5 Tips to Stand Out in a Jewelry Trade Show

Consider these things when planning to showcase your items in a trade or craft show.

Being invited to a jewelry trade show is a lot of fun! It allows you to expose your brand and showcase your products two new sets of eyes. However, you are not the only one trying to get the attention of potential customers; you are promoting your brand alongside other brands which most probably offer the same products. That said, you have to strive to stand out to catch everyone’s eye. To help you get the attention from jewelry trade show attendees, we have listed down five tips that may help you below.

Check your area.

Before setting up, you first have to check the area that was assigned to you. This will help you determine which jewelry displays you are going to use and the number as well. If your space is big enough, you can divide the area into two, one of which is a space for customers who want to try on your products and the other all for your display.

Pick the perfect display.

Now that you know how many displays you can use in your booth, it’s time to pick out the type of displays you’ll use. If you’re focusing on necklaces, be sure to have your necklace display busts ready, as well as the display stands. It would be nice to have the rotating types as well so customers can check them out easily. If you have more rings, then you can make use of creative DIY displays in combination with the ready-made ring holders.

Choose the right theme and color palette.

Your theme and color palette will depend on the styles of your jewelry pieces. If you are selling vintage-inspired designs, it’s best to go with feminine pastel colors and decors that include old photos and old books. Catch the hopeless romantics’ eye with sweet-smelling flowers and scented candles. Make it an experience your customers would remember.

Highlight your items with the perfect lighting.

Of course, you should not forget about the lighting. You may have the best-looking display but fail in attracting customers because of the lack of light. Do make sure that you highlight your best-selling products with a spotlight. Avoid creating shadows as well so do check if the lights are facing at the right angles.

Make sure your display looks clean and inviting.

Lastly, your display should look clean; otherwise, it would be appealing to trade show attendees. Watch out for fingerprints, dust, and dirt on your jewelry displays. That is why it is recommended that you bring a feather duster or a lint-free towel in case your display becomes dirty due to too much handling of the items. With a clean trade show booth, customers will see you as a professional brand worth trying.

---

With these tips, your booth should stand out and attract trade show attendees. Should you need new jewelry displays for your trade show booth, check out NileCorp.com!

Categories: display booth, jewelry display, jewelry trade show, necklace display, Nile Corp

Necklace Cleaning Tips

Learn the different ways of cleaning different types of necklaces

Whether you are a jewelry seller or a collector, cleaning the pieces occasionally is needed to keep them looking new for longer. However, because not all necklaces are made of the same material, you cannot clean them with the same method. That said, it is necessary to consider what they are made of and what cleaning agents to avoid. Here are the different ways to clean three different types of necklaces:

Sterling Silver Necklaces

Sterling silver necklaces are one of the popular types of fashion jewelry because they are affordable and come in many trendy designs. However, they can tarnish when they are not cared for properly and cleaned with harsh chemicals. That said, it’s best to use a warm water and mild dishwashing soap solution. A soft-bristle toothbrush will do for scrubbing the dirt. If the dirt and grime are stubborn, you can use a non-gel, non-whitening toothpaste. A safer alternative is baking soda and water solution. Apply a small amount of toothpaste or the baking soda solution and gently scrub the surface. Focus on the nooks and crannies as well as on the detailed areas of the piece. Rinse with warm running water and dry with a lint-free cloth.

Gold Necklaces

As with silver, you can clean gold necklaces with a solution of mild dishwashing soap and water. However, you should stay away from toothpaste and baking soda solution because they are abrasive on gold pieces. Ammonia can remove dirt and grime on the necklace if they cannot be removed by toothbrush and dishwashing soap. Do note that it is a powerful cleaner so it is not advised to use regularly. A safer alternative, believe it or not, is beer. You’ll just need a clean lint-free cloth then rub it on the necklace. Use the soft-bristle toothbrush to gently scrub the nooks and crannies and other detailed surfaces. Rinse with warm running water and dry with a lint-free cloth.

Pearl and other Gemstone Necklaces

You have to be extra careful with pearl and other gemstone necklaces as they can be scratched very easily. That said, placing them on a necklace display while cleaning will help. Soap is not recommended as well because it can still damage the pearls. Fortunately, these necklaces do not get very dirty so cleaning them with a soft lint-free cloth will do. Handle the necklace gently, especially antique pearls, to avoid them breaking or getting cracks.

Categories: jewelry cleaning tips, jewelry display, necklace display, Nile Corp

The Best Displays for Chokers

Showcase chokers and other short necklaces with these lovely necklace displays.

A few weeks ago, we turned the spotlight on to displays that are ideal for long necklaces. We figured that we should highlight ones that are ideal for shorter pieces too since some customers are not fans of long chains. Although these pieces can be displayed on the same busts, it is perfect to place them on ones that are shorter and smaller. And with that said, here are five necklace displays that are perfect for the chokers and shorter necklaces in your inventory.

Gray Linen Necklace Display Bust

The Gray Linen Necklace Display Bust can make any necklace look even more elegantly rustic. It is made of sturdy wood and covered in soft natural gray linen that makes any piece stand out, especially necklaces with sparkly gemstones. The Gray Linen Necklace Display Bust comes with adjustable hooks at the back so it can also hold longer necklaces. Its size dimensions are 4"W x 3 1/4"D X 6 1/4"H.

Necklace Bust Display with Adjustable Stand

The Necklace Bust Display with Adjustable Stand is the bust display best for highlighting a special piece. The neck form is made of sturdy wood, and it comes with an adjustable stand, allowing you to showcase the piece at different angles. It also features hooks at the back to adjust the length of the necklace. The Necklace Bust Display with Adjustable Stand is available in black velvet, black leatherette, and white faux leather. Its size dimensions are 4 3/4"W x 4 5/8"D x 6"H.

Paper Twine Wrapped Mannequin Display

The Paper Twine Wrapped Mannequin Display is the display perfect for non-metal pieces such as the Bohemian-inspired shell or gemstone necklaces. This handmade jewelry display is paper-sculpted and wrapped in woven natural fiber, giving off an earthy charm. The frame is made of wood, so it sure is sturdy. This display’s size dimensions are 6 3/4''W x 4 3/4''D x 6 3/4''H.

Mini Necklace Bust Display

This charming Mini Necklace Bust Display is made of lightweight wood and comes in either black velvet or faux white leather. It is the necklace bust that looks perfect for displaying pieces made of metals and those studded with crystals. It comes with hooks so you can adjust the length of the necklace on display. The size dimensions of this bust are 2 1/2"W x 1 5/8"D x 2 5/8"H.

Low Profile Necklace Display Bust

The Low Profile Necklace Display Bust is an elegant low-standing bust that is perfect for highlighting a special piece. It is made of wood and is available in either black velvet or white leatherette. It does come with hooks as well at the back for easy adjusting of the necklace. So even if it’s only 5 inches in height, it can display an 18-inch long piece. This display bust’s overall size dimensions are 6"W x 5"D x 5"H.

---

For more small display busts for your chokers and short necklaces, check out NileCorp.com.

Categories: choker display, jewelry display, necklace bust, necklace display, Nile Corp

Qualities of an Effective Jewelry Display

Does your jewelry display have these attributes?

A jewelry display is like the billboard of the brand. There is that make-or-break factor whether your customers get interested in your products or not. Given that the average attention span of a customer is now less than ten seconds, your display should immediately catch their fancy. It should be able to entice with just one look or at least make your customers curious enough to take a peek.

So how does a display become a winning billboard? We listed down five qualities of an effective jewelry display that has higher chances of converting.

Use of the right colors

One important attribute is color. Color is pretty compelling; one can make a relatively messy display but still be successful if the tones complement each other. You can go with jewelry displays in monochrome colors, or in shades of a particular palette. Adding a pop of color works well too. One example is adding a bright yellow necklace display in the middle of other displays in black or darker colors.

Tells a story

One that tells a story is effective, especially during the holidays. Creating visual interest is vital, and this can be done by adding decors that tell a story. First, you have to start with the general theme. As an example, let’s go with the 4th of July. You are probably thinking about using blue, red, and white jewelry holders. That’s right, but then, add some more pieces. One is adding some miniature bird cages with their doors open, and hanging some birds from the ceiling. This, of course, signifies freedom.

Looks clean

A cluttered display is a big no-no. You are going for eye candy, not an eyesore, so avoid cramming a lot of decors with your jewelry displays. Keep them minimal, especially if you are only planning to highlight a particular piece or set. And of course, it goes without saying that your jewelry displays themselves should also be squeaky clean; free from dust, dirt, and fingerprints.

Has the perfect lighting

Without proper lighting, a beautiful display will deem ineffective. The positioning and angle of your lights matter too. Experts discourage the placement of lights directly above the piece. This is because shadows are created, and the jewelry does not get highlighted at all. The best way to position them is to highlight the jewelry’s focal points. Besides, adding spotlights are ideal for highlighting your new arrivals.

Updated with the trends

A display that has been with the same decor for a whole year will undoubtedly turn off your customers. You cannot entice passers-by with an outdated display. That said, having on-trend decor makes a difference. You can change every couple or so months, or when there is a holiday. Design experts say that the more often you change your display, the more people will be curious enough to check you out.

As the saying goes, wherever the eyes go, the feet will follow. So do make sure that your jewelry displays have all these attributes for you to increase your sales. If you need new displays for your shop, check out NileCorp.com. We have a wide selection in various sizes, designs, materials, and colors.

Categories: earring display, jewelry displays, jewelry shop display, necklace display, Nile Corp

The Importance of Jewelry Packaging

Get to know how after-purchase packaging affects consumers and your business.

Your customers shouldn't just be wowed by your displays, after-purchase packaging should wow them too. This is one thing some jewelry business forget about and instead, put their products in clear self-lock plastic bags. A good jewelry business knows that making a good impression doesn’t just start with the jewelry displays; it extends after purchase. That said, paying attention to how you package your jewelry is utterly important.

This week, we will discuss why after-purchase packaging is essential to any jewelry business.

Protects the jewelry

One of the obvious reasons for the need of packaging is for the protection of the purchased jewelry piece. If you are just going to place it inside a self-lock plastic bag, the chances of it getting misplaced by the customer rises. There is also a big chance that it might get damaged or even stolen. Jewelry boxes, pouches, or tote bags are just some of the ways to keep the jewelry in mint condition.

Reflects the brand

Your packaging will reflect your brand and therefore should match your brand’s image and personality. If you sell minimalist pieces, it is ideal to go with packaging with minimal designs. For hippie-inspired jewelry, kraft paper gift bags are perfect. Do not forget to include your logo or business name as well to maintain a strong brand image.

Increases customer loyalty

If your customers had a memorable jewelry unboxing moment (even if they already know what’s inside) will definitely increase the chances of them becoming repeat customers. People love beautiful premium jewelry packaging. That is why it’s also important to include details about your brand in the packaging, such as your social media accounts, email address, or contact numbers, so they know where to find you in case they want to buy more.

Increase profits

Repeat customers naturally will increase your profits. Loyal customers can also usher in new customers with word-of-mouth marketing, as well as through the power of social media. That is why you should also encourage your customers to follow your pages and to ask for a review too.

---

Need packaging for your jewelry business? Check out NileCorp.com for a wide selection of gift boxes, tote bags, and many more.

Categories: gift box, jewelry displays, jewelry packaging, Nile Corp, tote bag

Perfect Displays for Long Necklaces

Special necklaces deserve special jewelry displays

Long chain necklaces never seem to be out of style, along with large pendants. These pieces are great for accessorizing basic wardrobe pieces such as solid-colored tops and dresses. And as a jewelry business owner, you need to make sure that you are able to display them in a way that can make any passing customer go “WOW!” That said, we have picked out five necklace displays from our collection that are ideal for long necklaces.

Linen Necklace Display Bust

This beautiful display is covered in burlap linen, giving off a fun artsy vibe. It is sturdily made as the linen is sewn smoothly and meticulously at the edges. It’s perfect for hippie or Boho spring and summer pieces, as well as multi-colored gemstone necklaces. This high-quality display has size dimensions of 8" W x 5 1/8" D x 15 1/4" H. That means this can hold chains that are up to 30 inches long.

Black Velvet Necklace Display Bust

This is another display bust from our collection, but this one is more sophisticated than the first one. Because it is covered with premium classy black velvet, it’s perfect for fine necklaces made of sterling silver or gold, as well as the classic pearl necklaces. This bust is made of wood with a block base, so it’s sure to be sturdy. It features a hook at the back which enables you to adjust the length of the necklaces. This display’s size dimensions are 9 1/2" W x 6 3/8" D x 18 1/2" H and can hold chains up to 30 inches in length.

White Leatherette Chain Display Pad with Easel

This display pad is perfect for showcasing necklaces or chains without pendants. It’s also great for holding one design in different sizes for comparison. This pad is covered in classy white leatherette that can make any dark-colored pieces stand out. It has 15 snaps made of fabric that can hold a variety of chains. The cardboard easel is sturdy, and it makes setting up and storing it such a breeze. That said, this display is perfect for bazaars and trade shows. Its size dimensions are 9 3/4" W x 17 7/8" H.

Flocked Plastic Necklace Bust with Stand

If wooden busts are too heavy for your, consider this plastic bust. This lovely display is in a shape of a mannequin and is covered in black flocked velvet. Although made with plastic, it is still durable. Because of its unique design, it is perfect for highlighting a new piece. This bust’s size dimensions are 5 1/4" W x 16" H and can hold a necklace with a length of up to 30 inches.

Pink Metal Jewelry Display Jewelry Stand Hanger Organizer

Lastly, this pink metal display is perfect for delicate, minimalist pieces. It features 14 hooks for necklaces and even bracelets. It comes with a base tray to place more necklaces, as well as other pieces. The mesh bar for bracelets is removable, so you have the option not to include it in the display. This one is perfect for showcasing necklaces as well as other matching pieces. This display organizer is made of metal and also available in black. Its size dimensions are 9 1/4" W x 4 1/4" D x 16 1/2" H.

---

Want to see more? Check out NileCorp.com and get to choose the perfect display for your long chains and necklaces.

Categories: jewelry business, jewelry display, long necklaces, necklace display, Nile Corp

Gift Ideas for Father’s Day 2018

Make Dad feel special on his day with these gifts.

It's that time of year again when we recognize all the hard work our dad has done for us. One of which is surprising them with something that they would be delighted to have. Typical gifts include ties, Best Dad mugs, and shavers but try to give them something different this year. Great presents are those items that would be of good use to them; something related to their job or personality. Need some suggestions? Here are five products that are worth gifting them this June 17th.

Acrylic Display Rack Case Organizer Storage Box Case

For lovable geek dads who have a huge collection of toys, the Acrylic Display Rack Case Organizer Storage Box Case is the ideal choice. It is a four-tier case that features a door that is secured by magnets. All four shelves are also removable so storing longer toys won’t be a problem. It is made of premium acrylic, so it sure is in the best quality. Plus, it’s easy to clean and is much less brittle than glass. This box case’s overall size dimensions are 10 7/8" W x 2 7/8" D x 14" H.

Folding Storage Ottoman

This Folding Storage Ottoman is the perfect gift either for the dad who has a comic book or magazine collection or the corporate dad who has lots of important documents that need organizing. It can hold other stuff too, like books, or other collectibles that he values. This ottoman is sturdily made with a spacious storage capacity that would look good in his study, bedroom, or the living room. It features U-shaped metal wires that can organize office files, books, magazines, and even clothes. This ottoman has a thick water resistance high-quality black PU leatherette surface and non-woven fabric interior. Its size dimensions are 14” W x 14” D x 13 1/2” H and the top lid is 3” H.

Natural Wood Color Wooden Craft Tool Box With Handle

For the DIY loving dads who just can’t stop building things and crafting stuff, this Wooden Craft Tool Box With Handle would be the perfect present. It is lightweight but made with a lot of features. It has five main compartments that can hold small crafting items and tools or regular hardware, plus a removable sliding compartment for longer tools. The cylindrical handle makes it easy for transporting the tools. This wooden tool box’s overall size dimensions are 10" W x 5 1/8" D x 3 1/2" H.

Watch Case with Lock

If dad is stylish and has a watch collection, you got to give him the Watch Case with Lock. This case exudes utter machismo with its black leatherette surface and classy golden tone lock and key. It has 10 removable velvet pillows to hold his wrist watches and protect them from scratches and other damage. Its glass view gives him or anyone a good view of the watch collection. This case’s size dimensions are 11 5/8" W x 8" D x 3 1/4" H.

Frosted Plastic 3 Layer Storage Box

This Frosted Plastic 3 Layer Storage Box is perfect for any dads as it can hold basically anything -- nails, cords, wires, locks, beads, small collectible toys, and any other hardware or crafting supplies. It’s a cool alternative to a toolbox too. It features three stackable layers each with a set of adjustable dividers to up to 24 compartments. The lid has a handle for easy transport. Each layer’s size dimensions are 6" W x 6" D x 5" H.

---

For more gift ideas, as well as jewelry displays, organizers, and tools, check out NileCorp.com.

Categories: father's day, jewelry displays, Nile Corp, storage case, tool box

How to Clean Acrylic Jewelry Displays

Learn how to care for your acrylic displays and organizers the right way.

3-Tier Acrylic Necklaces Bracelets Rings Stand Holder Jewelry Display

One of the best types of jewelry displays are the ones made of acrylic. This is because they are simple, stylish, and look almost like real glass. Plus, they do not break easily like glass and hence, much safer to use. And if you’ve been using a display for a long time now, some cleaning may be needed. However, you must be wary of using some cleaning chemicals and materials that may cause them to get scratches. To retain their smoothness, clarity, and shine, follow these tips on how to clean acrylic jewelry displays the correct way.

Do not dry wipe.

Acrylic Organizer Box with Mirror

Even if you are using a soft cloth or a lint-free towel, dry wiping your acrylic jewelry displays is not recommended. Doing so can result in unwanted scratches, and the clarity and shine of the acrylic are lessened. Instead, dip the towel in tap water and gently wipe the surfaces of your acrylic display.

Also, do remember that you should only use a soft cloth or microfiber towels for cleaning. Do not use brushes, paper towels, sponges, and scours.

Stay away from ammonia.

Acrylic T-Bar Jewelry Organizer Display

If the dirt is too stubborn and cannot be removed with a moist lint-free cloth, a solution of mild dishwashing soap and water or a household cleaner is needed to wash it off. However, check the labels of your cleaners. If it has ammonia, do not use it. Ammonia is such a strong chemical that it removes the protective layer of acrylic on your displays. It also creates the annoying spider web cracks or crazing.

Car polish is effective for removing scratches.

Acrylic Hanging Jewelry Storage Organizer

Yes, you read that right! Thankfully, there are automotive polishes that do not contain ammonia and work great with removing minimal scratches. Do check, however, if it can be used with plastic or acrylic as well. All you need are two clean microfiber towels; one dry and one damp. Gently apply one thin layer of the polish on the surface using the dry one and make sure it’s applied evenly. Then, buff gently with the damp towel. Allow the polish to air dry for about an hour, or when the car polish smell is gone.

As for the more prominent stubborn scratches, an abrasive polish or scratch removal kits may be needed, but do make sure that they are okay for acrylics.

Use kerosene to remove self-adhesive backing.

Acrylic Beauty Makeup Sponge Blender Holder

Don’t you just hate the adhesive foam backing on your acrylic displays? Wiping it off with a microfiber cloth dipped in a mild soap and water solution won’t help, but kerosene will. You can also use naphtha but do remember that these should be used in caution and done in a well-ventilated area. Do not forget to wear a protective mask as well so you would not inhale the harmful chemicals.

---

These acrylic jewelry displays may be easy to clean, but remember to stay away from the harmful stuff mentioned above. If you need new displays for your shop or your jewelry collection, check out NileCorp.com!

Categories: acrylic jewelry display, acrylic organizer, earring display, jewelry displays, necklace display, Nile Corp

Best Jewelry Display Sets for the Summer

Indulge your jewelry in summery goodness with these lovely set displays.

Summer is all about bright and happy beach colors. If you have a summer collection of jewelry you'd like to highlight in your store, you have to showcase them in an equally fun display. Get to save more by getting a whole set, instead of purchasing pieces separately. This week, we are turning the spotlight to five jewelry display sets that both you and your customers would love.

Champagne Jewelry Display Set with a Square Base

Rose gold is perfect for summer, which explains why rose gold hair color and makeup are becoming a thing this season. Bring this metallic pink color into your store with the Champagne Jewelry Display Set. It features a square base, making it easy to place in corners. This set has two necklace displays, three earring holders, three ring holders, and a bracelet pillow which may be used for a watch too.

Combination Jewelry Display Set in Linen Beige with Wood Grain Trim

This Combination Jewelry Display Set features 24 pieces. It’s made of beige linen and accented with wood grain trimmings. Beige looks perfect with colorful summer gemstone jewelry. This set has ring holders for 19 rings, two neck display busts, one bracelet ramp, one pendant holder, one t-bar, and one stone case.

Turquoise Leather Jewelry Display Set

Turquoise reminds of the ocean, making it the perfect summer color. This Turquoise Leather Jewelry Display Set is ideal for pearl and abalone jewelry, as well as other gemstone jewelry with beach-inspired designs. This set can hold seven rings, four pairs of earrings, four to six bracelets, and two necklaces.

Burlap Jewelry Display Set

Burlap has that beach sand color making it one of the best styles of displays this season. This Burlap Jewelry Display Set can make any type of jewelry stand out, especially ones with multi-colored crystals. This set can hold ten rings, three pairs of earrings, one bracelet, and three necklaces.

Burlap and Natural Wood Jewelry Display Set

Adding natural wood accents on burlap levels up its beachy vibe! The Burlap and Natural Wood Jewelry Display Set is a bigger version of the previous set and exudes a more chill, summery vibe. It can hold up to 10 rings, five pairs of earrings, one bracelet, five necklaces, and two wrist watches.

---

Need to see more jewelry display sets for your jewelry collection? Check out NileCorp.com!

Categories: earring display, jewelry display set, necklace display, Nile Corp, summer jewelry