Monday, July 23, 2018

5 Tips to Stand Out in a Jewelry Trade Show

Consider these things when planning to showcase your items in a trade or craft show.

5 Tips to Stand Out in a Jewelry Trade Show | Nile Corp
Being invited to a jewelry trade show is a lot of fun! It allows you to expose your brand and showcase your products two new sets of eyes. However, you are not the only one trying to get the attention of potential customers; you are promoting your brand alongside other brands which most probably offer the same products. That said, you have to strive to stand out to catch everyone’s eye. To help you get the attention from jewelry trade show attendees, we have listed down five tips that may help you below.

Check your area.

5 Tips to Stand Out in a Jewelry Trade Show | Nile Corp
Before setting up, you first have to check the area that was assigned to you. This will help you determine which jewelry displays you are going to use and the number as well. If your space is big enough, you can divide the area into two, one of which is a space for customers who want to try on your products and the other all for your display.

Pick the perfect display.

Shop Wholesale Combination Jewelry Display Set - Blue Suede with Dark Walnut Trim at Nile Corp
Now that you know how many displays you can use in your booth, it’s time to pick out the type of displays you’ll use. If you’re focusing on necklaces, be sure to have your necklace display busts ready, as well as the display stands. It would be nice to have the rotating types as well so customers can check them out easily. If you have more rings, then you can make use of creative DIY displays in combination with the ready-made ring holders.

Choose the right theme and color palette.

5 Tips to Stand Out in a Jewelry Trade Show | Nile Corp
Your theme and color palette will depend on the styles of your jewelry pieces. If you are selling vintage-inspired designs, it’s best to go with feminine pastel colors and decors that include old photos and old books. Catch the hopeless romantics’ eye with sweet-smelling flowers and scented candles. Make it an experience your customers would remember.

Highlight your items with the perfect lighting.

5 Tips to Stand Out in a Jewelry Trade Show | Nile Corp
Of course, you should not forget about the lighting. You may have the best-looking display but fail in attracting customers because of the lack of light. Do make sure that you highlight your best-selling products with a spotlight. Avoid creating shadows as well so do check if the lights are facing at the right angles.

Make sure your display looks clean and inviting.

5 Tips to Stand Out in a Jewelry Trade Show | Nile Corp
Lastly, your display should look clean; otherwise, it would be appealing to trade show attendees. Watch out for fingerprints, dust, and dirt on your jewelry displays. That is why it is recommended that you bring a feather duster or a lint-free towel in case your display becomes dirty due to too much handling of the items. With a clean trade show booth, customers will see you as a professional brand worth trying.

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With these tips, your booth should stand out and attract trade show attendees. Should you need new jewelry displays for your trade show booth, check out NileCorp.com!



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