Thursday, September 25, 2014

Start Preparing Your Jewelry Business for Holidays!

We’re still few months away from the Holidays, but you can already see a lot of businesses gearing up for one of the most important seasons for entrepreneurs. The success of your holiday sales lies on how well you plan your marketing strategies – from the way you create a stunning holiday earrings, bracelets or necklace display to the promos and giveaways you prepared.

Preparing Jewelry Business For Holidays


Before we even hear Christmas carols on the radio, start gathering your team and device a plan on how you can ace the Holiday sales in your jewelry store.

Below are some of the things that can help make this year’s holiday season your best.

1.    Start building your team

Having an amazing staff is definitely important to a successful season. As early as September, you can already start conducting trainings on how to handle increased the stress of holiday operation. Look at how you can provide better services to your holiday customers and make sure all your staffs are trained to provide the needs of your customers. Make sure all personnel are well aware of your promos and giveaways.

If you’re planning to hire temporary staff, this month is the best time to do so you can fully train them about the in and outs of serving your customers.

2.    Be aware of the trends

Jewelry trends change from season to season. Make sure you are aware of the current trends to keep your business fresh and updated. Plan how you can incorporate the current trends in your jewelry line as well as in your marketing strategies.


3.    Get to know your competitors

During holiday season, businesses always try to do their business to dominate the market and win the competition. Before the holiday rush starts, plan what marketing strategy you can implement to catch the attention of the majority of holiday shoppers. Look at their website, their social media pages to have a better idea of their strength and the things you can do to outdo them.


4.    Learn from past holiday mistakes

Remember the things you did last year that left a bad taste in your mouth? This is the time to show what you learned from them. Look at the past holiday practices and mistakes then take it into consideration when you’re planning your strategies this year. Did you receive a lot of complaints because of a delayed product delivery? Is your jewelry display last year too messy or crowded? Address this problem and come up with a better plan this year!

How about you? Are you ready for the holidays? Share your preparation at the comment section below and tell us the things you do to make this season a success. 

Wednesday, September 17, 2014

Get Your Store Prepped for Fall

September is already half way through, the leaves are changing colors, and the days are getting shorter. It’s time to capitalize on the potential sales with the seasonal transition. The simplest way to do so is to transform your summer look into a festive fall style.  It is well known that a visually appealing seasonal display will generate a lot of foot traffic.



How to Customize Your Store for Fall

The best thing to give the aura of a fall look is to choose a rich, warm color scheme incorporating lovely earthy neutrals. Natural fibers also convey a chic fall look including linen jewelry pouches and linen jewelry displays. We also currently have a beautiful inventory of new paper twine necklace displays that will compliment for store’s arrangements perfectly. Accessorize your table displays and counters with festive décor including dried branches, apples, pumpkins, and leaves. Surprisingly, apples have been the fruit of the season due to the recent popularity of apple picking.


If your store sells both jewelry and apparel you can make decorated table displays with denim, sweaters, and woven baskets with accessories to try to upsell your customer on a complete outfit versus just one or two accessory pieces. Be sure the sequence of your store’s merchandising makes sense throughout the location. Harmony is key when it comes to investing in store décor. You want to make sure you are displaying complementary products on shelves, inside cases, and in your window displays. 


Investing in beautiful Autumn displays and decor can take you all the way until Thanksgiving! You can save tons of money on merchandising if you make the transition now and continue to upkeep the decor into the end of the season. You may want to consider leaving more budget for holiday decor seeing as that the Christmas season is generally the high selling season for a wide variety of markets including jewelry, apparel, and electronics. 

Wednesday, September 10, 2014

Nilecorp New Arrival: Gray Color Paper Twine Display

It’s almost fall season! While the rest of the country is busy gearing up for the colder days, it’s the perfect time to update your jewelry business and start your preparation for the coming Holidays.
Gray Color Paper Display

To help you discover more ways to display your jewelry, we bring you the latest addition to our jewelry display collection. This new set of jewelry display will surely bring a unique touch to your retail store or trade show showcase. It’s elegant, easy to use, and will surely help your accessories stand out.

Gray Paper Twine Necklace Display Bust


Gray Paper Twine Necklace Display Bust


Do you want to feature chunky necklaces with large pendants? This necklace display bust is a great way to let the colors and details of your jewelry shine anew. This mannequin display is paper sculpted to perfection and wrapped by woven natural fiber for a sophisticated and elegant look.


Gray Paper Twine Doll Display

Gray Paper Twine Doll Display

Adding a cute and inspiring decoration is essential in creating a fun and enjoyable shopping environment for your customers. When looking for a new item to decorate your jewelry store, this doll display can be your best bet. It can be placed on top of your table display or placed on a shelf together with other decorative items. This doll display can hold light-weight jewelry like pearl necklace or beaded bracelets.

Paper Twine Mannequin Bust


Paper Twine Mannequin Bust



Luxury pieces like crystal necklaces or gemstone necklaces deserve to be in the spotlight of your jewelry store. Make it more noticeable and eye-catching by using this mannequin display bust by Nilecorp. This paper twine display is 6 ½ inches wide and 8 inches tall, perfect for table top displays or shelf display.


Do you find these jewelry displays interesting? Check out the rest of our collection by visiting our website. Follow our Facebook page for more jewelry display tips and jewelry making ideas.




Thursday, September 4, 2014

Creating an Impressive Jewelry Display on a Budget

As a jewelry seller, being creative with your jewelry display is definitely a great way to bring in more customers and encourage them to come take a look at your products. However, an attractive display can also be very expensive, especially if you need to buy different necklace displays or display busts for all your collections.

Creating an Impressive Jewelry Display

If you’re a little short with your budget, how can you pull off a beautiful display without making it look cheap? Here are some of our tips to help you come up with a lovely display without spending too much.


1.    Keep it simple yet elegant

When it comes to jewelry display, elegance is not really synonymous to grandeur. Sometimes, keeping it neat and simple is the key to creating a display that draws the eye or passersby or trade show goers. Creating a simple display allows you to focus more on your jewelry and how you can use it to make your display more eye-catchy.

2.    Use props and accessories from previous seasons or shows

If you’re in jewelry business for quite a long time, you might already have a collection of props or accessories from all your previous events or shows. Those items you used to display jewelry last year or last season can also be reused to showcase your jewelry.

All you need is a can of spray paint or new sheet of cloth to bring a fresh look to your display. No need to purchase new jewelry display racks or display trays if you know how to use your creativity in giving a breath of fresh air to your display.


3.    Household items can also be used in your display

Flower vases, teacups, sauces, treasure box, or jewelry box can absolutely make it to your jewelry display. It’s a cheap way to accessorize your display plus it adds a personal touch to your jewelry business. Do you have vintage items in your bedroom that you no longer need? Spruce it up and use it to hold necklaces or bracelets. Just remember to make your display cohesive in terms of colors and height to keep it neat and easy in the eye.

Creating a unique jewelry display can be fun and challenging at same time. But you don’t really have to look far for props and accessories for your display. With high quality display trays and busts, all you need is a little effort to create a display that is both entertaining and functional.