposes, have marketing collaterals (which should include calling cards, brochures, and flyers) with you

Lights - While there will be for sure house lights provided especially if the event’s conducted indoors, you need to bring extra display lights so you can highlight your pieces. Don’t forget to bring extra bulbs and extension cords for emergencies.

Mirrors - These are useful things to have in your booth as buyers can check and try out your jewelry merchandise.

Booth props and backdrop - Make sure your store is pleasant to look at so that people will come to admire and buy your items. Don’t forget to bring in art materials such as scissors, tape, glue, markers, and paint to make your design vision for your booth possible.

Jewelry display tools (racks, risers, pads, dishes, etc.) - Besides your merchandise, these are the most important items to bring with you at an event like this. Using the appropriate display props will showcase your jewelry in the best way possible and make them attractive to potential buyers.

We have a ton of jewelry display and storage containers ready for you to explore on our site, so why don’t you give Nile Corp a visit today?

Financial essentials

Cash box/register - This will again depend on the organizers, so check first their provisions for each booth occupant.

Credit card processor/QR code scanner - Some people will definitely prefer to go cashless so have these tools with you, if possible.

Receipt books - Some people may prefer to have it done the old fashioned way. This also helps in keeping track of sold merchandise.

Inventory list - Helps you keep track of sales, merchandise, and props.

Health and hygiene items

Alcohol or hand sanitizers - Health is wealth, especially nowadays so have these items ready for your staff and customers.

Food - Again, this one’s availability will depend on the organizer but just to be safe, you can bring in snacks and drinks to keep you from getting hungry during the event. Be careful though that you don’t create a mess in your booth’s display.

Personal items such as tissue, medicine, etc. - Events such as this can last the whole day and you will need things that will bring you comfort and relief.

...and the most important items to bring

Your jewelry merchandise, of course. This is your chance to show off your craft to potential buyers so make sure you have enough to present. It helps to think of a cohesive theme ahead so that your display will make sense to the public. It’s best to plan out your display scheme for this event so you’d know on the day which one goes where. Before we forget, remember to bring in labels, tags, and signs to indicate your items’ prices.

Good luck!

Categories: artisan market, craft show display, jewelry display, jewelry trade show, Nile Corp

Craft Show Display Tips

Learn how to stand out in craft and trade shows with these jewelry display tips.

Have you been recently invited to a craft or trade show? If this is your first time, then you might be figuring out how to stand out among other sellers who are probably offering the same type of jewelry. With a few display tips, you can catch the attention of every passer-by. This week, we will discuss a few useful tips on how to stand out among other jewelry sellers in a craft or trade show.

Use eye-catching displays

Go for the nontraditional ones. Hang necklaces on a metal necklace display stand with an old world charm and bracelets on a lovely mini doll display. You can also go DIY with the other pieces; you can showcase rings in a bowl of rice or small crystals or place them on an old open book if you want to achieve a vintage flair. Don’t forget to add some decors to complement your jewelry displays as well.

Wear your items for sale

Wearing a piece or two of the jewelry you are selling will allow your customers to see how it looks when actually worn. Model your own items and let your staff do the same, especially your best-selling items. If passers-by see how it looks good on you, they will immediately think that it will look good on them as well.

Provide mirrors

You should also not forget to bring mirrors to the show so customers will get to see how the pieces look good on them. It’s almost impossible for people to buy your products if they do not see how it looks on them. There is no need to get a big, expensive one, even the small hand-held mirrors will do.

Create special jewelry sets for a discounted price

Selling sets at a discounted price will most likely affect the customers’ buying decision, even if it's just a small discount. Offering a lower cost when they buy three pieces or more also has the same effect. Customers will more likely purchase multiple items because of this, as they will be saving a lot more if they buy more.


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Got any more craft or trade show suggestions? Share them in the comments below!

Categories: craft show display, jewelry displays, necklace display, Nile Corp, trade show display