If you are a jewelry store owner you know how important it
is to properly display your jewelry as to attract customers passing by. There is not a lot of foot traffic that comes
to jewelry stores, so making sure that all pieces are in place and properly
displayed would assure that your products are getting the exposure they need to
have in order to attract the interest of potential customers. It is not enough
that you place everything you have in a display case or lining up all the items
depending on its classification in the cases. Of course, you have to make the
beauty of these stunning pieces of gold, silver, and gem stones stand out. Getting people to notice your merchandise is
top priority if you want your sales to shoot up.
Gone are the days when jewelry display involves only glass
cases, fluorescent lights and laying all the items for the people to
scrutinize. Now, your whole store should have a concept so that the jewelry you
are selling will be properly highlighted. For those attending jewelry shows and
exhibits, the owner must think more about how to display the jewelry properly. After
all, the degree of competition in these events can be pretty tough.
Of course, there are various display cases for different
kinds of jewelry. In order to display
jewelry properly, one must have the right display case for each kind of
piece. It is best to separate the pieces
so that the customer would be able to compare easily among the available
designs and styles. But despite the different kinds of jewelry that are being
put on display, there must be a unified look or theme that will unite the whole
setup.
As said, one must invest in good quality jewelry display
cases. It might be more expensive but
these things will last a long time as long as you take good care of them.
Theses are the display cases that one must have in the store. These are the very basic ones that will add a
little extra show to your display:
- Necklace Display - It can be as simple as a box where the chains are laid down or a neck bust where you can hang a several necklaces of different lengths.
- Earring Display – You can opt for a lazy Susan display that revolves for easy inspection of the items.
- Ring Display – Can be placed in individual boxes or one box with several rows where the rings can be inserted.
- Bracelet Display – The most common way to display bracelets is to place several pieces in a T-bar display.
