Boost your jewelry business' online presence by selling on Instagram.
According to numerous studies, the number of social media users continues to rise, and mobile-commerce continues to grow as well. Instagram is one of the best social media platforms to sell your jewelry on the internet because it is visual-heavy. And as with other platforms, there are "ready customers" on IG that are willing to buy your jewelry. So if you haven't created an Instagram page for your business, it's time you do now.
Check out these tips on how to sell your jewelry pieces on Instagram.
1. Create an appealing profile.
Start with your username. Make sure to use your business name as your Instagram handle to make it easy for your users to find you. Note that it can only be 1 to 30 characters long, so it should be straightforward. It should also be consistent with your other social media account usernames.
If the IG name or handle is already taken, you can come up with another by adding "official" or adding the abbreviation of your store location at the end. For example, if your brand's name is Jewelry Seller, you can go with @theofficialjewelryseller or @jewelrysellerca.
Next up is to upload a profile photo. Use your company logo for this to strengthen brand recognition. Users must be able to remember your logo so they can instantly think you of you and your jewelry when they see it.
Then, add a creative and catchy bio. Instagram allows only 150 characters for this, so be straight to the point. Let users know who you are and what you are about. Using emoticons is a good idea too!
2. Post engaging content.
What is engaging content for a jewelry business? Simple. Post beautiful professional shots of your items for sale with an equally appealing caption. But it shouldn't just be all images; you should post videos as well. Experts say that it should be a balance of the two.
Here are the visual content types that are considered engaging on Instagram:
- Close-up shots of the pieces using a jewelry display or a clean background
- Lifestyle shots (models or you wearing the jewelry)
- Events like trade and craft shows
- Product reviews
- Promotional announcements
You can also use Instagram Stories to engage more active users.
3. Write compelling captions.
To sell your pieces, you should be able to catch the users' attention not only through your photos or videos but also through your captions. You can do this by thinking about what your target customers want and what your brand represents. Questions like asking for their opinions is one of the ways to engage your audience. Also, do not forget to add a call-to-action.
4. Always answer queries.
Aside from engaging with your customers through compelling captions, you should also remember to answer all queries. This is either via direct messages or comments. Never ignore them. Otherwise, users will get turned off and worse, unfollow your page.
5. Connect with customers through Instagram ads.
Last, but not least, is to reach your target market through Instagram ads. Just like Facebook ads, IG ads allow you to show these ads to well-targeted demographics. Make sure to add an engaging caption with a quick call-to-action as well.
Jewelry displays aren’t just for physical stores; they have great use for e-businesses too.
If you sell jewelry online, there seems to be no need for displays such as necklace displays, earring displays, and so on. However, these jewelry displays still pose such importance to an online business. This week, we will tackle why there is still a need for these displays even if you do not have a physical store.
For jewelry photography
You cannot get customers if the photos of your items for sale are not pleasing to the eye. People are visual creatures, so it’s important to be able to get the attention of consumers through aesthetically pleasing images. And to get those perfect, striking shots, try placing them in a jewelry display. You can also get nice macro shots of the pieces if they are placed in a holder that will allow them to stay still in a particular position.
For organizing
Of course, your jewelry pieces for sale should be organized. No customer would want a ring with scratches or a necklace with a damaged lobster lock. Placing your items in a jewelry display organizer would ensure that each piece is safe from any dirt and damage, and it also allows you to get a specific piece easily.
For when you get invited to a trade or craft show
Some online jewelry sellers are lucky enough to get invited to trade or craft shows. Naturally, you just can lay your items down on a table. You should be able to catch the interest of craft show attendees by displaying them in eye-catching displays. Placing pieces like rings in a ring tray will also make it easier for potential customers to try them on. The same goes for necklaces in a T-bar display, or pairs of earrings hung in an earring display stand.
For personal use
If you have a personal collection of jewelry pieces, it’s best to have your own displays. Not only will they be organized, but they will also look aesthetically pleasing. In fact, some jewelry displays make beautiful home decor too!
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Still an online shopping skeptic? Check out these five advantages of shopping jewelry online.
We can’t blame people who are still skeptical when it comes to shopping online, especially with precious items like jewelry. But this has to change, especially with the unstoppable rise of e-commerce businesses. If you are one of those people, take time to read this article. Here are the top five reasons why it’s perfectly fine to shop for jewelry pieces from online retailers.
There are trusted online sellers.
Although there are a handful seller scammers, there are more trusted businesses online. All you have to do is check if their website and social media channels and see if these are legit accounts. Also look out for customer reviews. These reviews are helpful, genuine info from real buyers, so always purchase from sellers who have positive ones.
Shopping online is very convenient.
Instead of leaving home to buy jewelry, you can do it on the bed or couch with your laptop, right in the comfort of your bedroom. In just a matter of clicks, you already get to purchase the piece you’ve been eyeing for weeks. All you have to do is wait until it arrives at your doorstep. Besides, you wouldn’t be risking your safety when buying from a physical jewelry store alone.
Buying online is perfect if you need to send them as presents.
If you need to buy your special someone a surprise birthday present, doing it online is the best way. They wouldn’t suspect a thing like they would if you go outside and make excuses as to where you are heading to. Just make sure to make your purchase weeks early, in case you need to have it returned.
You get to pick from a wide array of designs.
You can take your time choosing from sellers’ gallery of jewelry designs. Most sellers offer the most on-trend designs in various sizes and colors as well. Some sellers make sure to take quality photos -- from a shot on a necklace display or any jewelry display for that matter to a very close Macro shot for you to see every detail.
You can choose from various methods of payments.
Last but not least, many e-commerce sites offer various payment methods like PayPal, adding more to the convenience factor. Amazon, for example, accepts credit cards that include American Express, Diners Club, Discover, JCB, Mastercard, and Visa. Some even offer other financing options in case the item you are buying is quite expensive.
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Have we changed your mind yet regarding buying jewelry online? Feel free to share your thoughts in the comments below!
