Make sure you’re showcasing your merchandise in the best light possible.
Just as you would give all your best in presenting your jewelry merchandise in person, selling jewelry online requires that you do all you can to show your items in their full glory. If you want the public to take notice of your store, then it’s important that you take the time to create beautiful images that can attract shoppers all over.
For this article, we will be focusing on earrings and how you can best showcase them online.
Make sure you have the necessary equipment
First and foremost, you don’t need to have a high-end camera to do your shoot. With the top-notch quality photos produced by smartphones these days, they are actually enough but feel free to bring in additional cameras if you have them. Next, have a ready light source which can be achieved naturally or using studio lights. You may also need reflectors and diffusers to control your photos’ lighting levels. Having a backdrop also helps, as well as equipment that will help keep things stable like a table for the merchandise and props, and a tripod for the camera.
Be clear about your purpose for doing the shoot
Shooting for social media is definitely different from shooting for ecommerce. Photography for online shops is meant to sell the product, so a basic, plain background is much more preferred. Shooting for social media, meanwhile, is used for marketing and virality so you can be much more creative when shooting for the platform.
Use the appropriate earring display tool
Aside from what’s mentioned, having the right jewelry display tools are an essential part of the process. Earring display stands are your best options for showcasing your merchandise. You may choose from the “T” or “L” -shape (named for resembling the shape of these letters) stands as they are meant to showcase one pair at a time. This lets you highlight specific pairs when presenting online.
You can also use display boards or trays to showcase your merchandise. Depending on the look you are going for, you can choose those made of wood, leather, velvet, or silk.
Keep things simple
Items that distract are best left off the frame as they can only cause confusion in viewers. These include teacups which we normally see being used to hang dangling earrings from in many online jewelry photographs. The thing is, it merely takes attention away from the earrings which are the ones being sold.
Adjust lighting when needed
Harsh lighting can dull your photos and cause a glare which minimizes the beauty of your merchandise. Take a few shots to test out your lighting conditions and make the necessary adjustments as you see fit. This can be done with full control in a studio. When shooting outdoors make sure to choose the most flattering light sources by choosing the right time and place to shoot.
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