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Thursday, March 26, 2020

5 Organization Tips for Your Jewelry Collection

Find your jewelry pieces easily and efficiently with these tips.


Close up of a person inspecting jewelry.
Photo by KYLE CUT MEDIA on Unsplash

Having a large jewelry collection can be a source of pride for many people, but it could also be a source of headache. When you start having a hard time locating a particular piece, or your bracelets get tangled up with your necklaces, then it’s time to take care of things by organizing. Your jewelry display would definitely look better once you start practicing these tips.



Group items according to type

To make it easy to locate items or avoid getting your pieces getting tangled up together, start sorting them by type. Likewise, sorting the same pieces together makes sense because some types are much more suited for a specific kind of jewelry display holder. Size matters too, so make sure to separate the chunkier ones from your small, delicate pieces.



Place them in the jewelry display holder or stand meant for their type

Different jewelry pieces mean different organizational techniques. Necklaces, for example, need to be separated and hung loosely. Bracelets are displayed the same way too. On the other hand, bangles can be displayed while hanging from thicker T-shaped jewelry holders.


Metal Jewelry Rack
Metal Jewelry Rack*

Meanwhile, earrings are best kept in compartmentalized jewelry organizers or individual boxes.


Velvet Pendant/Earring Box
Velvet Pendant / Earring Box*

This ring display stand may look a bit funny, but it sure does a great job of keeping your ring collection organized. Make sure to keep only one ring per holder for easy finding and removal.


Beige Faux Suede Finger Shaped Ring Display
Beige Faux Suede Finger Shaped Ring Display*


Keep your everyday jewelry within reach

Once you’ve sorted your pieces into the appropriate containers, your next concern is where to place these containers. For your most precious items, like heirloom jewelry, it’s best to hide them in a secure place like a safe. On the other hand, costume jewelry or those you wear every day can be displayed on top of your dressers or nightstand to make it easy for you to find them.



Take note of the material used to line your containers

Jewelry can be pretty delicate, so you need to avoid getting them scratched by rough surfaces. When shopping for jewelry displays, look for containers with a soft lining like velvet, faux leather, natural linen, or suede. This is to avoid scratches or bumps that can dull the beauty of your jewelry collection.



Rose Trinket Jewelry Box
Rose Trinket Jewelry Box*


Use trinket boxes to store your small pieces

This vintage-style jewelry box will give your jewelry collection a quirky vibe with its look and appeal. Because of its intricate design, not only does it make for an effective jewelry holder, it can also make for an interesting tabletop display piece.


*Available on the Nile Corp website.

Monday, March 23, 2020

5 Ways to Grow Your Jewelry Business Through Pinterest

Create a buzz around your brand with this popular app.

Brunette girl in pink working on a laptop.
Photo by Icons8 Team on Unsplash

Expanding or starting your business online isn’t as hard as you think it is. Thanks to technology, anyone with a good grasp of social media, plus a healthy dose of hard work and determination, can find success on the web.

For jewelers, one of the best sites to market your jewelry business is Pinterest. Full of fashion and lifestyle ideas, it is the perfect site to showcase your merchandise. People log on to Pinterest to get beauty tips, styling advice, as well as information on how they can plan their weddings and other events. Surely your bracelets, earrings, and necklace display stands have a place in the site.



A silver bracelet, pair of gold stars, gold mascara, and baby pink notebook.


Know your audience then post what appeals to them

As mentioned, Pinterest is a great place to get ideas and DIY projects so make sure you are contributing content along those lines. You can post how-to tips on how to care and maintain jewelry displays or a fashion post on women’s jewelry staples, but make sure the presentation will appeal to your target audience. It is important also that your content is well-crafted as the site is known to feature beautiful images with a particularly feminine touch. Thankfully, sites like Canva can help you craft the perfect aesthetically-pleasing Pinterest post with its templates and images.



Make sure you always have fresh content


Along with creating beautiful content, make you’re churning them out regularly. It assures you that you’ll always be on your followers’ timelines when you do. You can use any of the scheduling and organization apps available to stay on top of things. From there you can designate what time and day you would schedule your posts to go live.

Start building your account by creating a few boards and filling them up with pins (what Pinterest uses to refer to “posts” on the site). Soon enough you’ll see people following your account which can translate to them discovering your products and brand.



A Pinterest title card featuring a framed brooch display.
Photo from Marvellous Mrs. P

When in doubt, go vertical

Vertical photos are most likely to be pinned on the site. They also get more screen space and with the right framing, it also allows more areas for customization, like in this graphic we found on Pinterest. Always remember that when you’re taking photos of your jewelry merchandise.



Be a strategic pinner


When posting your product photos, make sure you’re pinning them from their actual product pages. That way your pins link bank to these pages and people who see your pins can directly go from Pinterest to the actual product pages and place orders.


Rose gold and greendaccessories and gadgets (iPhpne, pencils, earrings, notebooks)

Build a community around your account


You’re not expected to just post content that’s composed only of your products. That would be boring. Instead, try to find fellow brands and jewelers accounts and pin their posts as well. After all, building connections is part of expanding your business, so follow accounts that catch your eye.

In fact, following similar accounts has a lot of benefits. You could see what other creators are doing and take inspiration from their works. Outside of the site, it could likewise lead to building relationships with investors and collaborators. Following and supporting other accounts also exposes you to more potential customers.

Thursday, March 19, 2020

Ideas for Eco-Friendly Jewelry Displays

Going green is the way to go.


Brunette girl wearing a veil, flower crown, and gold rings.

There’s never been a better time to be environmentally-conscious than today. When the news is filled with stories about climate change and its impact on the world, it becomes our duty to become much wiser about the decisions we make today to salvage our planet’s future and that includes the decisions we make as entrepreneurs. We need to make sure we’re not creating extra strain on our natural resources just to make a profit.

That’s why we came up with this article on eco-friendly jewelry displays. Whether you’re on the lookout for bracelet platforms or earring display stands, let us help you make better and greener choices for your merchandise.



Wooden Necklace Holder Jewelry Display Bust Stand
Wooden Necklace Holder Jewelry Display Bust Stand*

Wood

Jewelry displays made of wood would always be a top choice, not just for those looking for environment-friendly display options, but also those whose style aesthetic is more on the eclectic bohemian style. It has the perfect look to complement shell-type and beaded jewelry which are popular accessory choices, especially during summertime. Wooden displays are also lightweight, perfect for trunk shows and pop-up shops.


Medium Metal T-Shaped Gray Burlap Linen Earring Display Stand
Medium Metal T-Shaped Gray Burlap Linen Earring Display Stand*

Burlap

Made from jute – a coarse plant fiber that is mainly used to create sacks and rope – burlap is another great green option to consider. It is 100% biodegradable and the second most widely-produced natural fiber, next to cotton. It is a versatile material as you can find it used as fabric for various jewelry display and storage tools such as drawstring bags, as well as earring and necklace holders.

Economically, it is the cheapest plant fiber available so not only is it safe for the planet, but it’ll save you cash too.


Paper Twine-Wrapped Necklace Bust Display
Paper Twine-Wrapped Necklace Bust Display*

Twine

Here’s another eco-friendly choice for displaying your jewelry merchandise. Twine is a thread produced by combining two or more strands through twisting and braiding. It is lightweight but strong, thanks to the reinforcement created by the braiding technique. Like burlap, it is made out of natural plant fibers, mainly cotton, jute, and wool.


Undyed Color 100% Organic Hemp Linen Covered Five Slot Ring Display
Undyed Color 100% Organic Hemp Linen Covered Five Slot Ring Display*

Hemp

Hemp is a natural resource that is used for various products such as textiles, paper, jewelry, and as building construction material. It is regarded as a top choice for those looking for sustainable natural resources as it doesn’t require much water to grow and produces a high yield even in small areas.


Additional tip: When looking for jewelry display tools to use that’s safe for the environment, you need to look out for words like “undyed” or “organic” which assures you that it is completely natural and devoid of harsh chemicals that can harm the environment.



*Available from the Nile Corp website.

Monday, March 16, 2020

Tabletop Jewelry Display Ideas for Stores

Tips to showcase your merchandise in the best way possible.



Jewelry display at a store.

Aside from providing great service and beautiful jewelry, having an attractive tabletop jewelry display is one sure way to get people to purchase your merchandise. You could be doing well with your marketing efforts but a display that’s sloppy will not translate to sales.

As a business owner, you must ensure that your merchandise always looks good so that it captures the attention of buyers. In this article, you can learn a few techniques that you can apply to your retail display plan.



Brown & Beige Leatherette Jewelry Display 19-Piece Set
Brown & Beige Leatherette Jewelry Display 19-Piece Set*



Mix and match jewelry displays to create sets or themes

“Variety is the spice of life,” as the cliche goes, so why not add a little bit of spice to your jewelry display? You can put together a more interesting setup by combining different types of jewelry and jewelry stands to create themed displays. You can go for an elegant look just like in this brown and beige leatherette display set…


Mini Furniture Jewelry Display Set
Mini Furniture Jewelry Display Set*

...or go for a more quirky, yet down-to-earth look with this jewelry display set that mimics a home living room.

Just remember that the look you should go for should make sense for the overall vibe of your brand or store.



Be mindful of scale and proportions

Make sure the jewelry displays you use match the size of the jewelry they are displaying. Your goal is to make your merchandise pop out, so putting small delicate items on display stands that are too large would likely drown them out, while chunky items would look better in bigger and thicker holders.

Regarding placement, make sure the displayed items aren’t too compressed with one another which would make your display too messy. Likewise, don’t leave wide spaces in between displays so that your setup wouldn’t look too bare.

Just remember to have the proper amount of displayed items with the available space you are given and you are good to go.


Burlap Linen Risers Set, 6 pcs
Burlap Linen Risers Set, 6 pcs*


Go for jewelry risers of varying heights

Visually, variations in size and height are much more dynamic and are much more interesting to the human eye.

Create shapes and dimensions by using risers of varying heights to display your jewelry, as this setup allows your customers’ eyes to focus on each piece one at a time.


Beige Necklace Display Bust
Beige Necklace Display Bust*


Use colors that complement one another

Monochrome or plain backgrounds look best as the eyes would immediately zoom in to the jewelry at the center. Colorful pieces, like pieces that carry gemstones or beaded jewelry, are very much suited for these types of jewelry displays.




When in doubt, apply the Rule of Three

The “Rule of Three” is a design principle that dictates that groups of three are more visually appealing to viewers. You can apply this by combining three items together, or by grouping jewelry pieces of varying sizes (small, medium, large) in a set.

In fact, the Rule of Three is a popular approach used for memorization and storytelling, so it makes sense to use the same techniques when you’re trying to hold you’re target customers’ attention.


*Available on the Nile Corp website.

Thursday, March 12, 2020

5 Event Ideas for Jewelry Stores

Make yourself stand out in the market with these nifty concepts.



A red store poster that says, "SPECIAL DEAL Limited Time Offer!"

There are many aspects involved in running a successful business. Beyond giving great service and products, there are still plenty of things that you can do to make sure you’re sustaining the interest of your regular customers and capturing the interest of new ones. Putting up events lets you do that and more. Not only will a successful event generate income for your business, but it’s also a form of brand building initiative to make your store more popular in your area (and maybe even beyond).

We’ve already talked about how you can create jewelry display setups that generate sales, now let’s look at boosting your business profits even more with these great event ideas for your jewelry store.



Two ladies with their backs turned to the camera, sitting down as part of an audience.


Workshop classes/seminars

You can organize classes in your store where you can teach your customers crafts that relate to your merchandise. The workshops can be about jewelry making, jewelry care, or you can also help them design their jewelry display setups at home.

Just make sure you have a well-known expert on the subject to handle the session and that there are enough refreshments and food for everyone attending the event.



Inviting celebrities/influencers to your store

As part of their jobs, a few popular personalities are always looking to “collab” with brands for events and social media. You can take this as an opportunity to reach out to jewelry bloggers and influencers to form partnerships with them which includes in-store appearances. Depending on your budget, you can choose from established names with millions of followers to up-and-comers who are more affordable but have smaller followings. Have them talk about their passion for jewelry or you can have them handle workshop classes on jewelry styling, dressing up, etc.



Launch parties

Create a buzz around your new products and collections by staging a launch party to introduce the items to the public. Again, this can be an opportunity to invite known personalities, but also (and more importantly) the jeweler designer or creator who can talk about his/her creation. Likewise, this is an excellent public relations opportunity for your business so the presence of media helps a lot.



A buffet table of colorful pastries and fruits.


Holiday-themed events

There are holidays or seasons where jewelry becomes a huge part of the celebration, like weddings, Valentine’s Day, Mother’s Day, and Sweet 16/QuinceaƱera birthday celebrations. You can create a store event around them by having guests like jewelers, party planners, and designers where they can talk about every aspect of these celebrations.



Charity sponsorships
For many customers, it matters that the brands they support practice corporate social responsibility and there are many ways you can go about this.

You can dedicate a portion of your earnings to charities or highlight certain items in your store where their purchase goes to organizations of your choice, and then let people know their shopping for a good cause. Your team could also take the time to volunteer to do social work for a day or two.

Remember to publicize all these events before, during, and after on your social media channels to gain the audience and attention your store needs.


At the core of these events is the concept of providing value, not just to your customers but to the community at large. It is certainly a “win-win” situation whichever way you look at it – you are promoting your business which helps with your earnings, at the same time you are sharing valuable time and information to the community with these educational and meaningful events.

Monday, March 9, 2020

4 Rules for Wearing Jewelry to Work

Are you wearing too much or too little?


A smiling woman sitting behind her desk at work.

Wondering whether you’re wearing the appropriate type of jewelry while working? While companies and organizations the world over have specific rules about which outfits their employees are allowed to wear or not, there’s not a lot of information about wearing jewelry in the workplace. If you have an extensive jewelry collection, for sure this is something you may have concerns over.

You may have an enviable earring collection with an equally stunning earring display showcase of it at home, but can you wear all of them to work? What’s the appropriate amount of jewelry that you could wear? This article will answer these questions and more.


Ditch anything that can be distracting

This includes jewelry that will be a distraction via sight or sound. What we mean here is if you’re wearing jewelry that is too shiny or manages to cast a reflection on your co-workers, then you’re better off leaving them at home. Jewelry that also has a lot of movement, like large dangling earrings, can also be quite distracting so it’s best to stick with stud earrings or small drop earrings that don’t hang too low.

If part of your job requires typing or working on machines, you might cause a bit of audible distraction if you’re wearing thick bracelets or bangles which can rub up on the desk and create sounds. Those who do manual work should definitely avoid jewelry pieces that dangle as they can get easily lost or get caught up in machines which can lead to accidents. Always remember, safety first!


Limit your jewelry pieces to four

As with anything in life, “less is more” is still the way to go when it comes to wearing jewelry at work. Piling on too many pieces can be distracting. You would want people to focus on you and focus on their work so avoid anything that prevents that. As a good rule of thumb, just stick to the basics: a watch, a ring, a pair of earrings that are appropriately sized, and a necklace.


Pick up to two areas to focus

You can also choose to focus on specific areas when deciding on which jewelry pieces to wear. With this rule, you can limit which items to wear without depriving yourself of style and self-expression. Again, just be mindful of your jewelry pieces’ size and appearance when choosing from your collection.


Woman doing a presentation in front of her colleagues.

Match the jewelry to the work occasion

From time to time you may be required to attend work functions and events where there’s a bit of more freedom when it comes to wearing jewelry. Companies may relax their rules on jewelry during celebrations and parties so you can experiment a bit, but always keep in mind that it is a work function so don’t get too wild with your choices. On the other hand, official business functions like presentations may call for some strategic planning on your part. Wearing certain stones and metals may earn you points if you’re trying to win over an audience or client. Pearls, for example, convey a classic and respectable aura, while if we’re going by color psychology, your best bets are the colors green and blue as they project harmony (green), truth, and intellect (blue) so you can wear jewelry that showcases these colors.

Here’s another tip we’d like to share to you, dear readers:

You can cut your preparation time in half by showcasing the jewelry pieces you like to wear to work on these lovely earring, necklace, and ring stands. Easily pick and choose your jewelry pieces from these holders which make for great table toppers and decorations.

Thursday, March 5, 2020

Best Practices for Using Retail Jewelry Display Cases

Make sure you are doing these steps to catch shoppers’ eyes.


Top-down shot of a department store.

In large cities and small towns alike, retailers are all vying to capture their target audience’s attention. Many would try to come up with the most innovative promos and events, but one of the most important things business owners can do is to create an attractive retail display space to make sure their business continues to generate sales and operate smoothly. Jewelers are no different and this article can serve as a helpful guide on how they can make sure they are maximizing their jewelry display cases to earn well.


Know your audience

Your approach to designing your jewelry display cases should reflect your target audience’s taste. Teenagers, for example, would have different preferences when compared to older shoppers. You can go for fun colors and props when you are catering to younger shoppers, like these mannequin display stands. On the other hand, go for more luxurious jewelry display pieces and textures when you are trying to capture a more sophisticated crowd.


Spacing and placement matters

The key rule in designing a retail space is to make sure your merchandise always looks visually-appealing. Beyond their appearance and craftsmanship, how they are arranged contributes a lot to how they are perceived by shoppers. You could be selling the most attractive wares, but if they are arranged awkwardly or look cluttered then you will not be winning the attention of shoppers.

It’s important to maintain a sense of balance in your displays, so make sure you are not crowding them too tightly together. Make sure there is enough space between items so they can be better appreciated by shoppers. A display that’s too bare is likewise unattractive so make sure there are enough pieces inside your jewelry display cases.

Make sure also that your set up makes sense by grouping similar items that go together. Mixing up costume beaded jewelry may look off when paired with diamonds or other precious stones, so be careful that you don’t put together jewelry pieces that don’t match.



Blonde woman inspecting jewelry on a mannequin.

Refresh your displays often

Using the same display set up for far too long can easily get stale and may look unattractive to shoppers. Keeping your inventory and display updated can easily liven up your jewelry display space. You can create themed setups depending on the season, or mix up your jewelry display cases with other retail display tools like mannequins or tabletop stands so that shoppers can be free to touch and inspect your merchandise.


Use the appropriate jewelry display case for specific items

Jewelry display cases come in various shapes and sizes, so make sure you are using the specific type it is intended for. Some display cases are appropriate for one particular type of jewelry, while some can be used to mix and hold several pieces together. To see the different jewelry display cases available, visit Nile Corp today and explore your options.

Monday, March 2, 2020

4 Ways to Care for Your Heirloom Jewelry

Helpful tips to keep your family’s treasures last for a long time.

A pair of gold rings and a gold headband.

More than just pieces of accessories to accentuate your look, heirloom jewelry is precious because of their sentimental value. Passed down from one generation to another, it symbolizes a family’s history and must be cared for more than any other kind of jewelry in your collection. To honor the stories that come with these precious jewels, follow our tips to know how to take care of them in this article. Discover cleaning tips and find out the right jewelry display and storage tools so you can be assured that their future is secured.


Keep them away from chemicals

When cleaning jewelry, simpler is always better especially for older pieces like heirloom jewelry. As they are already of age, they are much more susceptible to deterioration so avoid using anything that contains chemicals such as ammonia, acids, or alcohol. Stick to the basics like water and mild soap and you can be sure to see these treasures in all their glory for years to come.



A wooden jewelry box left on the beach.

Use individual cases or pouches for storage

Metals and gemstones can get easily scratched if you keep them all together in one box or bag. Make sure they’re not rubbing up against each other by keeping individual pieces or stones in their own containers. Thankfully, there’s plenty to choose from if you’re looking for jewelry display and storage tools.

For precious stones, small jewelry pouches made out of soft material such as velvet or satin are your best choices. If you prefer boxes, make sure to choose those that have compartments like these deluxe jewelry boxes from Nile Corp.


Avoid moisture as much as possible

You may be tempted to wear your family’s heirloom jewelry at every event possible. However, constant exposure to the elements can easily dull precious stones and metals. Sea and pool water alike can cause rusting so avoid wearing your jewelry when swimming. You’ll also run the risk of losing them if you do so just wear them on dry land. Even sweat, as well as perfume and lotion, can contribute to their degradation so only use them during very special occasions.


Get them insured

As an extra layer of protection, why not get your family’s heirloom jewelry insured? Depending on the provider, jewelry insurance may cover theft, damage, or loss due to accidents and disasters. Another feature often included in jewelry insurance packages are repair and maintenance services which are also great perks to enjoy. Just make sure to go through the terms and conditions thoroughly so you won’t be missing out on anything before choosing your jewelry insurance provider and package.