How to Display Bracelets for Sale

Make your bracelets pop and capture your customers.

Bracelets are a popular choice for jewelry lovers and fashionistas, so it makes sense to have them in your jewelry store. Versatile enough to be paired with both casual and formal styles, bracelets liven up any outfit they get paired up with. We’re sure they’ll be a hit with your customers, that’s why we’ve put together this guide to help you show them off in the best way possible.

Take a few minutes to level up your retail jewelry display skills in this article and learn how to showcase bracelets, as well as anklets and bangles.

Keep them looped

Because bracelets and similar types of jewelry wrap around body parts, in order to show them properly, they also need to wrap around when on display. Depending on how thick they are, choose the appropriate jewelry display tool for balance.

Go for a metal hanger-type of jewelry organizer like this one for thin and dainty pieces:

Metal Jewelry Display Jewelry Stand Hanger Organizer*

For thicker pieces, go for a holder that’s sturdy enough to contain the bracelet or bangle without toppling over:

Wooden 2-Tier Bar Bracelet Bangle Jewelry Holder*

Lay them out to fully showcase the details

Another technique to try would be to lay them out using a flat tray or a curved platform. This is especially perfect for bracelets with intricate designs like charms so that viewers can see all sides and details in one look.

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Combine different bracelets with similar looks and aesthetics

Your jewelry display combinations must make sense to be fully appreciated. That means the pieces you put together must pair up well and not clash with one another. For example, chunky costume jewelry bracelets would look awkward when paired up with a chain link-type of bracelet. You can try out different combinations first and see which ones look right together before displaying them to the public.

Rotate your displays often to keep them looking fresh

In order to sustain your customers’ interest in your merchandise, make sure you’re replenishing or at least rotating your displays to keep them from going stale. We’ve talked about combining bracelets as a technique for displaying your merchandise, but you can also combine bracelets with other types of jewelry pieces like earrings to create sets. You can also create themed displays or areas around your store to set up drama and interest in your products.


*Available on the Nile Corp website.