How Email Marketing Helps Your Online Jewelry Business

Make a plan to grow your jewelry business online.

The surge in online shopping due to the COVID-19 pandemic gave rise to more entrepreneurs, both new and old, trying out their luck on the internet. With many vying for attention from potential customers online, what are the things you can do to give yourself an edge over the competition?

If you’ve tried out social media, why not expand your marketing efforts to email? In this article, we’ll show you the ways it can prove to be beneficial to your online jewelry store’s success.

You’ll have a more personal relationship with your customers

Whether you choose to highlight your products, provide articles or multimedia content, or a mix of both for your email marketing’s content plan, you will inevitably develop a more personal relationship with your customers.

Recipients of your email marketing efforts are people who signed up to regularly receive them so from there you already know you’ve already captured an interested audience. Now you just have to make a way to keep them interested by giving them great content that will benefit your business and themselves.

Highlighting your products and announcing your store’s promos is a good start but you can also expand your content to something that provides value to jewelry owners, such as the proper care and maintenance of their pieces or the importance of having the right jewelry display tools for showcasing their collection.

It creates a direct link to your website

Take advantage of the links that you embed on the email marketing newsletters you send out to your customers. Using a banner or highlighted text, you can link existing specific pages on your website and have them be clicked by your newsletter’s recipients. Depending on your goals, this is a great way to create buzz for your business.

You’ll have an instant guestlist for your events

Occasionally you may want to put up events such as fashion shows or workshops to serve your customers. Narrowing down who to invite may be difficult but with your subscribers’ list, you can simply send them invites via email and chuck the guesswork out of the window.

Helps establish your shop’s brand

With a regular stream of content coming from you, your customers will have an easy time remembering your brand. With the consistent use of certain colors, tone, and logos in your communications, email marketing can be a great way of establishing who you are and what you have to offer to your public.

Whether you’re showcasing your merchandise in a promo email or in person, you need to have the right tools on hand to present them in the best way possible. Nile Corp has a wide range of display and storage devices that lets your jewelry merchandise take centerstage off and online.