5 Tips to Stand Out in a Jewelry Trade Show

Consider these things when planning to showcase your items in a trade or craft show.

Being invited to a jewelry trade show is a lot of fun! It allows you to expose your brand and showcase your products two new sets of eyes. However, you are not the only one trying to get the attention of potential customers; you are promoting your brand alongside other brands which most probably offer the same products. That said, you have to strive to stand out to catch everyone’s eye. To help you get the attention from jewelry trade show attendees, we have listed down five tips that may help you below.

Check your area.

Before setting up, you first have to check the area that was assigned to you. This will help you determine which jewelry displays you are going to use and the number as well. If your space is big enough, you can divide the area into two, one of which is a space for customers who want to try on your products and the other all for your display.

Pick the perfect display.

Now that you know how many displays you can use in your booth, it’s time to pick out the type of displays you’ll use. If you’re focusing on necklaces, be sure to have your necklace display busts ready, as well as the display stands. It would be nice to have the rotating types as well so customers can check them out easily. If you have more rings, then you can make use of creative DIY displays in combination with the ready-made ring holders.

Choose the right theme and color palette.

Your theme and color palette will depend on the styles of your jewelry pieces. If you are selling vintage-inspired designs, it’s best to go with feminine pastel colors and decors that include old photos and old books. Catch the hopeless romantics’ eye with sweet-smelling flowers and scented candles. Make it an experience your customers would remember.

Highlight your items with the perfect lighting.

Of course, you should not forget about the lighting. You may have the best-looking display but fail in attracting customers because of the lack of light. Do make sure that you highlight your best-selling products with a spotlight. Avoid creating shadows as well so do check if the lights are facing at the right angles.

Make sure your display looks clean and inviting.

Lastly, your display should look clean; otherwise, it would be appealing to trade show attendees. Watch out for fingerprints, dust, and dirt on your jewelry displays. That is why it is recommended that you bring a feather duster or a lint-free towel in case your display becomes dirty due to too much handling of the items. With a clean trade show booth, customers will see you as a professional brand worth trying.

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With these tips, your booth should stand out and attract trade show attendees. Should you need new jewelry displays for your trade show booth, check out NileCorp.com!

Necklace Cleaning Tips

Learn the different ways of cleaning different types of necklaces

Whether you are a jewelry seller or a collector, cleaning the pieces occasionally is needed to keep them looking new for longer. However, because not all necklaces are made of the same material, you cannot clean them with the same method. That said, it is necessary to consider what they are made of and what cleaning agents to avoid. Here are the different ways to clean three different types of necklaces:

Sterling Silver Necklaces

Sterling silver necklaces are one of the popular types of fashion jewelry because they are affordable and come in many trendy designs. However, they can tarnish when they are not cared for properly and cleaned with harsh chemicals. That said, it’s best to use a warm water and mild dishwashing soap solution. A soft-bristle toothbrush will do for scrubbing the dirt. If the dirt and grime are stubborn, you can use a non-gel, non-whitening toothpaste. A safer alternative is baking soda and water solution. Apply a small amount of toothpaste or the baking soda solution and gently scrub the surface. Focus on the nooks and crannies as well as on the detailed areas of the piece. Rinse with warm running water and dry with a lint-free cloth.

Gold Necklaces

As with silver, you can clean gold necklaces with a solution of mild dishwashing soap and water. However, you should stay away from toothpaste and baking soda solution because they are abrasive on gold pieces. Ammonia can remove dirt and grime on the necklace if they cannot be removed by toothbrush and dishwashing soap. Do note that it is a powerful cleaner so it is not advised to use regularly. A safer alternative, believe it or not, is beer. You’ll just need a clean lint-free cloth then rub it on the necklace. Use the soft-bristle toothbrush to gently scrub the nooks and crannies and other detailed surfaces. Rinse with warm running water and dry with a lint-free cloth.

Pearl and other Gemstone Necklaces

You have to be extra careful with pearl and other gemstone necklaces as they can be scratched very easily. That said, placing them on a necklace display while cleaning will help. Soap is not recommended as well because it can still damage the pearls. Fortunately, these necklaces do not get very dirty so cleaning them with a soft lint-free cloth will do. Handle the necklace gently, especially antique pearls, to avoid them breaking or getting cracks.

The Best Displays for Chokers

Showcase chokers and other short necklaces with these lovely necklace displays.

A few weeks ago, we turned the spotlight on to displays that are ideal for long necklaces. We figured that we should highlight ones that are ideal for shorter pieces too since some customers are not fans of long chains. Although these pieces can be displayed on the same busts, it is perfect to place them on ones that are shorter and smaller. And with that said, here are five necklace displays that are perfect for the chokers and shorter necklaces in your inventory.

Gray Linen Necklace Display Bust

The Gray Linen Necklace Display Bust can make any necklace look even more elegantly rustic. It is made of sturdy wood and covered in soft natural gray linen that makes any piece stand out, especially necklaces with sparkly gemstones. The Gray Linen Necklace Display Bust comes with adjustable hooks at the back so it can also hold longer necklaces. Its size dimensions are 4"W x 3 1/4"D X 6 1/4"H.

Necklace Bust Display with Adjustable Stand

The Necklace Bust Display with Adjustable Stand is the bust display best for highlighting a special piece. The neck form is made of sturdy wood, and it comes with an adjustable stand, allowing you to showcase the piece at different angles. It also features hooks at the back to adjust the length of the necklace. The Necklace Bust Display with Adjustable Stand is available in black velvet, black leatherette, and white faux leather. Its size dimensions are 4 3/4"W x 4 5/8"D x 6"H.

Paper Twine Wrapped Mannequin Display

The Paper Twine Wrapped Mannequin Display is the display perfect for non-metal pieces such as the Bohemian-inspired shell or gemstone necklaces. This handmade jewelry display is paper-sculpted and wrapped in woven natural fiber, giving off an earthy charm. The frame is made of wood, so it sure is sturdy. This display’s size dimensions are 6 3/4''W x 4 3/4''D x 6 3/4''H.

Mini Necklace Bust Display

This charming Mini Necklace Bust Display is made of lightweight wood and comes in either black velvet or faux white leather. It is the necklace bust that looks perfect for displaying pieces made of metals and those studded with crystals. It comes with hooks so you can adjust the length of the necklace on display. The size dimensions of this bust are 2 1/2"W x 1 5/8"D x 2 5/8"H.

Low Profile Necklace Display Bust

The Low Profile Necklace Display Bust is an elegant low-standing bust that is perfect for highlighting a special piece. It is made of wood and is available in either black velvet or white leatherette. It does come with hooks as well at the back for easy adjusting of the necklace. So even if it’s only 5 inches in height, it can display an 18-inch long piece. This display bust’s overall size dimensions are 6"W x 5"D x 5"H.

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For more small display busts for your chokers and short necklaces, check out NileCorp.com.

Qualities of an Effective Jewelry Display

Does your jewelry display have these attributes?

A jewelry display is like the billboard of the brand. There is that make-or-break factor whether your customers get interested in your products or not. Given that the average attention span of a customer is now less than ten seconds, your display should immediately catch their fancy. It should be able to entice with just one look or at least make your customers curious enough to take a peek.

So how does a display become a winning billboard? We listed down five qualities of an effective jewelry display that has higher chances of converting.

Use of the right colors

One important attribute is color. Color is pretty compelling; one can make a relatively messy display but still be successful if the tones complement each other. You can go with jewelry displays in monochrome colors, or in shades of a particular palette. Adding a pop of color works well too. One example is adding a bright yellow necklace display in the middle of other displays in black or darker colors.

Tells a story

One that tells a story is effective, especially during the holidays. Creating visual interest is vital, and this can be done by adding decors that tell a story. First, you have to start with the general theme. As an example, let’s go with the 4th of July. You are probably thinking about using blue, red, and white jewelry holders. That’s right, but then, add some more pieces. One is adding some miniature bird cages with their doors open, and hanging some birds from the ceiling. This, of course, signifies freedom.

Looks clean

A cluttered display is a big no-no. You are going for eye candy, not an eyesore, so avoid cramming a lot of decors with your jewelry displays. Keep them minimal, especially if you are only planning to highlight a particular piece or set. And of course, it goes without saying that your jewelry displays themselves should also be squeaky clean; free from dust, dirt, and fingerprints.

Has the perfect lighting

Without proper lighting, a beautiful display will deem ineffective. The positioning and angle of your lights matter too. Experts discourage the placement of lights directly above the piece. This is because shadows are created, and the jewelry does not get highlighted at all. The best way to position them is to highlight the jewelry’s focal points. Besides, adding spotlights are ideal for highlighting your new arrivals.

Updated with the trends

A display that has been with the same decor for a whole year will undoubtedly turn off your customers. You cannot entice passers-by with an outdated display. That said, having on-trend decor makes a difference. You can change every couple or so months, or when there is a holiday. Design experts say that the more often you change your display, the more people will be curious enough to check you out.

As the saying goes, wherever the eyes go, the feet will follow. So do make sure that your jewelry displays have all these attributes for you to increase your sales. If you need new displays for your shop, check out NileCorp.com. We have a wide selection in various sizes, designs, materials, and colors.