Must-Have Items for Trade Show Regulars

Here are products that can make any craft or trade show regular's life much easier.

Selling jewelry is fun, especially when you always get invited to craft shows. These events provide your brand more exposure, allow you to meet new people, network with other sellers, and of course, sell your items to new people. However, always being on-the-go can pose a problem, especially if you have too many products that you want to showcase. That said, you should invest in travel products that can make your life much easier.

Today, we are sharing you the list of must-have items for jewelry sellers who are always on the move to the next trade or craft show.

Jewelry Roll

Jewelry rolls are perfect for keeping your jewelry pieces safe from getting scratched, squished, damaged, or lost. You can get one for every type of jewelry piece, or one that is exclusively for earrings, rings, necklaces, or bracelets. They usually come with a soft velvet interior to cushion the items, and a Velcro enclosure to make sure the pieces stay inside. And because they are rolls, they easily fit it any bag.

Folding Travel Box

If you mostly have delicate, minimalist items, a folding travel box is the way to go. This is because it provides more protection to the jewelry with its wooden shell. A folding travel box usually comes with a snap closure and is wrapped in black leatherette. The interior keeps the pieces safe with the padded velvet or leatherette surface. You can get one exclusively for rings, earrings, chains, pendants, necklaces, and bracelets.

Display Case

Display cases are perfect if you plan not to bring any necklace display, earring display, or any jewelry holder. Because it has a glass top, people can easily view the items inside. Some cases come with a security side panel, and others have metal latches for safety. You might need slot foams or liners depending on the type of jewelry you want to store in the case.

Presentation Folder

In case you will be meeting with a potential partner before or after the craft show, make it a habit to bring along a presentation folder. With this, you can present and store a collection of your jewelry pieces beautifully. These folders usually come with elastic bands, velvet straps, and zipper closure,

Carrying Case

Last, but not least, is a carrying case. Of course, how can you bring all the items above without a handy, durable bag? There are many different types of these cases. You can get one with wheels, one made with aluminum, one made with soft PVC, and one that is made of a collapsible hard shell. It is recommended that you get the rolling one if you have a lot of items to bring.

How to Achieve Beautiful Store Displays on a Budget

Here are some tips to help you achieve a beautiful jewelry store display without burning a hole in your pocket.

Source: NKnewlook.com

If you are a startup jewelry business, the budget may still be tight. That said, it is important you manage your expenses, one of which is your jewelry store display. You must indeed invest in it, as it is the first thing potential customers see. However, if you do not have the means to do a total display makeover, you must find ways to still make it eye-catching. Otherwise, you won't be able to pique the interest of potential customers.

Today, we will give you a few quick tips on how to achieve a beautiful store display without breaking the bank.

Go minimalist.

Pink Metal Heart Shaped Jewelry Display from Nile Corp

Minimalism is a design trend loved by many. This is because anything minimalist is clutter-free and therefore so much easier on the eyes. Achieve a minimalist display by utilizing a simple, monochromatic jewelry display or holder. There are many affordable displays on the market today, and some can even hold multiple pieces. Choose the space-saving ones as well so you can maximize your space.

Go DIY on decors and jewelry display.

Source: Blackbirdsandbumblebees.Blogspot.com

Instead of spending money on purchasing new decors and jewelry holders, why not make them? You can re-purpose old items like bottles, cork boards, unused China, and even books into jewelry displays and decorations. All you have to do is let your creative juices flow and go to Pinterest for thousands of DIY decor and display ideas!

Re-arrange them.

Source: Wwd.com

Re-arranging your displays actually, make a significant impact. Even if you haven't bought any new jewelry displays or added decors, people will notice the change. That is why it's advised to regularly re-arrange your displays and even the furniture in your store. No need to repaint the walls or replace furniture or any equipment. Simply re-arranging will definitely do the trick.

Modern Minimalist Displays for Summer

Here are simple but beautiful jewelry displays that you can use this season.

Modern minimalism is one of the favorite design trends today. Simplicity in form and function, and uncomplicated designs are very pleasing to the eye, that is why it's no wonder many people like a minimalist space. If you are planning to achieve this look in your shop, then it's best that you use a minimalist jewelry display as well. 

Today, we picked five displays that we believe screams modern minimalism and are perfect to use for your delicate summer pieces.

Wooden Plank Necklace Jewelry Display Stand 

Let's start with this wooden beauty. Simple but utterly elegant, this stand can hold up to eight necklaces. However, if you want to stay as minimalist as possible, use it only for about three pieces. It comes with two different height pegs on the back for easy adjustment of the chain length. This necklace display is definitely perfect for your summer minimalist pendant necklaces.

T-Shaped Earring Display Stand Set

Next, we have this set of two earring displays of different heights. Each stand is made of sturdy PVC plastic and has a pair of holes for your minimalist hook earrings. Its simple T-shape design is very modern minimalist, especially its sleek black color. Although black is the preferred color for a modern minimalist theme, you can also get this set in clear PVC.

Gray Linen Single T-Bar Jewelry Display

This wooden T-bar display covered with gray linen is perfect for any delicate summer-inspired bracelets. It exudes class and subtle sophistication and at the same time boasts a sturdy construction. Its rectangular base prevents this jewelry holder from tipping. It can hold various types, designs, and sizes of minimalist bracelets as well as watches. 

Burlap Multi-Necklace Stand

Next up is this multi-necklace stand covered with elegant burlap. It features a space-saving and ergonomic design, perfect for shops with limited spaces or small trade show booths. This lovely stand can hold up to nine necklaces but to maintain a minimalist theme, allow it to just hold about three pieces. 

Wooden 4-Tier Jewelry Display Stand

Last, but not least, is this wooden 4-tier stand. This particular jewelry holder is ideal for trade shows, craft shows, and even your shop window display this summer. This stand comes with a beautiful beveled-edge design and four tiers that can hold multiple bracelets or necklaces. Its natural wood design makes it perfect for rustic minimalist themes. 

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Which one of these do you think is perfect for your current shop display? Share your thoughts in the comments below!

How to Sell Jewelry on Instagram

Boost your jewelry business' online presence by selling on Instagram.

According to numerous studies, the number of social media users continues to rise, and mobile-commerce continues to grow as well. Instagram is one of the best social media platforms to sell your jewelry on the internet because it is visual-heavy. And as with other platforms, there are "ready customers" on IG that are willing to buy your jewelry. So if you haven't created an Instagram page for your business, it's time you do now.

Check out these tips on how to sell your jewelry pieces on Instagram.

1. Create an appealing profile.

Start with your username. Make sure to use your business name as your Instagram handle to make it easy for your users to find you. Note that it can only be 1 to 30 characters long, so it should be straightforward. It should also be consistent with your other social media account usernames.

If the IG name or handle is already taken, you can come up with another by adding "official" or adding the abbreviation of your store location at the end. For example, if your brand's name is Jewelry Seller, you can go with @theofficialjewelryseller or @jewelrysellerca.

Next up is to upload a profile photo. Use your company logo for this to strengthen brand recognition. Users must be able to remember your logo so they can instantly think you of you and your jewelry when they see it.

Then, add a creative and catchy bio. Instagram allows only 150 characters for this, so be straight to the point. Let users know who you are and what you are about. Using emoticons is a good idea too!

2. Post engaging content.

What is engaging content for a jewelry business? Simple. Post beautiful professional shots of your items for sale with an equally appealing caption. But it shouldn't just be all images; you should post videos as well. Experts say that it should be a balance of the two.

Here are the visual content types that are considered engaging on Instagram:

• Close-up shots of the pieces using a jewelry display or a clean background
• Lifestyle shots (models or you wearing the jewelry)
• Events like trade and craft shows
• Product reviews
• Promotional announcements

You can also use Instagram Stories to engage more active users.

3. Write compelling captions.

To sell your pieces, you should be able to catch the users' attention not only through your photos or videos but also through your captions. You can do this by thinking about what your target customers want and what your brand represents. Questions like asking for their opinions is one of the ways to engage your audience. Also, do not forget to add a call-to-action.

4. Always answer queries.

Aside from engaging with your customers through compelling captions, you should also remember to answer all queries. This is either via direct messages or comments. Never ignore them. Otherwise, users will get turned off and worse, unfollow your page.

5. Connect with customers through Instagram ads.

Last, but not least, is to reach your target market through Instagram ads. Just like Facebook ads, IG ads allow you to show these ads to well-targeted demographics. Make sure to add an engaging caption with a quick call-to-action as well.

Why You Need A Rotating Hook Display

Learn the reasons why this display is a must-have for every jewelry seller or collector.

Are you a jewelry craft show regular? Do you own a brick and mortar jewelry shop? Do you have a huge collection of accessories at home? If you answered yes to at least one of those questions, then you've landed on the right article. Today, highlighting one of our new arrivals that you might need -- the Wooden Rotating Two-Sided Jewelry Stand with Hooks.

Without further ado, here are the four reasons why you must get your hands on this rotating jewelry display.

A non-traditional display

Unlike your traditional necklace display bust, this rotating jewelry stand is one of our modern displays from our collection. It has a rustic minimalist look that features a beveled-edge stand, 16 hooks on both sides, and a lovely wooden color. Although simple in style, it sure still can catch the attention of your customers.

Perfect for a vast jewelry collection

This jewelry display is ideal for a large collection of jewelry or accessories. You get to showcase 32 bracelets or rings without occupying too much space. This feature makes it perfect to use for shops with small spaces or for those with a lot of accessories, but do not have a lot of space on their vanity table or dresser. You can even keep your keys safe here!

Effectively organizes accessories

This jewelry stand gives you a clutter-free display by effectively organizing your jewelry pieces and accessories, allowing for better viewing. All 32 hooks allow you to spread out all the items, preventing them from getting tangled or damaged. Plus, you can also use the base for other stuff like your smartphone, eyeglasses, and even your eye shadow palette.

Easy to assemble and disassemble

This rotating stand is also easy to set up and store. Its plank-style design and half-cross-joint construction allow it to be taken apart into flat components, making storage much easier. No need to worry about bulky bags when traveling to your next trade show gig.

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The Wooden Rotating Two-Sided Jewelry Stand with Hooks has an overall size dimension of 9"W x 7 1/2"D x 16 1/2"H. This modern display is available in four beautiful colors -- natural wood, brown, white, and gray.

What To Bring In a Jewelry Craft Show

Here's a checklist of things to bring on your next jewelry trade or craft show.

Going to craft shows is part of owning a jewelry shop. Aside from being able to network with like-minded people and showcase your products, it's also a fun event for you and your staff. And just like with any trip, you should be able to bring all the things you need.

Today, we created a checklist for you in case you get invited to another craft or trade show this month. We came up with five categories of things to bring and will discuss each of them.

1. Jewelry Display

Of course, you cannot attend a craft show without your jewelry displays! Make sure you bring all of them -- your necklace display, ring, bracelet, and earring displays. And it's best if you use those that can hold multiple pieces. We also recommend using the easel ones because they are space-saving, easy to install and store, and are lightweight.

Aside from that, you also need the following in your booth display:

• Riser displays for highlighting special items
• Mirrors so customers can check out the jewelry on them
• Price tags, of course!
• Business card holder and business cards
• Banner or sign carrying your shop's name
• Table cloth if necessary
• Decors and props

2. Packaging

Packaging materials should also be on your list, and they should carry your shop's logo and contact information. These materials should include the following:

• Gift bags
• Ribbons
• Pouches
• Jewelry boxes
• Ziplock bags

3. Tools and equipment

This category is also as important as the two. These things are essential in case of emergencies and to keep everything organized. This should include the following:

• Inventory list to keep track of your jewelry pieces
• Receipt book
• Calculator
• Extension cords in case you need to charge your phone or laptop
• Lights
• Cash register or a cash box
• Scissors, cutters, and pliers
• Sticky tape
• Pens
• Safety pins
• Stapler

4. Cleaning materials

A good display is one that looks clean and uncluttered! So do not forget to bring along your cleaning tools and materials:

• Garbage bags so your trash won't be lying around for everyone to see
• Paper towels in case of spills
• Microfiber or lint-free cloth for cleaning surfaces
• Brush or feather duster
• Hand sanitizer or alcohol for personal hygiene

• 5. Personal items

Personal items should include stuff that you and your staff need to get through the day. Aside from food and water, you should also bring the following:

• Extra clothes in case it gets warm
• Sweater or hoodie in case the AC gets too cold!
• Chairs or stools to rest those legs

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Did we miss anything? Let us know in the comments below!

Ways to Maximize a Small Jewelry Store Space

Limited space shouldn't hold you back from getting a beautiful jewelry display.

If you are a startup jewelry business, your space is probably not as big as the ones Pandora and Tiffany have. You shouldn't bother, though, as a small area still has advantages. It is much easier to maintain and damage. And of course, you can easily change your store's jewelry display every season.

Now, you're wondering how you can beautify such a limited shop space. No worries, because today, we are going to give you five tips on how you can maximize a small jewelry store space.

1. Go for a minimalist theme.

Having a minimalist theme means that you have much more space to spare. Use minimal decor, paint your walls with monochrome colors, and use a few pieces of furniture. Chairs are really not a necessity as customers do not need to sit while trying on jewelry. Focus on tables and shelves and other furniture that can hold your items for sale.

2. Hang a large mirror.

Large wall mirrors give a dual purpose to a small shop. One is aesthetics; they give the illusion of having wider and larger spaces. And of course, another purpose is that they allow your customers to see how your jewelry items look on them.

3. Use space-saving jewelry displays.

Instead of using bulky displays, go with a jewelry display that can hold multiple pieces. The best examples are the easel stands because they do not take much space and can hold many pieces. This type of display is also very easy to set up and store, making them ideal for trade and craft shows as well.

4. Use your walls.

Consider utilizing your walls for display. You can use wall-mounted metal hooks as a necklace display, and wall racks for other jewelry pieces. Make sure though that they are installed at eye-level heights, as making them too high or too low will be inconvenient for your customers.

5. Make sure there's still space for moving around.

Lastly, you have to make sure that customers can still move around your shop. People will lose interest to check out your jewelry if the place is too cramped and cluttered. That said, make sure that your furniture is strategically placed in corners and edges or in the middle.

Necklace Displays for Minimalist Pieces

Showcase these delicate pieces with the right displays

We just can't get enough minimalist jewelry! These minimalist pieces not only are simply elegant, but they are also much more comfortable to wear than their bold counterparts. This is also why minimalist jewelry, like delicate pendant necklaces, remains to be one of the most trending products as found by Shopify.

Today, we are giving you some display tips on how to effectively showcase these simple beauties using the right necklace display this season.

1. Go with the wooden necklace displays.

Wooden necklace displays give off a country vibe, which reminds of the simple country life. That said, minimalist necklaces look perfect in this type. These displays complement delicate pieces because of their rustic style as well.

Tip: Stone pendant necklaces like turquoise and those made of leather look gorgeous in a wooden necklace display.

2. Showcase them using metal necklace displays.

As with the wooden ones, metal displays are also perfect for minimalist necklaces. Most of these displays come with simple designs as well, complementing the styles of these delicate pieces. You can also get ones in pink, white, or baby blue colors, which exude romantic Paris vibes perfect for pieces with romantic designs.

Tip: If you want to showcase minimalist necklaces with pendants that have romantic designs like roses, hearts, or the Eiffel tower, metals displays are the way to go.

3. Stay away from the classic velvet displays.

Black velvet necklace displays are better off reserved for other types of necklaces. This is because they may come off as too sophisticated or glamorous for simple necklaces. Velvets are ideal for statement pieces or classic pearls.

Tip: If you want a simple black necklace display, go with dark linen or dark paper twine instead, like the one in the photo.

4. Do not use acrylic necklace displays.

Acrylic displays, although sturdy and highly reliable, may look too industrial for a minimalist necklace. That said, it's better to stay away from these.

Tip: Got no other displays but acrylic ones? Let your creative juices flow. Cover the acrylic surface with some linen or accentuate with lace. Even floral gift wrapper would do.

5. Use patterned displays.

Patterned displays allow these delicate pieces to be more noticeable, especially if they are really thin and small. Unlike the solid-colored ones, these tend to catch passers-by's eyes more effectively.

Tip: Choose patterns that will complement the design of the piece. For example, if the pendant has an animal design, you can go with animal patterns like the zebra display in the photo.