4 Necklace Combination Displays You Need to Try Out Now

Showcase your store’s necklace pieces in the best ways possible.

2-Tier Acrylic Rose Gold Mirrored Base with Storage Compartments

If you’re after a versatile and reliable necklace display to showcase your necklace collection, why not give combination displays a try? These kinds of jewelry displays can be used to showcase necklaces alongside other types of jewelry. It’s the perfect choice for both personal collectors and jewelry business owners.

Check out the different necklace combination displays you can find here at Nile Corp.

Combination Necklace, Ring, and Earring Bust Display with Round Base

If you’re aiming for the luxurious look and feel of velvet and leather, then this should be your pick. Boasting a classic and elegant look, the stand is backed by a sturdy wood frame. It also comes with metal clips to hold earrings and rings. Necklaces are then secured in place by hooks located at the back. 

Buy it here 

Flocked Plastic Combination Necklace, Earring, and Ring Display

This is the perfect choice for those setting up pop-up shows or joining bazaars. The stand can be folded which makes it easy to carry during transport. Lightweight but sturdy, this particular jewelry display can accommodate a necklace, as well as a ring and a pair of earrings.

Buy it here

Combination Jewelry Display Set

For a different take on combination jewelry displays, this one is designed as a stackable tray set. Feel free to mix up different types of jewelry together with this one as it can accommodate several all at the same time. This comes in three colors: black, dark brown, and steel grey.

Buy it here

Champagne Pink Jewelry Display 9-Piece Set

This lovely and elegant combination jewelry display is perfect for creating centerpiece displays at stores. Marvel at its beauty which gives it a feminine and sophisticated vibe. It can accommodate many types of jewelry all at once: rings, earrings, bracelets, and watches. It’s already eye-catching on its own but when paired with the right group of jewelry, it can certainly take center stage in every store or home it is found.

Buy it here

Note: Accessories not included.

How Email Marketing Helps Your Online Jewelry Business

Make a plan to grow your jewelry business online.

The surge in online shopping due to the COVID-19 pandemic gave rise to more entrepreneurs, both new and old, trying out their luck on the internet. With many vying for attention from potential customers online, what are the things you can do to give yourself an edge over the competition?

If you’ve tried out social media, why not expand your marketing efforts to email? In this article, we’ll show you the ways it can prove to be beneficial to your online jewelry store’s success.

You’ll have a more personal relationship with your customers

Whether you choose to highlight your products, provide articles or multimedia content, or a mix of both for your email marketing’s content plan, you will inevitably develop a more personal relationship with your customers.

Recipients of your email marketing efforts are people who signed up to regularly receive them so from there you already know you’ve already captured an interested audience. Now you just have to make a way to keep them interested by giving them great content that will benefit your business and themselves.

Highlighting your products and announcing your store’s promos is a good start but you can also expand your content to something that provides value to jewelry owners, such as the proper care and maintenance of their pieces or the importance of having the right jewelry display tools for showcasing their collection.

It creates a direct link to your website

Take advantage of the links that you embed on the email marketing newsletters you send out to your customers. Using a banner or highlighted text, you can link existing specific pages on your website and have them be clicked by your newsletter’s recipients. Depending on your goals, this is a great way to create buzz for your business.

You’ll have an instant guestlist for your events

Occasionally you may want to put up events such as fashion shows or workshops to serve your customers. Narrowing down who to invite may be difficult but with your subscribers’ list, you can simply send them invites via email and chuck the guesswork out of the window.

Helps establish your shop’s brand

With a regular stream of content coming from you, your customers will have an easy time remembering your brand. With the consistent use of certain colors, tone, and logos in your communications, email marketing can be a great way of establishing who you are and what you have to offer to your public.

Whether you’re showcasing your merchandise in a promo email or in person, you need to have the right tools on hand to present them in the best way possible. Nile Corp has a wide range of display and storage devices that lets your jewelry merchandise take centerstage off and online.

Best Display Options for Bib Necklaces

Jewelry pieces as elaborate as these ones deserve only the best.

If you have a flair for dramatics and making a grand entrance then the look of bib necklaces is made for you. This is not the style you go for if you want to be understated ー just imagine an intricate necklace piece resting where you would normally wear a bib and you already have an idea what a bib necklace is. Such an intricate piece of work deserves to be displayed on an equally impressive necklace display tool.

Lucky for you, we have a few good suggestions in this article.

Black Zebra Print Large Necklace Display Bust

Most bib necklaces have a tribal-inspired look to them, which makes this necklace display bust with zebra print the perfect canvas for them. The bold colors and details of such type of necklace will definitely pop out against this black velvet-covered piece making this a wise buy for jewelry retailers and collectors alike.

Buy it here

Undyed Color 100% Organic Hemp Linen Covered Necklace Display with Easel

When displaying bib necklaces, make sure your choice of jewelry display tool is ready to take on the load. This kind of necklaces can be pretty bulky so stands with thin bars just won’t do. Instead, go for easels and bust-type displays as they can provide a much more sturdy foundation for your bib necklaces. Additionally, this is a greener, more nature-friendly option to go for as this is made from biodegradable products.

Buy it here

White Faux Leather Necklace Display with Rosewood Trim

If you’re looking for a simple, understated, but totally dependable jewelry stand, then this is the pick for you. Its monochrome front makes for the perfect canvass for a colorful and heavily-detailed bib necklace. You simply can’t go wrong as you won’t have trouble matching this to your store’s interior design.

Buy it here

Champagne Color Necklace Display Bust, Large

Going for a feminine aesthetic for your store? This pretty bust-type necklace display is definitely made for you. Covered in pink champagne leatherette, this will look lovely next to your high-end bib necklaces or those that are adorned with precious stones and minerals. This particular stand is not just all about the aesthetics though. With its wooden frame and block base, it is a practical and sturdy solution when it comes to displaying bib necklaces.

Buy it here

You simply can’t go wrong with these picks for your bib necklaces, so don’t forget to check them out by visiting our store. Let us help you find the right jewelry display and storage options for your business!

Jewelry Display Tips and Tricks for Online Shops

Transform clicks to earnings with jewelry showcases that make the online crowd go “wow!”

Whether you’re a newbie or already have a few years of online jewelry selling, your mind must probably be in constant work mode, trying to come up with ways to keep people’s interest. This is a good headspace to be in, especially now that more entrepreneurs started bringing their shops online. Jewelry display photos needed to be leveled up to keep the public’s attention much longer to earn sales, and now this article will show you tips that you can apply to your own store.

Look for inspiration online and offline

Ever noticed how fashion magazines do product layouts? Don’t be afraid to look for ideas when you’re trying to come up with photo concepts for your products. You may browse through world-renowned fashion magazines like Vogue and Harper’s Bazaar for ideas. If you’re sticking to online, these magazines also have digital versions that you can look up or you may visit Instagram and Pinterest for inspiration. 

You don’t have to necessarily completely copy their setups, but you can look at patterns and colors and choose the ones that make sense for your brand.

Explore video to give customers 36-degree views of your products

There are advantages to static photos, but they can’t entirely show the beauty of your products. Give your online shoppers the same experience as an in-store viewing with 360-degree views. Whether you choose to go with a model or a jewelry platform for presentation, 360-degree videos can showcase the complete details of your precious merchandise. 

Invest in good camera equipment

Photo clarity is of the utmost importance when it comes to photographing jewelry for display online. You need to be able to capture even the tiniest details when shooting jewelry pieces while they are perched on your chosen jewelry mannequin or stand. Having the right camera in the right settings, along with the right equipment (tripod, camera remote, lights, box) can make this possible. 

Extend your products reach to social media

Take advantage of the many opportunities that today’s digital landscape gives its users. Social media channels such as Instagram, for example, provide plenty of chances for you to showcase your products outside of your store. Aside from static photos, you can create videos using the Stories feature, as well as tap influencers to promote your product on their pages. Setting up an Instagram Business account also lets you use the feature called Instagram Shopping. This allows business owners the ability to tag specific items in their product photos which indicates their prices, as well as direct links to their respective product pages in your online store.

Success online depends on hard work, creativity, and excellent customer service. Plus, having the right supplier-partner doesn’t hurt either! With Nile Corp by your side, you can be assured of only the right jewelry display tools and supplies that will help you reach the top.

4 Ways to Showcase Stud Earrings

These classic jewelry items also deserve their time in the spotlight.

Photo by Sabrinna Ringquist on Unsplash

A go-to fashion staple, stud earrings are simple and classy jewelry options fit for all ages. While big and bold earrings may sometimes take the spotlight away from these miniature beauties, there’s a reason why jewelry lovers and style mavens always have a few pairs in their collections. Simply put, they are a must-have for any jewelry shop to have. Find out how you can best show off these earrings in this article.

Careful grouping is key

It’s easy for a pair or two to get lost in the shuffle if you decide to group stud earrings together. You can resolve this issue by grouping together earrings that have different shapes and designs that would still match well together. You can also sort stud earrings with the same designs together by displaying them in different colors. You can apply that technique by putting individual pairs of stud earrings in something like this angled earring display stand placed side by side.

Earring Display Stand for Stud Earrings*

Neutral colors work well for colorful studs and stones

The contrast between neutral backgrounds and colors always work when you want tiny stud earrings to pop out of a canvass. Avoid patterns at all costs as they can easily overwhelm daintier jewelry pieces.

12 Pcs Set Natural Wood Earring Cards*

Keep a sense of balance all the time

Just as you wouldn’t use a busy backdrop for displaying stud earrings, you also wouldn’t want to pair your tiny pieces with big and bold accessories. You can, however, pair up your stud jewelry with a few chandelier pairs, but remember to choose those with soft details and thin widths. Avoid items that will overwhelm the small ones you want to show off.

White light favors your jewelry merchandise

If you’re thinking of getting lighting fixtures, choose those LED lights that emit white light as they are perfect for highlighting even the tiniest details. Warmer, yellow tones have a tendency to blur stones so you’re better off avoiding them.

*Available on the Nile Corp website.

How to Generate Black Friday Buzz for Your Jewelry Shop

 What you need to do to stand out in this shopper’s holiday.

Black Friday in 2020 may be vastly different from all the previous Black Fridays but that’s no reason to rest easy this year! While the COVID-19 pandemic created new challenges to retailers everywhere, many learned to be flexible and adapted to the current climate. Entrepreneurs from different industries shifted their business to the digital sphere which led to a boom in online shopping and deliveries. All of a sudden more people chose to remain at home and did their shopping online. That may very be the same scenario when Black Friday arrives this year, but we’re sure plenty will still continue with the tradition of shopping in person.

Whether you’re sticking to digital for now or readying your brick and mortar for holiday shoppers, here are some tips to help you market your jewelry items for the big day.

Make sure your merchandise look their best online and offline

This is the perfect time to take stock of your inventory and see which ones you will be including in your sales promos. It could be a mix of old bestsellers, some hard-to-sell items that may generate interest in Black Friday shoppers, and new designs that you’re keen to launch on the day.

Next, you need to make sure you’re showcasing them in the best light possible by using high-quality jewelry display tools. Capture the attention and imagination of shoppers whether online and offline using great retail setups. If you will be selling at a physical store, it’s a good idea to take on themed displays to highlight your jewelry merchandise. If you'll be selling online, taking good care to create beautiful product photos and fashion shoots are the keys to success. 

This elegant bust-type necklace display stand will make for an excellent holder to showcase your store’s necklace collection both in-store and on the internet.

Pink Fabric Covered Linen Necklace Chain Jewelry Bust Display

Come up with sales promotions to offer shoppers awesome deals

Black Friday is the day of monumental retail promos and gimmicks guaranteed to get customers to shop till they drop. A little bit of creativity goes a long way when trying to win over buyers and keeping them away from your competitors. Here are just some of our ideas off the top of our heads:

1. Flash Sales

While Black Friday is an all-day bargain hunting affair, you can designate certain hours on Black Friday or even days before the holiday to conduct flash sales. Here’s where you offer certain items whose prices are already low at even lower prices. (“Get this charm bracelet at 85% off between 1:00 pm - 3:00 pm only!") The time limit will certainly generate excitement and push people to go ahead and buy your product.

2. Voucher Promos and Codes

Be ready to offer shopping vouchers that buyers can use to get bigger discounts or gifts to go with their purchases. This can be successfully distributed as e-vouchers on your social media accounts or set up as codes that customers need to use to enjoy the promo.

3. Free Giveaways

You can set it up so that shoppers who hit a certain amount get free gifts such as jewelry display sets to accompany their purchase or after-sales servicing like jewelry cleaning and repair.

Create content to promote your Black Friday offers

Once you’ve settled on the items you’re going to sell and the promos you will be offering, now’s the time to focus on promotions. Use any kind of platform, both online and offline, to announce your promos.

In terms of content channels, there’s plenty to choose from when marketing jewelry. Your best bets are image-heavy platforms like Pinterest and Instagram. You can try to post static images of teasers to entice your followers, or you can also use videos (Stories, Tik Tok) to generate buzz. You may also start posting photos of some items the customers can expect to see in your shop. This should be done weeks ahead of Black Friday and posted with regular frequency to help spread its reach, as well as to keep them top of mind amongst jewelry buyers.

Another useful platform to tap is email. If you are already using this as a marketing strategy, you may include the upcoming event in your newsletter’s regular content. 

Of course, traditional posters and signages can still help spread the word about your upcoming event

Remember to keep track of audience impressions to see if your campaign is working as it should or if you need to change or boost your promos.

We know Black Friday may come extra challenging this year, but don’t worry! Once you sit down to create a plan for the holiday then you can be ready to face any of its challenges.

5 Signs Your Jewelry Store Needs an Overhaul

Make sure your customers always see something fresh in your store.

Been hitting a slump in the sales department lately? Your jewelry store may be due for a little update soon. Keeping your customers interested will surely guarantee you a steady flow of income. That means making your store and its merchandise enticing and inspiring for them to come back time and time again, but how does one go about that?

From having spruced up jewelry display setups and stocks to revitalized storefronts and interiors, let’s look at the ways you can revamp and bring life back into your store.

Your jewelry merchandise isn’t selling well

Perhaps experimenting with new jewelry styles can give your shop the spark it needs. You can do this by reaching out to new suppliers and designers who can provide you with their jewelry handicrafts. There are many talented jewelry designers out there who are looking to expand their market and your shop may just be the one that helps them fulfill that goal.

If you are the creator of your merchandise, then why not take this as an opportunity to learn new things and designs that you can sell at your store?

4-Step Wooden Ring Organizer Cone Shape Ring Display

Your jewelry store starts to show its age

It may also very well be that you have a nice and attractive batch of merchandise on sale, but your actual store isn’t exactly inviting to customers. Have a good look at your retail space and see what needs to be repaired or replaced. Display tables and toppers that are falling apart will certainly turn off customers no matter how gorgeous the items that are being offered at your store. New fixtures and a fresh coat of paint and wallpaper may do wonders for your store’s operations. Likewise, if you need to upgrade your display tools then you can come and check our store to see your options. Clicking the link in the ring display photo above will take you to our wide selection of jewelry display stands and platforms. From earring display tools and rotating racks, trust us when we say that we’ve got you covered.

Your store is disorganized

Is every item where they should be or are shoppers having a hard time finding things? Having a cohesive theme for your store makes it an easy place to shop and something shoppers will certainly appreciate. Along with updating your store’s facilities, you must also make sure the layout of your store and the placement of products makes sense. Going with a solid aesthetic can certainly tie the whole thing together. Go with looks that ring true to your products and the customers that buy them and you will surely win them back in this area.

Your staff is demotivated

Have you checked in with your staff lately? Sometimes it’s the people manning your store that may be causing problems. Observe them carefully and take notice of any changes. Has the atmosphere in the store been dour or boring lately? In an unhappy workplace, employees aren’t able to give their all. They may just be going through the motions day in and day out and that can zap the mood of everyone in the store, staff member or customer alike. Have a talk with your people and find out the root of their issues and try to resolve it the best way you can. Listen and hear what they have to say as you might learn something you don’t know before.

You’re being overshadowed by competition

It can also be that nearby stores may be taking attention away from you. If that’s the case, then find out what clicks with them and the shoppers. Here’s where you might find out that they have much more attractive storefronts, and in that case, you may want to concentrate on designing a window display that’s attractive. You can incorporate several design elements such as mannequins, props, backdrops, and of course, jewelry display essentials that will showcase your merchandise in the best light possible.

We here at Nile Corp want to see you succeed in business and in life, so come back for our next installment of jewelry business tips.

6 Ways to Grow Your Jewelry Shop with Great Customer Service

 The best businesses care for their customers.

The key to having a successful business these days is not just through offering great products. Smart entrepreneurs and business owners know that it goes way beyond that ‒ they know that giving top-notch customer service is a must to stay afloat. Customers want to feel that the brands and stores they patronize care for them and they would make sure to continue supporting any establishment that does that for them. This should be the case for every type of establishment and with jewelry shops offering such high-value items for sale, all the more that they should offer top-notch customer service to their clients.

Let’s look at the many ways you can do to take your jewelry shop’s customer service to the next level.

Offer them rewards and promos

These offerings may come in the form of discounts or additional gifts, like a special jewelry display stand, that they will receive upon purchase of a certain item or amount. You may also offer those buying your high-value items with added professional services like cleaning and maintenance warranty.

This encourages people to purchase more from your store in the hopes of acquiring these give-aways.

Luxury Sleeved Necklace Box*

Treat your merchandise like the precious items that they are

Another way to show excellent customer service is by making sure your merchandise is well taken care of. This means you are showcasing them in the best ways possible with the use of high-quality jewelry display tools. There are lots of display stands that you can use ‒ from earring display racks to bracelet platforms ‒ to create beautiful setups that entice and inspire.

Large Metal T-Shaped Earring Display Stand*

This kind of service can be extended to how you package your items once purchased. Choose chic jewelry boxes as packaging to give your precious merchandise the care they deserve.

Open yourself to customer feedback

Whether it’s the good kind of feedback or a complaint, your business must be ready to answer these types of responses from your customers. Aside from training your staff to know your products from top to bottom so they can answer questions in-store, having an online channel where people can leave comments shows you value their opinions. Remember though the importance of a quick turn-around for queries and comments posted online so that customers (or potential customers) know you are serious about accepting their inputs.

Let them feel special with grace and courtesy

A bad remark or a snooty attitude can certainly make anyone feel unwelcome, so make it a point to treat your customers with respect. A smile and a warm sincere greeting can certainly go a long way when you’re trying to make your customers valued. You can extend this kind of service by directing them to a cozy area in your store where you can showcase them your jewelry collection while providing them with snacks and refreshments.

Provide value-added services for after-sales

You would want to remain top of mind for your past customers and you can do this by providing them additional services that complement their purchases. It can be in the form of cleaning and repair services, early access to new collections and promos, or special discounts during their birthdays.

Create multiple channels for purchasing

In today’s world, shoppers would love to be provided with opportunities to shop online or in person. Make sure to find ways that this is made possible by offering shopping in both your physical and online stores (if you have both). Providing multiple payment services can likewise help out customers and is something they are sure to appreciate greatly.

*Available on the Nile Corp website.