4 Reasons Why People Buy Jewelry

Every jeweler must know these things.

Have you ever wondered what it is about jewelry that makes people want to buy them? You may have already spent plenty of years in the jewelry business without ever considering their reasons for buying.

With the new year just around the corner, why don’t you take some time off to think about these things? An excellent period for reflection, may this spur you on to give better customer service and grow your business even more in 2021.

As a form of self-expression

They add spice to the outfits giving even the simplest clothes a little bit of an edge. In the various forms of fashion styles, jewelry plays a lot into defining the look of a certain style genre.

With this in mind, not only should your jewelry merchandise be aesthetically pleasing, but so does the way you display them around your store. Appeal to the sensibilities of fashionistas everywhere by putting together chic display setups using a variety of jewelry display tools like risers, stands, and easels.

To celebrate life’s milestones

More than taking on the role of accessories, jewelry has also served its purpose as a symbol to many of life’s precious moments. Engagements, weddings, and even graduations have been celebrated with rings. 

The way to approach customers buying for such reasons require special care unlike those buying regular jewelry. Make it a special moment by giving them your undivided attention, plus giving something a little extra like private one-on-one consultations when they come to your store.

For investment

Fine jewelry can be great investment pieces and some folks they choose to concentrate on jewelry items to invest in. These are customers with discerning tastes as they would want pieces that have timeless appeal.

Make sure you are offering them the standout pieces from your store’s collection. You may also offer perks such as after-sales service in the form of repair services and insurance.

For gift-giving 

Jewelry will always be a great gift. Whether it’s for a birthday, Christmas, or any other holiday, their beauty and appeal make them excellent choices to give to loved ones.

To accommodate such type of shoppers, jewelers must be ready to hear out their customers' questions and ideas to make appropriate recommendations.

Knowing the motivations of shoppers can immensely help jewelry businesses grow even more. We hope that through this article we will be able to become part of this growth in the coming year.

From all of us here at Nile Corp, we wish you all a happy and safe new year!

4 Retail Display Ideas to Best Showcase Jewelry

Create jewelry setups and concepts that attract the public’s eyes.

Selling jewelry is the business of selling beauty. From conception to creation up to the finished product, the creative process in making jewelry is wrapped around the idea of presenting something exquisite and precious. This extends to the selling part of the jewelry ─ beauty is still at the center if you want to make sure your merchandise appeals well to people. This means taking the time to present the jewelry in the best light possible with the use of the right jewelry display tools for showcasing. Not only that but choosing the right props, colors, and patterns matter too. Here are a few ideas we think you should try:

Pick your jewelry display tool’s material according to the jewelry to be displayed

When choosing which material to pick for your first jewelry display purchase, think about the jewelry item you plan to use it for. Delicate pieces are best suited to jewelry displays covered in fabric like those that come in velvet. For chunky jewelry types, they match up well with stands or platforms made of metal or wood. That’s because heavier jewelry can easily scratch or rip fabric-covered tools, so go with those made out of tougher material and built.

Go for colors that complement each other

Just like how we choose colors to match when dressing up ourselves, it’s important to mix shades that complement each other. Your goal when displaying jewelry is not just to make them look beautiful for buyers, but also to make them pop out.  

You can find out more about color theory and its application in design in this helpful article from Canva.

Think about how your jewelry display will look like with your store’s interiors

Take special notice of your existing furniture and walls when thinking about your jewelry display setups. You may be creating concepts that may inevitably clash with your store’s interiors, so observe your surroundings before making any decisions. Whatever jewelry display setup you choose to go with, they have to make sense for your store’s appearance.

Don’t forget to factor in how lighting affects your jewelry setups

Lighting can certainly make or break a jewelry’s appearance. Cool white lighting is best suited to use on silver jewelry as it can enhance its brilliance and shine. Meanwhile, to showcase gold pieces in the best light possible, go with warmer yellow tones as much as possible.

Why You Should Go for Necklace Display Stands

You’ll get your money’s worth when you do buy them for your store and home.

Freestanding Necklace Easel Display Stand Holder*

From a practical standpoint, necklace display stands will always be a wise investment for both jewelry stores and collectors alike. As a popular accessory, it is a prime purchase for many customers shopping for jewelry. It makes sense then to have several of them, but if you’re still not convinced of their value then let us show it here to you in this short article.

They make for good platforms to showcase necklaces

There are different types of necklace display tools available in our store and if you take a look at our selection, you would see that many are built to mimic the look of a person’s neck area.

Necklace Display Bust*

This is especially evident in the bust-type displays shown here. Shoppers can see what a particular necklace piece can look like on them without ever touching it ─ something that is especially important while we’re all still in the middle of the COVID-19 pandemic.

They have good aesthetic appeal

As people, we are naturally attracted to objects that are pleasing to our eyes. That’s why every item from our necklace display collection was made with this thought in mind. With their simple elegance meant to please even those with the most discerning tastes, one can clearly see the meticulous details imported into every finished stand.

Pink Fabric Covered Linen Necklace Chain Jewelry Bust Display*

They can serve multiple functions and carry different various types of jewelry

For those looking for more than just a necklace display stand, multi-function types (like the one shown below) serve their purpose by accommodating other jewelry items like earrings, stones, and bracelets. It is especially a wise buy for those with smaller jewelry collections as this all-in-one piece can hold all their pieces at the same time.

2 Tier Acrylic Rose Gold Mirrored Base with Storage Compartments*

They are sturdy and reliable

Whether you sell jewelry for a living or collect them as your prized possessions, you would want something that will last for a long time. We’ve already talked about the aesthetic value of these necklace stands, but another thing it can boast of is the craftsmanship that went into their creation. Made of sturdy material that can withstand long use, you can be sure Nile Corp’s necklace displays can stand the test of time.

Steel Gray Faux Leather Necklace Easel Display*

Come visit our site to see what else is in store for you!

*Available on the Nile Corp website

Customer Service Tips for Jewelers This Holiday Season

Make this a jolly holiday for you and your customers.

With the clock winding down to Christmas, people will be out and about shopping for gifts for their loved ones. While not as busy as in previous years, the 2020 holiday shopping season is still an important part of the retail calendar. This is no time to slack off, and so we’ve put together this short piece on how you can best manage your jewelry store’s customer service relations this holiday season.

Be attentive but don’t hover

An alert store attendant is much more welcomed by shoppers than someone who seems to be in their own world. However, too much presence and hovering around shoppers can be a source of annoyance and you might lose customers in the process. Tell your staff to be ready to entertain questions from customers but to avoid following them around the store.

Make sure your jewelry displays are ready for showcase

Part of providing good customer service is by making sure your store is in the right condition. This means shelves are filled with items in their proper places and at the right levels for easy viewing. Another thing to consider is the proper use of jewelry display tools to showcase the merchandise in the best way possible. Make sure they are placed correctly on their respective stands with no items falling off or askew in their positions.

Always be ready with a smile

A clean and orderly selling space will certainly be inviting, but a pleasant disposition from jewelry store attendants has the power to create sales. Making the shopping experience a pleasant one for everybody helps a lot in making sure the customer is satisfied with the product as well as the store's customer service.

As the old saying goes, “You can attract more flies with honey,” so remember your manners whenever and wherever.

Be ready with gift wrapping requests

A lot of folks will surely be shopping for their loved ones, so having a gift wrapping station will be of much help to customers. Take the load off their backs and give their purchases the utmost attention while they are being wrapped for easy gift giving.

Happy Holidays everyone!

How to Detangle Necklaces

Protect your precious collection with these tips.

Fashionistas know how crucial necklaces are to their style profile. Whether it’s a single piece or a bunch of necklaces layered on top of one another, they certainly add punch to any outfit they are paired with. No wonder they are prized possessions found in many stylish folks’ collections. Having the right necklace display and storage tools will certainly keep your pieces in pristine condition but they can easily get tangled up during use or if they’re not properly hung up.

If this is an issue for you then follow our tips below:

Provide lubrication

Necklaces can easily get knotted up without us noticing. Instead of tugging and pulling on them, what you need is a lubricant. You can use baby oil or massage oil for this, but those found in the kitchen work well too. Simply use a cotton bud soaked in oil to apply lubrication to your necklace to loosen them up. For knots that are hard to untangle, simply rub them with your fingers while applying more oil. Once you have accomplished your task, rinse off the oil residue with water and mild soap, then simply pat dry your necklace with a soft cloth.

Apply baby powder

Another beauty staple that can loosen up tangles is baby powder. Like oil, the powder can also loosen up knots and tangles by making them slippery. Simply sprinkle enough baby powder on your necklace's knots to let them loose. Again, remember to rinse your jewelry piece with water and mild soap then dry it with a soft cloth or paper towel.

Use a pin or needle to pick apart knots

Depending on how thick the chain or beads are in the necklace, you can also use simple household tools to resolve your problem. You can use something like pins or needles on delicate pieces, while for bigger-sized necklaces like bib types or beads, you can use a pen or screwdriver. Be careful not to put too much pressure while picking apart the knots as you wouldn’t want to accidentally destroy your necklace.

Choose the right jewelry display tool for your necklaces

Let’s go back to the first part of this article which talks about the importance of having the right display and storage tools on hand.

Sometimes we forget to take care of our necklaces when we carelessly toss them aside after use. If you’re using any other container or stand that’s not meant to hold necklaces then you will certainly see them getting tangled up with one another. The right necklace display stand, like this Freestanding Necklace Easel Display Stand Holder has tiered diagonal side slots which avoids the problem of having necklaces get on top of one another. Its angled plank also resolves that issue in a snap, so forget about using containers that do nothing for your precious collection and go with these types of stands instead.

 

Jewelry Display Ideas for the Holiday Season

Learn how you can make your merchandise stand out and glisten like the twinkling lights of Christmas.

With the bright twinkling lights of Christmas decorations, December becomes that time of the year where everything is bright and merry anywhere you look.  It makes perfect sense then to level up your jewelry display strategy during this festive month to match the surroundings. With a display upgrade, your sparkling jewelry sets and stocks will certainly fit in with the theme of the holiday season.

Not only that but because people are shopping for gifts for their loved ones, you need to find ways to get them to come to your store to buy gifts. Attractive displays will certainly bring in fine folks to your shop, so here are a few ideas you can try.

Whip out a Winter Wonderland-inspired display

Bring in the winter feels even if you’re celebrating the holidays somewhere where it doesn’t snow with displays that highlight your silver, white gold, and diamond pieces. You can also incorporate crystals into your setup as they resemble ice. Remember to add in decorative snow and snowflakes to set the perfect winter season. Go with cool tones such as blues if you’re going to incorporate colors to your display and you’ll be good to go.

Go for the season’s traditional colors of green, red, and gold

These colors are easy picks when it comes to holiday decorating. Bring in wreaths and gift boxes wrapped in the said shades to go with your gold and jewelry pieces with ruby and emerald as centerpieces. Pair them up with a bracelet or necklace display decked out in velvet to give your showcase a classic and elegant vibe.

Velvet Necklace Display Stand*

Turn your store into Santa Claus’ workshop 

Now, this would require a complete revamp of your store, but since it’s Christmas we can make time for merriment and celebrations, right? You can transform your store into something cozy like Santa Claus’ workshop. Throw on some Christmas decorations to bring in a homey feel to your store.

To incorporate your jewelry merchandise, you can add in Christmas-themed jewelry trinket holders as table-toppers to the scene.

Set the right atmosphere by playing Christmas tunes all day long

While this has nothing to do with retail display, the right tunes can greatly influence the mood of everyone in your store. Start playing Christmas carols, old and new, to further enhance your store’s ambiance. Keep the volume low but still audible so you don’t distract your patrons from their browsing.

*Available on the Nile Corp website. 

6 Engagement Ring Selling Techniques to Try

The essential advice that any jeweler must follow. 

Is there something to the cold weather and snow that makes people want to get engaged? Perhaps winter's festive holidays have something to do with the popularity of proposals during the Christmas and Valentine’s Day holidays. With this in mind, jewelry shops should be prepared to accommodate all those coming to buy engagement rings from them this season.

We’d love to help out businesses make the best impression on their customers, so that’s why we’ve put together this article to help them deal with engagement ring shoppers.

Be ready to probe and ask questions about their preferences

As this is just no ordinary piece of jewelry, for sure engagement ring shoppers will have some interesting stories to tell about what they and their partner would like. Let them describe what they’re looking for so you can make accurate recommendations.

Extend a helping hand for those unsure of what to get

Not all shoppers will be the same so also be ready with those who have no idea what to look for. Help them find the right ring by showcasing different designs and cuts that you think they will like. Offer a wide range of designs with different price points (asking straight out about their budget should be avoided) so they’ll have plenty of choices to pick from.

Make sure your merchandise is 100% ready for presentations

Selling jewelry, especially jewelry for special occasions such as engagement rings, will involve lots of inspections and close-up viewing. Therefore you may want to double-check your merchandise if they are in their best shape possible. Make sure there are no imprints anywhere and that they are sparkling as they should. You have to make sure also that their respective jewelry display tools and containers are in pristine condition.

Have a look at our site and see some of our jewelry packaging offers which you can use for your store’s collection.

Treat your customers with TLC

Every customer is of course special but engagement ring shoppers may need some extra care and attention. You may want to designate a special area in your shop when they do their viewings. Pick somewhere a little secluded so they can be afforded some privacy. Offering added treats such as beverages and a couch to sit on would make for a nice touch to your store’s customer service.

Be convincing but not pushy

Shopping should be a pleasant experience for both seller and shopper, so remain courteous, attentive, and knowledgeable as they may surely pose several questions towards you. It would help for you to know what you’re selling from top to bottom so you can make the right recommendations.

Thank them for their patronage once you close the sale

You may offer to give them complimentary customer support as an after-service promo, or at least try to get their information if your store is offering a mailing list or a loyalty program.  

5 Storage Tips to Avoid Tarnishing Jewelry

Make your precious jewelry collection remain beautiful for a long time.

Jewelry lovers would love to see their precious collection stand the test of time. It can be done with proper care and maintenance, but have you thought about how you are storing your beloved pieces? If one is not careful, tarnishing and blemishes may happen sooner than expected if the jewelry is not stored properly.

A lackluster piece on a jewelry display stand is not the sight anyone would like to see, so we’ve put together this article to help make sure your collection remains fine and spectacular for a long time.

Sort your jewelry pieces by metal type

Did you know that mixing the different metal types may lead to tarnishing? Now that you know, it’s time to sort your collection into the appropriate groups. Make sure to separate fine from costume jewelry, as well as the silver from the gold. Not only will this slow down tarnishing on your pieces, but it’s also a much more efficient way of organizing the jewelry you own. You’ll surely have no trouble finding particular items if you apply this technique.

We recommend jewelry trays with partitions, just like the one shown below, as suitable storage options to make this happen.

Acrylic Glass-Like Jewelry and Makeup Storage Box*

Keep your valuables dry

Moisture can quickly degrade the luster of your jewelry pieces. In fact, any kind of liquid, such as lotions, creams, or even sweat can affect jewelry pieces appearance-wise. Better to be safe than sorry, so remember to wipe your jewelry with a soft cloth before returning them back to their compartments.

Don’t expose your collection to high heat and humidity

The room you choose to display or store in your jewelry matters. In humid climates, it’s best to keep your precious collection in a cool and dry area as humidity can speed up the tarnishing process. You can include silica packets in your jewelry collection’s respective containers as they can absorb moisture. You may also invest in a dehumidifier and/or air conditioner to keep temperature and moisture levels at an optimum state.

When in doubt, keep it airtight

Add another layer of protection to your jewelry pieces by storing them in airtight or Ziploc bags. Just as moisture affects your jewelry’s surface, the presence of air may also cause the metal to oxidize faster leading to tarnishing. 

Go for containers with lined felt

Not only do they give an elegant touch, but storage carriers with felt lining like the one below can be used to also absorb moisture. The soft fabric used for lining may also prevent scratching, thus protecting your collection from damage.

Luxury Leatherette Crocodile Pattern Jewelry Box with Lock*

Once you are ready to use your pieces for wearing or showcasing on your favorite jewelry display tools, you’ll be glad you followed these steps to give them the care and protection they deserve.

*Available on the Nile Corp website.

How to Organize Your Jewelry Crafting Space

Organizing your workspace is easy peasy.

Have you been spending your lockdown days working on making jewelry? By now you might have already amassed a significant amount of supplies ー don’t you think it’s time to organize things and put some order into your supplies? This will certainly make things easier once you start on a new project.

From choosing the right jewelry display tool to learning storage techniques, this article can be your helpful little guide as you go through your jewelry-making journey.

Sort all your supplies into their respective containers

Because you’re working with small items, it makes sense to sort them and contain them into each of their respective storage devices. Jewelers like you deal with beads, chains, stones, and hooks for their work and they can be hard to spot because of their sizes. You can start by sorting them according to type then further sorting according to colors and their kind of metal. You can easily do this with the use of storage devices with compartments, such as the one below:

You’re better off with storage devices with clear tops (such as this one) so you can easily see where everything is at a glance.

For your other supplies such as wire cutters, you can simply have hooks installed by your work table so you can easily reach for them when needed. Likewise, having various jewelry display stands around your area to hold your finished and ongoing projects can help you, not just be in order, but also be inspired by your works.

Use containers proportionate to your supplies’ sizes

As you don’t want to spend a huge amount of time searching for stuff, it makes sense then to have storage tools to match the items they are holding. Don’t make it harder for you to locate items, so make sure your big items are in big containers while the small ones like beads are in their appropriately-sized containers.

Labels help a lot

Another way to make things easy for you to find is by labeling your supplies. Have it printed out clearly so you don’t spend a lot of time looking for things you need. Naturally, it makes sense then to make sure that everything is in the right place for this tip to work.

Invest in furniture with storage space

Tables with drawers below and on the side are excellent options so that everything you need will be within your reach. Most of those available in the market today are designed to be modular so you can make adjustments with the shelvings as you see fit. Walls offer another space for you to hang your items with the use of racks.

Keep it tidy

It won’t make sense to have all of these storage spaces if you don’t clean up after yourself after working. To avoid disarray and missing items, you need to return every item you used into their respective containers. 

4 Necklace Combination Displays You Need to Try Out Now

Showcase your store’s necklace pieces in the best ways possible.

2-Tier Acrylic Rose Gold Mirrored Base with Storage Compartments

If you’re after a versatile and reliable necklace display to showcase your necklace collection, why not give combination displays a try? These kinds of jewelry displays can be used to showcase necklaces alongside other types of jewelry. It’s the perfect choice for both personal collectors and jewelry business owners.

Check out the different necklace combination displays you can find here at Nile Corp.

Combination Necklace, Ring, and Earring Bust Display with Round Base

If you’re aiming for the luxurious look and feel of velvet and leather, then this should be your pick. Boasting a classic and elegant look, the stand is backed by a sturdy wood frame. It also comes with metal clips to hold earrings and rings. Necklaces are then secured in place by hooks located at the back. 

Buy it here 

Flocked Plastic Combination Necklace, Earring, and Ring Display

This is the perfect choice for those setting up pop-up shows or joining bazaars. The stand can be folded which makes it easy to carry during transport. Lightweight but sturdy, this particular jewelry display can accommodate a necklace, as well as a ring and a pair of earrings.

Buy it here

Combination Jewelry Display Set

For a different take on combination jewelry displays, this one is designed as a stackable tray set. Feel free to mix up different types of jewelry together with this one as it can accommodate several all at the same time. This comes in three colors: black, dark brown, and steel grey.

Buy it here

Champagne Pink Jewelry Display 9-Piece Set

This lovely and elegant combination jewelry display is perfect for creating centerpiece displays at stores. Marvel at its beauty which gives it a feminine and sophisticated vibe. It can accommodate many types of jewelry all at once: rings, earrings, bracelets, and watches. It’s already eye-catching on its own but when paired with the right group of jewelry, it can certainly take center stage in every store or home it is found.

Buy it here

Note: Accessories not included.

How Email Marketing Helps Your Online Jewelry Business

Make a plan to grow your jewelry business online.

The surge in online shopping due to the COVID-19 pandemic gave rise to more entrepreneurs, both new and old, trying out their luck on the internet. With many vying for attention from potential customers online, what are the things you can do to give yourself an edge over the competition?

If you’ve tried out social media, why not expand your marketing efforts to email? In this article, we’ll show you the ways it can prove to be beneficial to your online jewelry store’s success.

You’ll have a more personal relationship with your customers

Whether you choose to highlight your products, provide articles or multimedia content, or a mix of both for your email marketing’s content plan, you will inevitably develop a more personal relationship with your customers.

Recipients of your email marketing efforts are people who signed up to regularly receive them so from there you already know you’ve already captured an interested audience. Now you just have to make a way to keep them interested by giving them great content that will benefit your business and themselves.

Highlighting your products and announcing your store’s promos is a good start but you can also expand your content to something that provides value to jewelry owners, such as the proper care and maintenance of their pieces or the importance of having the right jewelry display tools for showcasing their collection.

It creates a direct link to your website

Take advantage of the links that you embed on the email marketing newsletters you send out to your customers. Using a banner or highlighted text, you can link existing specific pages on your website and have them be clicked by your newsletter’s recipients. Depending on your goals, this is a great way to create buzz for your business.

You’ll have an instant guestlist for your events

Occasionally you may want to put up events such as fashion shows or workshops to serve your customers. Narrowing down who to invite may be difficult but with your subscribers’ list, you can simply send them invites via email and chuck the guesswork out of the window.

Helps establish your shop’s brand

With a regular stream of content coming from you, your customers will have an easy time remembering your brand. With the consistent use of certain colors, tone, and logos in your communications, email marketing can be a great way of establishing who you are and what you have to offer to your public.

Whether you’re showcasing your merchandise in a promo email or in person, you need to have the right tools on hand to present them in the best way possible. Nile Corp has a wide range of display and storage devices that lets your jewelry merchandise take centerstage off and online.

Best Display Options for Bib Necklaces

Jewelry pieces as elaborate as these ones deserve only the best.

If you have a flair for dramatics and making a grand entrance then the look of bib necklaces is made for you. This is not the style you go for if you want to be understated ー just imagine an intricate necklace piece resting where you would normally wear a bib and you already have an idea what a bib necklace is. Such an intricate piece of work deserves to be displayed on an equally impressive necklace display tool.

Lucky for you, we have a few good suggestions in this article.

Black Zebra Print Large Necklace Display Bust

Most bib necklaces have a tribal-inspired look to them, which makes this necklace display bust with zebra print the perfect canvas for them. The bold colors and details of such type of necklace will definitely pop out against this black velvet-covered piece making this a wise buy for jewelry retailers and collectors alike.

Buy it here

Undyed Color 100% Organic Hemp Linen Covered Necklace Display with Easel

When displaying bib necklaces, make sure your choice of jewelry display tool is ready to take on the load. This kind of necklaces can be pretty bulky so stands with thin bars just won’t do. Instead, go for easels and bust-type displays as they can provide a much more sturdy foundation for your bib necklaces. Additionally, this is a greener, more nature-friendly option to go for as this is made from biodegradable products.

Buy it here

White Faux Leather Necklace Display with Rosewood Trim

If you’re looking for a simple, understated, but totally dependable jewelry stand, then this is the pick for you. Its monochrome front makes for the perfect canvass for a colorful and heavily-detailed bib necklace. You simply can’t go wrong as you won’t have trouble matching this to your store’s interior design.

Buy it here

Champagne Color Necklace Display Bust, Large

Going for a feminine aesthetic for your store? This pretty bust-type necklace display is definitely made for you. Covered in pink champagne leatherette, this will look lovely next to your high-end bib necklaces or those that are adorned with precious stones and minerals. This particular stand is not just all about the aesthetics though. With its wooden frame and block base, it is a practical and sturdy solution when it comes to displaying bib necklaces.

Buy it here

You simply can’t go wrong with these picks for your bib necklaces, so don’t forget to check them out by visiting our store. Let us help you find the right jewelry display and storage options for your business!

Jewelry Display Tips and Tricks for Online Shops

Transform clicks to earnings with jewelry showcases that make the online crowd go “wow!”

Whether you’re a newbie or already have a few years of online jewelry selling, your mind must probably be in constant work mode, trying to come up with ways to keep people’s interest. This is a good headspace to be in, especially now that more entrepreneurs started bringing their shops online. Jewelry display photos needed to be leveled up to keep the public’s attention much longer to earn sales, and now this article will show you tips that you can apply to your own store.

Look for inspiration online and offline

Ever noticed how fashion magazines do product layouts? Don’t be afraid to look for ideas when you’re trying to come up with photo concepts for your products. You may browse through world-renowned fashion magazines like Vogue and Harper’s Bazaar for ideas. If you’re sticking to online, these magazines also have digital versions that you can look up or you may visit Instagram and Pinterest for inspiration. 

You don’t have to necessarily completely copy their setups, but you can look at patterns and colors and choose the ones that make sense for your brand.

Explore video to give customers 36-degree views of your products

There are advantages to static photos, but they can’t entirely show the beauty of your products. Give your online shoppers the same experience as an in-store viewing with 360-degree views. Whether you choose to go with a model or a jewelry platform for presentation, 360-degree videos can showcase the complete details of your precious merchandise. 

Invest in good camera equipment

Photo clarity is of the utmost importance when it comes to photographing jewelry for display online. You need to be able to capture even the tiniest details when shooting jewelry pieces while they are perched on your chosen jewelry mannequin or stand. Having the right camera in the right settings, along with the right equipment (tripod, camera remote, lights, box) can make this possible. 

Extend your products reach to social media

Take advantage of the many opportunities that today’s digital landscape gives its users. Social media channels such as Instagram, for example, provide plenty of chances for you to showcase your products outside of your store. Aside from static photos, you can create videos using the Stories feature, as well as tap influencers to promote your product on their pages. Setting up an Instagram Business account also lets you use the feature called Instagram Shopping. This allows business owners the ability to tag specific items in their product photos which indicates their prices, as well as direct links to their respective product pages in your online store.

Success online depends on hard work, creativity, and excellent customer service. Plus, having the right supplier-partner doesn’t hurt either! With Nile Corp by your side, you can be assured of only the right jewelry display tools and supplies that will help you reach the top.

4 Ways to Showcase Stud Earrings

These classic jewelry items also deserve their time in the spotlight.

Photo by Sabrinna Ringquist on Unsplash

A go-to fashion staple, stud earrings are simple and classy jewelry options fit for all ages. While big and bold earrings may sometimes take the spotlight away from these miniature beauties, there’s a reason why jewelry lovers and style mavens always have a few pairs in their collections. Simply put, they are a must-have for any jewelry shop to have. Find out how you can best show off these earrings in this article.

Careful grouping is key

It’s easy for a pair or two to get lost in the shuffle if you decide to group stud earrings together. You can resolve this issue by grouping together earrings that have different shapes and designs that would still match well together. You can also sort stud earrings with the same designs together by displaying them in different colors. You can apply that technique by putting individual pairs of stud earrings in something like this angled earring display stand placed side by side.

Earring Display Stand for Stud Earrings*

Neutral colors work well for colorful studs and stones

The contrast between neutral backgrounds and colors always work when you want tiny stud earrings to pop out of a canvass. Avoid patterns at all costs as they can easily overwhelm daintier jewelry pieces.

12 Pcs Set Natural Wood Earring Cards*

Keep a sense of balance all the time

Just as you wouldn’t use a busy backdrop for displaying stud earrings, you also wouldn’t want to pair your tiny pieces with big and bold accessories. You can, however, pair up your stud jewelry with a few chandelier pairs, but remember to choose those with soft details and thin widths. Avoid items that will overwhelm the small ones you want to show off.

White light favors your jewelry merchandise

If you’re thinking of getting lighting fixtures, choose those LED lights that emit white light as they are perfect for highlighting even the tiniest details. Warmer, yellow tones have a tendency to blur stones so you’re better off avoiding them.

*Available on the Nile Corp website.