Helpful Tips and Techniques to Selling Engagement Rings

Engagement ring shopping can be a stressful affair, but it doesn’t have to be that way.

Jewelers are every future grooms’ (or in some cases, brides’) best friend. Known for their expertise on jewelry, they must know everything there is to know about helping their customers make the perfect choice for such a momentous occasion.

If you’re new to the business and would like to learn the tricks of the trade, read on to learn more.

Make sure the displays are well-presented.

Remember to make your jewelry display look as enticing as possible to make a sale, so make sure you present them in the best way possible. Keep things elegant, neat, and well-maintained. Avoid clutter as much as possible. Make sure your merchandise is kept tidy by steam cleaning.

Lend a helping hand to the customer.

Engagements are joyous occasions, but the steps leading up to it can be pretty stressful. Particularly for the nervous, first-time future groom (or bride), the experience can be overwhelming. Be there to give gentle support during this milestone. Ask about their preferences and do your best to fulfill their wishes.

Be prepared to deal with different customers.

Some customers may already have a design in mind, while others may have zero expectations or preferences when they come into your store. In such situations, it’s important to be flexible and open to these two different types of customers. Always be ready to come up with suggestions when asked for your opinion about the 4Cs: Cut, Color, Clarity, and Carat Weight. Ask questions if needed.

Thread the money talk carefully.

It’s better to ask about a price range instead of an exact amount to give yourself a bit of flexibility when the time comes for you to make your recommendations. However, avoid asking the buyer if he/she is on a budget.

Go the extra mile.

Giving top-notch customer service should be your goal each time, but giving extra perks like offering to clean the jewelry they’re wearing or refreshments wouldn’t hurt. It shows you value their time and effort for visiting your store.