Here are three simple ways to make your customers fall in love with your jewelry business.
Owning a jewelry business is not an easy task. You have to come up with creative ways to market your products to stand out from your competition. There are many competitors in this industry as well, both offline and online. One way to make sure you convert leads to conversions is by satisfying your customers. That said, here are three tips on how to make people fall in love with you and your products.
Listen to what they have to say.
When a customer comes up to a ring or necklace display, genuinely listen to what they have to say about it. Always respond in a pleasant tone and with a smile on your face. Answer their questions clearly and ask them as well. Doing so shows that you appreciate their thoughts. You can lengthen the conversation by asking for feedback on your other products or your shop as a whole. Aside from making a connection with them, your customers’ answers and suggestions can help you determine what you need to change, or what you need to do to make your business perform better.
Respect your customers.
No one will want to buy from a shop with rude people running it. Once a customer gets a bad experience from you, there’s a big chance they’ll spread the word to everyone they know, which is most likely on social media. This is why you should never lose your patience with an irate customer. Address the issue calmly and with class, as well as provide a solution to their complaints. Make them feel that you value their concerns and respect their opinions as a customer.
Show gratitude.
Do not just simply say, “thank you;” genuinely show them that you appreciate them as your customer. Research shows that people spend more time in a business known for positive customer experience. Being appreciative is a way to make them stay loyal to you and will pave the way for positive word-of-mouth advertising. Thanking them can be done in so many ways and not just at the after purchase phase. Send thank you emails or give back to your loyal customers by giving exclusive perks like discounts on your jewelry pieces.