Your Top Must-Haves for Your Home Jewelry Workshop

Start this venture on the right foot with the right tools.

Whether you’re doing it as a hobby or for profit, jewelry making is a fun pastime that the young and old can certainly indulge in. Not only is it a great way to bond with the family, but it also helps build one’s creativity, kinesthetic abilities, and mental alertness. Likewise, it’s a nice way to destress which we all need at this point in our lives. 

Once you have gotten the hang of the craft, you’ll definitely feel a sense of accomplishment once you start to pile up your jewelry display stands with your masterpieces.

If you haven’t started shopping for your tools yet then let this article be your shopping guide. First of all…

Designate an area in your home as your workstation

Depending on how ambitious you are about to be with this project, your workstation can be your existing dinner table. This is enough if you’re going to be working on a small project. However, if you’re doing it long-term and with a huge expected output, you may need a dedicated work table for your jewelry making. If you don’t have a crafts area, your best bet is to situate it in your garage, basement, or even a separate structure such as a work shed. This helps with your concentration and you will now have a workspace all your own. Most important factors when choosing your workstation? Make sure it is well-lit and well-ventilated for your comfort while you’re hard at work with your projects.

Choose a sturdy table and chair

Speaking of comfort, make sure your work table and chair are adjusted at the most comfortable relative to your health. Thankfully, work tables with adjustable heights are now available on the market. Now with a chair, of course, you would want one that’s comfortable as you will be spending plenty of time hunched over while working on your creations. It’s best to go one with one that’s also adjustable.

#BP294 Wooden Jewelry Bead Tool Organizer*

Make sure you have the essential jewelry making tools on hand

First, be ready with an organizer that will keep things in place. This will ensure you can find the tools you need right away while you’re working on your desk. This organizer is good for your tools such as pliers, cutters, and saws. For your stringing materials and beads, look for storage devices with drawers, particularly one you can label so you can easily find your items. Once you have them ready, you may use this Craftsy list as a starting point for the tools you will be needing as you begin your jewelry-making journey. Your local arts and crafts shops or home improvement stores are great resources for these tools.

Don’t forget to invest in protective gear

Accidents will happen no matter how much we try to avoid them. As they are a part of our lives, one thing you can do is to be prepared by having protective gear while you work. 

Here are your must-haves so remember to put these into your shopping checklist:

• Heavy-duty work apron such as one made out of thick material such as leather.
• Safety goggles because you will be working with a lot of wiring, hooks, and basically plenty of pointed objects.
• An N95 mask to avoid inhaling hazardous materials.
• Closed-toe shoes to protect your toes from items being dropped on them.
• A hairnet or hair tie (if you have long hair) to keep them from getting caught in machines.

As your hobby or business grows, you can easily add more tools and materials to your workshop, but in the beginning, these listed items are enough. Good luck!

After-Care Advice for Newly Pierced Ears

Make sure you’re doing what you can to keep your ears healthy and safe.

Shopping for new jewelry is always a fun activity. Browsing an earring display stand one after another, and you might even find yourself wishing to get a new piercing after too many viewings. Don’t be hasty though about wanting a new piercing.

While body piercings have become commonplace these days, many may still be in the dark about the right way to properly take care of fresh piercings. This could be dangerous as infection could happen if the pieced areas aren’t cleaned the right way.

So before you book a piercing appointment, please read through our article to learn after-care techniques for newly-pierced ears. We gathered helpful and sound tips from experts such as the American Academy of Dermatology Association, as well as actual body piercers themselves. This piece also goes out to jewelry shops that offer piercing services. Make sure to share these tips with anyone who will be availing of your services.

Stay healthy and safe

While we’re all still living through a pandemic and there has been no shortage of health alerts to keep us all aware of medical and safety protocols to keep us virus-free, we’re here to say the same thing to you. Make sure not to go out if you haven’t had the vaccine yet, and if you had, remember to always your face mask. Licensed piercers would definitely have safety reminders in place which you must follow after your procedure. One of which is to keep yourself healthy by eating well and drinking plenty of water. Doing so will make the healing process faster. It is also important to keep your new piercings away from possible bumps, scratches, and irritations. If you need to make adjustments to your sleeping position to avoid the area from getting squished then that will be better. You can also start taking vitamin C and zinc supplements to help speed up your skin’s healing process.

Stick to the basics (water and soap) for cleaning

No need for alcohol which can often be drying and cause cracks to your skin which can, unfortunately, let in bacteria to your skin and piercing. Basic cleaning essentials like soap and water are all it takes. Oil-based soaps are most especially recommended as they can soften the pierced area and hasten the healing process. You may also use a saline solution for cleaning.

Make it a part of your regular cleaning practice

Depending on the area pierced, it will take a while for them to get healed, and so, you need to remember to keep up with their cleaning until they are fully well. To make sure you don’t forget it, incorporate cleaning your piercing into your daily hygiene practices (washing your face, bathing, brushing your teeth).

You can soften the area with petroleum jelly

Again, it’s best to go with the most basic household items, like petroleum jelly, to help you along with the healing process. Avoid using items such as lotions and moisturizers for this process. Likewise, when taking a bath be careful not to have toiletries such as shampoo, conditioner, or hair gel drip on the pierced area. That’s because a lot of these products contain perfumes which can further irritate and slow down healing. Ice also helps for depuffing swelled areas.

Do not remove the earrings for six weeks or more

You wouldn’t want your piercing to go to waste by closing up early, right? By keeping them on for two months or more, you are ensuring that the piercing will not close up, so make sure your jewelry stays put for the meantime. Depending on the part of the ear pierced, healing will definitely vary so please don’t forget to ask your piercer about your specific piercing concern.

Avoid swimming in bodies of water in the meantime

Is it safe to go back in the water soon after a piercing session? Wait until everything has healed first. Bodies of water are a great source of contaminants that can harm your new piercing. If this cannot be avoided, cover up your piercing with a waterproof bandage. Still, avoidance would still be your best course of action.

Observe your piercing’s healing process and take note of abnormalities if there are any

While some redness and swelling are normal,l anything unusual such as pus, rashes, and fever within 24 hours of the procedure is a cause for concern. If you observed these things, get to a doctor right away for diagnosis and treatment.

Let Nile Corp help you make the right decisions, not just when buying jewelry display tools, but also with matters such as jewelry marketing and for our buyers who are adding new jewelry and getting new piercings. Watch this space for regular updates and helpful information!

8 Necklace Types and the Best Necklace Display Tools for Them

Necklaces are top picks for many jewelry lovers and fashionistas.

As a staple piece in many style mavens’ closets, necklaces are must-have items in any jewelry entrepreneur’s merchandise. That means you will need plenty of necklace display devices to showcase them in the best ways possible. There are plenty of necklace types and styles to choose from and you should know the right tools to match with them.

Good thing you have this article right in front of you to help you identify each kind.

1. Choker

Choker necklaces, as the name implies, are designed to fit snugly to one’s neck. They are a popular necklace style and are best matched with off-shoulder tops. When it comes to jewelry display options, your best bet is a low-rise necklace bust display like the one shown below.

#171-1(LN) Undyed Color 100% Organic Hemp Linen Covered Lay Down Necklace Bust Display*

2. Pendant Necklace

Pendant necklaces are also some of the most popular necklace styles around. They certainly can be found amongst many jewelry lovers’ collections and even casual wearers alike. Pendant necklaces can be simple yet impactful depending on the pendant hanging from the piece’s chain link. Pendants come in many shapes and sizes such as individual gemstones (birthstones are popular picks), as well as gold or silver pendants that come in different forms. Another reason why they are popular with the public? They match well with almost all necklines making them a great accessory pick.

When choosing the necklace display stand for pendant necklaces, go by thickness as a factor. Thick chains need thick bars to properly support them so match accordingly.

3. Charm Necklace

While the previous example features just one pendant or trinket as a centerpiece, charm necklaces just like charm bracelets feature several pendants (charms). They usually feature thicker chan links than the usual necklace types or even their bracelet counterparts. Likewise, each charm is usually chosen by the wearer and often comes with significant meaning to them. A dainty jewelry organizer stand such as this one will look great and matches well with the romantic charms of charm necklaces.

4. Lariat

Lariats are pretty unique jewelry pieces as they do not come with the usual hook and clasp locking system that are common with necklaces. They take the shape of the letter “Y” with each end of the necklace knotted or looped for security. With this, it is the perfect accessory for low-cut tops and dresses. 

5. Chainlink

The simplest of all necklace types, chainlinks are necklaces that don’t have any additional stones or pendants hanging off of them ー put simply it is a minimalist piece of jewelry. It may come in different lengths and thicknesses and can be a versatile piece for both casual and formal wear. 

#WD1303-BR 3-Tiers Wooden Golden Aluminum Poles Jewelry Display Stand*

Both necklace types would look on most necklace display stands. Do take note of your necklaces’ length so they can be properly matched to the right jewelry display stands.

6. Twisted

Now, this is a fun design that is sure to be an eye-catcher. Twisted necklaces are usually made with beads or fabric by intertwining them to create a unique-looking jewelry piece. Intricate and most definitely interesting to look at, this type of design is usually seen in ethnic accessories.

7. Plastron

These are large, intricate pieces that can entirely cover the area above the bustline. They are bold dramatic pieces that are not meant for the wallflower. They can stand on their own so they are best paired with solid-colored outfits.

#218-1A-LNT Necklace Bracelet Display Stand, Tan Linen*

Again, it’s important to match the piece to the displayer. To achieve balance, dainty and simple jewelry pieces should be displayed on display stands with thin bars, while those with intricate designs and larger pieces can be showcased in stands with thicker carriers such as the example above.

8. Lavaliere

For fans of plunging necklines, this is the necklace piece for you. Lavaliere necklaces can be likened to chandelier earrings as they both feature drop-style centerpieces. They are best displayed on bust-type stands.

At this point, we can easily say that jewelry display tools can make or break a jewelry rental showcase. Make sure you’re getting the right attention from potential buyers by choosing the right devices for your merchandise.

*Available on the Nile Corp website

Our Top Jewelry Display Picks for Autumn ‘21

Welcome the new season with fresh retail displays.

The end-of-summer vibes can definitely be felt in the air as August comes to a close. Those lazy afternoons seem to stretch to infinity, reflecting your wish for your vacation to go on longer. But once the weather starts to cool down and the leaves start to fall, you suddenly breathe a sigh of relief because here comes another season to look forward to ー autumn.

We’ve previously talked about the need to constantly refresh your jewelry retail displays so that your customers will always have something new to look forward to. With a new season on the horizon, now is the perfect time to give your existing retail showcase a shake-up. From new bracelet and necklace display stands to anywhere in between, these are our top picks for the upcoming autumn season.

Simply click on the product names to order. It’s that simple.

#WDJ5033BR 3Pcs Wooden Freestanding Necklace Easel Display Stand Holder with Multiple Size

What comes to your mind right away when you hear the word “autumn”? You might say, “leaves in shades of brown, orange, and red that have fallen from trees,” right? So yes, you’ll be seeing those colors and lots of wooden jewelry display devices in this piece.

First is this set of necklace display stands that will, pardon the pun, stand out in any showcase. Take note of its interesting shape that resembles human figures which makes it intriguing as a table-topper. Likewise, the set fulfills a great design and layout rule which makes the whole thing a wise buy for any jewelry entrepreneur. We’re talking about the “Rule of Odds” which is a good design principle to follow. Basically, the rule states that to achieve balance in design one should always go by odd numbers when combining elements ー in this case, a set of three necklace display stands. The two shorter stands on the side create a pleasing balance and make the tallest necklace stand in the center a focal point of the whole setup. Imagine the different eye-catching displays you can create when you order multiple sets of this product for your store!

#WDR3612 4 Step Wooden Ring Organizer Cone Shape Ring Display Cone Ring Tray Finger Ring Stand Wooden Jewelry Display Ring Holder

Another thing that reminds us of autumn is that Halloween is just around the corner, so in honor of one of the most fun holidays we offer this wooden ring organizer. The cone-shaped holders simply remind us of pointed witches’ hats! We think this particular device would make for a lovely addition to any Halloween-inspired set-piece, perhaps by showcasing horror-inspired jewelry that features bats, spiders, and skulls? Be ready to showcase a large collection though as this can hold up to 16 rings at once.

#WD1303-BR 3-Tiers Wooden Golden Aluminum Poles Jewelry Display Stand

We simply can’t wait for autumn to return to feel cool weather once again. We’re especially looking forward to days that are just chill enough to make you want to put on a snuggly scarf while indulging in a pumpkin spice latte. All this while the outdoors look like a painting filled with different shades of brown and of yellow and gold tones.  So we think this particular piece, with its wooden and golden-colored aluminum poles, would make for a great addition to any of your autumn-themed retail displays. It exudes a simple elegance that gives it a stunning and rustic character. Made from real wood, it is a dependable device for showcasing your bracelets, bangles, and necklaces. Give it a try and see what it can do for your store.

#WD3804 Antique Wooden 4 Tier Bracelet Display Rack

At a loss over which wood finish to choose? This one comes in three ー coffee, brown, and natural ー so you can choose from the options or pick all if you want. With its different finishes, you can achieve different retail display looks each time you use it for your store’s setups. Each bar is actually removable so you can easily slip on bracelets, bangles, necklaces, and watches to it. It also has a sturdy frame so it won’t be in trouble of toppling over.

#219-1AW (O) Single T-Bar Display

If you’re looking for a no-fail wood finish, go for oak. It features a sleek and undeniably lovely look which makes it a great device to show off your jewelry pieces. The single T-bar stand is your best option for carrying centerpieces in a set showcase. If you want to highlight jewelry types that hang such as bracelets, bangles, and necklaces, then this is the jewelry display tool you should go for.

#WD525CF 5 Pieces Wooden Multi Functions Jewelry Display Stands, Figurine Stand Risers, Coffee Color

Lastly, have a look at this 5-piece wooden jewelry display riser. This is certainly a wise buy for it allows you to play with your creativity. Use the different parts to create interesting patterns for display. Here’s another look that you can try out at your store:

What’s great about this particular product is that putting it away for storage when it’s not in use is a breeze. Simply stack them up and store them away for safekeeping. Give it a try and see the different setups you can come up with these risers.

6 Mantras Every Jewelry Entrepreneur Must Remember

Take the time to gather your thoughts and focus on the reasons why you do the things you do.

It’s been more than a year since our lives were upended by the COVID-19 virus. With lockdowns, closures, and uncertainty looming for a majority of the time, it is understandable for anyone to feel scattered and lost. While the arrival of vaccines offered a ray of hope, many are still looking at ways to recapture that once bright spark in their life and in their careers. We’re certain that you may have felt the same.

You may be surrounded by beautiful creations showcased on jewelry display devices every day as a jewelry entrepreneur but, let’s be honest, finding joy in those lovely pieces may have been hard to come by as of late. If you’re one of the many looking to recharge your passions for the craft, then this article would be of huge help to you. 

1. “I believe I can make my goals happen.”

The great thing about entrepreneurship is that you are in the driver’s seat and you can take it where you want to go. 

In the beginning, the planning part is the most exciting phase. Here’s where you plot out what jewelry merchandise, what jewelry display tools you would be using, what your physical store would look like, or if you are an online seller which platforms and website design you will be using, etc. Sure there will be missteps even if you’ve done everything by the book but just trust the process. Believe that your plans and goals will come to fruition.

2. “I am made of tough stuff.”

Just like the precious gems that adorn your jewelry merchandise, businesspeople are by nature known to be strong and resilient. This is because starting out on your own to launch a shop or service takes guts, so always remember that when facing challenges. You’ve already surpassed a big hurdle just by choosing to become your own boss, so give yourself credit on especially difficult days and believe that you can overcome the things that come your way.

3. “I will welcome each day with positivity.”

It always helps to have an optimistic outlook each time you start your workday. Treat each as a blessing and an opportunity to share your talents and help folks find their most cherished jewelry pieces. Once you’ve gotten yourself into this, you’ll start to notice each day becomes easier to bear: you become a more amiable boss and/or colleague, you’re able to give your 100% with customer service, etc.

You can start out small by making affirmations and by using these mantras to start your day.

4. “I am gonna stop when my body tells me to stop.”

Once you’ve got a burst of energy and you reach your productivity’s peak, overexertion can only be the result. While it’s fine to push through from time to time, it’s best to listen to your body and rest once you’ve started to feel aches and pains. Certainly, there are days when the store is so busy that you couldn’t take a breather even for just a second. If you find these days begin to pile up, learn to let go when it becomes too much. Take a step back, pause, and let others take the reins for a while.

5. “I will celebrate my wins, both big and small.”

Nothing beats the everyday thrill of experiencing little wins during a slow workday. Did one of your supply orders arrive earlier than expected? Got a great response from a client about a product you sold them? Celebrate them because as small as they may seem these “little” happenings can eventually add up to a habit of developing gratitude. It’s been said that cultivating an “attitude of gratitude” helps put us in a better state mentally and physically and these days we all need that kind of boost. 

So give yourself a pat on the back and celebrate all your wins no matter what they are each day. Additionally, you can share the gift of gratitude with your employees by praising them for good works done. Oh, and it won’t hurt if you give them a little bonus or two.

6. “I am offering something of great value.”

But what if celebrating your wins still can’t bring positive feelings back into your life? It might help to think about what your business truly means to your customers. Try putting yourself in their shoes to see things from their perspective.

A typical day for you may mean presenting rings to prospective buyers, but to them, it’s the day when they pick out the engagement ring they will be presenting to the love of their lives. Ever had a customer come in for an engraving? That special service may truly mean something significant for them as they can finally own a personalized piece of jewelry.

When you see things from this angle you can truly say you’re doing something truly remarkable in the lives of your customers. When you start losing sight of your goals or you’re feeling unmotivated, just think of these things to keep yourself on track and focused on your business goals.

These are just some simple mantras and exercises for you to try out so you can recalibrate and keep steadfast on the days ahead. Always remember that there’s always a light at the end of the tunnel, so continue to chug on, and never stop.

We here at Nile Corp are always gonna be rooting for you. From inspirational articles to jewelry storage and display supplies, we make sure to provide the best products and services to help every jewelry business reach the top.

How To Spot Genuine and Fake Gemstones

Be a wise jewelry buyer.

The beauty of a gemstone is undeniable, that is a fact, but can you tell which one is real or not? Whether you are a jewelry collector, seller, or maker, it’s advantageous for you to develop this skill. Wouldn’t you want to fill your jewelry display tools with only the genuine ones?

Before we do though, a definition of terms is in order.

Natural, Genuine, Synthetic, Simulated

Confused? Don’t be for these are just terms that retailers often use to distinguish the different types of gemstones that are available in the market.

Natural gemstones, as the name implies, are derived from nature without any process being done to them. They are the truly pure ones amongst the different types.

Genuine gemstones, on the other hand, are also real but have gone through some treatments to improve their appearance. They are also more affordable than the natural ones.

Synthetic gemstones are man-made but may share some qualities chemically and physically with natural ones. They are also otherwise known as lab-created gemstones. Some of those made, thanks to today’s technology, look so much like the natural ones that only gemologists can determine what type they are.

Finally, there are gemstones called simulated gemstones which are also man-made but unlike the synthetic ones they generally have different chemical components to the real ones. They can look like natural ones but have different properties. An example of this is the cubic zirconia which is meant to mimic diamonds though they are not identical chemically.

While there’s nothing wrong with purchasing the synthetic or simulated ones, here are the factors you should look out for if you’re only after the real ones.

A price that’s too good to be true

Some salespeople would tell you so many things just to get you to buy their products. It’s easy to fool impressionable people once a seller drops words like pure, natural, real but take heed once they say these things but the price seems unbelievably low. Chances are, they’re not the genuine ones that you are in the market for.

A stone that looks too perfect

Of course, we are all mesmerized by perfection and beauty. Doesn’t it thrill you to see a super polished gemstone, devoid of any imperfections, on showcase on your jewelry display stand? Alas, some of these gemstones may turn out to be too perfect to be real. The natural ones may have some color deviations or surface imperfections. Again, while there’s nothing wrong if you’re ok with the lab-made ones, real ones are all helmed by Mother Nature, and yes, they’re beautiful just the way they are, imperfections and all.

There are differences in clarity

Again, the synthetic ones because they are made in a lab were made to have zero flaws. So you would expect these types to have high clarity because they are meant to look that way. Meanwhile, natural gemstones were helmed by nature through the passage of years and have zero human intervention.

How to make sure you’re buying from a trustworthy seller?

Doing research is the key. There’s no other way to know at first glance that the person you are transacting is being truthful or not, so advance preparation is key. Doing research online is a good start. Yes, exactly what you are doing right now! But this is just the start. You can also check with industry organizations such as the American Gem Trade Association, long known as the nation’s authority in gemstones. Reputable sellers are members of the organization and they are required to abide by a strict standard of ethics and business practices.

The Better Business Bureau is another organization you can turn to and check for a gemstone seller’s or shop’s trustworthiness. With a mission whose “focus (is) on advancing marketplace trust,” they are a reputable nonprofit that you can turn to for information on businesses and whether they are complying to set standards which include honesty in advertising, transparency, and the protection of consumer’s rights.

Now if you’re in the market for jewelry display devices that are top-quality and reliable, we are here to help! Head on over to Nile Corp and make your choice.

5 Jewelry Display Themes Based Around Social Media Holidays

Time to get viral with these concepts.

Is it just us or does 2021 seem to zoom by like a bullet train? With time going by so fast these days, you might be feeling a bit rushed to come up with new marketing gimmicks for your store in the remaining months of the year. 

Fear not, as Nile Corp is here to help. Let’s look at the social media holidays which you can apply to your in-store and online campaigns.

1. Photo Wall

August 19. World Photo Day #WorldPhotoDay

Feed on nostalgia with this social media holiday that celebrates the art of photography. You may dedicate a space in your shop for picture-taking and have your customers pose for photos. Feel free to encourage those who will participate to use hashtags for the event to help spread the word about your shop online.

You can evoke the same feelings by setting up a jewelry display setup that includes picture frames or polaroids amongst the props. You may pair them up with the #WD1303-BR 3-Tiers Wooden Golden Aluminum Poles Jewelry Display Stand, a bracelet, and necklace display holder that makes for a great table-topper device.

2. Jungle (or any animal habitat of your choice) 

September 4. National Wildlife Day #NationalWildlifeDay

Bring the outdoors to your store with props and a setup that calls to mind the different habitats of animals. Think of the flora and fauna that appeals the most to you and try to incorporate them into the jewelry display theme. Leaves and flowers, both fake and real, can be used to recreate a meadow or forest. Wooden display tools such as the #WD7802BR Oval Shape Removable Wooden 2 Tiered Jewelry Bangle Bracelet Display would make for a good addition to such setup, while the #ND-2886V-ZR Black Zebra Print Necklace Display Stand can be counted on to bring the African savannah vibes to any of your concepts.

3. Cafe/Coffee Shop

October 1. International Coffee Day #InternationalCoffeeDay

Beyond recreating a cafe setting at your store, why not make the experience interactive by actually having a barista make coffee for your customers? Imagining the aroma that will waft through your store on the day is enough to perk us up and make anyone’s mouths water. We certainly think product item #WD3015-CF 3-Tier Coffee Color Wood Stair Step Shelf Step Display Risers would certainly match such a concept.

4. Cake

November 26. National Cake Day #NationalCakeDay

Here’s another food-inspired theme to inspire you to make a delectable jewelry display setup. Think of pastel colors as a dominant color for this concept, so lots of baby blues and pinks calling to mind a child’s birthday party. You can even add in confetti and other party decors for added effect. We think item #COP3696 Metal Heart and Arrows Jewelry Display Organizer Stand would certainly fit in with this fun, perky display. As an added bonus, you can even give away cake slices as part of the celebrations.

5. A Time Period from the Past

December 8. Pretend to Be a Time Traveler Day #PretendToBeATimeTravelerDay

Now this is a fun one as the possibilities are endless for this concept. Be as creative as you can be: call to mind Marie Antoinette with this frilly doll-like display (#NDF9048 Mini Doll Jewelry Display) or the Golden Era of Hollywood with this product, item #RD-0575-S50 Champagne Pink Leatherette Ring Display, a very elegant-looking display which will remind folks of great beauties of Hollywood’s past.

Don’t forget to document all of these festivities on your social media accounts so you can join in the celebrations online. Thanks to Hubspot for helping us come up with this article.

4 Questions to Ask When Picking Your Jewelry Business Name

This is the name you’ll be known for by the public, so pick wisely.

There are many things you must consider once you finally decide that you want to start your jewelry business, one of which is deciding on a name. Think of your name as your calling card or the face you would present to the public, that’s why deciding on one is a very important milestone in the process. 

So before you head out to find a place for your store or buy jewelry display tools for your merchandise, sit down first and think about what you will be using as your jewelry business’ name.

A name is not just a name, especially in business.

It is your identity, the one the public associates you with. Once you build a strong enough business, you would become top-of-mind for your industry, so what you use as a name matters a lot. 

You need to think about how your choice of name reflects upon your brand and identity. Because once you’ve reached the top that’s all people would think of you as.

Here are some questions you need to answer to help you come up with a name for your jewelry business:

1. How do you want to be perceived by the public?

As previously mentioned, your business name is your calling card to the public, therefore your business name should be something you would like to be known for. It helps to think of adjectives that you would like your brand to be perceived as ー classic, feminine, modern, elegant, etc. ー and let the words you pick out help shape your business’ identity.

2. Is it memorable?

Word-of-mouth marketing works and often the business names with recall are the ones getting spread around to the public. To begin with, a good business name should be easy to say, spell, and remember. While standing out is the goal, you wouldn’t want to stand out for the wrong thing, like having a hard-to-pronounce business name or something that doesn’t make sense.

3. Is it unique?

Aside from legal issues that may arise with a duplicate or even just a similar-sounding name, you have to make sure yours has not been used before for SEO purposes. Remember that you will have to compete for space online also and having the same name as an established business on the web can spell trouble for your visits and overall brand identity.

4. Are you pleased with the way it looks and the way it sounds?

When thinking of a business name, it also helps to imagine how it would look as a logo or part of an ad. Likewise, you need to also hear how the words you pick would sound to the ear. Is it funny? Does it command respect? Is it easy to pronounce? Factors like these are make-or-break when it comes to naming so take the time to figure things out.

Your business name is your identity and it should reflect the image you want to project to the public. As it is the first thing your customers will know about you before they even see your merchandise showcased on your jewelry display sets, taking the time to come up with the best one is important. It should be a name that you should be proud to carry so choose wisely.

We know that starting a business is no joke, so we’re here to make it a little bit easier. We offer the right products that will showcase and store your precious jewelry collection to help you promote and sell them well. Stay in touch with us by visiting Nile Corp for your business needs.