Still an online shopping skeptic? Check out these five advantages of shopping jewelry online.
We can’t blame people who are still skeptical when it comes to shopping online, especially with precious items like jewelry. But this has to change, especially with the unstoppable rise of e-commerce businesses. If you are one of those people, take time to read this article. Here are the top five reasons why it’s perfectly fine to shop for jewelry pieces from online retailers.
There are trusted online sellers.
Although there are a handful seller scammers, there are more trusted businesses online. All you have to do is check if their website and social media channels and see if these are legit accounts. Also look out for customer reviews. These reviews are helpful, genuine info from real buyers, so always purchase from sellers who have positive ones.
Shopping online is very convenient.
Instead of leaving home to buy jewelry, you can do it on the bed or couch with your laptop, right in the comfort of your bedroom. In just a matter of clicks, you already get to purchase the piece you’ve been eyeing for weeks. All you have to do is wait until it arrives at your doorstep. Besides, you wouldn’t be risking your safety when buying from a physical jewelry store alone.
Buying online is perfect if you need to send them as presents.
If you need to buy your special someone a surprise birthday present, doing it online is the best way. They wouldn’t suspect a thing like they would if you go outside and make excuses as to where you are heading to. Just make sure to make your purchase weeks early, in case you need to have it returned.
You get to pick from a wide array of designs.
You can take your time choosing from sellers’ gallery of jewelry designs. Most sellers offer the most on-trend designs in various sizes and colors as well. Some sellers make sure to take quality photos -- from a shot on a necklace display or any jewelry display for that matter to a very close Macro shot for you to see every detail.
You can choose from various methods of payments.
Last but not least, many e-commerce sites offer various payment methods like PayPal, adding more to the convenience factor. Amazon, for example, accepts credit cards that include American Express, Diners Club, Discover, JCB, Mastercard, and Visa. Some even offer other financing options in case the item you are buying is quite expensive.
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Have we changed your mind yet regarding buying jewelry online? Feel free to share your thoughts in the comments below!
Maximize your Holiday sales and profits with these simple tips.
It’s almost the Black Friday-Cyber Monday weekend, and people are now going gaga over major discounts of various shops. You have probably started with your promotions and are slowly reaping the benefits. However, there are some more things that you can do to further boost your sales this long Holiday shopping weekend. So if you are a jewelry business, you’re in luck. Here are last minute online selling tips that can help you sell your jewelry items like pancakes.
Send last-minute email reminders with eye-catching images.
Email campaigns are very effective in reminding your customers about your promotions. Input all the important details in the body, like the discount percentage, coupon codes, length of the promotions, and the particular jewelry pieces. Make sure that you include high-quality photos as well and be creative. Use your most elegant jewelry display and make sure the lighting is perfect.
Display a promotion banner and make sure it’s updated!
Update your website with promotion banners. These should include the coupon code, restrictions, and other information. Announcing your promotions on your social media accounts is not enough, as the products can be viewed and bought on your e-commerce website. Having flashy, eye-catching banners will pique the interest of anyone visiting your site, increasing the chances of them buying from you or at the least, check them out.
Post your promotions AGAIN in your social media accounts.
Don’t be afraid to make it seem like you are hard-selling; this time of the year, EVERYONE is hard-selling! Competition is much tougher during this season, so it’s pretty much okay to remind your followers about your promotions and discounts of your items for sale. Post new photos of these jewelry pieces.
Create Stories or go live.
Utilize the Stories feature in your Instagram and Facebook accounts. Update people of your latest promotions as well as your best-selling items. Another option is to post a live video; take users on a tour of your jewelry store and if you are solely an e-commerce business, take close-shots of your jewelry. You can continue posting even on the day itself!
Be more generous with exclusive flash sales.
Try to be more generous and lower your prices slightly further via flash sales! Set a specific time, preferably your site’s downtime. Announce this special sale a few hours before in all your social media accounts. You can also announce it in Stories or via a live video. Keep people excited with these flash sales, and you sure are going to boost your profits this long Holiday shopping weekend. Don’t forget to mention your other items for as well, so they get exposure too.
Good luck with the BFCM weekend!
Pack your items in boxes that will leave your customers in awe.
Packaging is one of the most important strategies in the jewelry industry. You have to be able to make an impression on your customers even after purchase. You have to remember that customers re-use these boxes, so you have to make sure that they can stand the test of time.
If you are looking for new jewelry boxes for your items this season, follow this simple guide on how to choose the perfect ones.
Make sure they’re made with high-quality materials.
As mentioned above, they have to stand wear and tear. Some customers use them as jewelry display organizers at home or storage for other things and trinkets. Others even re-use them as gift boxes. That said, only buy in bulk from trusted sellers who you are sure manufacture boxes that will last for long.
They should be the right size.
Not all jewelry items of the same size, so you’ll need boxes of different sizes. One mistake some sellers make it that they settle only for one box size. Don’t make the same mistake; get boxes exclusively for each item you are selling. It would be awkward to place a pair of earrings in a box intended for necklaces. Doing so might also turn your customers off, so it’s best to avoid this practice.
Pick the perfect design.
Jewelry box designs should generally match the theme of your store. If you sell vintage-style pieces, it’s best to go with brown boxes with old newspaper designs or those with vintage florals or filigree. If you sell fine jewelry, it’s best to go with minimalist solid-colored ones, preferably in sleek black or gray. Your packaging should be able to reflect your shop or brand’s personality and style.
Check the inside of the box.
Sometimes, only the outside of the box looks high-quality, but the inside isn’t. When picking out boxes, make it a habit to check the inside as well. It should be covered in material like faux suede or velvet to protect the jewelry pieces from getting scratches. It should also include foam pads, slits, or clips to make sure the jewelry stays secure inside.
Include your logo.
This one is optional, you can have the boxes customized to carry your logo or not. If you choose the former, make sure that it is not too big. Make it as discreet and classy as possible. Remember that many customers love to re-use jewelry box packaging so do them a favor and keep your logos small.
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Need to buy boxes? Head on to NileCorp.com for various sizes and designs, as well as stretch loops to keep your boxes securely closed.
Make them happy and feel loved, they deserve that.
Veterans Day is just a week from now. And if you’re thinking of ways to make them feel special, then you’ve landed on the right article. This week, we’ve listed down five different ways on how to show them how thankful we are and that we appreciate everything they did for us and the country.
Say thank you!
Of course, a “thank you” should be the first thing that you should do! You can do this either in person or on social media. If you ran into a veteran or a member of a military in any place, smile, shake their hand, and say a heartfelt and sincere thank you.
Gift them with something personalized.
Presents are appreciated, especially if they are custom-made. If you have a veteran in the family, this is one good way to make them feel special. You can get them a jewelry display or a watch organizer with their name engraved on the cover. If you are into arts and crafts, you can DIY a gift box filled with their favorite items!
Send them handwritten cards.
Even in this digital age, believe it or not, written letters and cards are very much appreciated, especially to the older people who were used to this kind of communication. Send handwritten greeting cards to all the veterans you know, as well as to those who are alone in the VA hospital. You can also visit them there and ask the nurse for each of their names. As mentioned above, personalized is always better!
Show your support in the community.
It doesn’t have to be a city-wide thing; you can start with your neighborhood. You can organize a small event for the veterans in your area, like a parade or a fundraiser show where everyone entertains them with music from their time. You can also put up thank you banners and display the US flag outside your home.
Don’t forget our fallen heroes.
Lastly, do not forget to visit those who lost their lives for the country. You can go to a veteran’s cemetery, a memorial, or walls of remembrance tributes and place flowers or letters. They may not be able to smell the blooms or read the cards, but doing so is one thoughtful way of honoring them. Plus, it will give you a happy feeling that will last throughout the day
