Tuesday, April 23, 2013

Getting the Most Out of Jewelry Displays


Joining trade shows and expo fairs are quite overwhelming especially for first time attendees.  There are a lot of things to think about like logistics and what to do during the event itself to make it successful.  It is best that one must plan ahead on what to do during the event and formulate strategies on how to best deal with the crowds even before going to the events place.  Doing a marketing plan would also help as this would be your guide on what to do once you are there. 

rotating-earring-display
Rotating Earring Display 
If all these things are in place then you can say that you have come prepared to face the battle. It is important to realize beforehand that trade shows are not just events where one displays products in a small sized booth and then sit and wait for the people to buy.  This is not the place to become a passive seller.  This is one place where the seller would have to do all that he can to sell and maximize the booth’s presence as there is only a limited time given to sell. Aside from this, trade shows is a place where the suppliers and buyers can meet up and do business. So this is the best place to establish and widen networks with customers and suppliers.

Reading up on this is one way you can suit yourself.  There are a lot of information online on how to properly set up a booth.  There are also available readings on how to set up jewelry display for trade shows online, which can guide you.  A lot of these the information focuses on either getting help from a professional or just reiterating the same ideas that are already being used in the industry.  For sure, you would be reading that adding a light to add drama to a display booth is effective.  There are also areas in the booth where the best items in your collection should be laid out as a highlight to the showcase.  For those who have the extra budget then one can rent out high-end display cases, which can cost a fortune for those small and just starting entrepreneurs.

However, for those with limited budgets, the best thing one can do is to focus on the display itself.  It is best to do a creative display because this will be more interesting to buyers. Why creative display you might ask?  For one, the potential customers will be able to see the products that you have brought right away.   When laid out in a creative manner with the help of display cases and necklace display stands, the passing customers can get attracted easily to the display.  If the booth is effectively laid out, it will be easy for people come up and inspect the items on display.  When this happens, it will be easy to do the sales talk and convince the people to get an item or two.  If the talking does not work at convincing the buyers the at least there is awareness of the products and get to network with a lot of people. 

When the jewelry display is already attractive on its own, it is easier to get the attention of the people who pass by the booth.  Creative display cases and interesting jewelry items is the best possible combination to get a significant amount of sales out of the event.  

Monday, April 15, 2013

A Business Boost With Jewelry Display


Wearing jewelry is one of the best ways to accessorize. This is true for women with impeccable fashion sense.  They know how important it is to accessorize; after all, jewelry can do wonders to even the most drab and plain looking outfit there is.  It is easy to jazz up plain all day outfits with even just a few pieces of jewelry. 

This is why the business of selling jewelry is on the rise. A lot of women now are more conscious about their looks.  They would always want to look their best even if they are just going out for coffee with their friends. So, if you are one of those who are taking advantage of this fashion trend by selling jewelry, then getting a few tips on jewelry display is a very big help to boost your business.  Whether it is fine jewelry or costume designs that you are selling, it is imperative to know the importance of using the proper necklace display cases, earring holders and other display stands whenever you would want to showcase them.

jewelry-business-boost


When you have a well-thought of display for your items, you can be assured that the people will be attracted to visit your store or your booth in a trade show. You can definitely stand out from all the rest when you have an interesting display of the items that you have to offer.  This is very important if you are one of those who regularly attend trade shows and exhibits that go around several states each year. The manner upon which you showcase your products can definitely pique the interest of potential customers who are the attendees of the show.

How can jewelry display boost your business


There are ways to further your knowledge about displays and how it would be able to help boost your business. One is to sign up for seminars and classes where you will be able to learn the basics of merchandising and the advanced tips coming from the professionals.  These would give you a lot of ideas on how best to display your items to attract more customers.  You can also find a lot of how-to and other informative articles online where you can learn a lot of insider tips and tricks which have been proven to be very effective in the art of selling jewelry.

It is through attending the seminars and classes conducted during trade shows that you would be able to do networking with other entrepreneurs like you. You can ask the other store owners where they get their jewelry display supplies as well as other tips that they might have to share. You can also take a look at their display as it can also give you an idea on what to do the next time you change the look of your display. 

Don’t second-guess when doing your display showcase as this can make or break your business in a day. 

Monday, April 8, 2013

Trade Shows to Land Bigger Business

The concept of a traveling salesman is nothing new.  Sales people are known to have reached far and away places just to sell their goods and services.  Thus, people selling jewelry in other places is not a new concept.  Trade shows just organized this band of people who go to great lengths to reach out to a lot of people who might be interested in purchasing their products.

What is a Jewelry Trade Show?


Jewelers of America  New York, The Jewelry Trade Shows (Photo Credit: newyorkmarkt.com)

Jewelry trade shows attract a lot of serious customers who are into buying and collecting jewelry.  Aside from them, these events also attract a number of walk-ins who are mainly curious of the products on display and may eventually end up buying a piece or two. These trade shows are clearly a great way to gather jewelry store owners, sellers, and buyers all in one place to do business.  If you are one of the many jewelry sellers, this is one event that you should not miss because of the opportunity for you to extend your market, as well as your network of customers.

This event is also a time for jewelers to get new ideas on how to display their jewelry.  Since there are a lot of sellers, there will be different types and concepts of how to do jewelry display.  Those who have attended this kind of events know how important the product display is when marketing jewelry.  The manner of product display plays a big role in attracting the attention of those present in the show and pass by the exhibit booth.  If a display is interesting, then expect a lot of people to drop by the booth to inquire about the products. 

What Jewelry Display Can Bring You?


Jewelry Displays (Photo Credit: bantonwaa.com)
It would be good if there is a concept behind the display to pique the interest of the attendees. The display cannot attract customers if the jewelry is just arranged in display cases that do not even match.  There is a need to spend money on purchasing new and additional display cases to make the product display more interesting.  Using jewelry display cases also help in showcasing the beauty of the jewelry and the design. Jewelry buyers are always on the lookout for something new, and pieces with interesting and attractive designs and styles easily draw them into the display.

It would be a nice addition to the display if the customer or the buyer can actually get to touch and hold the jewelry pieces.  There are display cases that can make this possible.  Bust necklace display cases can properly display necklaces and can give the buyer an idea on how it looks like when worn.  This kind of display case is great to have if you prefer not to allow customers to try on the jewelry pieces for security reasons. Since they already see how the piece looks like when worn, they would not feel the need to ‘fit’ them like clothes.

Nile Corporation is one of the trusted suppliers for jewelry display and tools.  The products can be viewed on Nile Corp’s website to gives interested entities the convenience they are looking for when shopping for items for a jewelry store. We at Nile Corp know how important our products are in making your business a success, so let us provide you with great service always. 

Monday, April 1, 2013

Increased Sales and Networking Customers


Business people and entrepreneurs find trade shows important events as they are great place to showcase their unique products and services.  We should commend the trade groups and other agencies for creating events like this because they do encourage people to go and create a sustainable living on their own without having to depend on employers.  Doing trade shows in different places in and out of the country does help expand the network of hardworking entrepreneurs with limited budget to create a nationwide campaign and advertise their products.  For the consumers, this kind of event is interesting to attend because of the many local products being showcased which they do not normally have access to.

increase-sales
Jewelry trade shows get a lot of attention from people inherently interested in jewelry, as well as those who may be interested in jewelry for other reasons, including investment. Some attendees even travel to the event place from other states just to see the one-of-a-kind and interesting items on necklace display cases, earring holders or jewelry display boxes..  This is a great event where you can clearly see the ingenuity and creativity of artisans and craftsmen.  This is the place to be when you want to see the best designs and meet up with people who are responsible for designing and creating exceptional pieces of jewelry. 

This is also a great avenue to check out different jewelry display features that you might be able to use for your store. If your are one of those independent jewelry storeowners whose ultimate goal is to get more customers, then joining a trade show is the best way for to achieve that.

Big time jewelry names probably do not have this kind of problem, as people are already aware of the products they sell.  Also, those entities already have stores established in places where people tend to go to when they want to go shopping.  If you are an independent storeowner, this is the kind of awareness you would want to have for your business.  

This feat is not impossible, but only if you are willing to invest your time and of course monetary resources into it.  You may need to invest a substantial amount of money at the start but when you work hard enough and have a goal, the money you spent will eventually come back sooner than you expect.    The costs might be high, but do not let it fool you, as you are very well aware of the rewards that will come in the long run.

You may be starting small now but who knows, it might only take a year or two before you can be confident to share the arena with big name brands.  Having a great jewelry display will surely get the customers interested in the items you have.  The purpose of joining trade fairs is to create exposure for your products, and displaying them in the right manner will help you achieve this. For additional display cases, do check us out at Nile Corporation, a supplier for jewelry cases and tools.  You might just find the perfect display case to complement your pieces.