5 Marketing Techniques to Apply at Your Jewelry Store

Apply these strategies to boost your shop’s promotional efforts.

Close up of an intricate beaded dress.

It’s a great idea to try out new things that will only benefit your jewelry store. From exploring new designs and trends to overhauling your shop’s jewelry display setups, you have nothing to be fearful about trying novel ideas if you plan and strategize well in advance.

One of the best areas of running a jewelry business to explore new concepts is in marketing. Creativity is an essential part of this business aspect and so you can be free to try out and explore. Again, planning ahead of time and consulting with experts will help in preventing mishaps.

Here’s a list of activities you can try to help with your store’s marketing:

1. Perform search engine optimization (SEO) on your jewelry store’s website.

Whether you’re running a brick-and-mortar shop or a purely online business, it’s a must that your site is easily discovered by your customers. This means making sure your site is on the first page of search results. Various aspects are involved in making this goal a reality. From having a sound design that’s easy to navigate in, mobile-friendliness, updated and relevant content, and inbound social referrals, there are many areas to measure and fix (if needed) to optimize one’s site. Make sure you partner with reliable service providers to make sure you're getting top-notch SEO services.

2. Boost your in-store marketing efforts with a top-to-bottom review and refresh of your shop’s premises.

From having a constant supply of new inventory to showcasing them in gorgeous jewelry display concepts, your in-store marketing activities should be on their A-game.

It starts from having fresh merchandise to sell. To perfectly execute this one, you must always be on the lookout for suppliers and new jewelry trends. This will help beef up your retail showcase so that it always remains eye-catching to customers.

Check to see that your store interiors are always inviting. This doesn’t mean having them renovated each month, but a little tweak here and there every quarter could do wonders for your store. You have to make your furniture, jewelry holders and shelves are on tip-top at all times.

3. Prep your staff to be your business’ ambassadors.

It can be said that your front-facing staffers are your best marketing assets. They are the ones directly interacting with customers, serving as the “faces” for your brand, so make sure they are able to do their job. Think of them as your store’s ambassadors — aside from providing them with the right training and tools to perform their job well, make sure also that their needs as employees are being met.

Human resource experts agree that happy employees work better and deliver more, so make sure you are providing the means to satisfy your people. When your people are satisfied, customers, in turn, feel satisfied and this translates to more sales and continuous support for the store.

4. Use a mailing and SMS list to drive your promotions.

Don’t dismiss marketing lists just yet. In this time where people have already gotten used to shopping online for their essentials and basically any and all of their needs, email and SMS as marketing channels are still effective at delivering profits to your business. With the right words, campaign, and approach, you too can make conversions through email and SMS direct marketing. 

Upon approaching the counter for payment, you can have your customers sign for the mailing list. The next step is to designate a schedule for delivering your promos. A good rule of thumb is to start with 2-3 mails and messages, then adjust later as needed. Finally, craft the right look, template, and messaging for your communications. Make sure it is consistent and reflective of your brand’s image.

A person holding a box with a "Thank You" tag.

5. Always remember: branding is king.

It doesn’t matter if you are a small, home-based company just starting out: branding matters, especially for one that’s just starting to bloom. Establishing your identity is done with your branding efforts. From your name to the colors you choose and the packaging you wrap your merchandise in, make sure they reflect your identity. If you are a bigger business and have your own physical store, this should extend to the look of your store to the type of jewelry display tools you pick out to showcase your merchandise.

If you haven’t picked out your branding elements yet then get to it as soon as you can.

We want to make sure you’re doing what you can to grow your jewelry business, so we’re here to offer you only top-notch jewelry display and storage devices. Visit Nile Corp today!


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