5 Summer-Themed Jewelry Display Ideas

Start welcoming summer’s warm vibes and bright days.

The fun times are back and with more folks keen to enjoy the season by going to beaches and traveling for vacation ー we did spend most of the year indoors after all ー many are also jazzed up to put together their vacation outfits and that includes shopping for accessories. 

This means you need to be sure you have the best seasonal jewelry display set up in your store. A new season’s fast approaching, summer’s about to heat up, so here are some ideas for you to try out and explore.

Beach/pool inflatables

No trip to the beach is ever complete without colorful inflatables, so why not bring that vibe to your store? You can create a setup with these fun toys and incorporate colorful beaded jewelry to complete the look. Your best jewelry display tools for this concept are those made out of wood especially ones in light colors.

#WD2965OK Wooden 4-Tier Jewelry Display Stand*

Music festival

The summer season is also the season of music festivals, and while this year’s gigs may be low-key compared to previous years that doesn’t mean you can’t bring in the same feels to your store. Time to crank up the volume and have a spot ready for glitter, colorful tank tops, denim short shorts, and sneakers. Don’t forget the colorful banners and artificial grass to make it truly feel like an outdoor music festival.

Your best jewelry display tools to use here are acrylic types especially those that come in neon.

#JWY329 Acrylic T-Bar Jewelry Organizer Display*

Surfer

Another great theme to build your display on is the surfer aesthetic. Think of Hawaii, surfboards, board shorts, and bikinis. With such fun and colorful props, you’re gonna have a ball recreating a beach scene at your jewelry store.

Since the surfing lifestyle is all about being one with nature, why not use jewelry displays in burlap for this particular theme?

Road trips

After being cooped up at home for so long we bet most would have “going on a road trip” as part of their agenda this summer. It’s a great theme to work on as many folks have missed out on this activity for a year. For props, better bring miniature cars, bags, and maps to your display.

Collapsible jewelry display tools would make for great props for this concept.

Fourth of July

Once the month of July rolls out, it’s time to bring out the red, white, and blue and celebrate Independence Day. Recreate a fun Fourth of July picnic at your store with folding chairs, a barbecue grill, and balloons. Remember also to highlight jewelry items in the holiday’s colors to complete the look.

*Available on the Nile Corp website.

The Different Types of Necklace Display Stands

These are your options for displaying your jewelry store’s necklaces. Use them well.

Looking to expand your jewelry business’ necklace offerings? You must be ready with the right necklace display stands and devices to best showcase them in all their beauty. The difference in designs in the different necklace display tools means you’ll have a variety of options to choose from that are ready for use on your concepts.

All of these types are available from our store and this article is your introduction to them.

#171-1-LNLTG Lay Down Necklace Bust Display, Dark Gray Linen*

Bust Display

One of the most common types of necklace display devices is the bust display. It mimics the neck area of a person, hence the name. Its special design helps customers imagine how the jewelry item will look on their neck and chest area. For better viewing, this particular tool’s display area is positioned at a slanting angle. It makes for a great countertop device and is often made out of wood and covered in linen such as silk, leather, velvet, and burlap.

#WDN68-WH Wooden Freestanding Necklace Display Stand*

Multiple Necklace Display

Style and convenience are things you can find when you use a necklace display device that can carry multiple pieces at a time. First of all, it is an economical choice as it can showcase more than one necklace at a time. Created with care and artistry, it also makes for a beautiful display piece that you can incorporate into your store’s retail setup, just like the wooden stand device shown here. 

#67-6 Necklace Display with Easel*

Easel Display

Another popular choice when shopping for necklace displays is easel-type displays. Similar to painting easels, jewelry display easels have a supportive frame at the back which keeps the device stay up. 

#189-7A Combination Necklace, Ring, and Earring Bust Display with Square Base*

Combination Display

Similar to a multiple necklace display device, combination display types can also carry more than one jewelry item, only it comes with features meant to hold other non-necklace jewelry items as well. It may come with fasteners or holders to keep the display items like earrings and rings in place. They make for great centerpieces in jewelry display sets at your store.

*Available on the Nile Corp website.

Why You Should Give DIY Jewelry Making a Shot

It’s a fun hobby that everyone should experience even once.

If you’re a jewelry lover looking for a new pastime to get into, why not give jewelry making a try? There are many reasons why you should take it up as a hobby. First of all, it’s the perfect time to DIY and create passion projects. It’s also an instant mood booster most especially if you already have something finished and it’s already proudly displayed on a jewelry display stand.

Here are five more reasons why we’re big fans of jewelry making and why we think you should be one too!

The sense of accomplishment after finishing a project

No matter what you’re into, it feels pretty great to see something you’ve worked hard at be all done and displayed. Just imagine seeing the new bracelets you made worn by friends and family or admiring the pairs of earrings you just finished making on an earring display rack? We all need a little serotonin boost these days anyway and this hobby can definitely give you that.

Lets you express your personal style

Have you ever found yourself shopping for a certain jewelry piece but no matter where you go, you just can’t seem to find the one that interests you enough to buy? You can easily solve that problem once you start making your own jewelry. You can simply pick out your choice of beads and crystals to make a jewelry piece that you will actually love.

You can cut costs

Looking for a way to save cash? You can do that once you decide to make your jewelry. Customized jewelry usually comes with a hefty price tag, so why not just make one of your own? That way it would truly be a personal project, one where you get control from beginning to end. From crafting the design to picking the materials to the actual product’s creation, you will be the boss all the way. 

You can earn from this hobby

Just as you can save some cash when you take up this hobby, you can also earn from this creative pastime. Again, you’ll be your own boss and you’ll get to decide on the designs, the material you’re going to use, and how many you will be making. It’s okay to start off small and begin selling your merchandise to family and friends. Once you’ve gained your footing, plus you’ve earned followers and referrals from your initial customers then you will start to see your business grow, which is again can be a great source of pride and encouragement. 

Allows you to flex your creative muscles

Whether you choose to profit or not from your venture, one thing is for sure: you will be challenged to come up with designs, and that is a good thing. Jewelry making or any other art form for that matter requires the makers to stretch their imagination and come up with something they can mold and shape to their heart’s desire. It makes for a great brain exercise and is something a lot of us can find a lot of use for.

5 Ring Display Ideas You Can Try

Choose the ones that best fit your jewelry shop’s needs.

One of the most popular jewelry items in jewelry shops is rings. A versatile piece that has come to symbolize relationships and life’s milestones, no jewelry business should be without this in their store’s offerings. 

We’ve already shown you jewelry display ideas for necklaces and earrings before, now be ready for some ring display tools and concepts to help you come up with concepts for your shop.

Simply click on their names to purchase. Happy shopping!

#BX2470R-SG Steel Gray Faux Leather Ring Display

For a ring display setup that exudes an elegant and masculine appeal, this is the one to try. Made out of wood and covered in gray faux leather, this is the perfect companion for industrial-inspired retail display setups. The beveled base makes it easy for customers to view the pieces inserted in each of its 12 slots.

#F42-2 (RW) Leatherette Ring Display with Rosewood Color Base

Yes, couple rings are a thing and you should be getting yourself one of these ring displays that showcase pairs. With its rosewood base and white leatherette cushion, this ring display stand exudes a classic and sophisticated flair. Plus, just like couples who want to secure their relationships with a ring that symbolizes their love and affection, this particular tool comes with metal ring clips to secure the rings in place. 

#RD-2453N Burlap Linen Ring Display, 3 Fingers

One of the best ways to display rings is with devices like this one which features these tube-shaped holders that resemble fingers. What’s more, it comes manufactured using environmentally friendly materials such as burlap, an organic fabric that’s known for its durability. It’s the perfect display prop for nature-inspired retail display setups.

#NDS1831 Fabric Covered Shoe Shaped Ring Display with Bowknot

If you want to add a little quirkiness to your shop, then this device is for you. With a look that screams retro and rock and roll, this shoe-shaped ring display tool in black and white will complete any rockabilly-themed jewelry setup. Beyond its design, it is also a functional piece as it can accommodate up to six rings at a time.

#201 Ring Pedestals Display Set

Grouping the same jewelry display devices together is a great way of showcasing the same jewelry types together. With rings, the best way to do this is with ring pedestals of different heights. The difference in heights is much more interesting visually and is bound to attract customers to your merchandise. 

  

5 Jewelry Retail Display Ideas You Can Explore at Your Store

Creativity is key.

There’s always room for reinvention in the retail business. Trends and consumer attitudes change with the times and entrepreneurs should be flexible to match them or else they’d be left behind. Upgrading your merchandise line is a must, and so does updating your shop’s retail display to keep things fresh.

If you’re due for an update, then you’re in luck! You know we’re always sharing with you jewelry display ideas and you will be getting some more today. Check to see if you need a fresh batch of earring display stands and necklace platforms as you will surely want to get new ones after this article. 

#SET6-W23 Dark Grey Vintage Jewelry Display Set*

Go for a mature and elegant look with black leather

Dark neutral shades like black and grey are no-fail choices when you’re trying to achieve a classic, sophisticated look. Gold pieces would definitely look great in this one, especially those with a stand-out gemstone. It’s a 12-piece set so you’ll have plenty of room to be creative.

#WD3331-OK 3Pcs Set Wood Stackable Display Riser Stands*

Create a combination display set with this trio of risers

Now let’s take a look at another jewelry display set, only this time it is created by combining different devices together. This style allows for even more freedom as you can combine different sets of tools to create a cohesive whole. 

In this sample, it was achieved by combining three wooden risers used as platforms for other jewelry display tools ー the two cone-shaped ring holders and the necklace bust stand shown in the photo. To give dimension to your setup, feel free to combine different materials but make sure they match.

#WD123D Stackable Antique Wooden Jewelry Tray*

Bring in the rustic vibes with antique wood

Go for the natural look with this wooden tray that you can use either as a table-topper or for showcasing inside a glass display counter. It comes in three colors: oak, brown, and coffee. It has 12 sections, perfect for displaying tiny jewelry items such as earrings, as well as individual pendants and stones. If you will be using this as part of a set, make sure to incorporate the colors of nature or use seasonal colors ー such as pastels for spring and earth colors for autumn ー to make it more beautiful and alluring to customers.

#DP032DT Twin Towers 10"W x 3 1/2"D x 15 1/2"H*

Look to architecture for inspiration

With a design that makes it look more like an engineering or architectural project, this earring display tower will bring in some industrial vibes to your displays. You can use display cards for showcasing your earrings as shown in the photo, but you could also simply use the holes to hold chandelier-type earrings in place.

#COP9092-WH Metal Wire Display (6 Hooks Top, 6 Hooks Under)*

Evoke ultra-feminine vibes with mannequin/doll-type stands

Finally, we think you should give this lovely display piece a shot. This A-shaped wire mesh stand is a pretty and eye-catching table-topper, perfect at capturing a younger set of consumers. While its design makes it stand on its own, don’t forget that it is a functional piece as well. The featured hooks can be used to display jewelry pieces that come in chains such as necklaces, bracelets, and anklets. Meanwhile, the inside part can hold bangles, as well as earrings (just make sure you use a display card with them) as well as rings.

*Available on the Nile Corp website.

5 Steps to a Successful Virtual Jewelry Presentation

Make sure you make a great impression online.

As the nation’s vaccination program continues to roll on, we’re starting to see the light at the end of the tunnel. We’ll soon find ourselves no longer donning masks and we can be with friends and loved ones once again without any worries. When that happens regular events like conventions and fairs can finally resume, and we’re sure the jewelry industry has great plans in store. For now, we’ll have to make do with doing things online like virtual trade shows and presentations. It might be your first time participating so we put together this article to help out.

For those not joining a virtual trade fair right now, this is also useful for those doing presentations for their online jewelry shops.

First of all, it’s not much different from doing in-person selling: you still need to have everything prepared ー from your merchandise to your chosen jewelry display stands and trays ー it’s just that you can safely do it in the comforts of your own home, and now here are the other things you need to know.

Have a script prepared or at least a list of points to focus on

Think of it this way: you wouldn’t do a school or work presentation without at least studying your notes and the same rule applies when you do a presentation for your business. Think about what you want to say, the points you want to highlight, and create a script as well as an outline for it. This will help you focus on the presentation at hand. Practice with a trusted loved one if you can so you two can work out any issue (if any) beforehand.  

Check your equipment to see if they’re working properly

Because you will be relying purely on your available technology, you have to make sure there will be no hitches to your presentation by double-checking if they’re working or not. Your essential tools are your computer/laptop, internet connection, video camera, microphone, and audio; optional would be a ring light. These will be the tools you will be using for your presentation. You may be expected to produce live content, a pre-recorded demonstration, a PowerPoint presentation, or a combination of two or all. If you have photos, links, or handouts then that will be much better.

Make sure your products and jewelry display tools are ready for presentation

Choose the ones that will best represent your brand the best. Check if your products, as well as your display devices, are in their best condition. Support tools that will bring out their beauty would be props and lighting fixtures so pick them wisely too.

Be ready with your communication channels to the public

This may also come in different forms such as live feedback during your presentation in the form of comments or a live question-and-answer portion after your presentation so they can probe you. This is a must as you would need to hear out your customers’ responses just as you would in an in-person presentation.

Use data to study the public’s response

Aside from these communication channels, you can use actual data to determine your success or not. This may come in the number of visits to your site, comments left on your social media pages, and actual sales figures that came out of your presentation. 

Make sure you have all the jewelry display stands and trays you need to have a successful virtual jewelry presentation, so go and visit Nile Corp today!

The Best Gifts for Jeweler Moms

A shopping guide for the most special women in our lives.

She taught you how to make your very first beaded friendship bracelet. Instead of going to a shop to have a broken clasp fixed on your necklace, she’s the one who would get to work at a moment’s notice ー no questions asked. The amount of jewelry and jewelry display stands on her work desk always leave you in awe. All hail the jeweler mom! 

If you’re still looking for ideas on what to get your mom this Mother’s Day, don’t worry as we’ve got you covered. Just click on their names to order.

#WSN-563 Beaded Neck Cord, 5mm

This elegant beaded neck cord is a versatile cord that can be used to create pieces that can be used during day and night, which makes this a great pick for any jewelers out there. Go for a bulk buy if you’d like! This comes in gold, silver, and red colors, so go ahead and mix them up or go for just one solid shade.

Gold Chandelier Component, 36mm x 32mm

For those making charm bracelets and dangling earrings, jewelry findings are simply God-send. We have them in different shapes, sizes, and finishes, so go and pick the ones your mom would love. We bet she’ll be so glad if you do.

#HOM331 Wooden Desktop Drawers & Craft Supplies Storage Cabinet

Jewelers would need a place to store all their pieces and tools, so this one would make for a great gift for them. It’s always helpful to have this within reach while they are hard at work so that no time is wasted. Each drawer contains a label holder so finding jewelry findings (pun intended) is easy-peasy.

#WD3600-WH Natural Wood Rotating Jewelry Earring Storage Display

There’s nothing more satisfying than seeing one’s works hung up and displayed proudly after working on a piece or two, and that can be done with this particular earring display stand. Made with intricate craftsmanship that’s bound to be appreciated by jewelers (who are craftspeople and artists themselves), it showcases the beauty of earrings in all their glory.

#JWD1103 3 Tiers Acrylic Display Risers for Makeup

Here’s another jewelry display device that we think your mom would love. It’s a perfect table-topper for its elegant look, plus it’s a versatile piece that can be used to display items other than jewelry.

Don’t you think mom deserves something special on her day? We’ve just given you a few ideas but there’s plenty more to find over at Nile Corp. Happy shopping!

How To Stay Competitive in the Jewelry Business

Never be complacent.

In a year unlike any other, another surprising turn of events happened within the jewelry industry: jewelry sales actually saw a rise in sales during the pandemic. Once state lockdown orders eased up, the well-to-do began to splurge on jewelry purchases.

This means that now more than ever, jewelry retailers must be more aggressive when it comes to targeting their customers. With tons of competition vying for their attention on and offline, what should jewelry entrepreneurs do? Look at the different areas of your business and see if they need improvements or a complete overhaul. Don’t be afraid to make the tough calls ー if you need to create a new marketing plan or replace your shop’s interiors and jewelry display concepts, do it.

Now here are some other moves you can try.

Make sure your website employs responsive web design

This simply means that your website is properly rendered on a variety of devices. Because people are no longer limited to just the desktop these days, your website must be designed in such a way that its visuals will not be compromised when viewed whether on desktops, laptops, tablets, or mobile phones. This ensures that your site’s elements will be in order wherever and your visitors will have an easy time navigating your site.

Go for a niche market

To stand out, sometimes you would need to narrow down the scope of your target audience. There are plenty of options to choose from: weddings, ethnic, fair trade sourcing, those that cater to music and style subcultures, etc. Your entire branding must then revolve around your chosen niche and embodied by your store.

Going for a modern, minimalist aesthetic? This wooden jewelry stand will certainly fit in.

#WD1303-BR 3-Tiers Wooden Golden Aluminum Poles Jewelry Display Stand*

 

Offer personalized services

There are many jewelry buyers who are after unique designs and won’t just settle for what’s displayed on the counter. For them, they want something that no one else has, and that is certainly an opportunity that you should pursue. Custom jewelry in the form of new creations or simple engraving requests are services you can explore in your store.

Establish your brand online

When most folks are spending their time online, it makes sense for both budding and long-time jewelry businesses to be there where their target customers are. Aside from having a well-kept and responsive website, establishing your presence on social media is an excellent way to promote your services and have people get to know your brand. 

It’s best to choose social media sites that are highly visual and interactive like Instagram, Facebook, Pinterest, and Instagram. These platforms will allow you to showcase your merchandise through photos and videos. At the same time, they are great for reaching out to your market.

Speaking of photos, have your merchandise take the spotlight in this lovely easel display stand holder. Remember to take lots of photos so you can upload them to your social media pages.

#WDJ5033G 3Pcs Wooden Freestanding Necklace Easel Display Stand Holder*

*Available on the Nile Corp website.

6 Ways to Increase Your Jewelry Business’ Sales

Increase your earnings with these tips.

We here at Nile Corp are always on the lookout for ways we can help our customers in growing their jewelry businesses. From providing top-notch jewelry display devices to giving you ideas on the best ways to market your shop, we hope you are enjoying and learning from the articles we’ve put out so far! 

Now we are looking at another challenging aspect of having a jewelry business ー how to grow your shop’s sales. Let’s look at the ways below, shall we?

Develop a good rapport with your customers

Beyond knowing the ins and outs of a piece of jewelry or developing special skills to create exquisite pieces, there’s another important ingredient to having a successful business: a good relationship with your customers. This is a must for both brick-and-mortar as well as online businesses. Today’s consumers are much more likely to purchase when their desires are respected and they are treated as more than just dollar signs to earn from. 

Remember to always find a way to relate with your customers by asking the right questions, caring for their needs, and genuinely deliver good quality service each time. For sure they would not hesitate to avail items from your store and give in to repeat visitations in the future.

Be aware of issues that may arise from your sale of jewelry

There’s another reason why today’s consumers are unlike those of yesteryears. Many of them, especially the young ones, are much more aware of world issues where the jewelry industry may be involved in such as making sure they’re only purchasing conflict-free and ethically sourced diamonds.

First of all, it’s best to advocate for these humane and lawful means of sourcing by knowing about the issues involved. More importantly, make sure your suppliers and/or creations only follow these principles. Other issues that may be of interest to your customers (green initiatives, sustainability) can be reflected not only by the type of merchandise you choose to sell but also through the materials you use for your shop’s interiors and jewelry display devices. Environment-friendly options you can use are jewelry display tools made out of burlap or repurposed wood.

Invest in your shop’s branding

Having an identifiable name and brand makes you memorable and will help in boosting your sales. Take the time to come up with a brand voice that you will use as a guide when you’re planning for your shop’s marketing materials and initiatives. Likewise, when deciding on one, make sure it will appeal to the audience you are trying to attract.

Now, this process won’t be so easy especially because you would want to stand out from your competitors, so take the time to brainstorm it with your creative team or avail the services of a marketing firm or person to help you craft the one that’s best for you and the business.

Hold periodical events for discounts and special prizes

The public always loves a good bargain and they will travel and line up for miles to get one. Depending on your merchandise on offer and their supply, you can hold regular discount days or offer codes that slash your merchandise’s price in half or more. This can be a feasible initiative for online and physical stores alike and is a sure favorite of shoppers.

Tap the power of social media

Everyone is online these days, so why not go where the customers are? Posting pictures and videos on the most popular social media apps can definitely boost your sales when done the right way. As long as you produce great content and manage your brand’s reputation well online, there’s no reason why you should pass on the chance of going digital for your shop’s promotions.

Take the time to hear out the public’s sentiments

Whether you do this in person or online via the comments left on your social media accounts or even review sites, make sure to get to know your audience by knowing what they have to say about your product and service. Word of mouth can be a powerful driver for consumer behavior and you better believe people will be talking about you on the web, so listen and respond well to what you will find online and offline.

Good luck!