4 Ways to Spruce Up Your Retail Display this 2020

Welcome the new decade with ideas that will take your business up a notch.

The start of a new year is a time for new beginnings, which makes it an excellent time for upgrades and changes. Everyone is simply in the mood to better themselves, and as an entrepreneur, why not do the same for your precious merchandise?

Jumpstart 2020 by learning a few retail display tricks to boost sales for your store.

Make your retail display reflect your brand

If you haven’t gotten around to working on your store’s branding, the start of a new year is a good time to do so. It’s what sets you apart from your competitors; that quality, look or feel that makes you instantly recognizable from a sea of similar stores.

From your name down to the colors and typeface you use for your marketing materials, everything should be consistent and reflect a common theme. Likewise, your store’s brand should also be reflected in how you display your merchandise. Whether you’re going for an elegant look or a more eclectic one for your brand/store, your display showcase and setup should reflect this.

Invest in good signages

You must let the public know what you have to offer, and signages can do that for you. Make it a point to have indoor and outdoor signages and make sure they are of top-notch quality and relevant. You can choose from billboards, digital signages like those that use neon LED, or even an old school chalkboard will do. Again, you just have to make sure they are appropriate for the season (outdoor chalkboards are great during the spring and summer months, but no so much during winter) and are consistent with your brand.

Make adjustments to make browsing easier for customers

Think of this advice like feng shui for retailers – rearranging placements around the store may bring in good luck and great fortune because they bring in more sales to your business.

Upgrading your jewelry display cases, for example, can make a whole lot of difference if customers can browse comfortably. Check your glass display cases now, and see if they are 42 inches in height, which is just the right size for easy and comfortable browsing.

You can also create tableaus composed of special items you want to highlight to create more drama and interest to your merchandise.

Create “Instagrammable” nooks around your store

Spaces that invite people to take photos that are eventually posted on social media is a way to advertise your goods to a broader range of audience. This can be achieved with beautiful furniture, interesting signs, and colors that a well-executed and inviting. Don’t be afraid to experiment, but it’s best to consult an interior designer to make sure you do it right.